5. No, we should
do this!
I have an idea!
What about
this?
Ummm...?
Constraints
(schedule, users needs & wants,
the market, technology, your
team’s skills, etc)
7. STRATEGIC DESIGN PROCESS
Empathy Define Ideate Prototype Feedback
Looking outward:
Research & develop an
understanding of potential
constraints
Synthesis:
Based on your research,
define and prioritize the
things you want to shape
your project.
Brainstorm ideas
(Now for the fun part!)
Iterate!
Build, test, get feedback, refine, repeat
(as you narrow in on your solution)
Discovery Design
8. Workshop agenda
Define the problem or challenge your working to
address
Determine your audience and identify what you
know and don’t know about them
Prioritize goals for yourself, your team, and your
client
Discuss next steps: challenges, constraints, &
assumptions
9. Introductions
• Name, Project name
• Idea or project you’re working on today*
• Goal for the workshop
*make it quick. 1-2 sentences.
10. Example
Getting an MRI is scary and causes stress for
children and their caregivers.
Photo by Penn State is licensed under CC BY-NC-SA 2.0.Photo by Dom Sagolla is licensed under CC BY-NC-SA 2.0.
11. The Problem
What problem are you trying to solve?
Focus on a challenge someone else faces (not
what you want to make).
Why is this is an important problem to solve?
12. What problem are you trying to solve?
Why does it need a solution?
Individually: Write down the most important
problem you’re trying to solve.
Team: Discuss the problems you all wrote down
and come to a consensus on the most
important problem your team is trying to solve.
Write it down.
13. We know:
• MRI machines look big
and scary
• Sick people use an MRI
machines
• Children are often
sedated
• Parents worry about their
kids
• Sometimes appointments
are cancelled if
anesthesiologists aren’t
available
• Doctor’s offices are often
cold, sterile and not very
friendly or comforting.
Problem: Getting an MRI is scary and stressful for
children and their caregivers.
What you know, what you don’t know
14.
15. What do you know about the problem?
1. Write down what you know about the
problem. (2 min)
2. Create a web of what you know and show
relationships and themes. (4 min)
17. What you know, what you don’t know
Problem: Getting an MRI is scary and stressful
for children and their caregivers.
We don’t know:
• How children perceive the MRI machine.
• How children interact with the MRI machine.
• What children want or need when getting an MRI.
• What parents and children are told about the MRI machine.
18. Write down what you don’t know about the problem in the form of a
question. Post questions on the wall using separate sticky notes.
Next, post any answers you have on sticky notes. There can be multiple
answers (or none!) for each question.
Read the questions and answers out loud. Identify which questions still
need to be answered.
Discuss and document:
• How will we answer these questions?
• Where can we get more information?
• Who can help us?
• What skills/resources do we need?
• How will we document information?
What you know, what you don’t know
19. Reflection – the Problem
Did you discover something unexpected?
What are you looking forward to exploring
more?
21. Create two lists:
1. Who is most effected by the problem? (target
audience)
2. Who else is related to the problem?
Sketch out your stakeholder map.
• Draw a symbol of a person for each different type of stakeholder.
• Write a label describing their role or title.
• Draw lines with arrows connecting the stakeholders.
• Write a label on the line to describe relationships.
• Circle and label related groupings.
Stakeholder maps
23. Choose the primary stakeholder and create a
persona profile. Make profiles for others who
you expect will impact your project.
Write a personal description for each including
a name, a picture, and descriptive qualities.
• What are their needs and goals?
• Summarize their mindset with a memorable quote.
• Tips: avoid stereotypes, use illustrations, ask for other’s input and
feedback
Profiles
24. About Goals
FearsMotivations
What do I
look like?
What do I do?
What are my interests?
What is my life like?
What do I want to
achieve?
What is important
to me?
What are my values?
What guides my decisions?
Who are the important people
in my life?
What negative forces affect my
decisions?
What consequences would affect
my life negatively?
What’s my name?
What’s my favorite quotation?
25. Reflection - Audience
Did you discover something unexpected?
What are you looking forward to exploring
more?
26. Individually, write down the goals for the project (your personal,
your teams, your clients) on sticky notes. Use as many sticky notes as
you need and post them on a large piece of paper when you’re done.
With your team, read all the goals out loud and begin to organize the
sticky notes based on common themes and goals. Draw circles
around common goals and label them.
Individually, put stars next to the top two most important goals.
Look at the statements that didn’t get stars. Why didn’t anyone vote
for them?
Goals
27. The MRI adventure series
Photo from http://opiniaorh.files.wordpress.com/2012/09/gepirata.png
28. Next Steps
Narrow down your idea and make sure it addresses the problem, audience
needs, and goals.
Make a list of all the challenges and constraints you face with your idea. Discuss
how you can address these challenges.
– What challenges do you anticipate?
– What are you missing?
– What support/resources do you need?
– Who would oppose the idea?
– What will be most difficult?
– What questions do you have about your audience, needs, goals, etc?
Think about…
– How will you document progress, success, failures as individuals and as
a team?
– How will you know if you’ve achieved your goals? What are your
measures of success?
29. Congratulations! You’ve just created the Seed of
an Example. Now it’s time to share your ideas
and process and get some feedback.
workingexamples.org
Questions? Email info@workingexamples.org
