This document summarizes a presentation on using social media for capacity building and NGO success. The presentation covers basics of social media, trends like Facebook and Twitter user numbers, and how social media can help with capacity building by enhancing collaboration, promoting activities, and connecting online and offline communities. It provides examples of a social media club and Google Business Group that use both online and offline strategies and recommends having content, sharing, and review best practices.

1. #IVLP #RABAT
Capacity Building and Social Media
For NGOs Success
Yasser Monkachi
02/22/2014 - Mercure, Rabat

2. Capacity Building and Social Media
1. Back to the Basics
2. Trends & Insights
3. Social Media and Capacity Building
4. Returns from experience

3. Back to the basics
Questions

4. Back to the Basics
● What is the difference between the Web and the internet ?
● What is the difference between Web 1.0 and Web 2.0 ?
● What is the difference between Social Media and traditional
media ?

5. Social Media Insights and Trends 2014
Why you have to deal with Social Media

6. Insights
● Over 1 Billion Facebook active users worldwide
● Over 5 million Facebook active users in Morocco
● Over 500 million Google+ Active users
● Almost 250 million Twitter active users
● Over 1 million visitors on Hespress a day !

8. Because We are happy :-)

9. Social Media and Capacity Building
How Social Media can empower your projects

10. What are the possible Benefits
of Social Media for your NGO ?

11. Social Media For NGOs
● Enhance Capacity Building (Online side)
● Improve your Collaboration (Internally)
● Promote activities (Externally)

12. Start with Social listening...

13. Manage your “Online to Offline”
Communities
● Start online conversations
● Organise Meet-ups
● Connect & Engage

14. Enhance your Capacity Building
Connect
Offline
Online
Engage
Bêta Framework Based on Akram Ilyas Thoughts
and presentations on capacity building

15. Improve your Collaboration (Internally)
Lead
Real time information
Manage
Share
Bêta Framework Based on Akram Ilyas Thoughts
and presentations on capacity building
Give
Serve
Faster and Effective Collaboration Participation

16. Improve your Soft and Hard Skills
Self
Organization
Communities
Bêta Framework Based on Akram Ilyas Thoughts
and presentations on capacity building

17. Promote your activities
With Social Media

19. Social Media Strategy
● Know your strengths and weaknesses
● Set SMART objectives and KPIs
● Have a Social Media Plan
● Have a Social Media Planning

20. But it takes time !

21. Returns from experience
and Best Practices

22. Social Media Club
Online
Offline
● 1 Chapter Blog
● Café 2.0
● 1 Facebook Page
● Ftour 2.0
● 1 Twitter Account
● SMDAY
● CMDAY/CMAD

27. Google Business Group
Online
Offline
● 1 G+ Page
● Workshops
● Conférences
● Hackathons

30. Social Impulse

31. Best Practices
● In the Social Media Arena : Content is king !
> Have a content strategy
● Don’t just broadcast
> Encourage Sharing (Create talkability)

32. Best Practices
● Define a daily routine
> Listen - Discuss - Publish !
● Establish Regular Reviews

33. #IVLP #RABAT
Thank You
And good luck !
Yasser Monkachi
02/22/2014 - Mercure, Rabat