This document defines various terminology used in newspaper and magazine design layout. It provides definitions for over 30 terms related to visual design elements, page structure, and copy elements. Some terms defined include body text, captions, cutouts, drop caps, pull quotes, headers, footers, and more. The document aims to explain the vocabulary used for page composition and graphical elements in print publications.

1. DESIGN AND LAY-OUT
OF A NEWSPAPER
(FIFTH OF FIVE PARTS)
Ma. Jezia P. Talavera
BA Linguistics
University of the Philippines Diliman

3. TERMINOLOGIES
 BODY TEXT – main text on the page
 CAPTION – describes an image
 COPY – any words or pictures that go into the
magazine
 CROP – cutting pictures to make them fit or look
better
 CUT OUT – a picture with the background (or part of
it) removed to allow it to fit over another
 picture or allow text to be wrapped close to the subject
 DOUBLE PAGE SPREAD – facing pages where the
type fills both pages running over the centre
 gutter

4. TERMINOLOGIES
 DROP CAPITAL – emphasising the first letter of the
first word in the first paragraph
 DROP SHADOW – a shadow drawn on type or a
picture to make it appear as though it is raised
 off the page
 DUMMY – mock-up of a newspaper showing on which
page the adverts are to go and
 slowing decisions on story placement
 ENTRY POINT – the starting point on a page for the
reader
 FEATURE BOX – highlights further information
 FILLERS – small pieces of copy that fill in holes in
the magazine
 HEADERS AND FOOTERS – extra information at
the top and bottom of each page

5. TERMINOLOGIES
 HEADLINE – the title of the feature or page
 INTRO – the starting paragraph of a story
 LAY OUT – the page design sent to the printer
 LEAD – the main story on the page
 LEADER – the Editorial comment
 LOGO – identifies the magazine
 PHOTO CREDIT – identifies the photographer

6. TERMINOLOGIES
 PUFF – an advert, often on the front page, telling
about material inside the publication
 PULL-OUT QUOTE – some text copied from the
article and pasted in a box or in bold type that
 makes you want to read the page
 REVERSED-OUT TEXT – white type on a coloured or
black background
 SPREAD – two pages together
 STRAPLINE – a heading placed over another one
 STREAMER – a long heading that typically covers
the full page width
 SUBHEAD – a word or phrase that breaks up large
amounts of text

11. REFERENCES
 Wilson, J. (2013). The Design and Lay-out of
Newspapers and Magazines. Retrieved August
18, 2014 from http://www.journalism-now.
co.uk/design-layout-newspapers-magazines/