1. Office: (573) 876-2849 • Mobile: (573) 864-0160 • Email: Susan@susanhorak.com • www.susanhorak.com
More than just a
sign in the yard
Marketing Plan
• Print Media
• Brochure
• Newsletter
• Internet
• Video
• Social Media
Susan Horakgroup
The
2. Susan’s in-house graphic designers
measure and photograph the interior
and exterior of your home to produce
a high quality, full color brochure.
Chock full of details, from basic infor-
mation such as the number of bed-
rooms & bathrooms, and directions,
to more detailed information includ-
ing ad copy, type of flooring, and
square footage. We know the impor-
tance of getting information about
your home into buyer’s hands and
into their inboxes. We always make a
downloadable web brochure that is
perfect for email or printing.
Brochures
Whether plucked from the brochure box, downloaded from our website,
or distributed at showings, brochures are just as important as any other first
Impression!
High Quality, Professional Color Brochures Loaded
With Photos, Details and Floorplans
4. Newsletters
The Susan Horak Group publishes a
quarterly newsletter. This newsletter
gets mailed to homes all across Co-
lumbia, and a web-based version is
circulated all around the web!
This newletter fea-
tures detailed in-
formation about
all of Susan’s list-
ings, insightful
Real Estate arti-
cles, and stunning
high-resolution
photography.
5. Print Media
The Real Estate Book
The Columbia Tribune
Susan reserves the first 2 pag-
es of The Real Estate Book for
her clients. With 16,000 cop-
ies distributed every month
at more than 350 prime lo-
cations, the Real Estate
Book is the most circulated
non-newspaper publication
in the Central Missouri area.
To further your home’s exposure to
the public, The Susan horak Group
puts out a weekly display ad in the
Columbia Tribune.
...
and
on their website!
6. www.susan
The National Association of Realtors estimates
that over 90% of buyers shop online for a home.
Some people’s idea of tech-savvy marketing
is letting an ad languish unseen in some dusty
cul-de-sac of the internet. Susan is committed
to promoting your home on over 20 major, well-
advertised websites and search engines!
• Google
• Yahoo
• Bing
• Trulia
• Zillow
• Homes.com
• Boonerealty.com
• Realestatebook.com
• Realtor.com
• Facebook
• Twitter
• and more!
Unparalleled Web Presence
7. In today’s real estate market, you expect more from a re-
altor than just a sign in the yard. Sophisticated buyers and
sellers want it all - virtual tours, floor plans, a great website
and TONS of advertising!
Susan Horak Delivers!
Professional photography
and virtual tours!
8. www.susanhorak.com
• Fully integrated with google maps on the main page,
with custom location markers.
• New featured listing each time the page is loaded.
• Secure client login for easy access to your Seller’s Portal.
• Intuitive page navigation and layout allows users to
easily access all of Susan’s content.
• Advanced sort and filter controls let users browse Su-
san’s listings the way they want.
• Susan’s website is mobile friendly! Find exactly what
you’re looking for, whether browsing on an iPad, smart-
phone, or a desktop computer.
• Indexed with every major search engine, including goo-
gle, yahoo, and bing.
SusanHorak.com is hands
down the most advanced
website of any individual real
estate agent in Mid-Missouri!
9. Video
The Susan Horak Group incorpo-
rates text, video, and photogra-
phy to make short “virtual tour”
ads for your home. We post
these videos on all the major
Real Estate marketing platforms
such as Trulia.com, Zillow.com,
Homes.com, Realtor.com, as
well as the FlexMLS database.
These videos are also hosted on
YouTube, Susan’s website, and
are incorporated into our blog
posts and facebook updates!
Videos about your home
all across the internet!
10. QR Codes
QR codes (short for
quick response) are a
type of matrix bar-code.
These handy codes allow
potential buyers to quickly
access your home’s page
on Susan’s website from
any mobile device!
For phones running
andriod OS, we recom-
mend the “QR droid”
app.
For phones running iOS,
we recommend the
“Scan” app.
Once you have the ap-
propriate application,
just point, scan, and
sit back as your phone
or tablet directs you to
your home’s page on
www.susanhorak.com!
11. Follow Susan just about everywhere!
When Susan lists your home, her graphics
department prepare marketing materi-
als for different social media platforms.
Today’s home buyer is tech savvy and
wants to engage with information on
their terms, on their platform, and on
their time. This means we market your
home in more places than ever! Susan
maintains an active social media pres-
ence through sites like Facebook, Twit-
ter, and Blogger. Your home will have
an unparalleled level of exposure as Su-
san spreads the word about your home
all across the web!
• Facebook
• Blogger
• Twitter
• Issuu
• Google +
• Realtor.com
• Linkedin
• Re/Max mobile
• YouTube
• Pinterest
• Trulia
• Zillow
Social Media
12. Marketing-
Plan
Office: (573) 876-2849 • Mobile: (573) 864-0160 • Email: Susan@susanhorak.com • www.susanhorak.com
• Print Media
• Brochure
• Newsletter
• Internet
• Video
...you’re looking
for Susan Horak!
Susan Horak combines decades of expe-
rience with incredible marketing. You’re
looking for an agent who knows how to
SELL your home...
