2. Music The orchestral non-digetic music that is heard at the beginning of the trailer reflects the narrative as golf is traditionally considered to be a sport for gentlemen (Gentlemen Only Ladies Forbidden). Therefore, when the turn around in the plot of the film occurs – when Adam Sandler starts his golfing career – the music changes to a more contemporary dance sound which represents his crazy and unprofessional approach to golf.This popular music is developed throughout the trailer and reflects the plot and narrative of the film.
3. Stars The film features a few well-known actors including Adam Sandler who is very famous for playing roles in comedy films suchas Anger Management, The Waterboy and Big Daddy. There is a lot of footage in the trailer showing him and so this advertises the film successfully because fans of his other films may be inclined to see Happy Gilmore.Another well-established actor in Happy Gilmore is Richard Kiel who starred in the James Bond film Moonraker and so this may also attract audiences that liked Bond.
4. Plot Like many storylines for comedies, the plot is unrealistic and exaggerated and this is what makes it funny because the audience knows it would never happen the same in real life. In the trailer, the plot is conveyed by a voice over and this is a popular technique used for comedies and by Universal. This allows for added comedy value through sarcasm and tone of voice influencing how the shots in the trailer are perceived.
5. Editing Not a lot of easily recognisable editing techniques are used in the trailer for Happy Gilmore however a lot of cuts are used to quickly change between scenes.A fade in is also featured for the opening of the trailer and this adds to the overall effect because it tricks the audience into thinking the film is going to be like a fairytale and this is re-established by the orchestral music that is also being played.
6. Questions the Trailer Raises When the voice over says “until now” – leaves audience wondering what has changed. When the voice over says “he was a hockey player” - leaves audience wondering why he still isn’t When the voice over says “but when his Grandma needed his help” - leaves audience wondering why she needs his help When Adam Sandler pushes the golf caddy over – leaves the audience wondering why doesn’t he know that he is supposed to be carrying them When Adam Sandler is carrying a cheque – leaves the audience wondering what it is for
