This document defines common terminology used in magazines, including terms like anchorage, body copy, by-line, callout, central image, cover lines, drops cap, and teasers. It provides explanations for terms related to magazine layout, design elements, and textual components to convey essential information to readers.

1. Magazine Terminology Glossary:
Terminology Meaning
Anchorage A means of connecting signs to specific meanings. For example
‘anchorage text’ has a direct relation to images and will help to
create meaning/ties to the correct message; acts as an anchor
to the text
Body Copy The main text on a page
Buzz Words Words such as ‘Exclusive’ suggesting that this magazine is the
only magazine to cover this story
By-line The author’s name printed at the beginning of a full feature
story.
Callout A quote from the cover band/artist – used to pull the reader in
Central Image The main image. Usually relies on the audience knowing who
they are
Cover Lines Information about the most important and the biggest articles
in the magazine
DPS Double page spread
Drops cap/Drops capital Large capital letter at the start of an article/editorial
FC Front cover
Flash Usually found in a text box/arrow/circle…referring to
additional information about the content
Graphic Features Smaller images, to add interest to teasers, plugs etc
Hanging Indent Where the starting line stands proud of the rest of a paragraph
Header Information line at the top of a page
Masthead The title of a magazine usually placed at the top of the front
cover
Plugs Information about the smaller stories in the magazine that are
given on the cover
Pull quote Phrase or sentence taken from an article and used to attract a
reader's attention by setting it in a larger type size
Skyline Sell lines/words found right at the top of the magazine
Slogan Tries to convince reader that this magazine is better than its
rivals
Tagline The author’s name printed at the end of a short article.
Teasers Short phrases or words on the front cover to tempt the reader
to but the magazine