media

1. BTEC Creative Media Production – Advert Analysis Name:___Laura McKiernan
_______________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
Honda; the
cog
(Wieden +
kennedy)
Car parts being a convabelt.
Text; Accord.Honda.
Domino affect
Rappers delight; Sugar hill gang
Someone speaks over and says; Isnt
it nice when things just work
Noises of the car parts move.
Older adults.
Middle age up;
Family car.
This car is the best car,
everything in the car
works, with quality car
parts.
Sony brava,
Tv
(Fallan
Worldwide)
Bouncing ball, different colours.
250,000 balls being launced down a
road.
Long shots
Wildlife in there
Slow motion
Text; colour like no other.
Image of the tv; gives us the name
of the product.
Gives us the name of the company
Heartbeats- Jose Gonzalez. All people;
Young adults and
over.
Colour is good, colours is
litterly bursting.
John Smiths
ball skills
*(TBWA)
People kicking the football around,
Passing it to one and other.
Man runs to beers pushes the
oranges and drinks it.
Text; No nonsense
Only the noises of them kicking the
ball
Man says ‘ave it’
18+, men.
Football supports
Drink beer don’t eat fruit.

2. T-mobile
dance
(Saatchi &
Saatchi )
People dancing
Text:lifes for sharing
Filmed at a train station
350 dancers
Flash mob
People who wasn’t dancing were
taking photos.
• Shout – Lulu & The Luvvers
• The only way is up – Yazz
• Don’t Cha – The Pussycat Dolls
• Blue Danube Waltz – Strauss.
• Get down on it – Blue (I think
rather than kool and the gang?)
• Since you’ve been gone –
Rainbow
• My boy Lollipop – Millie
• Do you love me – The contours
Everyone, who has
a phone.
Sharing is good
Taking photos and
sharing with friends.