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This document discusses the importance of choosing and understanding your target user. It recommends selecting a specific user to represent, such as the average current user, an early adopter, the end user versus the buyer, the largest user segment, or the most influential individual. Choosing a real person you know, like a friend or client, can provide rich details about their lifestyle and emotions. Deeply understanding your target user from their perspective is crucial for connecting with them and building a strong brand relationship.
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The document discusses how brands can identify and connect with their users' inner truths, fears, dreams, and desires for change. It advises brands to listen for what users wouldn't say out loud and empathize with their frustrations. Successful brands like Nike and Apple validate what's already inside users rather than teaching them something new. The best stories encourage users to be what they want to be by making them feel understood.
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This document provides guidance on developing a genuine mission statement that comes from the heart. It emphasizes that a true mission should be exciting and stick with you no matter what obstacles arise. It prompts the reader to reflect on why they are in their line of work, what problem they want to solve with their product or idea, and how trends in technology, economics and culture present opportunities for their mission to make a difference. The overall message is that an authentic mission statement is grounded in one's motivations and driven by a desire to create positive change.
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Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
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http://mindpersuasion.com/covert-hypnosis/
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The document discusses how brands can identify and connect with their users' inner truths, fears, dreams, and desires for change. It advises brands to listen for what users wouldn't say out loud and empathize with their frustrations. Successful brands like Nike and Apple validate what's already inside users rather than teaching them something new. The best stories encourage users to be what they want to be by making them feel understood.
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This document provides guidance on developing a genuine mission statement that comes from the heart. It emphasizes that a true mission should be exciting and stick with you no matter what obstacles arise. It prompts the reader to reflect on why they are in their line of work, what problem they want to solve with their product or idea, and how trends in technology, economics and culture present opportunities for their mission to make a difference. The overall message is that an authentic mission statement is grounded in one's motivations and driven by a desire to create positive change.
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Saul Colt gave a presentation on creating offline word of mouth marketing. He explained that word of mouth occurs when people share experiences that are so interesting they feel compelled to tell others. To create these experiences, he recommended being creative, looking for connections, playing on emotions, adding questions and conflict, making people feel special, and being interesting yourself. Some key points were executing extraordinary everyday experiences, that failed word of mouth campaigns often go unnoticed, and to give things away for free if wanting people to share.
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Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
How To Unwrap People So They'll Love You
http://mindpersuasion.com/covert-hypnosis/
If you want to become incredible attractive and charismatic, you'll easily be able to do with that by asking about other people rather than talking about yourself. Learn How: http://mindpersuasion.com/covert-hypnosis/
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The document discusses different values that brands can choose to embody such as wholeness, uniqueness, perfection, simplicity, richness, justice, truth, beauty, and playfulness. It provides examples of brands like Airbnb that value wholeness and connections between people, Dove that values nonconformity, Nike that values pushing limits through hard work, Muji that values simple, pure products, Patagonia that values adventure and exploration, Ben & Jerry's that values fair trade, Tesla that values environmental friendliness, and Ikea that values simplicity and playfulness. The document encourages exploring which values resonate most for your users and mission in order to innovate rather than just copying common values in
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This document summarizes Rohit Bhargava's book "Personality Not Included" which discusses the importance of personality for businesses. It describes how Bhargava wrote the book over several months, conducting research, getting feedback from editors, and securing a foreword from Guy Kawasaki. The book was published in 2008 and became a bestseller, with translated versions and positive reviews. Businesses have since used the book's ideas to discover that personality matters for success.
Motivation
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This document provides tips for networking effectively at events:
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2) Have an elevator pitch prepared that introduces yourself, explains how you can help others meet their goals, and provides value.
3) Follow up with the contacts you make within a few days to deepen connections and increase the chances of forming business relationships. Regular follow up is important for turning introductions into real opportunities.
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Storytelling for startups - How to build a manifesto
The document provides guidance on how to build an effective manifesto for a startup. It recommends beginning with the end in mind by envisioning the company's big goal and impact. It then suggests defining the business mission as solving a big problem in an audacious way. The next step is defining the desired company culture as a drastically different workplace. Lastly, it advises writing from the heart using well-chosen words to make a meaningful promise to employees, investors and customers. An effective manifesto communicates the company's mission, culture and goals in a thoughtful, heartfelt manner.
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The document discusses different values that brands can choose to embody such as wholeness, uniqueness, perfection, simplicity, richness, justice, truth, beauty, and playfulness. It provides examples of brands like Airbnb that value wholeness and connections between people, Dove that values nonconformity, Nike that values pushing limits through hard work, Muji that values simple, pure products, Patagonia that values adventure and exploration, Ben & Jerry's that values fair trade, Tesla that values environmental friendliness, and Ikea that values simplicity and playfulness. The document encourages exploring which values resonate most for your users and mission in order to innovate rather than just copying common values in
Storytelling for Branding
This document discusses how storytelling can be used for branding. It argues that branding tells a story about who the brand is and who the user wants to be through the brand's personality, values, and how it empowers users. Effective brand storytelling means crafting a story where the brand acts as a mentor to help users achieve their aspirations. The brand's story should be authentic and consistent across all aspects of the brand from its visual design and tone of voice to its products, customer service, and strategic decisions.
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The document discusses how to differentiate yourself from competitors by being unique. It advises analyzing 1-3 competitors or attractive brands to determine who you want to emulate. Look at who your and the competitors' audiences are, the fears and dreams they address, their value propositions, missions, and values to find ways to "feel different" and stand out from competitors. The overall message is that being unique, true to yourself, and trusting will help you erase competition.
Intro to storytelling 4 - HOW
The document provides steps and tips for effective storytelling. It outlines 5 steps: 1) define guiding principles, understand your audience and mission; 2) if working in a team, complete exercises separately then agree on a draft; 3) test your story with 2-3 people; 4) iterate your story; 5) if you pivot, revisit the exercises. It also provides tips for finding the right story by listening to users and reading comments, and tips for perfecting and completing your story such as saying it aloud and letting it rest before revising.
Storytelling for Startups - AIRBNB use case, the "king of storytelling"
This document outlines Airbnb's storytelling strategy over three acts from 2007-2015:
1) The Mentor's Journey (2007-2009) - The founders tested ideas through small launches and scaled through blogger PR to build listings. Early videos profiled hosts to build trust.
2) The Hero's Journey (2009-2011) - Airbnb rebranded around travel experiences and empowering users. Popular videos instructed how to host and inspired travel fantasies.
3) A Story of Love & Trust (2011-2015) - Collaborating with hosts, Airbnb refined its values and mission to feel more connected through travel. Later campaigns focused on belonging and helping communities in
Intro to storytelling 5 - Debunking Myths on Storytelling for Startups
This document debunks myths about storytelling and emphasizes its importance for startups and companies. It provides quotes and advice from successful entrepreneurs and investors about using storytelling to attract customers, employees, and investors. The quotes encourage companies to articulate their purpose and reason for existing in a way that inspires others through authentic and personal stories rather than just facts or product details.
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The document discusses branding and advises companies to have a unique style that reflects their personality rather than copying others in their market. It suggests that surprising styles can be effective and evaluates several companies' brands as sincere, exciting, competent, sophisticated or tough based on the founders' appearances and the overall feel of the company.
Warby Parker Case study - Storytelling
Warby Parker was founded in 2011 to make prescription glasses more affordable and accessible. Their mission was to solve the issue of glasses being too expensive by offering distinct designs priced at $95 with a great website and store experience. They aimed to position themselves as a curious, collegiate brand focused on learning. They tested potential names with friends and chose Warby Parker, which elicited a positive response with no strong associations. They focused on authentic storytelling to build their brand personality and convey their purpose through compelling stories that would engage customers.
Intro to storytelling 2 - What Is Storytelling
Storytelling involves crafting narratives using universal myths and archetypes to appeal to audiences emotionally rather than rationally. An effective story features an unsatisfied hero on a quest, guided by an inspiring mentor who helps overcome challenges. The goal is to trigger audiences' imagination by positioning them as the hero seeking resolution to fears or hopes addressed by the brand's mission.
Intro to storytelling 3 - When Do Startups Need Storytelling
Storytelling is important for startups at early and later stages. In the early stage, it helps visualize the core user, mission, uniqueness, and align the founder(s). At a later stage, storytelling helps customize the story for different audiences, build a consistent brand, and strengthen company culture as the team grows. Effective storytelling for startups can begin with pitching the idea and be used to share stories about products, milestones, events, hiring, and more.
Intro to storytelling 1 - Why Do Startups Need Storytelling
This document outlines 5 reasons why startups need storytelling. It argues that storytelling allows startups to inspire users to go on an adventure with their product, establish their uniqueness to eliminate competition, create real connections to build loyal customers, develop a strong company culture based on their vision, and build brand equity for themselves and investors, rather than just selling a product. Effective storytelling creates love and trust from users, strengthening the startup internally and externally.
Banish Your Inner Critic - BCAMA Vision 2016
Your inner critic is an unconscious deterrent that stands between the seeds of great ideas and the fruits of achievement, keeping you stuck by telling you you’re just faking it, that others have more talent, that you’ll never achieve the success you seek. Let's discover how to anatomize this pernicious inner force, and then learn techniques to banish this critic so that you can have the mental space and energy to let your true talents emerge -- and help you be a badass with your work.
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Too Shy to Network? Power Networking Tips & Techniques
Rae Stonehouse, author of Power Networking for Shy People: Tips & Techniques for Moving from Shy to Sly! Offers proven sage advice on how to maximize your business networking effectiveness.
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Confident prospecting
The document discusses techniques for improving conversation skills when speaking with prospects. It emphasizes the importance of listening to feedback from trusted friends to identify areas for growth. It also recommends researching prospects to understand their motivations and tailor conversations accordingly. The document provides tips for maintaining confidence in challenging situations, such as avoiding negative influences, learning from past experiences, and focusing on strengths. Body language, word choice, and showing sincerity are identified as key aspects of conversing confidently.
You-Can-Sell-PDF.pdf
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Techbiz Webinar - The Art of Selling yourself
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Executive training for Talentelle leaders
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Atlanta BDPA Saturday Seminar - Critical Thinking - Branding & Networking
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Short report with advice on finding the 'Perfect Mentor'
Things you should and shouldn't do before spending money on a mentor
Network marketing and prospecting
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Network marketing
Isn’t it curious? We look at other people, envy them for looking so terribly perfect and wish we could trade places with them, while they consider us and think of the same thing. We're jealous of other people who themselves are jealous of us. We suffer from low self-regard, lack of assurance and lose hope in self-improvement and ever winning anyone over.
Work from home!
WoodWoork
https://cutt.ly/TzKlcxv
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The 8 steps to boost your reputation revealed in 35 pages.
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How to-become-a-likeable-person xlyzoreqj4
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Compexometric titration/Chelatorphy titration/chelating titration
Classification
Metal ion ion indicators
Masking and demasking reagents
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Calcium gluconate
Complexometric Titration/ chelatometry titration/chelating titration, introduction, Types-
1.Direct Titration
2.Back Titration
3.Replacement Titration
4.Indirect Titration
Masking agent, Demasking agents
formation of complex
comparition between masking and demasking agents,
Indicators/Metal ion indicators/ Metallochromic indicators/pM indicators,
Visual Technique,PM indicators (metallochromic), Indicators of pH, Redox Indicators
Instrumental Techniques-Photometry
Potentiometry
Miscellaneous methods.
Complex titration with EDTA.
Cytokines and their role in immune regulation.pptx
This presentation covers the content and information on "Cytokines " and their role in immune regulation .
Immersive Learning That Works: Research Grounding and Paths Forward
We will metaverse into the essence of immersive learning, into its three dimensions and conceptual models. This approach encompasses elements from teaching methodologies to social involvement, through organizational concerns and technologies. Challenging the perception of learning as knowledge transfer, we introduce a 'Uses, Practices & Strategies' model operationalized by the 'Immersive Learning Brain' and ‘Immersion Cube’ frameworks. This approach offers a comprehensive guide through the intricacies of immersive educational experiences and spotlighting research frontiers, along the immersion dimensions of system, narrative, and agency. Our discourse extends to stakeholders beyond the academic sphere, addressing the interests of technologists, instructional designers, and policymakers. We span various contexts, from formal education to organizational transformation to the new horizon of an AI-pervasive society. This keynote aims to unite the iLRN community in a collaborative journey towards a future where immersive learning research and practice coalesce, paving the way for innovative educational research and practice landscapes.
EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...
Context. With a mass exceeding several 104 M⊙ and a rich and dense population of massive stars, supermassive young star clusters
represent the most massive star-forming environment that is dominated by the feedback from massive stars and gravitational interactions
among stars.
Aims. In this paper we present the Extended Westerlund 1 and 2 Open Clusters Survey (EWOCS) project, which aims to investigate
the influence of the starburst environment on the formation of stars and planets, and on the evolution of both low and high mass stars.
The primary targets of this project are Westerlund 1 and 2, the closest supermassive star clusters to the Sun.
Methods. The project is based primarily on recent observations conducted with the Chandra and JWST observatories. Specifically,
the Chandra survey of Westerlund 1 consists of 36 new ACIS-I observations, nearly co-pointed, for a total exposure time of 1 Msec.
Additionally, we included 8 archival Chandra/ACIS-S observations. This paper presents the resulting catalog of X-ray sources within
and around Westerlund 1. Sources were detected by combining various existing methods, and photon extraction and source validation
were carried out using the ACIS-Extract software.
Results. The EWOCS X-ray catalog comprises 5963 validated sources out of the 9420 initially provided to ACIS-Extract, reaching a
photon flux threshold of approximately 2 × 10−8 photons cm−2
s
−1
. The X-ray sources exhibit a highly concentrated spatial distribution,
with 1075 sources located within the central 1 arcmin. We have successfully detected X-ray emissions from 126 out of the 166 known
massive stars of the cluster, and we have collected over 71 000 photons from the magnetar CXO J164710.20-455217.
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4:这个认证书并且可以归档倒地方
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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7:个人信誉贷款加10分
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Unlocking the mysteries of reproduction: Exploring fecundity and gonadosomati...
The pygmy halfbeak Dermogenys colletei, is known for its viviparous nature, this presents an intriguing case of relatively low fecundity, raising questions about potential compensatory reproductive strategies employed by this species. Our study delves into the examination of fecundity and the Gonadosomatic Index (GSI) in the Pygmy Halfbeak, D. colletei (Meisner, 2001), an intriguing viviparous fish indigenous to Sarawak, Borneo. We hypothesize that the Pygmy halfbeak, D. colletei, may exhibit unique reproductive adaptations to offset its low fecundity, thus enhancing its survival and fitness. To address this, we conducted a comprehensive study utilizing 28 mature female specimens of D. colletei, carefully measuring fecundity and GSI to shed light on the reproductive adaptations of this species. Our findings reveal that D. colletei indeed exhibits low fecundity, with a mean of 16.76 ± 2.01, and a mean GSI of 12.83 ± 1.27, providing crucial insights into the reproductive mechanisms at play in this species. These results underscore the existence of unique reproductive strategies in D. colletei, enabling its adaptation and persistence in Borneo's diverse aquatic ecosystems, and call for further ecological research to elucidate these mechanisms. This study lends to a better understanding of viviparous fish in Borneo and contributes to the broader field of aquatic ecology, enhancing our knowledge of species adaptations to unique ecological challenges.
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.
- 1. HERO
- 3. YOUR USER IS THE FIRST CHARACTER OF YOUR STORY
- 4. YOUR USER IS THE TRUE HERO
- 5. YOUR USER IS WHO YOUR BRAND SHOULD CONNECT TO
- 6. YOUR USER IS WHO YOUR BRAND SHOULD TALK TO
- 7. YOUR USER IS WHO YOUR BRAND SHOULD INTERACT WITH
- 8. YOUR USER IS WHO YOUR BRAND SHOULD CARE FOR
- 9. YOUR USER IS WHO YOUR BRAND SHOULD EMPOWER
- 10. Therefore, IT IS CRUCIAL FOR YOU TO KNOW HOW YOUR USER THINKS
- 11. Therefore, IT IS CRUCIAL FOR YOU TO KNOW HOW YOUR USER TALKS
- 12. Therefore, IT IS CRUCIAL FOR YOU TO KNOW HOW YOUR USER ACTS
- 13. THE BETTER YOU KNOW THEM THE DEEPER THE CONNECTION WILL BE
- 14. HOW DO YOU CHOOSE YOUR USER
- 15. FOR SOME IT'S OBVIOUS: IT'S JUST THE AVERAGE USER OF YOUR PRODUCT
- 16. FOR OTHERS IT'S TRICKY: IT CAN BE THE EARLY ADOPTER VS. THE MAINSTREAM TARGET
- 17. FOR OTHERS IT'S TRICKY: IT CAN BE THE END USER VS. THE BUYER
- 18. FOR OTHERS IT'S TRICKY: IT CAN BE ONE SEGMENT VS. ANOTHER SEGMENT
- 19. HERE IS SOME RATIONAL TO HELP YOU DECIDE
- 20. Even though you might pivot one day CHOOSE THE FIRST USER YOU'RE ADDRESSING NOW
- 21. If the user is not the buyer CHOOSE THE END USER & CREATE A SPECIFIC COMMUNICATION FOR THE BUYER unless you're convinced the buyer has no interest in seeing the user happy about the product…
- 22. If you have multiple users in mind CHOOSE THE USER WHO IS THE EASIEST TO REACH FIRST
- 23. OR CHOOSE THE USER WITH THE LARGEST MARKET which means more opportunities
- 24. OR CHOOSE THE USER WHO'S THE MOST INFLUENTIAL think of the aura startups have on big corporations or designers have on hipsters…
- 25. OR CHOOSE YOURSELF if you're trying to solve a problem you've personally experienced
- 26. BUT DON'T CHOOSE A MEDLEY OF SIMILAR PERSONALITIES the risk of ending up with a cliché would be too high.
- 28. Even though you're just starting YOU KNOW A FRIEND WHO WOULD BE THE PERFECT EARLY USER use what you personally know about their lifestyle, emotions, dreams…
- 29. Even though you're just starting YOU KNOW A CLIENT WHO WOULD BE THE PERFECT EARLY USER if they're a friendly dude, ask them to fill in the first 2 exercises… or complete what you don't know with what you read on LinkedIn groups
- 30. Even though you're just starting YOU KNOW A CELEBRITY WHO WOULD BE THE PERFECT EARLY USER I personally chose Ben Silbermann, CEO of Pinterest, because he shares a lot of intimate thoughts in interviews.
- 31. HOW TO MAKE THE MOST OUT OF THE 1ST EXERCISE
- 37. UNDERSTAND WHAT IS TRULY IMPORTANT IN THEIR LIFE
- 38. UNDERSTAND WHAT IS TRULY IMPORTANT IN THEIR WORK
- 39. NOW DIVE IN