This document summarizes a presentation about evaluating Q4 AdWords performance. It includes an agenda for analyzing shopping campaigns, competition, search campaigns, and cross-channel success. It discusses breaking down shopping campaigns by dimensions, item reports, and understanding impression share compared to competitors. It also provides insights for auditing search efforts, including dynamic search ads. Lastly, it offers recommendations for next steps based on performance scenarios, such as continuing growth strategies, addressing declines, or running a full analysis to improve the next Q4.
Fire-Side Chat: Why Ecommerce Marketers Need To Leverage Relationship MarketingTinuiti
“Relationship Marketing”. You might’ve heard this term being tossed around recently. From affiliate to influencer to referral to partner marketing, this term refers to everything brands do to develop strong, lifelong relationships with their customers. With more and more businesses focusing on this type of strategy, you can’t afford to be left behind.
Facebook & Instagram Advertising Audience + Conversion Series - Day 1Tinuiti
How well do your campaign goals match up with your target ROI & defined success? Does there seem to be under-performing campaigns or misaligned goals?
Don’t worry, we see this a lot, and we’re going to arm you with strategies to improve your performance in this 2-day Facebook & Instagram advertising series.
Facebook & Instagram Advertising Audience + Conversion Series - Day 2Tinuiti
How well do your campaign goals match up with your target ROI & defined success? Does there seem to be under-performing campaigns or misaligned goals?
Don’t worry, we see this a lot, and we’re going to arm you with strategies to improve your performance in this 2-day Facebook & Instagram advertising series.
2018 is here. We have a full year ahead of us, how do you see Facebook’s advertising landscape changing? How will this impact Ecommerce? Facebook will keep changing—keep up or lose out.
Don’t Miss Out—Join 4 of the leading Facebook industry experts, as they dive into Facebook growth strategies, innovations & expectations for Facebook advertising in 2018.
With Amazon capturing over $196B in ecommerce sales in 2017, according to eMarketer, there are huge opportunities for sellers and vendors alike to get more out of Amazon. However, the vast majority of sellers aren’t doing the small things right, which can make all the difference.
2017 is coming to a close and with that, it’s important to take a look back and see what happened in the digital commerce space. By looking at the trends & strategies that occurred this past year, you can leverage and identify opportunities for 2018. By not doing this, you risk starting 2018 behind. Don’t Miss Out—Join 3 ecommerce experts in our round-table round-up as they dive into the trends, strategies, and news that occurred in 2017 and how that looks to affect 2018.
An optimized listing can be the difference between bringing in more sales & growing your business or failing on Amazon. By understanding Amazon’s A9 algorithm, you’ll be setting your products up for success and truly utilizing all that Amazon has to offer.
Don’t Miss Out—Join three Amazon experts as they unpack Amazon’s algorithm, provide techniques to leverage knowledge gained, and answer any question you may have.
Amazon’s Organic Ranking Battleground for Increased Product Visibility & SalesTinuiti
Amazon’s digital shelf has become the new battleground for brand manufacturers & vendors to get their products in front of consumers. With all of the so-called blackhat tactics & hacks, it’s understandable why there’s so much confusion when it comes to ranking on Amazon.
Don’t Miss Out—we’ve brought together the leading industry experts at CPC Strategy, Salsify & Market Track to bring the A9 algorithm under a microscope and dissect which levers to pull to increase your presence on the digital shelf.
Fire-Side Chat: Why Ecommerce Marketers Need To Leverage Relationship MarketingTinuiti
“Relationship Marketing”. You might’ve heard this term being tossed around recently. From affiliate to influencer to referral to partner marketing, this term refers to everything brands do to develop strong, lifelong relationships with their customers. With more and more businesses focusing on this type of strategy, you can’t afford to be left behind.
Facebook & Instagram Advertising Audience + Conversion Series - Day 1Tinuiti
How well do your campaign goals match up with your target ROI & defined success? Does there seem to be under-performing campaigns or misaligned goals?
Don’t worry, we see this a lot, and we’re going to arm you with strategies to improve your performance in this 2-day Facebook & Instagram advertising series.
Facebook & Instagram Advertising Audience + Conversion Series - Day 2Tinuiti
How well do your campaign goals match up with your target ROI & defined success? Does there seem to be under-performing campaigns or misaligned goals?
Don’t worry, we see this a lot, and we’re going to arm you with strategies to improve your performance in this 2-day Facebook & Instagram advertising series.
2018 is here. We have a full year ahead of us, how do you see Facebook’s advertising landscape changing? How will this impact Ecommerce? Facebook will keep changing—keep up or lose out.
Don’t Miss Out—Join 4 of the leading Facebook industry experts, as they dive into Facebook growth strategies, innovations & expectations for Facebook advertising in 2018.
With Amazon capturing over $196B in ecommerce sales in 2017, according to eMarketer, there are huge opportunities for sellers and vendors alike to get more out of Amazon. However, the vast majority of sellers aren’t doing the small things right, which can make all the difference.
2017 is coming to a close and with that, it’s important to take a look back and see what happened in the digital commerce space. By looking at the trends & strategies that occurred this past year, you can leverage and identify opportunities for 2018. By not doing this, you risk starting 2018 behind. Don’t Miss Out—Join 3 ecommerce experts in our round-table round-up as they dive into the trends, strategies, and news that occurred in 2017 and how that looks to affect 2018.
An optimized listing can be the difference between bringing in more sales & growing your business or failing on Amazon. By understanding Amazon’s A9 algorithm, you’ll be setting your products up for success and truly utilizing all that Amazon has to offer.
Don’t Miss Out—Join three Amazon experts as they unpack Amazon’s algorithm, provide techniques to leverage knowledge gained, and answer any question you may have.
Amazon’s Organic Ranking Battleground for Increased Product Visibility & SalesTinuiti
Amazon’s digital shelf has become the new battleground for brand manufacturers & vendors to get their products in front of consumers. With all of the so-called blackhat tactics & hacks, it’s understandable why there’s so much confusion when it comes to ranking on Amazon.
Don’t Miss Out—we’ve brought together the leading industry experts at CPC Strategy, Salsify & Market Track to bring the A9 algorithm under a microscope and dissect which levers to pull to increase your presence on the digital shelf.
Driving Off-Amazon Traffic To Your Product Detail PageTinuiti
You need to be driving outside traffic to Amazon. Why? Because in the competitive marketplace that is Amazon, you need to utilize every tool to your advantage. Driving outside traffic to Amazon has tangible benefits.
Don’t Miss Out—Join Thomas Pruchinski, Head of Growth & Marketing at LandingCube, as he discusses the role driving off-Amazon traffic should play into your overall Amazon strategy.
Breaking News: Amazon Shuts Down Google PLA ListingsTinuiti
Over the past year Amazon had drastically increased their paid media investment across Google Shopping, driving up CPCs and controlling impression share across the SERP – until this past week.
Although unclear why Amazon has decided to change course, our PPC experts decided to jump on a live open forum Q&A, to explain their thoughts & predictions, and what this means for Ecommerce companies today.
Topics Covered:
Why did Amazon decide to pull back from Google PLAs?
How will this affect Google advertisers today?
Is this temporary or long-term for Amazon?
Which category’s were most impacted by Amazon’s presence?
What this means for Amazon Sellers & Vendors?
With Amazon capturing over $196B in ecommerce sales in 2017, according to eMarketer, there are huge opportunities for sellers and vendors alike to get more out of Amazon. However, the vast majority of sellers aren’t doing the small things right, which can make all the difference.
2017, The Year of Amazon...What Exactly Happened?Tinuiti
A lot can happen in a year – especially on Amazon.com. We’ve outlined noteworthy changes, trends & need-to-knows that occurred on the Marketplace in 2017. With these in mind, we’ll be discussing their potential impact on 2018 and focusing on how Amazon sellers and vendors alike can put their best foot forward this upcoming year.
Don’t Miss Out—Join 3 of the leading industry experts as we delve into trends, innovations & strategies we believe will be essential in shaping the Amazon Marketplace in 2018.
Failure to perform well in Q4 can often be detrimental to ecommerce retail brands. In order to get the most out of the inevitable holiday season rush, this time of year can be stressful for retailers looking to maximize resources. Therefore, CPC Strategy is co-hosting The Q4 Digital Commerce AdTalks with SEMRush & Miva to cover holiday-specific strategies in advertising, conversion rate optimization, and customer retention.
With Amazon capturing over $196B in ecommerce sales in 2017, according to eMarketer, there are huge opportunities for sellers and vendors alike to get more out of Amazon. However, the vast majority of sellers aren’t doing the small things right, which can make all the difference.
Instagram Influencer Marketing: Magnify Reach & Multiply Ad RevenueTinuiti
Why care about influencer marketing? Properly constructed Instagram influencer marketing campaigns help to expand your reach and drive more sales. The struggle for many businesses comes from the back-end work that goes into setting up an Instagram influencer marketing strategy. We’re here to help.
Topics Discussed:
Unpacking who your audience is and how to find them
Micro vs Macro-influencers, what makes sense for you?
Locating influencers that resonate with your target audience
How to execute an Instagram influencer marketing campaign
Tracking the success of your campaigns
Don’t Miss Out—we brought in an expert on Instagram influencer marketing, Klear’s Rafi Offenbacher, to discuss how to find success incorporating influencer marketing into your current marketing strategy.
Driving Sales Volume & Customer Loyalty via New Amazon StoresTinuiti
Brands that fail to take advantage of all the resources Amazon offers are leaving money on the table. The brands that succeed leverage any chance to stand out from their competition. Enter Amazon Stores, a feature that allows brands to deliver custom multi-page branded experiences to prospective & returning customers.
Don’t Miss Out—Join two of our in-house Amazon experts, as they dive into how you can increase sales volume through Amazon Stores.
Failure to perform well in Q4 can often be detrimental to ecommerce retail brands. In order to get the most out of the inevitable holiday season rush, this time of year can be stressful for retailers looking to maximize resources. Therefore, CPC Strategy is co-hosting The Q4 Digital Commerce AdTalks with SEMRush & Miva to cover holiday-specific strategies in advertising, conversion rate optimization, and customer retention.
Top Amazon Sponsored Product Mistakes Draining Your Budget & Profits | CPC St...Tinuiti
Are my campaigns performing at their optimal level?
Why aren’t my Sponsored Product ads converting?
My ACoS is cutting into my profit margins—How do I fix this?
Why aren’t my ad placements sending enough traffic to my listings?
We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.
Debunking the 2018 Amazon Buy Box AlgorithmTinuiti
Did you know that the largest percentage of Amazon purchases happen in the Buy Box? That’s why it’s become one of biggest battlegrounds in e-commerce. But before you can win it, you need to understand exactly what it is and how it works.
Don’t Miss Out—we’ve brought in experts over at xSellco to discuss what it takes to win the Buy Box and sell more at higher profits.
Competition continues to heat up, and in order to stay ahead of your competitors you must implement the most complex and innovative marketplace strategies to push your sales & profits to new heights in 2018.
Don’t Miss Out—Join 4 of the leading Amazon industry experts as they dive into growth strategies to jumpstart your sales.
Ask An Expert: Actionable Facebook Campaign Strategies For Black Friday & BeyondTinuiti
The Story: With over 2 billion monthly active users, Facebook is the perfect platform for retailers to further impression share, drive brand affinity & revenue, and increase ROI. With an influx of traffic looming in the horizon, it is imperative to align your Facebook campaigns to meet your specific goals for Black Friday & Cyber Monday.
Ask The Experts: Out-competing Amazon on the Google SERP Over Black FridayTinuiti
The Story: $9 billion in sales. That’s how much consumers are projected to spend from Thanksgiving Day through Cyber Monday, according to Adobe Data. And with Amazon’s recent push in Google Shopping investment, it’s imperative your Shopping & text ad campaigns are optimized and efficient to compete against the likes of Amazon.
Don’t Miss Out - Pitch your last minute Google Shopping, text ads, and product feed questions to our in-house retail search experts to ensure you crush your holiday season goals.
Creating Long-Term Value via Influencer MarketingTinuiti
Influencer marketing is quickly becoming a channel that’s part of all comprehensive marketing strategies. So, what’s missing from this relatively, but incredibly exciting new channel? How to track and manage influencer campaigns, and scale!
The 2019 Amazon Prime Day Expert Approach SeriesTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
The 2019 Amazon Prime Day Expert Approach Series NumeratorTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Master Amazon’s Vendor Advertising Flywheel: From AMG To AMS & AAPTinuiti
Amazon Vendors, it is time to take control of your brand identity, advertising & search rank. If you want to drive discoverability, compel conversions & escalate sales, the time is now to take full advantage of Amazon’s Advertising Flywheel.
Some Topics We’ll Discuss:
Comprehensive breakdown of Amazon’s advertising ecosystem
Discerning factors that influence when to invest in AMS & AAP
Advantageous leverage of flywheel platforms to generate demand
Momentous interconnection of paid, owned and earned media
Data-backed approach to AMG ad spend allocation
Don’t Miss Out—We’ve brought in e-commerce expert, Skubana’s Chad Rubin, and Amazon Marketplace guru, CPC Strategy’s Leo Carrillo, to unpack all aspects and potential benefits of Amazon’s Advertising Flywheel.
The 2019 Amazon Prime Day Expert Approach Series TinuitiTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Understand how the Amazon algorithm works exactly. Only then can you increase product visibility, sales velocity, and ranking.
Join this sponsored ThinkTank webinar as we bring in Pat Petriello, former Amazonian and CPC Strategy’s Head of Marketplace Strategy, to debunk common misconceptions and answer questions that brands have around Amazon SEO and unpack the A9 ranking algorithm.
Nearly 50 percent of U.S. online transactions take place on Amazon. The ecommerce giant continues to grow its market share across a diverse range of product categories – a viable opportunity that should not be ignored.
Yet, brand manufacturers and sellers alike struggle to understand the factors that impact whether their products are visible to the millions of users buying on Amazon.
Search Engine Journal hosted a Marketing ThinkTank webinar in partnership with CPC Strategy to debunk common misconceptions and answer questions that brands have around Amazon SEO.
Driving Off-Amazon Traffic To Your Product Detail PageTinuiti
You need to be driving outside traffic to Amazon. Why? Because in the competitive marketplace that is Amazon, you need to utilize every tool to your advantage. Driving outside traffic to Amazon has tangible benefits.
Don’t Miss Out—Join Thomas Pruchinski, Head of Growth & Marketing at LandingCube, as he discusses the role driving off-Amazon traffic should play into your overall Amazon strategy.
Breaking News: Amazon Shuts Down Google PLA ListingsTinuiti
Over the past year Amazon had drastically increased their paid media investment across Google Shopping, driving up CPCs and controlling impression share across the SERP – until this past week.
Although unclear why Amazon has decided to change course, our PPC experts decided to jump on a live open forum Q&A, to explain their thoughts & predictions, and what this means for Ecommerce companies today.
Topics Covered:
Why did Amazon decide to pull back from Google PLAs?
How will this affect Google advertisers today?
Is this temporary or long-term for Amazon?
Which category’s were most impacted by Amazon’s presence?
What this means for Amazon Sellers & Vendors?
With Amazon capturing over $196B in ecommerce sales in 2017, according to eMarketer, there are huge opportunities for sellers and vendors alike to get more out of Amazon. However, the vast majority of sellers aren’t doing the small things right, which can make all the difference.
2017, The Year of Amazon...What Exactly Happened?Tinuiti
A lot can happen in a year – especially on Amazon.com. We’ve outlined noteworthy changes, trends & need-to-knows that occurred on the Marketplace in 2017. With these in mind, we’ll be discussing their potential impact on 2018 and focusing on how Amazon sellers and vendors alike can put their best foot forward this upcoming year.
Don’t Miss Out—Join 3 of the leading industry experts as we delve into trends, innovations & strategies we believe will be essential in shaping the Amazon Marketplace in 2018.
Failure to perform well in Q4 can often be detrimental to ecommerce retail brands. In order to get the most out of the inevitable holiday season rush, this time of year can be stressful for retailers looking to maximize resources. Therefore, CPC Strategy is co-hosting The Q4 Digital Commerce AdTalks with SEMRush & Miva to cover holiday-specific strategies in advertising, conversion rate optimization, and customer retention.
With Amazon capturing over $196B in ecommerce sales in 2017, according to eMarketer, there are huge opportunities for sellers and vendors alike to get more out of Amazon. However, the vast majority of sellers aren’t doing the small things right, which can make all the difference.
Instagram Influencer Marketing: Magnify Reach & Multiply Ad RevenueTinuiti
Why care about influencer marketing? Properly constructed Instagram influencer marketing campaigns help to expand your reach and drive more sales. The struggle for many businesses comes from the back-end work that goes into setting up an Instagram influencer marketing strategy. We’re here to help.
Topics Discussed:
Unpacking who your audience is and how to find them
Micro vs Macro-influencers, what makes sense for you?
Locating influencers that resonate with your target audience
How to execute an Instagram influencer marketing campaign
Tracking the success of your campaigns
Don’t Miss Out—we brought in an expert on Instagram influencer marketing, Klear’s Rafi Offenbacher, to discuss how to find success incorporating influencer marketing into your current marketing strategy.
Driving Sales Volume & Customer Loyalty via New Amazon StoresTinuiti
Brands that fail to take advantage of all the resources Amazon offers are leaving money on the table. The brands that succeed leverage any chance to stand out from their competition. Enter Amazon Stores, a feature that allows brands to deliver custom multi-page branded experiences to prospective & returning customers.
Don’t Miss Out—Join two of our in-house Amazon experts, as they dive into how you can increase sales volume through Amazon Stores.
Failure to perform well in Q4 can often be detrimental to ecommerce retail brands. In order to get the most out of the inevitable holiday season rush, this time of year can be stressful for retailers looking to maximize resources. Therefore, CPC Strategy is co-hosting The Q4 Digital Commerce AdTalks with SEMRush & Miva to cover holiday-specific strategies in advertising, conversion rate optimization, and customer retention.
Top Amazon Sponsored Product Mistakes Draining Your Budget & Profits | CPC St...Tinuiti
Are my campaigns performing at their optimal level?
Why aren’t my Sponsored Product ads converting?
My ACoS is cutting into my profit margins—How do I fix this?
Why aren’t my ad placements sending enough traffic to my listings?
We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.
Debunking the 2018 Amazon Buy Box AlgorithmTinuiti
Did you know that the largest percentage of Amazon purchases happen in the Buy Box? That’s why it’s become one of biggest battlegrounds in e-commerce. But before you can win it, you need to understand exactly what it is and how it works.
Don’t Miss Out—we’ve brought in experts over at xSellco to discuss what it takes to win the Buy Box and sell more at higher profits.
Competition continues to heat up, and in order to stay ahead of your competitors you must implement the most complex and innovative marketplace strategies to push your sales & profits to new heights in 2018.
Don’t Miss Out—Join 4 of the leading Amazon industry experts as they dive into growth strategies to jumpstart your sales.
Ask An Expert: Actionable Facebook Campaign Strategies For Black Friday & BeyondTinuiti
The Story: With over 2 billion monthly active users, Facebook is the perfect platform for retailers to further impression share, drive brand affinity & revenue, and increase ROI. With an influx of traffic looming in the horizon, it is imperative to align your Facebook campaigns to meet your specific goals for Black Friday & Cyber Monday.
Ask The Experts: Out-competing Amazon on the Google SERP Over Black FridayTinuiti
The Story: $9 billion in sales. That’s how much consumers are projected to spend from Thanksgiving Day through Cyber Monday, according to Adobe Data. And with Amazon’s recent push in Google Shopping investment, it’s imperative your Shopping & text ad campaigns are optimized and efficient to compete against the likes of Amazon.
Don’t Miss Out - Pitch your last minute Google Shopping, text ads, and product feed questions to our in-house retail search experts to ensure you crush your holiday season goals.
Creating Long-Term Value via Influencer MarketingTinuiti
Influencer marketing is quickly becoming a channel that’s part of all comprehensive marketing strategies. So, what’s missing from this relatively, but incredibly exciting new channel? How to track and manage influencer campaigns, and scale!
The 2019 Amazon Prime Day Expert Approach SeriesTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
The 2019 Amazon Prime Day Expert Approach Series NumeratorTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Master Amazon’s Vendor Advertising Flywheel: From AMG To AMS & AAPTinuiti
Amazon Vendors, it is time to take control of your brand identity, advertising & search rank. If you want to drive discoverability, compel conversions & escalate sales, the time is now to take full advantage of Amazon’s Advertising Flywheel.
Some Topics We’ll Discuss:
Comprehensive breakdown of Amazon’s advertising ecosystem
Discerning factors that influence when to invest in AMS & AAP
Advantageous leverage of flywheel platforms to generate demand
Momentous interconnection of paid, owned and earned media
Data-backed approach to AMG ad spend allocation
Don’t Miss Out—We’ve brought in e-commerce expert, Skubana’s Chad Rubin, and Amazon Marketplace guru, CPC Strategy’s Leo Carrillo, to unpack all aspects and potential benefits of Amazon’s Advertising Flywheel.
The 2019 Amazon Prime Day Expert Approach Series TinuitiTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Understand how the Amazon algorithm works exactly. Only then can you increase product visibility, sales velocity, and ranking.
Join this sponsored ThinkTank webinar as we bring in Pat Petriello, former Amazonian and CPC Strategy’s Head of Marketplace Strategy, to debunk common misconceptions and answer questions that brands have around Amazon SEO and unpack the A9 ranking algorithm.
Nearly 50 percent of U.S. online transactions take place on Amazon. The ecommerce giant continues to grow its market share across a diverse range of product categories – a viable opportunity that should not be ignored.
Yet, brand manufacturers and sellers alike struggle to understand the factors that impact whether their products are visible to the millions of users buying on Amazon.
Search Engine Journal hosted a Marketing ThinkTank webinar in partnership with CPC Strategy to debunk common misconceptions and answer questions that brands have around Amazon SEO.
4 Strategies To Optimize Your Digital Touchpoints Using Customer DataTinuiti
As digital touchpoints continue to grow, the customer path to purchase grows alongside it. It’s imperative that businesses continue to expand their presence on these various touchpoints. Equally important is a business’s ability to map out its most valuable customers and construct advertising strategies to reach the right people, at the right time.
Don’t Miss Out—Join CPC Strategy & Custora as we dive into different strategies to optimize your search, display, & shopping campaigns.
Find Your True ACoS & Optimize Your Sponsored Products AdsTinuiti
What is a good Advertising Cost of Sale (ACoS)? It goes on beyond ad spend divided by total sales. ACoS depends on a number of factors: goal, proper campaign structure, product life cycle, profit margins and so on.
A low ACoS is a good thing, but what you determine as low will vary by product. We will unpack our holistic approach to ACoS to help you find the sweet spot when balancing your sponsored ad spend and product margins.
Boost Your Q4 Amazon Sales Volume Using Prime Day DataTinuiti
Prime Day sales spiked and deals ended – now what? Keep the momentum driving your sales pendulum.
Q4 can be the most competitive time of year in the Amazon Marketplace. But it can also be the most lucrative holiday season. Incorporate advertising successes from Prime Day to create a winning Q4 strategy.
Crushing Your Amazon Competition: Analysis, Opportunity Gaps, and BenchmarkingTinuiti
In this webinar, we team up with ecommerce insights platform Profitero to discuss how to use this underutilized data to make the kinds of decisions about your business that will actually improve performance.
From Clicks To Conversions: Driving Exponential ROI This Holiday SeasonTinuiti
Looking to hit your return on investment Return on Investment (ROI) goal or wondering what the right ROI is for your company?
Driving traffic to your site is step one. Next is moving your clicks to conversions. Lastly is using your customer data to optimize your strategy accordingly. Join us as we walk you through the best practices for improving CTR, CRO, and hitting your ROI goal this holiday season.
CPC Strategy & Zentail Presents:
Competition on the Google Shopping SERP is increasing. It’s vital to get strategic about the way you run your Google Shopping campaigns before you are left in the dust by your competitors. Tune in for a breakdown of the Google Shopping ecosystem, techniques to maximize your return, strategies to boost your impression share and increase conversions.
HOW TO LEVERAGE GOOGLE’S SMART AD UNITS FOR PROFITABILITYTinuiti
Advanced machine learning has been able to reduce manual efforts in Google’s Smart Ad with its algorithm elements. Learn to set unique performance target goals & optimize search bids to your attribution model. Hit your target ROAs and maximize conversions while Improving your Google’s Smart Ad Units performance. Join our expert Search speakers as we unpack how to improve your campaign’s performance with Smart Bidding, LSAs, and Responsive Search ads.
Maximize Conversions by Balancing Your Ecommerce & Amazon StrategyTinuiti
As your brand ramps up advertising and sales on Amazon, does your paid search cost increase and conversion rate decrease?
Identify the key insights you can implement in your Amazon strategy to allow you to get more from your AdWords campaign and vice versa.
Boost Your Digital Shelf Visibility with Sponsored ProductsTinuiti
With over 560 million products listed on Amazon, how do you get your products found by the right audience?
New features are now available to all sellers and vendors, even those who didn’t have access to AMS and PDAs before, through Sponsored Product campaigns. What are these changes and how do they work? Let’s dive into the new Product Attribute Targeting to learn how it can boost your digital shelf placement for the right audience.
Google Shopping Campaign Structures: What Ifs and What NextsHanapin Marketing
In the world of paid advertising campaigns, CSEs are some of the most vulnerable to fall victim to a set it and forget it mentality. In an increasingly automated world, Sean is going to offer ways to recognize the signal in the noise and how to customize campaigns to fit your KPIs. Using data and examples from a variety of eCommerce sites, this lecture intends to offer a variety of interpretations on structuring Google Shopping campaigns.
Via this session, you’ll learn about:
- Common and manageable campaign structures for CSEs
- Leveraging Google Shopping Ads settings to create funneled shopping campaigns
- Why your shopping campaign may not be converting to your KPIs
Advance Your Advertising Strategy with Customer Lifetime Value Data WebinarTinuiti
How can a brand turn one-time customers into loyalists, loyalists into repeat purchasers? How can a brand acquire new and relevant audiences? This is when Customer Lifetime Value (CLV) data comes in to provide crucial insights to advance your advertising strategy.
Some Topics We’ll Discuss:
Introduction to CLV & Customer-Centric Marketing
Evaluating Your Brand’s Profitability vs. Revenue
Audience Segmentation for New Lifetime Customers
CLV Advertising & Marketing Strategies to Acquire, Retain & Grow
Don’t Miss Out— CPC Strategy & Windsor Circle dive into the importance of a customer-centric business approach and how to incorporate Customer Lifetime Value Data into your advertising strategy.
Pitch your questions to our Google Shopping Gurus, Lewis Brannon & Jason Bell, as they lead an open discussion about trends & strategies you need to prepare for success this holiday shopping season.
Unique Ways to Improve Your Conversion Rates Right NowHanapin Marketing
Improving your conversion rates is obviously a very important thing. If you are needing a little help on where you can do some improvements quickly, then this is the webinar for you.
In this presentation, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates, including how to spy on your top competitors, testing your offers, and unique ways to evaluate your performance.
Listen in on four leading Amazon experts.
Amazon captured 49% of US Ecommerce Market, according to eMarketer. Hit the ground running on Amazon in 2019 by growing your market share by capitalizing on all Amazon Advertising updates. Let’s review Amazon Advertising trends and updates from 2018 to upgrade your brand’s strategy on Amazon and ignite your YoY profit growth.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The word of the year for 2020 was “Unprecedented.” In 2021, it was “Resilience.” For 2022, we’d go with “Chaotic.” And, if we had to guess how 2023 is going to shape up, we’d pick two very different words, depending on what type of marketer you are: “Survivor” or “Thriver.”
During tough times, it can be difficult to go bold with your marketing strategies. But, it’s exactly when competitors are treading water that courageous companies should wade into the deep end and push off the wall with all their might.
We’re placing our Big Bets for 2023—and unveiling them in this webinar. You won’t want to miss it.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before.
During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
Consumer consumption patterns are changing and meeting people where they are is more imperative than ever.
Tinuiti’s marketplaces experts will be joined by our partners from the Amazon seller tools company, eComEngine, and the leading all-in-one platform for selling on Amazon, Jungle Scout. We’ll share brand strategy and forecasting tips for how to nurture your customers and convert leads. We’ll also dive into supply chain restraints, how to optimize delivery systems, opportunities to take advantage of on Amazon, and more.
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
How do you prepare for what’s next in 2023? Join us for an Honest discussion (pun intended) on consumer sentiment, the shifting consumer landscape, and how to win.
During this candid talk, we are joined in conversation by Tinuiti client and award-winning baby and beauty store, The Honest Company. Together, we will dive into how Honest has navigated retail challenges and pivoted through the ever-changing retail landscape to continue to reach its ideal customers.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
The Future of E-commerce: first-hands insights.Solvd, Inc.
According to Statista, revenue in the e-commerce market is projected to reach US$4,117.00bn in 2024. New technologies and methodologies constantly influence how the e-commerce market develops and shapes itsthe future of e-commerce. The main questions are in the air: How can we stay aligned with e-commerce business owners and ensure our engineering services meet their evolving needs?
At Solvd, this question prompted a deep dive into the current e-commerce landscape. Our goal was to get information about the future of e-commerce directly from first-hand sources. In the course of our research, we explored:
- Portrait of respondents.
- Current challenges and pain points of the e-commerce industry.
- Emerging trends and upcoming opportunities.
- Human resource allocation for e-commerce projects.
- Solutions and actionable advice for business owners.
- The role of a reliable partner in problem-solving.
Explore, download, and share invaluable insights made by Solvd!
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
1. Copyright 2017 - Q4 Amazon Virtual Summit
How To Evaluate Your Q4 AdWords
Performance
2. ● Session Recording + Slides Will Be Sent Out
● Join in the Poll Questions!
● Submit Questions to Our Panelists
Today’s Logistics
3. Overview
Founded in 2007
Google Premier Partner
400+ Active Retail Clients
Top 50 Fastest Growing Company San Diego
D E L I V E R I N G
L A S T I N G
R E S U L T S F O R O U R
C L I E N T S
Solutions
Retail-focused PPC & Shopping
Amazon Sales Acceleration
Facebook Performance Marketing
Creative Services
About CPC Strategy
5. Jason Bell
Sr. Retail Search Manager
Adam Harms
Sr. Retail Search Manager
Today’s Speakers
6. Today’s Agenda
● Breaking down your shopping campaigns
● Analyzing your competition
● Insights into your search campaigns
● Evaluating success of your cross-channel
campaigns
● Using this data to your advantage in 2018
7. Copyright 2017 - Q4 Amazon Virtual Summit
SMALL TEXT
STACK TEXT ROW 1
STACK TEXT ROW 2Breaking down your Shopping campaigns
8. Copyright 2017 - Q4 Amazon Virtual Summit
Breaking down your Shopping campaigns
Dimensions reports
● Search terms report
● Brand report (if you’re a
reseller)
● Audiences
● How did these change YoY?
QoQ?
9. Item ID Report
Item ID Reports
● What were your hero products? What
can you attribute this to?
● Did top-performing products match
expectations?
● Any changes YoY for certain items?
● Did you competitors offer value-adds
against your hero products?
Breaking down your Shopping campaigns
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SMALL TEXT
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STACK TEXT ROW 2Analyzing your competition
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Analyzing Your Competition
Big Box Retailers
Their impact on Shopping
● Tougher to compete YoY
● More competition (ex: Amazon)
● Higher CPCs
● Larger Budgets
12. Competing vs. Big Box Retailers
After
Before
Why did I spend more, but make
less this Q4?
● High competition = higher CPCs
for lower impression share
● Big-box retailers are typically
very aggressive in Q4
● They value impression share
and volume over profit and
ROAS
13. Copyright 2017 - Q4 Amazon Virtual Summit
Auction Insights
Trending Report
● Analyze how you stack up against
competition
● Deeper understanding of competitor
insight
● Ability to react fairly quickly to
drops/increases in metrics
● Highly adjustable
14. Copyright 2017 - Q4 Amazon Virtual Summit
Shopping
● Understanding click share metric
● Dive deeper into brand, product_type, & product level data
● Secondary price comparison tools can be helpful
● Automated bidding platform
Search
● Impression share & average positioning in relation to conv.
rate & main KPI
● Season specific KW performance
● Secondary tools such as Spyfu & SEMRush for example
Understanding
Impression Share
Comparing performance to competitors & Missed ops
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STACK TEXT ROW 2Insights Into Your Search Campaigns
16. Copyright 2017 - Q4 Amazon Virtual Summit
Are there any top-performing Shopping terms that
you aren’t targeting with Search campaigns?
Often we raise bids to stay competitive, but a
disproportionate amount of ad spend goes to a few
high-funnel keywords.
Did you run Dynamic Search Ads (DSAs)? Are their
top terms within your DSA campaigns that bring
enough volume to build out dedicated text
campaigns?
Did a few broad
keywords
monopolize
Search campaign
spend in Q4?
Auditing Your Search Efforts & Campaigns
17. Copyright 2017 - Q4 Amazon Virtual Summit
Auditing Your Search Efforts & Campaigns
Dynamic Search Ads (DSAs)
● Allow Google to match content to searches
● Great way to ensure full coverage on site
content (fill in the gaps)
● Large traffic levels at lower CPCs
● Use data to analyze potential areas for
expansion
● Not a “set it and forget it” exercise
● Largely dependant on site content
18. Copyright 2017 - Q4 Amazon Virtual Summit
SMALL TEXT
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STACK TEXT ROW 2
Evaluating success of your cross-channel
campaigns
19. Facebook Spend vs Branded Sessions report
Impact of Facebook & Instagram
● How did your social campaigns affect
paid search and sitewide performance?
● Map social prospecting spend with
Google branded sessions to measure
correlation
● Create an audience of users who have
visited your site from a FB/IG ad
● Run a geo-targeting test to determine
social impact
The Social Effect
20. Copyright 2017 - Q4 Amazon Virtual Summit
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STACK TEXT ROW 2Steps To Success...What To Do Differently
21. What Can You Do Now?
Scenario A: All time KPI highs
● Congrats! First question is, why?
● How do we continue growth MoM in 2018
● Analyze the impression share & average positioning of your best performing KWs/Shopping
product groups
● Did you run any promotions that were different than LY
● Build upon the successful campaigns/adjustments & pivot from your poorer performing areas
● Can you pinpoint what separates you from your competition
22. What Can You Do Now?
Scenario B: Relatively flat but still managed to hit KPI targets
● Comp’ed YoY, still a success but looking for more
● First question remains, why?
● Did the campaigns or campaign types remain flat YoY or did different campaign types
(Shopping) dip while others (Search) improved?
● KW’s or Product performance YoY, did you see a shift in what performed
● On this top hero products/KWs how did your impression share and value add stack up to your
competition?
● Are KPIs too restrictive or did you play it too safe?
23. SMALL TEXT
STACK TEXT ROW 1
STACK TEXT ROW 2
Schedule Your Complimentary
Retail Search Evaluation
CPC Strategy’s Retail Search Evaluation is a complimentary
60-minute analysis and assessment of a retailer's existing
Google Shopping campaign architecture, targeting settings,
product feed, product pages, and profitability metrics.
What Now?
SCHEDULE MY EVALUATION
24. What Can You Do Now?
Scenario C: Poor performance YoY, missed KPI targets
● It happens, continue to ask yourself, why?
● Check on your normal hero products & KWs, pinpoint what caused them to decline YoY
● Can you address this issue (ie: price issue, promotional messaging, shipping difference, other
value add)
● Which KPIs were affected, depending on this different data sets should be analyzed
● Make use of secondary tools to understand where your competitors could be focusing
● How did your other channels perform YoY
25. What can we do for next Q4?
● Run a full analysis on Q4 & all of 2017
● Pay close attention to impression share & other
competitive metrics Google provides
● Gather understanding of what separated you from your
competition in 2017
● Use learnings to pivot current budget and bidding
algorithms towards top performers
● Stay proactive in data analysis throughout 2018
26. Jason Bell
Sr. Retail Search Manager
Adam Harms
Sr. Retail Search Manager
Questions for Today’s Speakers?
Editor's Notes
New UI vs. Old talking point re: dimensions
We figure you already know how to analyze your Shopping campaign itself, but to gain further insight and slice the data a few different ways, we like to run Dimensions reports
Search term report (plug ISO)
Show YoY and QoQ comparisons
Retailers often just think about what happens to them, not about what OTHERS are doing -- competition is the other half of the story
Adam
You may be looking at your YoY numbers and wondering why your spend and avg CPCs are higher, but you didn’t actually make more -- many times this is due to competition
This past year, the biggest trend we’ve noticed in the competitive space is the rise of big-box retailers
In this example on the left you can see before and after(Q4) how
ISO auction insights look much different
Shopping -
Click share metric available @ Campaign, Ad Group, & Product Group level for Shopping (I usually only see it @ pgroup)
Understand this metric, similar to Impression share, it gives you a percentage based upon your product clicks compared to the estimated maximum times it could be have been clicked
Helpful alongside impression share to analyze why you may be winning impressions but losing out on clicks (price, promotion, poor data quality, etc)
Dive deeper into brand/ptype/product data to understand how your impression share lines up
Low impression share, high conv rate? Potential area of missed opportunity to push more aggressively
Search -
Impression share & average positioning, similar to Shopping if these metrics are on the lower spectrum but your conversion rate is high or ROAS is high (given a decent sample size) then its a potential missed opportunity
Season KWs
How did the holiday specific KWs do for you YoY
Spyfu, SEMRush, etc are all good tools that you should be using (allows for lookback at actual ad copy used by competitors during given timeframes)
Going into your search campaign spend and analyzing this information...maybe include a few screenshots of common scenarios people would find themselves in after Q4 (few keywords dominating, etc.) - separate slide
“In addition to your traditional search campaigns, did you run DSAs?”
Jason to Adam transition at beginning, back to Jason at the end for transition
Anytime you’re looking to invest in the upper-funnel, a salient point is determining whether or not this investment is leading to branded lift or increased direct/organic traffic
Retroactively you can use this report on the left to try and measure correlation between FB prospecting spend and brand lift
BUT if you want to start measuring this is 2018, there’s a few other steps you can take to be able to report more clearly
Create AUDIENCE of users from Facebook or Instagram -- then monitor their activity in the GA audiences tab
Run a geo target test ----- test group is group of states in which you DO run FB ads
control group is one in which you DON’T advertise
Since the social campaigns are hard to track in GA,
This is a sort of million-dollar question these days
GA uses referrer URLs to credit conversions back to ads. Facebook users browse using ‘https’ instead of ‘http’. So, if a user clicks an ad in Facebook and leaves to convert on an http website, the user can’t be recorded since they have left a secure environment"
Potentially discussing more about how they hit their targets.
All time high’s for our KPIs
Relatively flat YoY but still hit targets
Poor performance YoY, down on most/all KPIs
Main question is understanding “Why?” did this happen for my business? It will be different for everyone in every scenario.
Wrapping up the previous 3 slides as well as the whole presentation about what types of reports you should be running and looking at.
Other talking points
Search impression share reports every month, helps understand what is happening around you and how it impacts you
Don’t think about your data in a bubble, you have to think and react based upon what other competitors are also doing (especially during the Q4 shopping season)
Understanding your competitors & your industry as it relates to advertising efforts will make you more prepared and allow you to eventually become more proactive than reactive