1.
Social-EmailMarketing
When you combine email with social media, the combination will both increase the reachof your email campaigns that enjoy 97%
deliverability. Sharingyour email on social media will get it in front of more people, with the potential to grow your list. And if you’re
doing it right, keeping it short, making the action or response obvious and simple and providing access, information and real value then
you will grow your business.
Drive traffic back
to yourlist, email, etc...
Amplify youremail

2.
91%of allconsumers use emaildaily
Source:McKinsey andeMarketer
Email is still the most effective communication tool.

3.
98%of marketingprofessionals use emailas partof theiroverallstrategy.
- Ascend2 "Marketing Strategy Report" (Dec 2013)

4.
55% of marketingprofessionals agree emailmarketingis the most effective
marketingtactic they use.
- Ascend2"MarketingStrategyReport" (Dec2013)

5.
Companies usingemail to nurtureleads generate 50% more sales-ready leads and
at 33% lower cost.
Source:Hubspot

6.
Marketers consistentlyranked emailas the single most effectivetactic for awareness,
acquisition,conversion, andretention.
Source:GigaomResearch

7.
Email is nearly 40 times better than Facebook and Twitter at acquiring customers.
Source:McKinsey& Company

8.
70%of peoplesay theyalwaysopenemails from their favoritecompanies.
Source: ExactTarget

9.
95% of those who opt intoemail messages from brands findthesemessages
somewhator very useful.
Source:Salesforce

10.
64%of decision makers reademailsviamobiledevice.
Source: EmailExpert.org

11.
91% of consumers check their emailat leastonce per day ontheir smartphone,
making it the most usedfunctionality.
Source:ExactTarget

12.
If anemail does notdisplay correctly,71.2%willdeleteit immediately.
Source: BlueHornet

13.
Socialmediaisn’tafad-it’sa fundamentalshiftin theway we communicate

14.
78% of consumers share informationvia emailversus 22% who prefer social media.
Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere-

15.
Over 20% ofsocialmedia users havesharedsomething from an email campaignto
theirsocial accountsvia ashare option.
Source:Merkle”ViewfromtheSocial Inbox2010"

16.
42%of activesocialnetworkerscheck their email accountfour or more times aday,
comparedtojust 27%of theirnon-networkedcounterparts.
Source: Merkle ”View from the Social inbox"

17.
Email conversionratesare threetimeshigherthansocialmedia,witha 17%
higher valuein theconversion.
Source: McKinsey & Company

18.
Email conversion rates to purchase are at least 3x higher than social media conversion
rates
Source:McKinsey& Company

19.
54%of marketers see better results when socialis combinedwithemail.
Source:Lyrisreport

20.
Email withsocial sharingbuttonsincreaseclickthrough ratesby 158%.
Source: Nonprofit Hub

21.
65% of the top 20% of B2B marketers in social medialeadgeneration integrate
email with social media, compared to the industry average of 51%
Source:AberdeenResearch.

22.
Socialmedia andemailis allaboutrelationships, trust, andinteraction.And
relationshipscanchange the world.

23.
Email & Social: The Perfect Partnership
Social media is a partner, nota threat, to emailmarketingbecause it provides new avenues
for sharing and engagingcustomers and prospects.

24.
Braj Mohan Chaturvedi comes with 14 years of corporate experience. In past he has worked with Accenture, PepsiCo,
Monster.com, ICFAI University Press, in fields of business development, account management, sales and marketing
consulting, corporate communication, content management, corporate sales, marketing and branding. He is a social
media enthusiast and market 2.0 experts. He is passionate about Social Media Marketing and brings with him in-depth
expertise in various facets of Social Media Marketing. Before co-founding infidirect, he was CEO of one of the youngest
digital agency. He is also co-founder of mcounts, which is a consumer data company. He blogs at braj.in and has written
several articles on branding and marketing related issues for various journals and business magazines published by ICFAI
Press.
Ad-tech Company Email & Display Ad NetworkContent Marketing Creative AgencyDigital Evangelists
Braj Mohan Chaturvedi |M:+91 9900590943 | E: braj@braj.in |T: @chaturvedibraj