Listing Presentation


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Marketing Presentation for selling Real Estate

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  • If you have PowerPoint Software you may customize these slides to fit both your needs and the needs of your clients. Note to Sales Associate: (The italicized font in the notes section is the dialogue that accompanies the Listing Presentation Slides) Thank you for allowing me to present the results of the research I did in gathering information on your property. I think you will agree that price is not going to matter if you don’t feel that my company and I are going to provide the service and results you seek. I’d like to take a few minutes to show you why you should let CENTURY 21 help you get your house sold.
  • Listing Presentation

    1. 1. Marketing Real Estate By Scott True CENTURY 21 First Place
    2. 2. Get More with CENTURY 21 ® <ul><li>Century21® Customized Services </li></ul><ul><li>National Advertising </li></ul><ul><li>Global Referral Network </li></ul><ul><li>Seller Service Pledge </li></ul><ul><li>Quality Service Survey </li></ul><ul><li>True Dream Realty Group® Services </li></ul><ul><li>Advertising in the following: </li></ul><ul><li>Austin American Statesman </li></ul><ul><li>The Greensheet </li></ul><ul><li>Austin Chronicle </li></ul><ul><li> plus at least 20 other of the most popular Real Estate websites </li></ul><ul><li>Standard Services </li></ul><ul><li>Multiple Listing Service </li></ul><ul><li>Local Advertising </li></ul><ul><li>Yard Sign </li></ul><ul><li>Agent and Office Preview </li></ul><ul><li>Open House </li></ul><ul><li>Required Property Disclosures </li></ul><ul><li>Competitive Market Analysis </li></ul><ul><li>Internet Marketing </li></ul>
    3. 3. The Century 21 System has the highest brand awareness level when compared to any other real estate organization surveyed. Over half of all those surveyed mentioned the CENTURY 21 brand! <ul><li>“ Please tell me which real estate agencies you have ever seen or heard of?” (Results are based on all brands mentioned regardless of order) </li></ul>The Power of the Brand Leader in Brand Awareness Research provide by Millard Brown – 2006 Brand Update
    4. 4. Targeted Local Marketing <ul><li>Open Houses – Actively promote open house showings for Brokers and Buyers </li></ul><ul><li>Direct Mail – Just Listed cards, Open House cards and other Farming mailings </li></ul><ul><li>E-Greetings – Online greeting cards directed to potential buyers </li></ul><ul><li>Local Advertising – Television, newspaper and local magazine </li></ul><ul><li>MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers </li></ul><ul><li>Internet – allows internet users to get information and photos of your home </li></ul>
    5. 5. CENTURY 21 ® National Advertising <ul><li>Multi-million dollar national advertising campaigns </li></ul><ul><ul><li>Print, television and radio </li></ul></ul><ul><ul><li>Targeted advertising for Specialty Markets </li></ul></ul>
    6. 6. <ul><li>CENTURY 21 ® National Advertising </li></ul><ul><ul><li>National advertising invests heavily in national TV commercials designed to build brand recognition </li></ul></ul><ul><ul><li>Commercials can be seen during the most watched news, entertainment and sports programs </li></ul></ul>
    7. 7. <ul><li>Worldwide presence </li></ul><ul><li> international links and websites </li></ul><ul><li>CENTURY 21 ® Global Referral Network </li></ul><ul><li>Significant buyer opportunities - with over 8,000 offices and 143,000 sales associates worldwide </li></ul><ul><li>Additional buyer opportunities - with the CENTURY 21 ® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads </li></ul>CENTURY 21 ® Global Reach
    8. 8. Referral Services <ul><li>World’s largest referral network (based on the number of offices worldwide) brings you: </li></ul><ul><ul><li>More buyer opportunities for your property </li></ul></ul><ul><ul><ul><li>With over 8,000 offices and 143,000 sales associates worldwide </li></ul></ul></ul><ul><ul><ul><li>CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe </li></ul></ul></ul>
    9. 9. Home Buyers <ul><li>Nearly 3 out of 4 home buyers use the Internet as a tool when searching for a home* </li></ul><ul><li>83% of recent home buyers found photos “very useful”* </li></ul><ul><li>60% said the same about virtual tours* </li></ul><ul><li>There are 151 million users of the Internet in the USA </li></ul><ul><ul><li>24% of home buyers first learned about the home they purchased using the Internet </li></ul></ul><ul><ul><li>83% of first time home buyers used the internet as an information source in the home buying process </li></ul></ul>* 2006 NAR Profile of Home Buyers and Sellers
    10. 10. What is the implication? Where Buyer First Learned About the Home They Purchased The Internet should be leveraged to attract more buyers Real Estate Agent Internet Yard Sign
    11. 11. Selling Your Home with the Help of <ul><li>Consumer Leads </li></ul><ul><li>Property Listings </li></ul><ul><li>Registered Users </li></ul><ul><li>Top Search Engine partnerships; Google, Trulia and Yahoo </li></ul>The web site averages more than 2 million visits per month
    12. 12. The Search Areas on <ul><li> is a consumer’s home buying and selling information gateway </li></ul><ul><li>The easy to navigate menu bar allows consumers to identify exactly what they’re looking for </li></ul><ul><li>The site serves as a real estate resource library for consumers </li></ul><ul><li>Property Search </li></ul><ul><ul><li>Consumers use satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria </li></ul></ul><ul><ul><li>Arial views allow users to explore the property yard, street and neighborhood </li></ul></ul>
    13. 13. Marketing Tools that help us Sell Your Property <ul><li>Slide Shows & Virtual Tours </li></ul><ul><ul><li>Visually highlight the best features of your home; automatically created when you have 6 or more pictures </li></ul></ul><ul><ul><li>Room Planner </li></ul></ul><ul><ul><ul><li>Interactive tool lets you design virtual room layouts </li></ul></ul></ul><ul><li>Neighborhood Profiles </li></ul><ul><ul><li>Important information about this and other neighborhoods </li></ul></ul><ul><li>Mortgage </li></ul><ul><ul><li>Mortgage calculator and financing information </li></ul></ul>Slide Show
    14. 14. Your Listing on <ul><li>Up to 20 listing Photos can be included </li></ul><ul><li>Detailed property descriptions (English and Spanish) </li></ul><ul><li>Floor Plans </li></ul><ul><li>Slide Show </li></ul><ul><li>Virtual Tours </li></ul><ul><li>Open House schedule </li></ul><ul><li>[ For LeadRouter Offices Only ] CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes </li></ul>
    15. 15. Century21® Listing Distribution Partners <ul><li>Google TM </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Optimum Homes (Cablevision) </li></ul><ul><li> </li></ul><ul><li>Wall Street Journal ( </li></ul><ul><li> (commercial) </li></ul><ul><li> (commercial) </li></ul><ul><li>True Dream Realty Group® Listing Distribution Partners </li></ul><ul><li>Front </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Yahoo® Real Estate </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    16. 16. 2007 Online Marketing
    17. 17. A custom Slide Show to Showcase Your Property <ul><li>This is what the consumer sees on </li></ul><ul><li>Slide Shows are automatically created when you have 6 or more photos of the property </li></ul><ul><li>98% of prospective Buyers feel property photos are useful in their home search* </li></ul>* 2006 NAR Profile of Home Buyers and Sellers
    18. 18. Competitive Market Analysis Establishing the perfect price for your home! <ul><li>[ Insert Complete CMA Here ] </li></ul><ul><li>Recent Sales </li></ul><ul><li>Current Listings </li></ul><ul><li>Under Contract </li></ul><ul><li>Expired Listings </li></ul><ul><li>How do you stack up against the competition? </li></ul><ul><li>What will help your property sell faster? </li></ul><ul><li>How much will you have after closing? </li></ul>
    19. 19. We’re with you every step of the way, even after the closing… <ul><ul><li>CENTURY 21 Connections SM </li></ul></ul><ul><ul><li>The CENTURY 21 Local Connections SM program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience. </li></ul></ul><ul><ul><li>To search for money saving coupons and discounts, visit: </li></ul></ul><ul><li>Home Warranty </li></ul><ul><ul><li>The CENTURY 21 ® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing. </li></ul></ul>
    20. 20. Seller Service Pledge – My Personal Commitment to Quality <ul><li>21 points of differentiation </li></ul><ul><ul><li>Commitment to service </li></ul></ul><ul><ul><li>Agreement between you, the seller and my CENTURY 21 ® office. </li></ul></ul>
    21. 21. Quality Service <ul><li>We strive to provide outstanding service to our clients </li></ul><ul><li>Clients are invited to complete and return a Quality Service Survey and return it to our independent 3 rd party research group </li></ul><ul><li>Consistent monitoring of service in order to assure highest and best quality. </li></ul>
    22. 22. The CENTURY 21 ® System averages a home bought or sold every minute of every day Put us to work for you, CENTURY 21: the Gold Standard
    23. 23. Thank you! Scott True CENTURY 21 First Place