To book a Keynote, Panel or Individual Conference Presentation, or Interactive Workshop Presentations, Please email Erika@ApexOutcomes.com <mailto:erika@apexoutcomes.com> My Models for Success and Expertise Includes (but not limited to): • G.R.A.C.E. Personal and Professional Communications Success Methods (I also love helping family business success turnarounds.) • W.I.S.D.O.M. Business Growth Strategy (Some start-up work, but I specialize mainly in re-starts, mid-stage and very large business pivots and re-invigorations.) • G.R.O.W.T.H. Check-and-Balance (functional and financial) Operations Strategies • E.N.G.A.G.E. Empowerment Leadership Strategies • M&A 101, growth capital creation strategies, and succession planning • Niche Marketing, Partnerships and Programs Growth Strategies Development • Authentic Leadership and Communications Success Methods Please see Linkedin for audience and host reviews and endorsements. My presentations are always the highest rated, are interactive and personalized as much as possible, are fast-paced, entertaining, and very content-rich. (Plus, my hotel, transportation and food needs are simple). My fees range from $250/hour, to flat fees of $500, $1,500 or $3,000; depending on your needs, and what program you choose.

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5 Building Blocks for Creating a Great Pitch
Erika Feinberg, ASU Entrepreneur In Residence LetsDoThis@ASU.edu
Step 1: Start Out Strong: Effectively Introduce Your Topic and Yourself
 Why should your target audience listen (factoid connecting audience to problem)?
 Who are you (name, credentials)? Co name. We are a website, service, product?
 Why are you here? “Could you imagine…” or Ka Pow short story/scenario.
Step 2: Explain in More Detail the Intriguing Issue or Problem to be Solved
 What is the specific intriguing issue (problem) your research is focused on solving?
 How painful is the problem (how big is this issue)?
 Favor real and visual stories, and evoke an emotion.

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Step 3: Identify the Premise of Your Potential Solution and Your Current Status
 What assumptions (hypothesis) have you established regarding your proposed
solution to the issue or problem? How are these assumptions to be validated?
 What is your current status (milestones achieved, milestones to be achieved)?
Step 4: Identify the Potential Beneficiaries of the Your Expected Results
 Who, specifically, will ultimately benefit from the results you expect to achieve?
 Can your research and intended results be used in multiple contexts? Identify them
Step 5: Identify and explain how your research and intended results will create value
 How will the benefits of your research turn into value for your beneficiaries?
 How might you calculate quantitative metrics to show this value?