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Social media
- 1. 3 THINGS TO THINK ABOUT… How can you leverage your parish’s talent to better communicate with your diverse parish community? • How can you use social media to advance your ministries? • How can you grow exiting networks in your parish?
- 3. WHAT IS SOCIAL MEDIA? O N E - WAY M E D I A T W O - WAY M E D I A Newspaper Blogs Television Social networking sites Radio Video sharing (Youtube) Magazines Microblogging (Twitter)
- 4. SOCIAL NETWORKS 355 friends 682 friends 200 friends
- 5. WHY SOCIAL MEDIA? The New Evangelization (http://www.usccb.org/about/strategic-plan.cfm) • To engage the faithful • To reach out to those who have never heard the gospel • To re-engage those who are baptized but have lost a living sense of the faith HOW DO WE DO THIS?
- 6. GO TO WHERE THE PEOPLE ARE • China - 1,349,585,838 • Inda - 1,220,800,359 • United States - 316,668,567 -- STATS FROM CIA WORLD FACTBOOK How many users does FACEBOOK have?
- 7. HOW CAN WE USE SOCIAL MEDIA? Inform Invite Highlight Evangelize Raise Awareness/Advocate
- 8. HOMILIES Make your homilies all week-long, accessible from anywhere: Podcasts/Youtube • Smartphones – Careful! • Camera • A computer, Free recording/editing software and a microphone
- 9. ADVOCATE Catholic Legislative Network: Public Policy information in both English and Spanish. Great for parishioners looking for the Catholic perspective on current issues. Visit CACATHOLIC.ORG
- 10. MAJOR SOCIAL MEDIA PLATFORMS FACEBOOK – SOCIAL NETWORKING SITE INTEGRATING VIDEO/PICTURES/CHAT/BLOG YOUTUBE – VIDEO BLOGGING SITE TWITTER - MICROBLOGGING SITE LIKE STOCK TICKER INSTAGRAM - SOCIAL NETWORKING SITE FOCUSED ON PICTURES PINTEREST - SOCIAL NETWORKING SITE FOCUSED ON PICTURES GOOGLE+ - SOCIAL NETWORKING SITE
- 11. HOW DO WE MANAGE ALL OF THIS???
- 12. USER POLICY • Appropriate Boundaries for communication • Code of Conduct • Difficult “fans” • Safe Environment with Minors and in accordance with conduct policies of related ministries • Have at least 2 adult administrators • Passwords and Usernames should be kept in a central location at parish/school
- 13. EVERYONE IS A REPORTER Document your Masses, events, fundraisers, plays, celebrations, etc. Who What Where When Why Pictures Video Podcasts
- 14. UTILIZE VOLUNTEERS • Spanish translators • Photographers • Videographers • Recorders • Writers
- 15. ENGAGE YOUTH – THEY’RE ALREADY OUT THERE! • Newman Centers • Youth Groups • Young Adults
- 16. NEED A WEBSITE? TRY WORDPRESS.COM
- 17. NOT EITHER/OR … YES, AND Networks Social media is only as good as your network Use existing media to expand your social network: flyers, website… & PARISH BULLETIN! Advertise QR codes? Purpose is not replace print but supplement it. Communicate this clearly to parishioners
- 18. STRATEGIES MOVING FORWARD How can you leverage your parish’s talent to better communicate with your diverse parish community? How can you use social media to advance your ministry? How can you grow exiting networks in your parish?
Editor's Notes
- Social media is medium of communication that provides 2-way communication. Think of the difference between a website and a blog. A website is one-way communication for people to get information. A blog can offer information and offer space for people to enter into a conversation, to communicate directly to the author and the audience. It goes from a lecture with a website, to a large town hall meeting with a blog.
- After the resignation of Pope Benedict: Diocese of Orange held a last-minute Mass for Pope Benedict. Advertised on Facebook. Got over 500 parishioners and local TV to come.
- The New Evangelization as a journey of faith, worship and witness, presents three opportunities or audiences for the transmission of the Christian faith:To engage more intently those who are faithful and need to be renewed with increased catechesis;To reach out to those who have never heard the gospel proclaimed; and To re-engage those who are baptized but have lost a living sense of the faith in their daily lives
- More than a billion monthly active users as of December 2012. http://newsroom.fb.com/Key-Facts
- Is it to inform parishioners? – Mass times, Holy Week schedules, changesInvite? – Special events, school events, plays, fundraisers?Highlight? – Highlight the good work that parishes are doing? Schools? Get on the Bus, Jog-a-thon fundraiser, Community breakfast?Evangelize? – Tell vocation stories or personal stories about coming to the faith. Raise Awareness? - Social Justice Issues and how the Catholic Church responds.
- USCCB’s Facebook: “All posts and comments should be marked by Christian charity and respect for the truth. They should be on topic and presume the good will of other posters. Discussion should take place primarily from a faith perspective. No ads please.”Don’t let people hijack your site. It might be necessary to invite this person to chat over the phone, email or meet with someone in person if they have a particular issue that they would like to discuss that is not in line with the Code of Conduct. Members can also be blocked.Directing people to the parish, diocesan, USCCB, Vatican or California Catholic Conference website can provide information for people and mitigate their tone.
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