For Social Media Marketing Class.

1. 5 Successful Campaigns
Mongolia
TAMIR TSOGBAYAR
SOCIAL MEDIA MARKETING CLASS
PROFESSOR: ADAM ACAR

2. Bookstore chain
 Recently opened a branch
 Share this photo in your timeline as a
public share and get up to 72% discount.
 > 10,000 shares, > 30,000 page likes
 24 hours
 Full of customer in that 3 days period
and increased number of customers
even after.

4. Traffic paparazzi
facebook page
Run by Traffic Police
 Post photos or videos of cars who violated traffic
rules
 After investigation Traffic police penalizes these
drivers
 Public awareness of the drivers are improved
 Traffic law violations decreased by 30% in 2014

5. Sweet Kitchen Cooking School
Cooking School
 It started a facebook group for cooking contest
 But people used it differently
 Cooking community with about 200,000
members
 Cooking school is always full of students
 Opened few branches
 Rents Cover photo space

6. Comedy Production
 Dubsmash contest on youtube for
the upcoming show
 Over 300 fans participated
 10 winners were awarded show
tickets
 All the tickets were sold out
 Some of the participants were
offered a job in this production

8. Own website (Cashmere companies)
Goyo Gobi Altai
Target International Domestic Both
Type Product Catalogue Portal Profile
Contents
Only about products
- Products Categories
- Location of shops
Diverse contents including
- Social Activities, Events
- Articles and Advices
- Products Categories
- Campaigns and promotions
- Job ads
Mostly about the company
itself
- Presidents message
- Philosophy
- History
- Human resource
- Products

9. Facebook
Goyo Gobi Altai
Likes 145,000 124,000 21,000
Contents Mostly about the products
- Products promotions
- Product guides
Mostly about the products
- Products promotions
- Product guides
- Online contests
- Links to the website
contents
- Exhibitions
- Products and promotions
- Social events
- TV programs
Frequency 2/week 3/week 2/month
UCG Comments
Comments, Contest
submissions
Comments

10. Twitter
Goyo Gobi Altai
Followers 113 405 460
Contents - Fashion shows
- Online contests
- Social events
- Sponsored events
- Social events
- Sponsored events
- Giveback events
- Exhibitions
- Exhibitions
- Sponsored events
- Sponsored sportsman
- New products
Frequency 2/month 1/week 2/month