Be the first to like this
Brand building is not enough for QSR marketers. We need to see how our digital dollars move customers to action. Franchisees need to know exactly where their ad money goes and show results - quickly! In the past few years A&W Restaurants has moved to a cost-per-visit measurement model for campaign. At the center of the project is a partnership with a card incentives program that given A&W unique insight into its customers’ response to media and buying habits that informs a more data-driven approach to bridging branding and performance efforts.