SlideShare a Scribd company logo
digitalmarketinginstitute.com 2
digitalmarketinginstitute.com 3
5. Harnessing Influencers In Your Network
6. Q&A
digitalmarketinginstitute.com 5
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OUTBOUND
£
Marketing
and
sales activities such as:
Advertising
Sponsorship
Sales calls
Events
Website
optimized
for SEO
digitalmarketinginstitute.com 19
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digitalmarketinginstitute.com 21
digitalmarketinginstitute.com 22
digitalmarketinginstitute.com 23
digitalmarketinginstitute.com 24
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Customer Value Business
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Source: https://influencermarketinghub.com/b2b-influencer-marketing/
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Source: Atherton, J. Social Media Strategy (2019)
digitalmarketinginstitute.com 51
https://digitalmarketinginstitute.com/blog/the-growing-trend-of-b2b-
influencer-marketing-10-brands-doing-it-right-corp
https://influencermarketinghub.com/b2b-influencer-marketing/
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digitalmarketinginstitute.com 55

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