Change your thoughts, change your traffic, part 3
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This document discusses managing expectations for traffic levels. It notes that some people expect more traffic than is reasonably possible given their site, keywords, or competition. The author will be honest about odds of success rather than promise unrealistic results. If a high traffic goal like 3300 daily visitors is not attainable as hoped, the options are to change the traffic source expectations, invest heavily in advertising, re-evaluate the business model, or improve conversion rates to adapt to the situation. Something must change to enable the desired outcome.
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