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Cheryl Smith
Cheryl Smith

Cheryl Smith discusses strategies for engaging different generations in digital communication. She breaks people into groups based on when they were born and the technologies they grew up with: Digital Immigrants born 1946-1964 who prefer phones, Digital Adaptives born 1965-1976 who prefer email, and Digital Natives born 1977-2002 who prefer texting. She suggests determining objectives, taking the leap, listening, and being consistent when getting started with social media engagement.

BusinessTechnology
1 of 20
Engaging People ,[object Object]
on facebook
Digital Aliens ,[object Object],[object Object],[object Object],Flickr photo by Skott Chandler with permission
Digital Immigrants ,[object Object],[object Object],[object Object]
Digital Adaptives ,[object Object],[object Object],[object Object],Creative Commons photo on Flickr by ifijay
Digital Natives ,[object Object],[object Object],[object Object]
Who do you need to engage?
My Guess ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
btw, friend is now a verb, as in “Friend me on Facebook.”
Key Points to Remember ,[object Object],[object Object],[object Object],[object Object],[object Object]
The New SEO “Social Engine Optimization”
Who Knows Community? ,[object Object],[object Object],[object Object],[object Object]
“ Facebook is the new living room.” - Cheryl Smith, March 2010
Shareability
Productivity ,[object Object],[object Object],[object Object],[object Object]
Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],Department of Defense campaign, permission granted by Dan Horowitz
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creative Commons photo by Kevin H on Flickr
Fitting it In ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s on Your Mind? Creative Commons photo by zeroinfluencer on Flickr
Where’s ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Facebook Fan Pages

Editor's Notes

  1. Open browser to google search results that include social media/real time
  2. Does Toms Shoes has an apostrophe? Culture: Zappos, employee & customer Becky – building community around her blog Locally – Dance Theatre, Fat Tuna, Celebration Bridal,
  3. Show link to 80’s question with 38 comments on my Facebook profile
  4. Create shareable content, use the Share button/widget. Let others do the job of telling your story for you.
  5. Privacy settings – check them for each account; tighter controls for teens Passwords – recent phishing, never enter your password, change it, don’t’ use same one for everything; Tweet Later blog has great info on good passwords. Pdocutivity – time wasters – careful@ Nuff said Go Daddy during SuperBowl Facebook group – stop PetLand from selling puppies