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Digitize the Philippines, A Beginner's Guide to Digital for Filipino SMB's
- 2. Bernard San Juan III • Web Professional of 20 years • Run over 14,000 Marketing Campaigns • Launched over 1000 Websites • $220M Career Revenue • Sits on the Board of 5 Start-ups • Digital Advocate • Toy Collector • Mama’s Boy GM@ TrueLogic, Inc
- 3. T H E P H I L I P P I N E D I G I T A L E C O N O M Y D I G I T A L M A R K E T I N G S T R A T E G I E S T A K E - A W A Y
- 4. The Philippine Digital Economy POPULATION: 107 Million E-COMMERCE REVENUE: 60 Billion Pesos URBANIZATION: 39% INTERNET PENETRATION: 60% E-COMMERCE PENETRATION: 32.2 60 Billion Pesos
- 5. The Philippine Digital Economy Last Year: Filipinos online spent: • PHP4.2 BN on Music and Movies • PHP1.5 BN on Travel • PHP1.4 BN on Toys • PHP861 MN on Vehicles • PHP712 MN on Clothing and Apparel • PHP572 MN on Financial Services • PHP325 on Real Estate • PHP203 on Food
- 6. The Philippine Digital Economy Not to mention: Filipinos spent on ride sharing last year: • 15.6 BN • A MONTH!! • 65,000 ride sharing demand
- 7. The Philippine Digital Economy 59.7 Billion Pesos
- 8. The Philippine Digital Economy 920 Billion Pesos In 2025….
- 9. The Philippine Digital Economy KUWENTUHAN TIME!
- 10. The Philippine Digital Economy Filipinos LIVE Online Filipinos do not GO online…
- 11. Digital Marketing Digital Marketing Is just storytelling…
- 12. …People sort of do it like this UNDERWEAR SALE!! Digital Marketing
- 13. …People sort of do it like this Hanggang saan aabot ang P20 mo? Digital Marketing
- 14. Awareness Evaluation Desire Purchase Usage Advocacy Are you visible? Where? Are you talked about? What are you known for? How does it work? Are you what I need? Is this right for me? What do people say about you? How do people feel about you? Can I hear from someone like me? Is it a good deal? Will I regret this? This feels right I hope I don’t regret this. Am I having a good time? I loved/hated it Do I care enough to share about it? Search Engines/ Homepage Disclosure Pages Review Sites/ Testimonials E-commerce Business Process Facebook/ Listings Digital Marketing
- 17. Digital Marketing STEP 1: E-Mail Go to Gmail and create an e-mail account • Name • Phone Number
- 18. Digital Marketing STEP 2: Get a Name Go to a name registrar • www.dot.ph • Godaddy.com.ph • Namechaeap.com • Registrar.com • Pick a name for your Website • Pay PHP600 to PHP1,200 per year
- 19. Digital Marketing STEP 3: Website Go to Wordpress (FREE!) • Go to Themeforest.com • Elegantthemes.com • Pick a design • Pay 2,500 one time • OR Duguin ka kakadesign • OR Pay a developer PHP25,000 for a website
- 20. Digital Marketing STEP 4: SEO Go to a Notebook • Write the industry you are in • Pick words that people could type to look for you or your services • List them down • Pick a page from your website that talks about 1 to 2 things on that list • Keep writing pages until you are done with your list Need to be Persuaded Need to become Aware Need to Know Need to know MORE Awareness Information Consideration Desire Close Loyalty Need to Buy Need to Learn More
- 21. Digital Marketing STEP 4: SEO Best Priced Sugar Producer Sugar Manufacturer Refined Sugar Manufacturer Quality Controlled Sugar Manufacturing Awareness Information Consideration Desire Close Loyalty Free quote on volume sugar orders
- 22. Digital Marketing STEP 4: SEO SEO for Small Businesses TrueLogic | SEO Company SEO Services Best Philippine SEO Company Awareness Information Consideration Desire Close Loyalty Free SEO Consultation SEO Blog
- 23. Digital Marketing Title tags need keywords but we can’t fit all our keywords in there
- 24. Digital Marketing – STEP 4: SEO
- 29. Digital Marketing STEP 5: Build your Online Presence
- 35. FIRST MOVER ADVANTAGE Digital Marketing