1. Textual Analysis
The video I am going to be analysing for my textual analysis is 50
cents candy shop, which was made in 2005 and it is featuring Olivia.
This song is in the genre hip-hop or gangster rap. This music video
has many codes and conventions that come together to make the
song look how it looks.
The video starts off with 50 cent pulling into a mansion driveway,
with big black gates, driving a tinted out red Ferrari.
Theseconventions at the start are used to show the audience that the
main character in the video is entering a dark place, which could be
dangerous. This then shows the audience that 50-cent is brave and
strong, which helps to show off his masculine personality. The red
Ferrari is used to connote that 50-cent is rich and has a lot off power,
which makes the audience feel safe. The video then enters the house
and an eye line match from the woman to 50 cent as he looks at the
girls in the room. This shot has been done to show the audience the
realisation of where he is, almost like it’s a brilliant surprise. This is
shown through the eye line matches. Mise-en-scene is location,
props, costume, make-up etc. everything in the video that is used.
This is used very frequently in 50 cents music video ‘Candy shop’
seen when he walks down the hall and meets the lady with the pink
skirt, top and the whip. This costume is used to show the audience
the sex appeal and sexual tension between both characters in the
video. Furthermore the slutty costumes that are being worn by the
female actors in the video are short and tight, connoting that they
want 50 cent to come to her, and also to show tat 50 cent has a choice
of ant girl which is every mans dream. Furthermore, each women
50cent walks and finds, they have a different scenario, which appeals
to him. For example he walks into a female actor when she is dressed

2. as a nurse in her “doctors setting” which connotes that she will look
after him, this also relate back to the videos name ‘Candy Shop’. As a
kid or as an adult when you enter a sweet shop you automatically
don’t know what to look at first as everything is so colourful, good
looking and tasty. This can then reflect the video as 50 cent walks
around the house there is so many women dressed I different
costumes offering something different. This is clever how they have
linked the video name to the story line I the video, as it helps the
audience to understand the music video and the lyrics.
Another convention they have used which is similar to a thriller
convention is how they made the main female character easy to
detect from the other females.