The document provides information about Coca-Cola and its global operations. Some key details include: - Coca-Cola owns over half of the world's beverages and is sold in over 200 countries. It produces over 1 billion bottles per day. - Students surveyed said they drink Coke because of taste rather than peer pressure. Coke and Pepsi have a cola rivalry. - Coca-Cola has a large marketing presence worldwide through TV ads, commercial jingles, and culturally-sensitive campaigns. - However, Coca-Cola has also faced issues in India, including legal actions over contaminated products found in bottles. While it works to improve communities' access to water, it still faces some

2. Coca-Cola
The global drink

3. Why do students drink Coke?
• The bottom line for the
students surveyed was
they liked the taste. Peer
pressure did not seem to
have a significant
influence on the decision
of what soda to drink.
Students also felt strongly
about they decision to
drink Coke Versus Pepsi.
There really does appear
to be a cola war.

4. Coca-Cola
Statistics
• Coca cola owns more than ½ of
the world’s beverages.
• Coke is affordable in all the
countries as surveyed. It was not
out of the price range for an
afternoon snack.
• Coke comes in a variety of sizes
worldwide so you can use it for a
crowd or as a personal snack
drink

5. Advertising
• Coke was first advertised as a
remedy for headaches and
exhaustion
• Coke has been advertising on
television for 50 years.
• Songs used in coca cola
commercials have become
popular.
• They use catchy mottos such
as:
“Adds a refreshing relish to
every form of exercise”

6. Stats cont:- The Coca-Cola Company
200
300
400
900
1,500,000,000
Countries we operate in
Servings per day
Manufacturing plants
Franchise bottling partners
Number of brands

7. Charitable Giving
• The Coca-Cola Company and its bottling partners
shipped more than 30 million donated 8-oz. servings to
Hurricane Katrina Evacuees, donated $10 million to
tsunami relief efforts in Asia and after the September 11
terrorist attacks committed to a $12 million financial
contribution to disaster relief efforts.

8. The Other Side of Coke
• There are 27
different varieties of
coke made by Coca-
Cola
• First bottle of Coke
was sold 120 years
ago on May 8,
1886 in Atlanta,
Georgia.
• Some of the other
brands under the
Coca-Cola Company
are:
– Sprite
– Barq’s Root beer
– Dasani
– Dr. Pepper
– Fresca
– Hi-C
– Minute Maid

9. Marketing Worldwide
• In 1998 Coke
international created its
first ad for the
celebration of the
Muslim holiday of
Ramadan. It was run in
20 countries worldwide.
• Coke is a Kosher drink,
so it is sold
internationally.
This coke can is written in Hebrew

11. Coca-Cola
Recognition
• Coca-Cola is
recognized by 94% of
the world’s population
• Approximately 10,450
Coca-Cola brand drinks
are consumed around
the world each second
of every day

12. International Coca-Cola
• In Hong-Kong, heated
Coke is served as a
cold remedy
• Coke advertises 200 in
countries around the
world.
• In Japan people use
money chips on their
cell phones to pay for
drinks.

13. Coca-Cola in
Our Schools
• Students in our surveys
indicated their ads were
similar to those in the
United States. This
was particularly true in
Europe.
• Coke vending machines
appear in many schools
around the world.

14. In the Olden Days
• Coca-Cola sold only
25 bottles in the first
year
• Nowadays, they sell
over one billion
bottles per day
• A single share in
Coke that was
bought in 1919
would be worth
$92,500 in 1997
• 1919 is when the
Coca-Cola went
public

15. Funky Facts
• You can put a penny
in Coke and it will
dissolve
• The sales of Coke in
the first year was
$50, and the
expenses were $70

16. Coke in Space
• In July 1985, Coke
was the first soft
drink to be enjoyed
in outer space on
the space shuttle
Challenger
• A special space can
was developed

17. Did You Know?
• If you stacked all of the bottles of Coke
that had ever been made end to end, it
would reach to the moon and back
1,045 times!
• Coca-Cola contained cocaine until 1913
– They had to remove it from the ingredients
because people were becoming addicted
to the drink

18. ©2005 Cola-Cola
Company. All rights
18
Aspiring to be a responsible global citizen that makes a difference

19. Current scenario in India
1. Generals and positive steps :-
– Atul singh is the President of coke business in India.
– John Ustas, an expat who moves from Coke Norway, as CEO for its Indian company-owned bottling
operations
– Cold drink giant Coca-Cola has announced its partnership with the United Nations Human Settlements
Programme (UN-Habitat) to improve community access to safe drinking water and adequate sanitation in
West Bengal, Madhya Pradesh and Nepal.
2. Issue’s went against the company :-
– On August 19, 2003,
The Consumer Disputes Redressal forum in Punjab's Moga district has directed a Coca Cola bottling plant
to pay more than Rs 100,000 in fines and damages for releasing a contaminated batch of soft drinks in the
market. A laboratory test found "foreign material injurious to health" in a 1.5 liter bottle of Coca Cola.
– On April 28, 2006,
In yet another 'eye-opener' judgement, Coca Cola was ordered by a city consumer court to pay over Rs 1
lakh after a man found dead insects in an unopened bottle of "Sprite" advertised as the company's top
product in the softdrink market.
– On 29 Jan 2008,
The District Consumer Disputes Redressal Forum, Fatehgarh Sahib, has fined Coca Cola Rs 15,000 after a
tobacco pouch was found in a bottle of the company.

20. Thanks you for patience
listening!!
Jatin Patel
“ Thanda matlab COCA COLA !!! ”