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Social Photography - Instagram, Foodspotting - How many words a thousand words

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Julie Gallaher
Julie Gallaher

Social Photography Strategies to Promote Your Business. El Dorado County Chambers of Commerce. November 8, 2012. Julie Gallaher - Get on the Map

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a thousand words HOW MANY WORDS? Get on the Map Local Search Marketing All Rights Reserved 2012 http://getonthemap.us
http://statigr.am/viewer.php#/detail/319782068458434451_6560074 Get on the Map Local Search Marketing All Rights Reserved 2012
http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012 http://statigr.am/viewer.php#/detail/319044853943402238_7423486
http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012 http://statigr.am/viewer.php#/detail/318853716328152901_13355862
BASICS • 100 Million Users • 35% USA • Very Popular with teens and young adults • But RAPID growth among adults • All Mobile – But announced internet use coming • Til then, Statigr.am or Webstagr.am on internet http://getonthemap.us http://statigr.am/ http://web.stagram.com/ Get on the Map Local Search Marketing All Rights Reserved 2012
BASICS • 3 Million Users – Small but dedicated group • Includes fantastic food photographers • Engage to get great photos to use in your own social media http://getonthemap.us Get on the Map Local Search Marketing http://www.foodspotting.com/find/best/bistro-33/in/El-Dorado-Hills-CA-USA All Rights Reserved 2012
BASICS • Over 6 Billion Public Photos • Owned by Yahoo • Creative Commons Licensed Photos http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012 http://flickr.com
BASICS • Owned by Google • Means Good SEO • Internal Editing • Sharing, Tagging like Facebook http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012 http://picasa.google.com/
SOCIAL PHOTOGRAPHY  People love pictures  Increase engagement on Social Platforms – Facebook, Twitter, LinkedIn  Get your customers to provide photos for you – lighten your load http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
How Can Social Photography Help Your Business http://getonthemap.us Get on the Map Local Search Marketing http://pinterest.com/pin/140174607122264345/ All Rights Reserved 2012
Network with Other Business Owners  Take photos at their location http://statigr.am/viewer.php#/tag/placerville/ http://www.flickr.com/search/?q=placerville&f=hp http://www.foodspotting.com/find/best/placerville/in/Placerville-CA- 95667-USA http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
Engage With Customers  Follow Them  Like their photos  Comment on their photos  Encourage them to take more photos http://getonthemap.us Get on the Map Local Search Marketing http://pinterest.com/pin/140174607123281263/ All Rights Reserved 2012
Content for You http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012 http://pinterest.com/pin/140174607122527240/
Drive Traffic  Add your link in your profile  Watermark your pics  Add link in photo description  http://picmonkey.com http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
Things to Post  Your Products  How your products are created  Behind the Scenes look at your biz  What your products can accomplish – before & after  Sneak Peek at new products or business news  Showcase your Employees  Celebrity Sightings  Cuteness Get on the Map Local Search Marketing All Rights Reserved 2012
Hashtags  Tag – Tag –Tag  Create a permanent tag for your biz  Include some popular tags  http://web.stagram.com/hot http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
Contests Ford Fiesta – Every week announces a new hashtag associated with one of the Fiesta’s features … the best photos are featured in a real life digital billboard http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
Deftones  At end of tour gave away a guitar signed by the band members http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
National Geographic http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
Foodspotting Guide http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012 http://napavalleyfilmfest.org/2011/foodies-rally-to-discover-movies-to-dine-for/
Filters and Apps http://getonthemap.us Get on the Map Local Search Marketing http://gadgets.ndtv.com/apps/features/5-big-facts-about-instagram-223870 All Rights Reserved 2012
Moku Hanga  Moku Hanga http://getonthemap.us https://itunes.apple.com/gb/app/moku-hanga/id514019787?mt=12 Search Marketing Get on the Map Local
Color Splash http://getonthemap.us Get on the Map Local Search Marketing http://www.tuaw.com/2009/02/17/a-splash-of-color-from-colorsplash/ All Rights Reserved 2012
Image Filter http://getonthemap.us Get on the Map Local Search Marketing http://mobilebility.com/imagefilter/index.html All Rights Reserved 2012
Hipstamatic http://getonthemap.us Get on the Map Local Search Marketing http://gear.hipstamatic.com/combo/lens/a1/film/aged All Rights Reserved 2012
Tips for Great Photos  SQUARE  Change Perspective – Be Creative  http://www.jetpac.com/blog/post/27565115619/fourteen- ways-of-photographing-the-eiffel-tower- and#.UJsUmvJQBYI http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
Tips for Great Photos  #Jumpstagram  #Juxtapose http://getonthemap.us http://pinterest.com/pin/140174607123159191/ Get on the Map Local Search Marketing http://pinterest.com/pin/140174607123205409/ All Rights Reserved 2012
Social Photography Resources  http://getonthemap.us/instagram/blog  http://getonthemap.us/foodspotting/blog  http://pinterest.com/getonthemap/instagram  http://pinterest.com/getonthemap/foodspotting  http://twitter.com/573instagrmtips  http://twitter.com/573foodspotting http://getonthemap.us Get on the Map Local Search Marketing
Julie Gallaher  http://getonthemap.us  http://facebook.com/getonthemap  http://linkedin.com/in/juliegallaher  http://twitter.com/juliegallaher  http://pinterest.com/juliemarg  916-265-2521  julie@getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012

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Social Photography - Instagram, Foodspotting - How many words a thousand words

  • 1. a thousand words HOW MANY WORDS? Get on the Map Local Search Marketing All Rights Reserved 2012 http://getonthemap.us
  • 2. http://statigr.am/viewer.php#/detail/319782068458434451_6560074 Get on the Map Local Search Marketing All Rights Reserved 2012
  • 3. http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012 http://statigr.am/viewer.php#/detail/319044853943402238_7423486
  • 4. http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012 http://statigr.am/viewer.php#/detail/318853716328152901_13355862
  • 5. BASICS • 100 Million Users • 35% USA • Very Popular with teens and young adults • But RAPID growth among adults • All Mobile – But announced internet use coming • Til then, Statigr.am or Webstagr.am on internet http://getonthemap.us http://statigr.am/ http://web.stagram.com/ Get on the Map Local Search Marketing All Rights Reserved 2012
  • 6. BASICS • 3 Million Users – Small but dedicated group • Includes fantastic food photographers • Engage to get great photos to use in your own social media http://getonthemap.us Get on the Map Local Search Marketing http://www.foodspotting.com/find/best/bistro-33/in/El-Dorado-Hills-CA-USA All Rights Reserved 2012
  • 7. BASICS • Over 6 Billion Public Photos • Owned by Yahoo • Creative Commons Licensed Photos http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012 http://flickr.com
  • 8. BASICS • Owned by Google • Means Good SEO • Internal Editing • Sharing, Tagging like Facebook http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012 http://picasa.google.com/
  • 9. SOCIAL PHOTOGRAPHY  People love pictures  Increase engagement on Social Platforms – Facebook, Twitter, LinkedIn  Get your customers to provide photos for you – lighten your load http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 10. How Can Social Photography Help Your Business http://getonthemap.us Get on the Map Local Search Marketing http://pinterest.com/pin/140174607122264345/ All Rights Reserved 2012
  • 11. Network with Other Business Owners  Take photos at their location http://statigr.am/viewer.php#/tag/placerville/ http://www.flickr.com/search/?q=placerville&f=hp http://www.foodspotting.com/find/best/placerville/in/Placerville-CA- 95667-USA http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 12. Engage With Customers  Follow Them  Like their photos  Comment on their photos  Encourage them to take more photos http://getonthemap.us Get on the Map Local Search Marketing http://pinterest.com/pin/140174607123281263/ All Rights Reserved 2012
  • 13. Content for You http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012 http://pinterest.com/pin/140174607122527240/
  • 14. Drive Traffic  Add your link in your profile  Watermark your pics  Add link in photo description  http://picmonkey.com http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 15. Things to Post  Your Products  How your products are created  Behind the Scenes look at your biz  What your products can accomplish – before & after  Sneak Peek at new products or business news  Showcase your Employees  Celebrity Sightings  Cuteness Get on the Map Local Search Marketing All Rights Reserved 2012
  • 16. Hashtags  Tag – Tag –Tag  Create a permanent tag for your biz  Include some popular tags  http://web.stagram.com/hot http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 17. Contests Ford Fiesta – Every week announces a new hashtag associated with one of the Fiesta’s features … the best photos are featured in a real life digital billboard http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 18. Deftones  At end of tour gave away a guitar signed by the band members http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 19. National Geographic http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 20. Foodspotting Guide http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012 http://napavalleyfilmfest.org/2011/foodies-rally-to-discover-movies-to-dine-for/
  • 21. Filters and Apps http://getonthemap.us Get on the Map Local Search Marketing http://gadgets.ndtv.com/apps/features/5-big-facts-about-instagram-223870 All Rights Reserved 2012
  • 22. Moku Hanga  Moku Hanga http://getonthemap.us https://itunes.apple.com/gb/app/moku-hanga/id514019787?mt=12 Search Marketing Get on the Map Local
  • 23. Color Splash http://getonthemap.us Get on the Map Local Search Marketing http://www.tuaw.com/2009/02/17/a-splash-of-color-from-colorsplash/ All Rights Reserved 2012
  • 24. Image Filter http://getonthemap.us Get on the Map Local Search Marketing http://mobilebility.com/imagefilter/index.html All Rights Reserved 2012
  • 25. Hipstamatic http://getonthemap.us Get on the Map Local Search Marketing http://gear.hipstamatic.com/combo/lens/a1/film/aged All Rights Reserved 2012
  • 26. Tips for Great Photos  SQUARE  Change Perspective – Be Creative  http://www.jetpac.com/blog/post/27565115619/fourteen- ways-of-photographing-the-eiffel-tower- and#.UJsUmvJQBYI http://getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012
  • 27. Tips for Great Photos  #Jumpstagram  #Juxtapose http://getonthemap.us http://pinterest.com/pin/140174607123159191/ Get on the Map Local Search Marketing http://pinterest.com/pin/140174607123205409/ All Rights Reserved 2012
  • 28. Social Photography Resources  http://getonthemap.us/instagram/blog  http://getonthemap.us/foodspotting/blog  http://pinterest.com/getonthemap/instagram  http://pinterest.com/getonthemap/foodspotting  http://twitter.com/573instagrmtips  http://twitter.com/573foodspotting http://getonthemap.us Get on the Map Local Search Marketing
  • 29. Julie Gallaher  http://getonthemap.us  http://facebook.com/getonthemap  http://linkedin.com/in/juliegallaher  http://twitter.com/juliegallaher  http://pinterest.com/juliemarg  916-265-2521  julie@getonthemap.us Get on the Map Local Search Marketing All Rights Reserved 2012