Design thinking ryan jung
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Gaza Sky Geeks Design thinking
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Design thinking ryan jung
- 2. Intro
- 3. What is Design Thinking?
- 4. The Design Thinking Wayfinder “Square of Doom” (aka Solution looking for a problem) Build Empathy IdeateBuild to Learn Unknown Unknown Known Known The (Best) Solution TheCustomer(Need)
- 5. Design Thinking is… A systematic process for deeply understanding our customers’ problems, generating a series of potential solutions, and testing these ideas to come up with the best possible solution
- 6. Pre-Work • Challenge: Understand how someone solves a transportation problem • Do 2 interviews with subjects
- 7. Day 2
- 9. Roadmap • Unpacking Techniques – Clustering / Insight Statements – Experience Maps • Ideation Techniques – Mind Mapping – Analogous Experiences (optional) • Prototyping • Last round of interviews
- 10. What were the most surprising things you heard?
- 11. What were the most interesting things you learned?
- 12. Now let’s cluster these ideas by themes
- 13. Insight Statements • We noticed __(behavior)__ • I wonder if this means __(who?)__ • Need a way to __(do something)__ • Because __(what is their problem?)__
- 14. Frame the problem • How Might We… • Let’s come up several of these and decide what we like best
- 15. Breakout 1 Do Top Learnings, Clusters, Insight Statements, and HMWs in teams
- 16. Experience Maps Stage 1 Stage 2 Stage 3 Stage 4 Doing Thinking Feeling Challenges Tools People
- 17. Insight Statements • We noticed __(behavior)__ • I wonder if this means __(who?)__ • Need to way to __(do something)__ • Because __(what is their problem?)__
- 18. Frame the problem • How Might We… • Let’s come up several of these and decide what we like best
- 19. Breakout 2 In your teams, make a customer experience map
- 20. Do we want to do another round of HMWs?
- 21. Ideation
- 22. The Design Thinking Wayfinder “Square of Doom” (aka Solution looking for a problem) Build Empathy IdeateBuild to Learn Unknown Unknown Known Known The (Best) Solution TheCustomer(Need)
- 23. Mind Mapping
- 24. Examples
- 26. How Might the Experience of Childcare Be More Like an Action Movie? • Hero? • Hero’s special power? • Hero’s weakness? • Hero’s challenge? • What makes hero realize they have ability to overcome challenge? • Who is hero’s mentor?
- 27. How might the experience of childcare be more like planning a party? • What kind of party will make people come? • Who should we invite? • Where will we have the party? • What kind of activities will there be?
- 28. Breakout 3 In your teams, select either Mind Maps or Analogous Experiences and run this exercise on your HMW
- 29. Prototypes
- 30. What is the most important aspect of our solution that we need to test?
- 31. What is the most important assumption we are making?
- 32. Breakout 4 Time to Build…
- 33. Last Interview Test your prototype with a live customer
- 34. Interview Format • Start the interview without the prototype • Ask the customer about the problem and how they currently deal with it • How much does the problem impact their life? • Now show the prototype • Tell a story that explains how it will work • Ask what parts of it they like the most • Would they use it in their life? • How much would they pay for it?
- 35. Debrief
- 36. What did we like the most about the process?
- 37. What did we like the least?
- 38. How would you change the process?
- 39. Thank you