The document discusses social media influencer marketing. It explains that influencers are effective because people are influenced by the opinions of those they perceive as credible and similar to themselves. Specifically, influencers gain trust because their followers opt-in to their content voluntarily and see them as authentic experts in their field. The document provides tips for brands to select influencers that are a good fit and be transparent in collaborations to establish trust.

1. KOBE GLOBAL TECHNOLOGIES PTE LTD
INFLUENCER MARKETING
INFLUENCE
UNDER THE
The Power of Social Media Influencer

2. WHY ARE SOCIAL
MEDIA
INFLUENCERS SO
INFLUENTIAL?
“Consumer behaviour is closely related to
cognitive biases. The way in which consumers
are affected by influencer marketing is no
exception to this rule.”
KOBE GLOBAL TECHNOLOGIES PTE LTD

3. CREDIBILITY &
SOCIAL PROOF
The degree of influence a person possesses
depends on his degree of perceived power.
KOBE GLOBAL TECHNOLOGIES PTE LTD

4. The opinions of members of the same group
are worth more to people than those of a
different group.
RELATABILITY
AND THE
MILLENNIAL
CROWD
KOBE GLOBAL TECHNOLOGIES PTE LTD

5. ATTRACTIVENESS
These opinions influence the subconscious of
the viewer, potentially priming them when
faced with a product-related decision.
KOBE GLOBAL TECHNOLOGIES PTE LTD

6. KOBE GLOBAL TECHNOLOGIES PTE LTD
TAKEAWAY
AUTHENTICITY IS KEY
TIPS & PITFALLS
Taking your time to select the right influencer that
is the perfect fit for your brand will make the
message much more believable

7. KOBE GLOBAL TECHNOLOGIES PTE LTD
TAKEAWAY
BE TRANSPARENT
TIPS & PITFALLS
In order to establish trust, transparency is key.
Rather than playing coy about it, laying all your cards
out on the table is the better way to go.

8. KOBE GLOBAL TECHNOLOGIES PTE LTD
INFLUENCER MARKETING
BENEFITS OF
SOCIAL
INFLUENCER
MARKETING

9. KOBE GLOBAL TECHNOLOGIES PTE LTD
INFLUENCER MARKETING
NOT PUSHY
SOCIAL INFLUENCER MARKETING IS
Since followers of a social influencer
willingly opt to follow them, they are eager
to view their content.

10. KOBE GLOBAL TECHNOLOGIES PTE LTD
INFLUENCER MARKETING
CREDIBLE
SOCIAL INFLUENCER MARKETING IS
Trust of your consumers is something that
brands spend years together to gain.
Influencers provide you a chance of
leveraging an already loyal audience.

11. KOBE GLOBAL TECHNOLOGIES PTE LTD
INFLUENCER MARKETING
PROVIDES VALUE
SOCIAL INFLUENCER MARKETING
Brands can leverage social influencers
to provide more value to their
customers. If an influencer reviews your
products and shares a
recommendation, you help your
customers in making an informed
decision.

12. KOBE GLOBAL TECHNOLOGIES PTE LTD
INFLUENCER MARKETING
AIDS CONTENT
STRATEGY
SOCIAL INFLUENCER MARKETING
When you partner with a social
media influencer for any
marketing campaign,
you benefit from the creativity
and high-quality content created
by your influencer.

13. KOBE GLOBAL TECHNOLOGIES PTE LTD
INFLUENCER MARKETING
INFLUENCERS?
WHY DO WE FOLLOW
INTERESTED
We search for influencers we relate to,
but also who motivate and inspire us in
some way.
ENTERTAINED
We look for influencers with strong,
authentic voices and tangible personalities.
We enjoy their content and connect with
them over a mutual passion.
RELATEINSPIRED
As human beings we innately seek
authenticity.

14. KOBE GLOBAL TECHNOLOGIES PTE LTD
INFLUENCER MARKETING