The following was created as part of a BOA degree program at Full Sail University.

1. Motion Sphere
Marketing Plan
Project and Portfolio IV: Entertainment Business
Breianna Bender & Lakota Fischer & Jonathan Germann
22.12.2019

2. Table of Contents
1. Executive Summary
2. Situation Analysis
3. Competitive Analysis
4. Plan Objectives
5. Social Media Strategy
6. Advertising
7. References
8. Appendices

3. 1.0​ ​Executive Summary
The Motion Sphere platform offers a uniquely immersive experience that delivers precisely
what the market is asking for, which is an affordable way of creating an unforgettable
experience for a new, more demanding marketplace and consumer. The current market is
already highly competitive and increasingly saturated. New technology is in development
every day. This means that Motion Sphere needs to be agile and quick to continue to
develop new content for its customers. In addition, it's important that as time changes,
Motion Sphere change with them in order to build awareness of Motion Sphere’s unique
combination of realism, affordability, flexibility and scalability.​ ​Motion Sphere’s clients vary
from large multinational companies to small very motivated hobbyists.
Motion Sphere has spread globally and will continue to grow in the future. With offices in
Brazil, Spain, and the US. This put the company in an ideally great location to scale the
company in those respective global regions. Behind Motion Sphere is a team of highly
motivated and educated people. Jeferson Masutti (CTO & Founder) started this project 8
years ago with the support of his professor. The team quickly grew adding Roberto Facci
(CEO & Co-Founder) and Harold Sato (Chief Business Development Officer).

4. 2.0 Situation Analysis
2.1​ ​Company Overview:
MISSION
To deliver a highly realistic “Immersive” experience for the participant, one
that would remain positively memorable for many years to come.
VALUES
There are several values that have helped Motion Sphere to reach success
over the past 8 years.
People Brand
Positive
Inspired
Passionate
Innovative
Impactful

5. 2.2​ ​SWOT Analysis
Strengths
Website
The website is clear and concise. The
usability of the website is simple and
straightforward allowing users to find what
they need, and quickly. In addition, the
Aesthetics are in line with a company of
this type. It looks professional which
reflects the company operates.
Content
Having a diverse content catalogue is vital
to the company remaining ahead of our
competitors. Our Motion Spheres are
packed with advanced simulations. For
example, the Bandai Namco sphere game
has 170 cars to pick from and 60 different
tracks to race.
Weaknesses
​Content Producers
While Motion Sphere creates all the
hardware a large majority of the
software is reliant on the companies
that purchase a Motion Sphere
platform. This makes it a lot harder to
sell products and additionally makes
Opportunities
New Technology
As gaming technology and computer
capabilities continue to grow this will allow
Motion Sphere to innovate and grow.
Graphics, Storage, Processing are getting
better every day.
New Global Markets
Motion Sphere already has offices open in
in Europe, South America, and North
America. One region has a lot of potential
and that would-be Asia. Asia has probably
the largest gaming market in the world.
Motion Sphere should not have problems
penetrating the market.
Threats
Saturated Market
As this technology becomes more
accessible and cheaper to manufacture
there is and will be a surge in companies
manufacturing their own products. This is
good for innovation however it threatens
sales.
Monopoly
As this technology becomes increasingly
more popular a potential threat would be a
larger company with more resources
coming in and having a monopoly on the
industry. It’s important that Motion Sphere
remains versatile.

6. 3.0​ ​Competitive Analysis
3.1​ ​Market Overview:
We are in a saturated, highly competitive market. We have many strong
competitors with similar products. The demand for new and engaging content
is constantly on the rise.
3.2​ ​Market Segments:
CURRENT TARGET MARKETS
Target Markets:
Market 1 -Amusement Venues
Market 2 -Exhibitions
Market 3 -Training Facilities
CUSTOMER TOUCH POINTS
Touch Point Department Does it meet their
expectation/need?
Competitive Edge
Website Marketing - Explains our product
- Information easy to find
-Helps to directly
reach our social
media subscribers.
Social Media Marketing -More interaction with
users
-Better showcasing of
product
-Better Visibility.

7. 3.3​ ​Direct and Indirect Competition
​Force Dynamics
Founded:
Founded 2005 in upstate New York.
Brand
Force Dynamics offers 2 fully immersive racing simulators with constant
g-forces to make the experience feel real.
Marketing Mix
Product - ​Large scale racing simulators
Price - ​$50,000 +/-
Placement - ​Simulators can be delivered internationally
Promotion - ​No promotions available according to the website
Competitive Edge
This is a family owned business. They are also already active on social media
with 1.5k followers on Facebook and 181 followers on Twitter.
Competitor Product

8. Talon Simulations
​Founded:
Located in Orlando Florida
Brand
Talon Simulations offers a variety of simulators for commercial and private
use.
Marketing Mix
Product - ​Atomic Vortex and A3 Full Motion Simulator
Price - ​$40,000 +/-
Placement - ​Atomic Vortex is available for public commercial use. A3 can be
customized to fit various needs.
Promotion - ​Free VR consultation available for scheduling.
Competitive Edge
The mission of this company is very similar to ours: bring the most immersive
and realistic experiences at a more reasonable price point.
Competitor Product

9. 4.0​ ​Plan Objectives
Our first tactic will be hosting a social media give away. Here we will be giving
a follower the chance to experience Motion Sphere for themselves. Our next
tactic will be a social media take over. This could be having a Motion Sphere
representative take over the account of a bigger, related brand, such as an
amusement park to advertise Motion Sphere to a bigger audience, or a
representative from the bigger related brand taking over our account for
publicity and more social exposure.
5.0​ ​Social Media Strategy
5.1​ ​Facebook
5.1.1​ ​Boosting Page Likes:
Motion Sphere currently has 2.6 thousand likes on Facebook. The
more consumers like our page, the more we are able to reach and
advertise to. In order to boost our page likes we will be posting daily
to our page and encouraging our current consumers to share our
videos and posts.
5.1.2​ ​Weekly Live Videos:
Live videos have become all the rage in social media today. Our
live videos give our consumers a chance to see our products up
close and personal in real time. Our live videos also are a way to
make sure our consumers stay engaged with our Facebook page.
We will be hosting live videos every Friday. During these lives we
will be announcing exclusive giveaways and hosting Q and As.
5.1.3​ ​Increasing Page Shares:
With the power of page shares, we are able to reach a broader
audience. To increase our number of page shares, we can offer our
consumers entries into our giveaways for sharing our page, posts
and videos to their page. Not only is this spreading the word of our
company, but it is also spreading the word to like consumers with
similar interests.
5.2​ ​YouTube
5.2.1​ ​Weekly Video updates:
Currently, on our YouTube account, we only have 14 videos
advertising our products. Our latest video was uploaded over a year

10. ago. It is detrimental to our brand that we keep updating our
content. Weekly videos posted to our channel will keep our
subscribers up to date with our brand and engaged for future
events and content. We will upload our weekly video updates on
Wednesdays.
5.2.2​ ​Weekly Live Videos:
Live videos keep our customers engaged and wanting more. We
will be using our live videos on YouTube to promote our events to
consumers. These live videos will show behind the scenes aspects
of our products and how we host our events. We will post our live
videos weekly.
5.2.3​ ​Increasing Subscribers:
Currently Motion Sphere only has 164 subscribers. Our lowest form
of social media following is YouTube. To boost this number, we
need to share our YouTube videos to our other forms of social
media such as Facebook and Instagram. Sharing out videos will
allow our Facebook and Instagram audience to know that we also
participate in different social media forms on YouTube.
6.0​ ​Advertising
6.1​ ​Facebook Ads
6.1.1​ ​Video Ads:
Videos Ads that play on Facebook between videos that consumers
are watching will be a good way to advertise our brand. We will
keep these ads interactive to make them interesting and enticing to
those we are advertising to.
6.1.2​ ​Banner Ads:
Banner Ads are a good way to get consumers attention. These ads
can be displayed at the top of our consumers Facebook pages and
have an interactive feature to them to draw attention from our
consumers scrolling.
6.2​ ​YouTube Ads
6.2.1​ ​Sponsored Video Ads:
Sponsored ads in other, more popular, YouTuber’s videos will help
us to create more of a following and gain subscribers. We can do
this by allowing a YouTuber who posts content related to the realm

11. of VR or video games, to experience our products for free in
exchange for a short-sponsored ad before they begin their video.
6.2.2​ ​Banner Ads:
Banner ads are a good way to get a viewer’s attention while they
are currently watching a related video. These ads will promote our
products and channel while still leaving a viewer wondering what
our product is enough to want to follow our link.
6.3​ ​Google Ads
Our Motion Sphere website is very interactive. It is important that
we not only draw attention to our social media platforms, but also
our main website as well. To do so we can have our website
advertise on Google. When searching for a web page, Google often
brings up page ads before actually bringing up the actual search.
We could have our ads posted for searches like, “Virtual Reality”
and “VR”.
7.0​ ​References
Force Dynamics. (2019, December 15) ​Simulation Redefined.​Retrieved from:
https://www.force-dynamics.com/
Motion Sphere. (2019, December 15) ​Meet Our Company​. Retrieved from:
https://motion.ms/company/
Motion Sphere. (n.d.). Retrieved December 15, 2019, from
https://www.youtube.com/channel/UClus8ceXiKT_SoXRkPZrChQ​.
Pascale, F. (n.d.). Motion Sphere. Retrieved December 15, 2019, from
https://www.facebook.com/motion.ms/​.
Talon Simulations. (2019, December 15) ​Beyond Virtual Reality.​Retrieved from:
http://talonsimulations.com/
What Is Google AdWords? How Does Google Ads Work? (n.d.). Retrieved
December 15, 2019, from
https://www.wordstream.com/articles/what-is-google-adwords​.

12. 8.0​ ​Appendices
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