The problems experienced by famous chocolate brands, which have become expensive for many consumers, have revived the alternatives that local factories have tried to offer at a lower cost to take advantage of the sudden support provided by the pound float.
Food factories in Egypt have launched cocoa and chocolate products similar in shape to imported products whose prices have doubled under the weight of V.A.T., the liberalization of the pound, and increased customs duties.
Many companies in the chocolate industry are preparing to inject new investments into the market during the coming period as the economy recovers following the crises of the last two years.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Integrated marketing commuinication plan an IMC plan Ahmed Hazzaa
An IMC plan presentation for an Egyptian company called Kaha faced a development crisis during the 90's in this presentation providing a new design for the packaging and new target segment among the youth in the Egyptian society and new form of distribution
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Integrated marketing commuinication plan an IMC plan Ahmed Hazzaa
An IMC plan presentation for an Egyptian company called Kaha faced a development crisis during the 90's in this presentation providing a new design for the packaging and new target segment among the youth in the Egyptian society and new form of distribution
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Take a deep dive into the social media habits of McDonald's as the leading QSR brand talks about its new all day breakfast menu to engage fans and followers around the world.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
An Integrated Marketing Communications for Bayridge Cask and Keg.
This project won the Greg Awards 2015 for Best in Integrated Marketing Communications Plan. This plan integrates advertising, marketing communications, digital designs, creative copy, digital strategy, social media and online video integration.
The project was a requirement in fulfillment of a Post Grad Interactive Marketing Communications program of St. Lawrence College, Kingston, Ontario. The program prepares students to be digital strategists in the online world.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
Sugar Candy Manufacturing Business. Production of Soft & Hard Boiled Candy. Business Opportunities in Confectionery Industry
Candy or Sweet is the most popular type of confectionery over the world, and there is certainly something about this unique product that holds many mysterious qualities.
Candy is made by dissolving sugar in water or milk to form a syrup, which is boiled until it reaches the desired concentration or starts to caramelize. Candy comes in a wide variety of textures, from soft and chewy to hard and brittle.
See more
https://goo.gl/g6F3fo
https://goo.gl/vfgTvm
https://goo.gl/Po1vTQ
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
#Sugar_Candy, Project Profile on Sugar Candy, How Candy Cane is Made?, Candy Making Process, Candy Industry, #Sugar_Candy_Manufacturing_Plant, #Hard_Boiled_Candy_Manufacturing_Process, #Candy_Manufacturing_Process_Pdf, Candy Manufacturing Process Flow Chart, Candy Manufacturing Plant Project Report, #Toffee_Production, Candy Making Business, Sugar Candy Manufacturing, Hard Candy Making, Candy Production Industry, Candy Production, #Sugar_Confectionery, #Soft_Candy_Production, Hard Boiled Candy Manufacture, Hard Boiled Candy, #Hard_and_Soft_Candy_Making, Hard Boiled Candies, Processing of Hard Boiled Candy, Hard Sugar Confectionery, Confectionery Processing, Hard Boiled Candy Manufacturing Plant, Hard Boiled Candy Manufacturing Process Pdf, Hard Boiled Sugar Confectionery, #Project_Report_on_Manufacturing_of_Hard_Boiled_Candies, Sugar Confectionery Manufacture, Sugar Confectionery Production, #Confectionery_Industry, Sugar Confectionery Products, Project Report on Hard Boiled Candy Manufacturing Industry, Detailed Project Report on Hard Boiled Candy Manufacturing, Project Report on Candy Production, Pre-Investment Feasibility Study on Soft & Hard Boiled Production, #Techno_Economic_feasibility_study_on_Sugar_Candy_Manufacturing, Feasibility report on Soft & Hard Boiled Production, Free Project Profile on Sugar Candy Manufacturing Business, Most Profitable Food Processing Business Ideas, Food Processing Industry, Profitable Food Processing Business in India, Starting a Food Processing Business, How to Start a Food Manufacturing Processing Business, Food Processing Industry, Setting up of Food Processing Unit, How to Start a Food Production Business, How to Start Food Processing Industry, Project profile on Soft & Hard Boiled Production, Download free project profile on Candy Production, How to Start a Candy Making Business, Starting a Candy Business, Start Candy Making Business and Earn Good Profit, Toffee Making Business, Hard Candy Making Industry,
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Take a deep dive into the social media habits of McDonald's as the leading QSR brand talks about its new all day breakfast menu to engage fans and followers around the world.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
An Integrated Marketing Communications for Bayridge Cask and Keg.
This project won the Greg Awards 2015 for Best in Integrated Marketing Communications Plan. This plan integrates advertising, marketing communications, digital designs, creative copy, digital strategy, social media and online video integration.
The project was a requirement in fulfillment of a Post Grad Interactive Marketing Communications program of St. Lawrence College, Kingston, Ontario. The program prepares students to be digital strategists in the online world.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
Sugar Candy Manufacturing Business. Production of Soft & Hard Boiled Candy. Business Opportunities in Confectionery Industry
Candy or Sweet is the most popular type of confectionery over the world, and there is certainly something about this unique product that holds many mysterious qualities.
Candy is made by dissolving sugar in water or milk to form a syrup, which is boiled until it reaches the desired concentration or starts to caramelize. Candy comes in a wide variety of textures, from soft and chewy to hard and brittle.
See more
https://goo.gl/g6F3fo
https://goo.gl/vfgTvm
https://goo.gl/Po1vTQ
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
#Sugar_Candy, Project Profile on Sugar Candy, How Candy Cane is Made?, Candy Making Process, Candy Industry, #Sugar_Candy_Manufacturing_Plant, #Hard_Boiled_Candy_Manufacturing_Process, #Candy_Manufacturing_Process_Pdf, Candy Manufacturing Process Flow Chart, Candy Manufacturing Plant Project Report, #Toffee_Production, Candy Making Business, Sugar Candy Manufacturing, Hard Candy Making, Candy Production Industry, Candy Production, #Sugar_Confectionery, #Soft_Candy_Production, Hard Boiled Candy Manufacture, Hard Boiled Candy, #Hard_and_Soft_Candy_Making, Hard Boiled Candies, Processing of Hard Boiled Candy, Hard Sugar Confectionery, Confectionery Processing, Hard Boiled Candy Manufacturing Plant, Hard Boiled Candy Manufacturing Process Pdf, Hard Boiled Sugar Confectionery, #Project_Report_on_Manufacturing_of_Hard_Boiled_Candies, Sugar Confectionery Manufacture, Sugar Confectionery Production, #Confectionery_Industry, Sugar Confectionery Products, Project Report on Hard Boiled Candy Manufacturing Industry, Detailed Project Report on Hard Boiled Candy Manufacturing, Project Report on Candy Production, Pre-Investment Feasibility Study on Soft & Hard Boiled Production, #Techno_Economic_feasibility_study_on_Sugar_Candy_Manufacturing, Feasibility report on Soft & Hard Boiled Production, Free Project Profile on Sugar Candy Manufacturing Business, Most Profitable Food Processing Business Ideas, Food Processing Industry, Profitable Food Processing Business in India, Starting a Food Processing Business, How to Start a Food Manufacturing Processing Business, Food Processing Industry, Setting up of Food Processing Unit, How to Start a Food Production Business, How to Start Food Processing Industry, Project profile on Soft & Hard Boiled Production, Download free project profile on Candy Production, How to Start a Candy Making Business, Starting a Candy Business, Start Candy Making Business and Earn Good Profit, Toffee Making Business, Hard Candy Making Industry,
SNS Insider is a market research company that delivers evidence-based strategies for clients seeking growth & also provides business consulting services .
To find the way by which coco could be produced in Bangladesh. We will be able to coco produced in Bangladesh and able to manufacture it with lowest possible coast .
Strategic management
Salova group company
Salova group history
Product market characteristics
Environment
Industry environment
SOWT analysis
Porter’s five model
Savola performance review
Competition
Management / organizational structure of Savola
Key strategic issues to be resolved
Future outlook
In operation, achieving a low-cost strategy while focusing on service quality through differentiation can be pretty difficult to be achieved.
Using the technologies, creating a new business process, controlling costs, and providing the highest level of customer service, empowering them to solve business problems, meet expectations globally, and helped UPS accomplish its strategic goals.
The UPS package tracking system is a key competitive advantage. The system enables UPS to differentiate itself from its competitors by providing customers with real-time package tracking, which enhances the customer experience.
Overall, the UPS package tracking system is a critical component of the company's MIS, providing real-time visibility into the movement of packages and shipments, optimizing operational efficiency, and enhancing the customer experience.
In our increasingly Data-driven world, it's more important than ever to have accessible ways to view and understand data.
After all, employees' demand for data skills steadily increases each year.
Employees and Business owners at every level need to understand data and its impact.
That's where Data Visualization comes in handy.
To make Data more accessible and understandable, Data Visualization in Dashboards is the go-to tool for many businesses to Analyze and share Information.
In our increasingly data-driven world, it's more important than ever to have accessible ways to view and understand data.
After all, employees' demand for data skills steadily increases each year.
Employees and Business owners at every level need to understand data and its impact.
That's where Data Visualization comes in handy.
To make Data more accessible and understandable, Data Visualization in Dashboards is the go-to tool for many businesses to Analyze and share Information.
Blockchain is an incorruptible distributed digital ledger that allows for secure, transparent, and tamper-proof record keeping of economic transactions that can be programmed to record not just financial transactions but virtually everything of value. The Quorum version implements a consensus mechanism called Quorum Chain, which utilizes smart contracts, a voting mechanism, and a time-based, majority-voting algorithm to achieve consensus. The nodes in the Quorum network are categorized as Maker, Voter, or Observer nodes. The chain of blocks created cannot be altered without invalidating all subsequent blocks, and the data stored in the blocks is linked together via cryptography. Open networks are available to everyone to participate in the consensus process blockchains use to validate transactions and data.
Production Module & Report Completion Sub-Module. .pptxLamees EL- Ghazoly
SAP B1 is an ERP software for SMBs seeking to get up & running quickly.
Offers a lean, clean set of modules that make up the core of ERP.
Users can expect to see financial management, inventory management, production management, procurement, service management, some basic project systems, dashboards, embedded analytics, excel integration, access via an internet browser, and basic multi-company functionality. SAP Business One Enterprise Search Engine.
The “five M’s.”
Production management’s responsibilities are summarized by the “five M’s”:
Manpower, Machines, Methods, Materials, and Money.
Today, companies must react quickly to changing trends in the industry to spot and capitalize on new business opportunities. This calls for prompter decision-making, development cycles, and operations.
NAWAEM - ELSHAMADAN
The problems experienced by famous chocolate brands, which have become expensive for many consumers, have revived the alternatives that local factories have tried to offer at a lower cost to take advantage of the sudden support provided by the pound float.
Food factories in Egypt have launched cocoa and chocolate products similar in shape to imported products whose prices have doubled under the weight of V.A.T., the liberalization of the pound, and increased customs duties.
Many companies in the chocolate industry are preparing to inject new investments into the market during the coming period as the economy recovers following the crises of the last two years.
Implications of SWOT Analysis
This paper reviews a report that analyses the current strategy of a Leader in digital transformation & E-payment platforms in Egypt.
Identifying the organizational dimension and analyzing the change in the external environment within its domain, internal factors and control system. Moreover, suggesting for workable approaches to solving the conflicts. Leadership Style
The ultimate controlling management style.
Ticking to the Formulization stage and the inability to delegate can match the situation in which Amazon. The failure of its CEO to delegate tasks and his excessive interference with everything related to work and employee tasks—is convinced that it is the ideal way to control and achieve efficiency.
Information-Sharing Perspective on Structure
"Steve Creamer, president and CEO of Energy Solutions", said his company's biggest problem is human capital.
HR Professional should be able to establish a Market – Competitive Pay structure. No doubt, SMEs and startups cannot compete with more giant corporations when it comes to offering glamorous salary packages and benefits. Make sure you provide a competitive salary and contribute as many benefits to your team as possible, such as health insurance, life insurance, retirement plans, extra.
In smaller organizations, project based practices are usually easier to implement, require a minimal budget and yet contribute to the process of organizational change toward sustainability.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. ABOUT
ELSHAMADAN
Sector: Food & Beverages
Business Type: Manufacturer
Key Customer Market: B2C
Owned by Mr Taher EL Kowery
& brothers since 1978
In 1992, Overseas for food, S.A.E, a
sister company that Mergers Of
Elshamadan.
There is No Stated Mission
3. Joint Stock with Corporate Capital
60.000.000 EGP.
Mostafa Taher El-Kouer
4 Factories
Manpower above 2000 employee
4.
5. Main Products
WAFERS' PRODUCTS
Katakito, ElShabah, crispy
wafer filled with chocolate,
Tasaly, crispy wafer filled with
chocolate
BISCUIT
Nawaem Plain sweet soft
biscuit, Hanawi, Orangita,
and Nero.
CHOCOLATE
Katakito with chocolate,
Natural chocolate filled with
biscuits & chocolate cream
CAKE
Uno cake filled & coated with
chocolate, Rolly cake, Great
cake rolle filled & coated with
chocolate.
6. Main target markets
Differentiated marketing
Age & Income: 5-35 with
Average- Low income
Demographic segment
Geographic
Domestically, around 40-50%
targeting the delta region
International, Africa & the
Middle East
Purchase situation
Purchasing approach due
to affordable average
taste
Psychographic
The 25 years old &
above exploit Nostalgia.
Positioning by the price
strategy offers a snack
with good taste & a low
price.
Market positioning
7. Organization’s Assets & Skills
Marketing and sales are working
under one department.
Human Marketing Resources
Reflect the infection of Market
Myopia
Market Research Capabilities
Relationships with
suppliers & distributors
Good Relationship
Relationship with Media
Intermittently for long
periods
Relationship with key
customers
Basic Relationships
8. Change in lifestyle toward more
healthy.
Egyptian consumers are very
price sensitive.
More shopping from home
Convenience drives the online
sales of ready-to-eat snacks.
Environmentally friendly
packaging.
E-Commerce
Foreign trade regulation
Egyptian Food Safety
Authority rules.
Technological Environment
Social & Cultural Environment
Political/Legel Environments
Total floatation of
the currency
Devaluation &
reduced Egyptians'
purchasing power
Economic Environments
Business Environment Analysis
The region's confectionery market, which has grown by 15 %
over the last 3 years, is currently valued at $113 billion.
9. Egypt's Population is 111.859.891
billion.
Increasing population diversity
through the Net flow of
international students
Business Environment Analysis
Cont....
The substantial
market for pollution
control technologies
& recycling facilities
The roads & bridges
constructed during the last
three years in Egypt made
traffic easier and reduce
traffic jams.
Natural environment
Demographic environment
Physical environment
10. Nature of Demand & Size of Demand
Egypt registered a positive compound annual growth rate
(CAGR) of 8.98% from 2015 to 2020
Size of Demand
The Forecasted to register a CAGR of 4.2% during the forecast
period (2020 - 2025).
Nature of Demand
Consumers seek healthier options.
more innovative varieties of products every year
11. Indirect competition
Competitor Analysis
Direct competitors
Bakery and sweet shops such as El Abd, Sale Sucre, La Poire and others
Major players operating in the Egypt biscuit market are Kraft Food Egypt, Bisco
Misr, Nestlé Egypt S.A.E., Mass Food Co, Bayer Foods, SAKALANS HALAWA,
Alpella, Biskrem and Uklker
Factors of competitiveness
strong R &D
Strong customer value
High-quality raw materials
Availability
12. Weaknesses
Threats
Strength
Opportunities
Quality of the ingredients
Weak market image
No marketing Dep
Communication channels
are out of date
Lake of innovation
New competition
Instability in currency and
exchange rate.
Competitive High budget
market offering
Competitive prices
Economies of scale
Egyptian Brand
physical facilities
(4 Factories)
Leveraging Partnership
Agreement
Product Development
Increasing tariffs on imported
products
Leveraging digital technologies
13. Short-term Objectives
Increase in Potential Customers growth
by 10% in 2023
Improve distribution channels;
Enhance availability (Geographic).
Assign 15% of 2023 revenue to
marketing efforts.
Enhance Product Quality
Product development
Enhance Product Quality
Achieve Sales Revenue by 30 million E.G.P.
Long-term
Increase the market share for the
developed product by 4% in 2023
Enhance brand awareness
Increase in Potential Customers
growth by 15% in 2024
Increase the market share for the
developed product by 10% in 2024 and
20% in 2025
Developing Nawaem Mini includes four
more ingredients to meet diverse
customer needs.
Increase in Potential Customers growth
by 15% in 2024 and by 20% in 2025
14. Implications of SWOT
Analysis
ST Strategies WO Strategies Marketing Strategies
Focus low-cost strategy
Relationship Strategy
Restructure/Redesign
Strategy
Vertical Backward
Integration Strategy
Product Development
Strategy(CO-branding )
Segmentation strategy
Selective Targeting
Strategy for 3 different
tastes
16. Suggestion
partner
to Co-brand
Sector: Food and Beverages
Business Type: Manufacturer
Key Customer Market: B2B & B2C
Owned by Sami Saad
Group (owns 70% of Assets)
Established in 1919 by Tommy
Khresto
More than 15 distribution
branches in Egypt covering
35.000 outlets
17. Marketing Mix Strategies & Tactics
NAWAEM MINIS, Oats
with corona Dark
chocolate A healthy
snack made of Oat flakes
with a touch of Dark
Corona chocolate. The
weight of the package is
40 g,
Five pieces, and contains
100 calories.
Product
NAWAEM MINIS, wheat
with dark chocolate. A
healthy snack, rich in
protein, containing 45%
whole wheat grains and a
touch of dark Corona
chocolate. The weight of the
package is 40 g,
Five pieces, and it has 90
calories.
NAWAEM MINIS, with Milk
chocolate. Everyone's
favourite biscuit, Nawaem,
which melts in the mouth, is
made with the finest types of
flour, with a touch of Corona
milk chocolate, for everyone
who wants to reward himself
without feeling guilty. The
package contains five pieces
weighing 40 g and 200
calories.
18.
19.
20.
21. Price
NAWAEM MINIS
affordable by 6 EGP per
packet
Penetration pricing
Marginal Cost Pricing
Price Discount
Penetrate Market & Attract
Customers
Quantity Discounts
Buy 2 get 1 Free
To Customers
20% outright cash payment
to Distributors
Promotional Discounts
24. Value Proposition
NAWEAM into
the "Healthy
Snacks" segment
Launched NAWAEM
in 3 different
ingredients
Availability of a
high-quality product
at a low price
Cater to the diverse
tastes & needs
28. Implementation
& control
Madia and social media
compigns
Launch A comeback campaign
in Ramadan 2023
Ahmed Helmy
Engagement programme to
enhance Brand Awareness.
Create Facebook & Instagram
Campaign
Commercial TV program
With Amr Adib.
Ramadan 2023
Participation in Orphan Day
(the first Friday of April
Billboards ads on the Ring
Road, Mehwar, and October
Bridge