The document discusses the biscuit industry in India. It is segmented into organized and unorganized sectors with a 55:45 ratio. Popular biscuit categories include glucose, Marie, sweet, salty, cream, and milk. Popular brands in India are Britannia, Parle, Sunfeast, Priyagold, Anmol, and others. The document then profiles Parle and Britannia, the two largest biscuit companies, detailing their mission, vision, strategies, product categories, and SWOT analyses.

2. Industry Profile
Segments: The organized and unorganized
sectors of the biscuit industry is in the propo
Main Categories of Biscuits are broadly as
under Glucose, Marie. Sweet, Salty. Cream,
& Milk rtion Of 55%:45% ratio
Popular Brands of Biscuits in the country
are

3. Popular Brands of Biscuits in the country
are, Britannia, Parle, Sunfeast, Priyagold,
Anmol, Biskfarm, Dukes, Cremica, Priya,
Veeramani, Bonn, Bhagwati, Raja,
Champion,Sobisco,Madhabi, Nezone,
Windsor, Cookieman, Sunfeast, Ankit,
Shangrila, Nalanda, etc.

4. MISSION
PARLE
 “We will be the leaders in our business by- maintaining high
quality, introducing new and innovative products, reaching
every part of India, remaining customer-centric, constantly
upgrading our knowledge and skills.”

5. VISION
PARLE
 “To be the leaders in our business. We will stand apart
from the competition by being the first in the market to
innovate.”

6. Strategies
 Price
 Rural area
 Penetration

7. Description Parle
Established 1929
Nature of business Family run business
Market share ( value) 46%
Ads Major methods Celebrities endorse
ment
New areas of
promotion
Health and wellness
BUSINESS:-

8. Category Parle
Glucose Parle -G
Marie Parle Marie
Salty snacks Krack Jack
Milk Milk sakhti
Nice ------
Multi grain -----
Cream Kreams
Cookie 20-20
PRODUCT:-

9. SWOT Analysis of Parle
Strengths
•Parle Brand,
•Extensive distribution network.
•Low and mid price range
•Catering to mass,
•Better understanding of
consumer psyche
Weakness
•Dependence on retailers & grocery
Stores for displaying diversified Parle
Products on shelf, induce impulsive buy
• Dependence on Parle G
• Opportunities
•Estimated annual growth of 20%
•Low per capita consumption,
•Changing consumer preference,
• Increasing demand for sugar free,
Threats
•Hike in cost of production due to hike
In Raw material cost,
•Increasing distribution cost,
•Local bakery products,
•Entry of various new entrant, ITC etc
SWOT

10. MISSION
 'Make every Indian a Britannia consumer'

11. VISION
 “To become a larger player in the food space, and
as we get into newer products and newer
categories, their strength will be derived from the
Britannia mother brand,"

12. Strategies
 Diversification
 B to B

13. Description Britannia
Established 1896
Nature of business Public ltd
Market share ( value) 32.80%
Ads Major methods Cricket events and
players
New areas of
promotion
Environment
BUSINESS:-

14. Category Britannia
Glucose Tiger
Marie Marie Gold
Salty snacks 50-50
Milk Milk bikis
Nice Nice
Multi grain Nutri choice
Cream Cream Treat
Cookie Good day
PRODUCT:-

15. SWOT Analysis of Britannia
STRENGTHS:
•Established brand name.
•Widespread Distribution Network.
•Wide Range products covering all
segments.
•Superior technology
WEAKNESS:
High overhead costs vis a vis
competition from Parle, Priya
Gold.
OPPORTUNITIES:
•Cost saving from lowering of excise
duty on bakery products.
•Sales promotion
THREATS:
• Unorganized bakeries.
• ITC and HLL entry in biscuits. Priya
Gold and Anmol lower price offerings.
SWOT