SlideShare a Scribd company logo
1 of 4
MediaLanguage
Media Language
 Referstowhat the audience expecttosee ina mediaformand how audiencesare
knowledgeable tothis
 Example:whydowe expecttofeara horrorfilm?
MediaLanguage: Technical elements
Mise-en-scene
Anythingthatappearsbefore the cameraandits arrangement.E.g.setting,performance,expression
of the performer,costume,makeup,colour,props,lighting,composition,lighting,framing,blocking.
Camera
Framing:definesthe positionfromwhichthe image wascreated.
Angle:the angle of visionreferstothe camera’sangle inrelationtothe vertical.
Type:thisreferstothe shottype=long/medium/close.
Movement:thisreferstothe movementof the camera=pan/track.
Sound
Usedto tell the audience howtoreact at differentpointsina filmortelevisionprogramme.
Distinctive soundsare usedforparticulargenres.
Editing
Referstothe joinsbetweenshotswhichshouldbe assmoothaspossible.Itisrequiredforthe
narrative toflowor to tell a story.
Codes
CODES: rulesandconventionsbywhichsignsare puttogethertocreate meaning.
In media,the word‘text’isusedtodescribe anymediaproduct.We can use codesto help
understandthe meaningof atext.
In manycases,the textwill use a varietyof codes(visual,audio,written) that‘fit’togetherina
certainwayto create a particularmeaning
MediaLanguage
Semiotics:The Study of Signs
-Signsystemsandtheirrole inthe constructionandreconstructionof meaninginmediatexts.
-Ferdinandde Saussure (1857-1913) developedthe signifier/signifiedconcept:
-CharlesPeirce (1839-1914) createda categorisationof signs:
Symbol (triangle)
A signthat representsanobjectorconceptby the agreementof people whouse it.Symbolicsigns
have no obviousconnectionbetweenthe signandthe object.
Iconic (rocks)
Alwaysresemble whattheysignifyasthere isphysical similarities.
Index(all)
Lie betweensymbolandiconicsigns.Theyhave some sortof directconnectionwithwhatisbeing
signified.
MediaLanguage
(Continued) The Study ofSigns
-RolandBarthes (1913-1980) appliedabstractideastodailylife andculture
-He lookedathow signstake onthe dominantvalue systemof aparticularsocietyandmake these
valuesseemnatural.
-The dominantvalue systemof societyisknownasideology,awayof lookingatthingssharedbythe
majorityof that society.
Key Terms
Editing
Editingpace-the speedandtempoof the cuts
Match onaction- editorcuts fromone shotto another view thatmatchesthe firstshot’saction
Jumpcut- an abruptswitchfromone scene/cuttoanother
Crosscut- a cut fromone narrative or piece of actionto another
Cutaway- a ‘bridging’shotbetween2shotsof the same subject
Reactionshot- anyshot inwhicha participantreactsto events/action
Matched/graphiccut- a cut between2differentshotsinwhichthe objectsinitgraphicallymatch
Formsof transition
Fade- a transitiontoor froma blankscreen
Dissolve- one cutmergesintoanother
Wipe- one shotwipesanotheroff the screen
Superimposition- twoormore imagesplaceddirectlyontopof one another
Slow-motion- the actionliterallyslowsdownwiththe text
Montage- a seriesof shotsthat are connectedtogethertoreinforce/create meaning
Long take- thisisa shot that doesnotcut away but‘lingers’onone piece of the action
MediaLanguage
Soundterminology
Selectivesound- usedtoemphasise keysoundelementswithinasequence
Ambientsound- usedtocreate aparticularatmosphere ora sense of place
Synchronoussound- itssource canbe seenonscreen
Asynchronoussound- itssource cannotbe seenonscreene.g.avoiceoverthatis,separate from
Contrapuntal sound- noise orsoundeffectthatdoesn’tmatchthe visuals
Soundbridges- the use of soundtohelp transitionsbetweensequencespassmore fluidly
Soundeffects- theseare usedtocreate a sense of realismorto create some psychological impact
Shottypes
Establishingshot- usedasascene-setting,establishingshotandoftenshowsanexterior
Wide shot- a broadershot,showingperhapspartsof the set or externals
Crane shot- dolly-shots-in-the-air,canbe movedaboutwitha crane
Ariel shot/birdseyeview- usuallytakenfromahelicopter
Close up- showsverylittle background,concentratesoneither aface,or a detail of mise-en-scene
Extreme close up- anextreme versionof the close up
Pointof view- we see whatthe actor seesthroughtheirowneyes
Overthe shoulder- we see whatthe actorseesbutnot throughtheirowneyes
Two shot- showsa conversation/linkorreactionbetween2characters
Shotreverse shot- characteris shownlookingatanothercharacterwhois thenshownlooking"back"
Pans- movementwhichscansthe scene horizontally
Tilts- movementwhichscansthe scene vertically
Highangle shot- shotlooksdownon the action
Low angle shot- shotlooksupon the action
Zoom/reverse zoom-cameragetsclosertoor movesawayfrom the action

More Related Content

What's hot

Editing Presentation
Editing PresentationEditing Presentation
Editing PresentationZaxapias
 
Camerawork Presentation
Camerawork PresentationCamerawork Presentation
Camerawork PresentationZaxapias
 
05. editing notes sheet
05. editing notes sheet05. editing notes sheet
05. editing notes sheetfrulloc
 
Editing notes sheet
Editing notes sheetEditing notes sheet
Editing notes sheetellenwadd
 
Codes and conventions opening sequence (1)
Codes and conventions opening sequence (1)Codes and conventions opening sequence (1)
Codes and conventions opening sequence (1)DeyanVlaykov
 
Editing terminology
Editing terminology Editing terminology
Editing terminology MaxCheshire
 
05. editing notes sheet
05. editing notes sheet05. editing notes sheet
05. editing notes sheetJasminep_media
 
Technical aspects of moving image g322
Technical aspects of moving image g322Technical aspects of moving image g322
Technical aspects of moving image g322reigatemedia
 
Technical aspects of moving image
Technical aspects of moving imageTechnical aspects of moving image
Technical aspects of moving imagereigatemedia
 
Editing a film - notes
Editing a film - notesEditing a film - notes
Editing a film - noteselfiecheetham
 
05. editing notes sheet
05. editing notes sheet05. editing notes sheet
05. editing notes sheetlaurenpine11
 
Film Language Editing
Film Language EditingFilm Language Editing
Film Language Editinglaukench
 

What's hot (19)

Editing Presentation
Editing PresentationEditing Presentation
Editing Presentation
 
Camerawork Presentation
Camerawork PresentationCamerawork Presentation
Camerawork Presentation
 
05. editing notes sheet
05. editing notes sheet05. editing notes sheet
05. editing notes sheet
 
EDITING NOTES
EDITING NOTESEDITING NOTES
EDITING NOTES
 
EDITING NOTES 1
EDITING NOTES 1EDITING NOTES 1
EDITING NOTES 1
 
Editing notes
Editing notes Editing notes
Editing notes
 
Editing notes sheet
Editing notes sheetEditing notes sheet
Editing notes sheet
 
Codes and conventions opening sequence (1)
Codes and conventions opening sequence (1)Codes and conventions opening sequence (1)
Codes and conventions opening sequence (1)
 
Editing terminology
Editing terminology Editing terminology
Editing terminology
 
Media key terms
Media key termsMedia key terms
Media key terms
 
05. editing notes sheet
05. editing notes sheet05. editing notes sheet
05. editing notes sheet
 
Technical aspects of moving image g322
Technical aspects of moving image g322Technical aspects of moving image g322
Technical aspects of moving image g322
 
EDITING NOTES
EDITING NOTESEDITING NOTES
EDITING NOTES
 
Technical aspects of moving image
Technical aspects of moving imageTechnical aspects of moving image
Technical aspects of moving image
 
Editing - Key Words Sheet
Editing - Key Words SheetEditing - Key Words Sheet
Editing - Key Words Sheet
 
Editing a film - notes
Editing a film - notesEditing a film - notes
Editing a film - notes
 
05. editing notes sheet
05. editing notes sheet05. editing notes sheet
05. editing notes sheet
 
Film Language Editing
Film Language EditingFilm Language Editing
Film Language Editing
 
05. editing notes sheet
05. editing notes sheet05. editing notes sheet
05. editing notes sheet
 

Viewers also liked

Viewers also liked (6)

Music video analysis
Music video analysisMusic video analysis
Music video analysis
 
Audience
AudienceAudience
Audience
 
Application of todorovs
Application of todorovsApplication of todorovs
Application of todorovs
 
Pre production
Pre productionPre production
Pre production
 
Digipak poster analysis
Digipak poster analysisDigipak poster analysis
Digipak poster analysis
 
Media feedback
Media feedbackMedia feedback
Media feedback
 

Similar to Media language

Tv Drama Background To The Exam
Tv Drama Background To The ExamTv Drama Background To The Exam
Tv Drama Background To The Examhammonda
 
Film Analysis Prod Tech
Film Analysis Prod TechFilm Analysis Prod Tech
Film Analysis Prod TechPeter Anstee
 
Factual planning pro forma (2)
Factual planning pro forma (2)Factual planning pro forma (2)
Factual planning pro forma (2)Jake-Whattam-Smith
 
Apop digital media_class 2
Apop digital media_class 2Apop digital media_class 2
Apop digital media_class 2reisa101
 
A-Level Media MIGRAiN - Zaahid Ziyaad Asvat
A-Level Media MIGRAiN - Zaahid Ziyaad AsvatA-Level Media MIGRAiN - Zaahid Ziyaad Asvat
A-Level Media MIGRAiN - Zaahid Ziyaad AsvatZaahidAsvat
 
AS Exam Revision
AS Exam RevisionAS Exam Revision
AS Exam Revisionjphibbert
 
Digital technology
Digital technologyDigital technology
Digital technologyNoshinAnjum
 
Migrain A2 media Khaled
Migrain A2 media KhaledMigrain A2 media Khaled
Migrain A2 media KhaledKhaledMubarak6
 
Representation in TV Drama - handbook and key terms
Representation in TV Drama - handbook and key termsRepresentation in TV Drama - handbook and key terms
Representation in TV Drama - handbook and key termsjackiemason
 
TV drama analysis terminology
TV drama analysis terminologyTV drama analysis terminology
TV drama analysis terminologymrsloan
 
Media language
Media languageMedia language
Media languageedmundsl1
 
Media language question b
Media language question bMedia language question b
Media language question bjordanwardle
 
Media language
Media languageMedia language
Media languagepenfolde
 
Media glossary
Media glossaryMedia glossary
Media glossaryMsCalver
 

Similar to Media language (20)

Story boarding
Story boardingStory boarding
Story boarding
 
Tv Drama Background To The Exam
Tv Drama Background To The ExamTv Drama Background To The Exam
Tv Drama Background To The Exam
 
Film Analysis Prod Tech
Film Analysis Prod TechFilm Analysis Prod Tech
Film Analysis Prod Tech
 
Factual planning pro forma (2)
Factual planning pro forma (2)Factual planning pro forma (2)
Factual planning pro forma (2)
 
Apop digital media_class 2
Apop digital media_class 2Apop digital media_class 2
Apop digital media_class 2
 
A-Level Media MIGRAiN - Zaahid Ziyaad Asvat
A-Level Media MIGRAiN - Zaahid Ziyaad AsvatA-Level Media MIGRAiN - Zaahid Ziyaad Asvat
A-Level Media MIGRAiN - Zaahid Ziyaad Asvat
 
AS Exam Revision
AS Exam RevisionAS Exam Revision
AS Exam Revision
 
Factual planning pro forma
Factual planning pro formaFactual planning pro forma
Factual planning pro forma
 
Technical codes
Technical codesTechnical codes
Technical codes
 
Digital technology
Digital technologyDigital technology
Digital technology
 
Production review
Production reviewProduction review
Production review
 
Migrain A2 media Khaled
Migrain A2 media KhaledMigrain A2 media Khaled
Migrain A2 media Khaled
 
Word handbook
Word handbookWord handbook
Word handbook
 
Representation in TV Drama - handbook and key terms
Representation in TV Drama - handbook and key termsRepresentation in TV Drama - handbook and key terms
Representation in TV Drama - handbook and key terms
 
TV drama analysis terminology
TV drama analysis terminologyTV drama analysis terminology
TV drama analysis terminology
 
Media language
Media languageMedia language
Media language
 
Chapter 2 production
Chapter 2  productionChapter 2  production
Chapter 2 production
 
Media language question b
Media language question bMedia language question b
Media language question b
 
Media language
Media languageMedia language
Media language
 
Media glossary
Media glossaryMedia glossary
Media glossary
 

More from georgia123456789

More from georgia123456789 (20)

Revell turvey, georgia cw feedback
Revell turvey, georgia cw feedbackRevell turvey, georgia cw feedback
Revell turvey, georgia cw feedback
 
Revell turvey georgia a2 cw pre-production tasks feedback sheet (1)
Revell turvey georgia a2 cw pre-production tasks feedback sheet (1)Revell turvey georgia a2 cw pre-production tasks feedback sheet (1)
Revell turvey georgia a2 cw pre-production tasks feedback sheet (1)
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
 
Media feedback poster digipal
Media feedback poster digipalMedia feedback poster digipal
Media feedback poster digipal
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
Pre production
Pre productionPre production
Pre production
 
Pre production
Pre productionPre production
Pre production
 
Pre production
Pre productionPre production
Pre production
 
Pre production
Pre productionPre production
Pre production
 
Narrative theory
Narrative theoryNarrative theory
Narrative theory
 
Genre theory
Genre theoryGenre theory
Genre theory
 
Revell turvey georgia
Revell turvey georgiaRevell turvey georgia
Revell turvey georgia
 
Revell turvey georgia as cw production feedback sheet
Revell turvey georgia as cw production feedback sheetRevell turvey georgia as cw production feedback sheet
Revell turvey georgia as cw production feedback sheet
 
Revell turvey georgia as cw evaluation and overall feedback sheet
Revell turvey georgia as cw evaluation and overall feedback sheetRevell turvey georgia as cw evaluation and overall feedback sheet
Revell turvey georgia as cw evaluation and overall feedback sheet
 
Question 1
Question 1Question 1
Question 1
 
Question 6
Question 6Question 6
Question 6
 
Pre production powerpoint
Pre production powerpointPre production powerpoint
Pre production powerpoint
 
Script 2
Script 2Script 2
Script 2
 
Initial ideas
Initial ideasInitial ideas
Initial ideas
 
Thriller movie title sequences
Thriller movie title sequencesThriller movie title sequences
Thriller movie title sequences
 

Recently uploaded

毕业文凭制作#回国入职#diploma#degree澳洲中央昆士兰大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲中央昆士兰大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree毕业文凭制作#回国入职#diploma#degree澳洲中央昆士兰大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲中央昆士兰大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degreeyuu sss
 
Top 5 Best Data Analytics Courses In Queens
Top 5 Best Data Analytics Courses In QueensTop 5 Best Data Analytics Courses In Queens
Top 5 Best Data Analytics Courses In Queensdataanalyticsqueen03
 
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一F sss
 
From idea to production in a day – Leveraging Azure ML and Streamlit to build...
From idea to production in a day – Leveraging Azure ML and Streamlit to build...From idea to production in a day – Leveraging Azure ML and Streamlit to build...
From idea to production in a day – Leveraging Azure ML and Streamlit to build...Florian Roscheck
 
GA4 Without Cookies [Measure Camp AMS]
GA4 Without Cookies [Measure Camp AMS]GA4 Without Cookies [Measure Camp AMS]
GA4 Without Cookies [Measure Camp AMS]📊 Markus Baersch
 
04242024_CCC TUG_Joins and Relationships
04242024_CCC TUG_Joins and Relationships04242024_CCC TUG_Joins and Relationships
04242024_CCC TUG_Joins and Relationshipsccctableauusergroup
 
DBA Basics: Getting Started with Performance Tuning.pdf
DBA Basics: Getting Started with Performance Tuning.pdfDBA Basics: Getting Started with Performance Tuning.pdf
DBA Basics: Getting Started with Performance Tuning.pdfJohn Sterrett
 
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样vhwb25kk
 
Predicting Salary Using Data Science: A Comprehensive Analysis.pdf
Predicting Salary Using Data Science: A Comprehensive Analysis.pdfPredicting Salary Using Data Science: A Comprehensive Analysis.pdf
Predicting Salary Using Data Science: A Comprehensive Analysis.pdfBoston Institute of Analytics
 
Industrialised data - the key to AI success.pdf
Industrialised data - the key to AI success.pdfIndustrialised data - the key to AI success.pdf
Industrialised data - the key to AI success.pdfLars Albertsson
 
Customer Service Analytics - Make Sense of All Your Data.pptx
Customer Service Analytics - Make Sense of All Your Data.pptxCustomer Service Analytics - Make Sense of All Your Data.pptx
Customer Service Analytics - Make Sense of All Your Data.pptxEmmanuel Dauda
 
Consent & Privacy Signals on Google *Pixels* - MeasureCamp Amsterdam 2024
Consent & Privacy Signals on Google *Pixels* - MeasureCamp Amsterdam 2024Consent & Privacy Signals on Google *Pixels* - MeasureCamp Amsterdam 2024
Consent & Privacy Signals on Google *Pixels* - MeasureCamp Amsterdam 2024thyngster
 
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfKantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
 
Call Us ➥97111√47426🤳Call Girls in Aerocity (Delhi NCR)
Call Us ➥97111√47426🤳Call Girls in Aerocity (Delhi NCR)Call Us ➥97111√47426🤳Call Girls in Aerocity (Delhi NCR)
Call Us ➥97111√47426🤳Call Girls in Aerocity (Delhi NCR)jennyeacort
 
RS 9000 Call In girls Dwarka Mor (DELHI)⇛9711147426🔝Delhi
RS 9000 Call In girls Dwarka Mor (DELHI)⇛9711147426🔝DelhiRS 9000 Call In girls Dwarka Mor (DELHI)⇛9711147426🔝Delhi
RS 9000 Call In girls Dwarka Mor (DELHI)⇛9711147426🔝Delhijennyeacort
 
Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...
Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...
Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...Sapana Sha
 
Beautiful Sapna Vip Call Girls Hauz Khas 9711199012 Call /Whatsapps
Beautiful Sapna Vip  Call Girls Hauz Khas 9711199012 Call /WhatsappsBeautiful Sapna Vip  Call Girls Hauz Khas 9711199012 Call /Whatsapps
Beautiful Sapna Vip Call Girls Hauz Khas 9711199012 Call /Whatsappssapnasaifi408
 
Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Call Girls In Dwarka 9654467111 Escorts Service
Call Girls In Dwarka 9654467111 Escorts ServiceCall Girls In Dwarka 9654467111 Escorts Service
Call Girls In Dwarka 9654467111 Escorts ServiceSapana Sha
 

Recently uploaded (20)

毕业文凭制作#回国入职#diploma#degree澳洲中央昆士兰大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲中央昆士兰大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree毕业文凭制作#回国入职#diploma#degree澳洲中央昆士兰大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲中央昆士兰大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
Top 5 Best Data Analytics Courses In Queens
Top 5 Best Data Analytics Courses In QueensTop 5 Best Data Analytics Courses In Queens
Top 5 Best Data Analytics Courses In Queens
 
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一
 
From idea to production in a day – Leveraging Azure ML and Streamlit to build...
From idea to production in a day – Leveraging Azure ML and Streamlit to build...From idea to production in a day – Leveraging Azure ML and Streamlit to build...
From idea to production in a day – Leveraging Azure ML and Streamlit to build...
 
GA4 Without Cookies [Measure Camp AMS]
GA4 Without Cookies [Measure Camp AMS]GA4 Without Cookies [Measure Camp AMS]
GA4 Without Cookies [Measure Camp AMS]
 
04242024_CCC TUG_Joins and Relationships
04242024_CCC TUG_Joins and Relationships04242024_CCC TUG_Joins and Relationships
04242024_CCC TUG_Joins and Relationships
 
DBA Basics: Getting Started with Performance Tuning.pdf
DBA Basics: Getting Started with Performance Tuning.pdfDBA Basics: Getting Started with Performance Tuning.pdf
DBA Basics: Getting Started with Performance Tuning.pdf
 
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样
 
Call Girls in Saket 99530🔝 56974 Escort Service
Call Girls in Saket 99530🔝 56974 Escort ServiceCall Girls in Saket 99530🔝 56974 Escort Service
Call Girls in Saket 99530🔝 56974 Escort Service
 
Predicting Salary Using Data Science: A Comprehensive Analysis.pdf
Predicting Salary Using Data Science: A Comprehensive Analysis.pdfPredicting Salary Using Data Science: A Comprehensive Analysis.pdf
Predicting Salary Using Data Science: A Comprehensive Analysis.pdf
 
Industrialised data - the key to AI success.pdf
Industrialised data - the key to AI success.pdfIndustrialised data - the key to AI success.pdf
Industrialised data - the key to AI success.pdf
 
Customer Service Analytics - Make Sense of All Your Data.pptx
Customer Service Analytics - Make Sense of All Your Data.pptxCustomer Service Analytics - Make Sense of All Your Data.pptx
Customer Service Analytics - Make Sense of All Your Data.pptx
 
Consent & Privacy Signals on Google *Pixels* - MeasureCamp Amsterdam 2024
Consent & Privacy Signals on Google *Pixels* - MeasureCamp Amsterdam 2024Consent & Privacy Signals on Google *Pixels* - MeasureCamp Amsterdam 2024
Consent & Privacy Signals on Google *Pixels* - MeasureCamp Amsterdam 2024
 
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfKantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
 
Call Us ➥97111√47426🤳Call Girls in Aerocity (Delhi NCR)
Call Us ➥97111√47426🤳Call Girls in Aerocity (Delhi NCR)Call Us ➥97111√47426🤳Call Girls in Aerocity (Delhi NCR)
Call Us ➥97111√47426🤳Call Girls in Aerocity (Delhi NCR)
 
RS 9000 Call In girls Dwarka Mor (DELHI)⇛9711147426🔝Delhi
RS 9000 Call In girls Dwarka Mor (DELHI)⇛9711147426🔝DelhiRS 9000 Call In girls Dwarka Mor (DELHI)⇛9711147426🔝Delhi
RS 9000 Call In girls Dwarka Mor (DELHI)⇛9711147426🔝Delhi
 
Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...
Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...
Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...
 
Beautiful Sapna Vip Call Girls Hauz Khas 9711199012 Call /Whatsapps
Beautiful Sapna Vip  Call Girls Hauz Khas 9711199012 Call /WhatsappsBeautiful Sapna Vip  Call Girls Hauz Khas 9711199012 Call /Whatsapps
Beautiful Sapna Vip Call Girls Hauz Khas 9711199012 Call /Whatsapps
 
Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝
 
Call Girls In Dwarka 9654467111 Escorts Service
Call Girls In Dwarka 9654467111 Escorts ServiceCall Girls In Dwarka 9654467111 Escorts Service
Call Girls In Dwarka 9654467111 Escorts Service
 

Media language

  • 1. MediaLanguage Media Language  Referstowhat the audience expecttosee ina mediaformand how audiencesare knowledgeable tothis  Example:whydowe expecttofeara horrorfilm? MediaLanguage: Technical elements Mise-en-scene Anythingthatappearsbefore the cameraandits arrangement.E.g.setting,performance,expression of the performer,costume,makeup,colour,props,lighting,composition,lighting,framing,blocking. Camera Framing:definesthe positionfromwhichthe image wascreated. Angle:the angle of visionreferstothe camera’sangle inrelationtothe vertical. Type:thisreferstothe shottype=long/medium/close. Movement:thisreferstothe movementof the camera=pan/track. Sound Usedto tell the audience howtoreact at differentpointsina filmortelevisionprogramme. Distinctive soundsare usedforparticulargenres. Editing Referstothe joinsbetweenshotswhichshouldbe assmoothaspossible.Itisrequiredforthe narrative toflowor to tell a story. Codes CODES: rulesandconventionsbywhichsignsare puttogethertocreate meaning. In media,the word‘text’isusedtodescribe anymediaproduct.We can use codesto help understandthe meaningof atext. In manycases,the textwill use a varietyof codes(visual,audio,written) that‘fit’togetherina certainwayto create a particularmeaning
  • 2. MediaLanguage Semiotics:The Study of Signs -Signsystemsandtheirrole inthe constructionandreconstructionof meaninginmediatexts. -Ferdinandde Saussure (1857-1913) developedthe signifier/signifiedconcept: -CharlesPeirce (1839-1914) createda categorisationof signs: Symbol (triangle) A signthat representsanobjectorconceptby the agreementof people whouse it.Symbolicsigns have no obviousconnectionbetweenthe signandthe object. Iconic (rocks) Alwaysresemble whattheysignifyasthere isphysical similarities. Index(all) Lie betweensymbolandiconicsigns.Theyhave some sortof directconnectionwithwhatisbeing signified.
  • 3. MediaLanguage (Continued) The Study ofSigns -RolandBarthes (1913-1980) appliedabstractideastodailylife andculture -He lookedathow signstake onthe dominantvalue systemof aparticularsocietyandmake these valuesseemnatural. -The dominantvalue systemof societyisknownasideology,awayof lookingatthingssharedbythe majorityof that society. Key Terms Editing Editingpace-the speedandtempoof the cuts Match onaction- editorcuts fromone shotto another view thatmatchesthe firstshot’saction Jumpcut- an abruptswitchfromone scene/cuttoanother Crosscut- a cut fromone narrative or piece of actionto another Cutaway- a ‘bridging’shotbetween2shotsof the same subject Reactionshot- anyshot inwhicha participantreactsto events/action Matched/graphiccut- a cut between2differentshotsinwhichthe objectsinitgraphicallymatch Formsof transition Fade- a transitiontoor froma blankscreen Dissolve- one cutmergesintoanother Wipe- one shotwipesanotheroff the screen Superimposition- twoormore imagesplaceddirectlyontopof one another Slow-motion- the actionliterallyslowsdownwiththe text Montage- a seriesof shotsthat are connectedtogethertoreinforce/create meaning Long take- thisisa shot that doesnotcut away but‘lingers’onone piece of the action
  • 4. MediaLanguage Soundterminology Selectivesound- usedtoemphasise keysoundelementswithinasequence Ambientsound- usedtocreate aparticularatmosphere ora sense of place Synchronoussound- itssource canbe seenonscreen Asynchronoussound- itssource cannotbe seenonscreene.g.avoiceoverthatis,separate from Contrapuntal sound- noise orsoundeffectthatdoesn’tmatchthe visuals Soundbridges- the use of soundtohelp transitionsbetweensequencespassmore fluidly Soundeffects- theseare usedtocreate a sense of realismorto create some psychological impact Shottypes Establishingshot- usedasascene-setting,establishingshotandoftenshowsanexterior Wide shot- a broadershot,showingperhapspartsof the set or externals Crane shot- dolly-shots-in-the-air,canbe movedaboutwitha crane Ariel shot/birdseyeview- usuallytakenfromahelicopter Close up- showsverylittle background,concentratesoneither aface,or a detail of mise-en-scene Extreme close up- anextreme versionof the close up Pointof view- we see whatthe actor seesthroughtheirowneyes Overthe shoulder- we see whatthe actorseesbutnot throughtheirowneyes Two shot- showsa conversation/linkorreactionbetween2characters Shotreverse shot- characteris shownlookingatanothercharacterwhois thenshownlooking"back" Pans- movementwhichscansthe scene horizontally Tilts- movementwhichscansthe scene vertically Highangle shot- shotlooksdownon the action Low angle shot- shotlooksupon the action Zoom/reverse zoom-cameragetsclosertoor movesawayfrom the action