Google Adwords is Google's online advertising program that lets businesses reach new customers and grow by placing ads in Google search results. Key benefits include choosing where ads appear, setting a budget, measuring impact, and no minimum spending commitment. Advertisers pay only when ads are shown, clicked, or generate other actions like video views. Accounts are organized by creating ads, enhancing them with extensions, understanding ad position and rank, and evaluating quality score based on expected click-through rate, relevance, and landing page experience.

1. Introduction to AdWords

2. Contents
• What is Google Adwords part of?
• What is Google Adwords?
• Google Adwords vs Google adsence
• Benefits of advertising with Google AdWords
• Ads position in Search Results
• How AdWords works?
• Ad types on the Google Adwords
• How costs are calculated in AdWords?
• How to organizing your account?

3. What is Google Adwords?
• AdWords, Google's online advertising
program, lets you reach new customers and
grow your business

4. What is Google Adwords part of?

5. Ads position in Search Results

6. Google Adwords vs Google adsence

7. Benefits of advertising with Google
AdWords
• Choose where your ad appears.
• set a budget you're comfortable with.
• Measure the impact of your ads.
• There's no minimum spending commitment.
You can pause or stop anytime.
• Reach to people they are searching for your
products or services

8. How AdWords works?

9. Ad types on the Google Adwords

10. How costs are calculated in AdWords?
• The numbers of times your ads show(CPM)
• Each time one of your ads receives clicks(CPC)
• Each time people take specific action in your
website after clicking your ads (CPA)
• Each time people watch your video ads at
YouTube (CPV)

11. How to organizing your account?

13. Creat ads

14. Enhance with ad extension

15. Understanding ad position and Ad
Rank

16. How is Qualty score evaluated?
• Expected clickthrough rate
• Ad relevance
• Landing page experience

18. Thanks alot
•
• ‫جهلنا‬ ‫ما‬ ‫علمنا‬ ‫اللهم‬,‫علمتنا‬ ‫بما‬ ‫وانفعنا‬,‫علما‬ ‫وزدنا‬
Mahmoud Bayoumi
Online Marketing Specialist(SEM)
Be4emarketing