The document describes the benefits of using an I-Blog for small and medium-sized enterprises (SMEs). It outlines 7 key reasons for SMEs to have a blog, including that a blog can save hours each week by automatically updating social media with one new post. A blog also increases website traffic by over 50% and gives business owners control over their content creation and online presence. The I-Blog costs just £950 and provides training, automatic updates to social media, and has proven results for other businesses by saving time and improving rankings and traffic.
Insight digital media online marketing that works - seo and blogsDan Richards
How North East Businesses, based in Darlington, Tees Valley, Newcastle and throughout the UK (and even worldwide!) can generate more visitors to your website, massively simplify the use of social media and gain more enquiries. ANY Business can do this - whatever size, location or industry sector. Discover what most agencies don't tell you, can't tell you or simply don't want to tell you so they can charge more! Pretty websites are great, but if they don't convert visitors into enquiries then for most businesses they are useless.
In the 21st century, the first impression is made online. People you interact with google, bing and yahoo you on daily basis. What do they find when they search for you?
Our trainers and consultants help you build up all the online profile muscles that will later carry you on through the marathons of professional presence on the Internet.
Insight digital media online marketing that works - seo and blogsDan Richards
How North East Businesses, based in Darlington, Tees Valley, Newcastle and throughout the UK (and even worldwide!) can generate more visitors to your website, massively simplify the use of social media and gain more enquiries. ANY Business can do this - whatever size, location or industry sector. Discover what most agencies don't tell you, can't tell you or simply don't want to tell you so they can charge more! Pretty websites are great, but if they don't convert visitors into enquiries then for most businesses they are useless.
In the 21st century, the first impression is made online. People you interact with google, bing and yahoo you on daily basis. What do they find when they search for you?
Our trainers and consultants help you build up all the online profile muscles that will later carry you on through the marathons of professional presence on the Internet.
Perform easy and effortless data recovery iPhonealacemessi34
To perform data recovery iPhone you need to consult iPhone back up. You need to take help of commercial application that easily creates iPhone backup so that data can be easily restored when lost.
Surgical Navigation - insights into wayfinding and navigation processes in th...Thomas Stüdeli
Cognitive ergonomics for minimally invasive therapies – some insights into wayfinding and navigation processes in the human body.
Farewell lecture given at Faculty of Industrial Design Engineering, Delft University of Technology, the Netherlands, 14 December 2009
Idml how every business can use a blog to win new clients, simplify social me...Dan Richards
This is a unique, simple and highly effective solution that allows all businesses - regardless of size or location or industry - to gain more visitors to their website, make using social media easy, save enormous amounts of time each week
Den største utfordringen du møter etter å ha publisert noe, vil være å få trafikk til det. Jeff Bullas snakket under Epic Content Marketing 2016 om hvordan du kan skille deg ut blant 5 milliarder nettsteder. Jeff delte faktisk hele 9 strategier for å få gratis trafikk til ditt innhold. Her er presentasjonen.
How to Build a B2B Social Content CalendarUberflip
Social media is still a powerful distribution channel for B2B content, but a number of challenges arise when trying to effectively schedule content on social. How can you ensure that your social content cuts through the noise, is aligned with your overall marketing initiatives, and actually resonates with your audience?
Leveraging a social content calendar will help improve your impact on social media, as well as increase your social marketing productivity.
In this presentation, Sprout Social shares their tactical tips for building an effective B2B social content calendar.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Perform easy and effortless data recovery iPhonealacemessi34
To perform data recovery iPhone you need to consult iPhone back up. You need to take help of commercial application that easily creates iPhone backup so that data can be easily restored when lost.
Surgical Navigation - insights into wayfinding and navigation processes in th...Thomas Stüdeli
Cognitive ergonomics for minimally invasive therapies – some insights into wayfinding and navigation processes in the human body.
Farewell lecture given at Faculty of Industrial Design Engineering, Delft University of Technology, the Netherlands, 14 December 2009
Idml how every business can use a blog to win new clients, simplify social me...Dan Richards
This is a unique, simple and highly effective solution that allows all businesses - regardless of size or location or industry - to gain more visitors to their website, make using social media easy, save enormous amounts of time each week
Den største utfordringen du møter etter å ha publisert noe, vil være å få trafikk til det. Jeff Bullas snakket under Epic Content Marketing 2016 om hvordan du kan skille deg ut blant 5 milliarder nettsteder. Jeff delte faktisk hele 9 strategier for å få gratis trafikk til ditt innhold. Her er presentasjonen.
How to Build a B2B Social Content CalendarUberflip
Social media is still a powerful distribution channel for B2B content, but a number of challenges arise when trying to effectively schedule content on social. How can you ensure that your social content cuts through the noise, is aligned with your overall marketing initiatives, and actually resonates with your audience?
Leveraging a social content calendar will help improve your impact on social media, as well as increase your social marketing productivity.
In this presentation, Sprout Social shares their tactical tips for building an effective B2B social content calendar.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
Inbound hosted their first event in Leicester on November 9th 2012. 70 attendees were given a two hour seminar on how to develop their brand online through search, engagement and conversions.
Image credit: http://www.imagesource.com
Content the Foundation of your Social Media Marketing - Tips and Tactics to C...Jeff Bullas
Content Marketing is about creating compelling contagious content and sharing it freely on social networks and blogs.
Content marketing is about attraction, permission and pull, it is not about push
It is about creating compelling contagious content that attracts people and businesses to you.
It is about content that educates, informs, entertains and inspires
It is about providing information that solves problems
It is about getting them to your site and then getting them to take action.
Engage first then get them to
Subscribe
Share
With the ultimate goal is to get them to buy!
Saving Time & Becoming More Efficient & Communicating With Blogs
David Oliver shares key insights on successful Blogging that also automatically updates all social media with one touch of a button!
Blogs for accountants and why they're a must sales for accountants by insig...Dan Richards
The iBlog, from Sales For Accountants (by Insight Marketing) is taking the profession by storm!
Finally, there is something genuinely easy and low, low cost that every single firm and/or partner can do - regardess of their size or sector - that will save them time, increase web visitors, automatically feed social media and increase enquiries while differentiating you from your competitors. All for less than the time it takes to drink a cup of coffee each week!
This Free webinar by Insight Marketing, explores the case for Blogs - how to use them, how to find and post content easily and how the iBlog solution can work for your firm. Plus, we look at how to SEO every single web page you have so that you get even more value from your website.
These are simple and mostly free steps, that every one who listens to this - can do.
I hope you enjoy it!
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Doyle Buehler
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets with a remarkable digital strategy? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pieces together, to work FOR you.
6 ways to grow your firm for slideshareDan Richards
This popular presentation outlines 6 key and proven ways in which professional firms can grow. Accountants, Financial Advisors and Law Firms alike all have implemented these strategies to great effect - and so can you...
Why websites are rubbish how accountancy firms can gain websites that produc...Dan Richards
This presentation explores why most websites struggle to be found on search engines and convert visitors to enquiries.
Accountancy firms in particular find it increasingly hard to compete and be found in an ever more competitive and saturated market place.
You will find practical steps in this webinar to ensure your website is one of those that can work, be measured and improved.
I just dont get apps why are accountancy, ifa, and ifp firms launching smar...Dan Richards
Hundreds of firms are launching Apps for clients and prospects. They are experiencing increased referral generation, fantastic client feedback and terrfific PR and marketing with no more effort than they are already investing - indeed it often saves them and their clients time!
Yet many firms are still uncertain about the need or use of Apps for their firm and their clients. This webinar explores some of the context and direct experiences that firms are discovering and helps you make the decision whether an App and the use of mobile technology is indeed 'right' for your firm.
Accountex 2013 is offline marketing deadDan Richards
Many accountancy firms worry that offline, traditional marketing methods are dead. Certainly, the rise of importance of websites and online marketing has created huge opportunities for firms and mobile technology through apps for accountants and mobile enabled websits means it is now far easier for clients and prospects to engage you and your content.
However, the myth is soon dispelled when truth hits home that the only way to make money for almost all accountancy firms is to 'take the conversation offline'. Add to that the reality that relational telemarketing, direct mail, database management and client protection plans are still producing significant ROI's for firms of all sizes - then the question is asked:
How do you best engage offline marketing channels, in an integrated manner with your online world, to produce an ROI and increase the medium to long term £capital value of your firm.
First presented live at Accountex 2013, this presentation gives you tips, tactics and hard evidence to encourage you to grow your firm in a proven, tried and tested manner.
If you would like to explore your firms marketing and the plans you have for growth, we are very happy to offer a free 1:1 by phone. Simply email danielr@insight-marketing.com, call direct on +44 (0) 7879 654191 or reach our office on 0800 8030826.
Best Wishes!
Dan Richards
Accountants direct mail, databases & offline marketing that works - sales f...Dan Richards
Many Accountants struggle to make their marketing work. Ingredients such as Direct Mail, Telemarketing, and other offline channels have caused frustration for many partners.
While others have reaped terrific rewards from their investments.
This short, free webinar from Insight Marketing will help firms to ensure that their investment of time and money into their practice growth has the best chance of success.
Accountants the market place and threats ahead - practice growth consultanc...Dan Richards
This is a free webinar from Sales For Accountants (by Insight Marketing) focused on the Market Place and the Threats Ahead.
Incredible change has happened, in the market place and in our economy. And more is ahead.
How has your firm coped and how will you respond now.
We explore in this short insightful webinar, the key changes that have occurred and the main threats the industry faces ahead.
Blogs work for accountancy firms - How accountants use blogs to increase SEO ...Dan Richards
Over the next 12 – 18 months we believe that almost every accountancy firm will have a blog and start blogging. Simply because the benefits to having a blog are so strong, the cost to getting a blog running so low and running a blog actually saves most accountancy firms or senior partners valuable time!
Perhaps unsurprisingly there are a lot of bad, early blogs out there! As you will see from the examples below many make the simple mistake of having the blog separate from their website – making usability a pain and you loose out on the great SEO benefits of a blog. Some firms will even be setting up a blog as an apparent afterthought to the website, and actually competing against its main site for Google rankings! Not least because Google values fresh, new, social content much more than a static website.
Beware of telemarketing 12 common traps to avoidDan Richards
Telemarketing causes dread for most businesses. Do you insource, do you outsource? Does it actually work anymore? Is it only about hard selling or can you actually build relationships that produce quality new business and income? This report give you 12 common traps you can avoid to ensure you protect your investment, gain an ROI, and grow your business.
These are unprecedented times – don’t traverse them alone. One of our key frustrations is sitting with partners who say they simply want to grow. No particularly thought through reason why, no timescale or even eventual exit in mind. And then when asked what is in place to help them grow right now, notwithstanding the worrying lack of direction, the answer is often very little if anything at all.
This webinar gives you proven ways to win quality new clients for your firm now. It will also help you establish a sales pipeline and ‘engine’ that will add tangible £value to your practice. Firms of all sizes across the UK are implementing this strategies, tools and resources now for profitable results.
Expert ways to generate quality appointments, where you can win profitable new clients. Appointment generation for Accountants and professional service firms that is more than telemarketing.
7 ways to ringfence customers - How to protect clients, sell more to clients...Dan Richards
Right now in the current market, ring fencing your customer base is a critical and urgent part of successful practice management. A firm must protect clients. Your customers are at more risk than ever before and also need greater support from their most trusted professional advisor. This also presents for most firms a very real opportunity.
Some firms have been complacent, others have been down-right lazy. Truth is, if you’re not using twitter – your competitors will be. If you’re not online to market and sell, your competitors will be. If you’re not actively protecting your clients, your competitors will be actively courting them...
To talk 1:1, without obligation, and to get expert independent advice for your firm and your goals please call +44 (0) 800 8030826 or email me direct on danielr@insight-marketing.com
3. Blogs for SME’s– Introduction
What is all the fuss about!
danielr@insightdigitalmedia.co.uk
4. 7 reasons every SME will have a blog
danielr@insightdigitalmedia.co.uk
5. 7 compelling reasons for the I Blog
1. It saves hours every week. One post updates
everything including all social media
2. Increased traffic to your website 50% +++
3. You are in control –
4. Content creation made easy
5. Full training – free
6. Low low cost I-Blog just £950
7. Proven results proven savings in operational time
danielr@insightdigitalmedia.co.uk
6. What is a Blog?
It’s information or a discussion published or ‘posted’ on the
web.
danielr@insightdigitalmedia.co.uk
7. 1. One post updates everything or at least it should!!
Here is a common mistake– blog?
danielr@insightdigitalmedia.co.uk
8. Oh! Here it is . . . .
But it will not work like this
danielr@insightdigitalmedia.co.uk
9. 1. One post updates everything
danielr@insightdigitalmedia.co.uk
10. 1. One post updates everything
danielr@insightdigitalmedia.co.uk
11. 1. One post updates everything
danielr@insightdigitalmedia.co.uk
19. 3. With an I-Blog you’re in control
the I Blog
• Customised blog
• Unique system developed with SME usage at its heart
• Integrated for you into your social media platforms – does the job
• Integrated for you into your current website – does the job
• SEO & Google rankings for you – does the job
• Increase in inbound natural traffic for you – does the job
• 30 minutes training
• Plus a unique ‘How To’ guide
All this means you can blog with ease in just a few minutes -and
that’s all you have to do. The I blog will then do the rest for you
automatically.
danielr@insightdigitalmedia.co.uk
20. 4. Content creation - making it all count
What’s the point of Blog content?
1. AIDA
2. Developing conversations that over time
ultimately lead to commercial potential
3. Ultimately an intentional offline
conversation
danielr@insightdigitalmedia.co.uk
21. 4. Content creation - making it all count
• Know your style for each piece!
• Impact
• Value
• Response
danielr@insightdigitalmedia.co.uk
22. 4. Content creation - making it all count
The Social Mix
• Fun shared
• Great value content standalone – advice
knowledge impartation
• Content that stimulates discussion &
conversation
• Great value content that offers some kind
of response device
danielr@insightdigitalmedia.co.uk
23. 4. Content creation - making it all count
The Sources
• Write your own have a content larder
• Look & find RSS feeds
• Use Google alerts as content feed
• Use a platform
• Quote: One of the overlooked keys to social networking is
having planned ease of access to content. The easier it is to
post it the more likely it is that you will…
danielr@insightdigitalmedia.co.uk
24. 4. Content creation - Making it all count How to
find, use and distribute Blog content
danielr@insightdigitalmedia.co.uk
25. 4. Content creation - Making it all count
Set up Google alerts
danielr@insightdigitalmedia.co.uk
26. 4. Content creation - Making it all count
Choose some topics take extracts or share
danielr@insightdigitalmedia.co.uk
27. 4. Content creation - Making it all count
Choose some topics take extracts or share
danielr@insightdigitalmedia.co.uk
28. 4. Content creation - Making it all count
Choose some topics take extracts or share
danielr@insightdigitalmedia.co.uk
29. 4. Content creation - Making it all count
Choose some topics take extracts or share
danielr@insightdigitalmedia.co.uk
30. 4. Content creation - Making it all count
Choose some topics take extracts or share
danielr@insightdigitalmedia.co.uk
31. 4. Content creation - Making it all count
Choose some topics take extracts or share
• Shared with my LinkedIn
• With a link back to SNTW
danielr@insightdigitalmedia.co.uk
32. 4. Content creation - Making it all count
step 1 the blog post
danielr@insightdigitalmedia.co.uk
33. 4. Content creation - Making it all count
Step 2 the blog post… seo for more traffic
danielr@insightdigitalmedia.co.uk
34. 4. Content creation - Making it all count
Step 3 the blog post… automatic update on LinkedIn
danielr@insightdigitalmedia.co.uk
35. 4. Content creation - Making it all count
Step 4 the blog post… add to groups
danielr@insightdigitalmedia.co.uk
36. 4. Content creation - Making it all count
Step 4 the blog post… add to groups
danielr@insightdigitalmedia.co.uk
37. 4. Content creation - Making it all count
Step 5 automatically updates twitter
danielr@insightdigitalmedia.co.uk
38. 4. Content creation - Making it all count
Step 6 automatically updates facebook
danielr@insightdigitalmedia.co.uk
39. 4. Content creation - Making it all count
Step 7 ask others to like share = free distribution
danielr@insightdigitalmedia.co.uk
40. 4. Content creation - Making it all count
Step 7 ask others to like share = free distribution
danielr@insightdigitalmedia.co.uk
41. 5. You get full training … free
Everything you need to use a blog in minutes
Sources and styles of content for your sector
Optimising your blog for Google in seconds
Collection of reports to help you get started
All the ‘how too’s ..
And lots lots more including
training video to take away
danielr@insightdigitalmedia.co.uk
42. 6. Low cost I-Blog
The Iblog costs just £950
Designed and integrated into your website
No-one else needs to be involved it’s all done for you
Automatically updates LinkedIn facebook and Twitter
Increases natural traffic
Free training on collating then posting
Free video – train your staff too
danielr@insightdigitalmedia.co.uk
43. 7. The Iblog is proven and its working
Wherever it’s being used, the Iblog;
Saves time
It’s the solution to our operational challenges
Allows us to create and post in minutes
Automatically updates all our social media with no more from us
Improves rankings
Improves natural traffic and inbound enquiries
Gives customers & prospects great communication
Gives customers & prospects great content
danielr@insightdigitalmedia.co.uk
44. The next step…
A big thank you to your accountants for hosting this webinar
They are a proactive firm, determined to help companies grow,
increase profitability, save tax and enjoy being in business!
•If you would like a free 15 minute demo,
•Or if you would like further information on how to use the Iblog
solution for your business:
Please email danielr@insight-marketing.com
Or call +44 (0)1325 469603
danielr@insightdigitalmedia.co.uk
Editor's Notes
Before we look at the power of a blog forSME’s I want to remind us all about the key issues that business owners like you and me face right now. And I think we could call that key issue or key challenge operational log jam. We know we should be communicating regularly with our customers and clients and we know that contact should be relevant and positive. Many of us over the years have tried newsletters they have been time consuming and costly and all the research points to the fact that they have been pretty ineffective. It’s time consumingWe know too that we should be trying to use social media the likes of Linkedinfacebook and twitter. A few of us may have tried half heartedly but few if any of us have the time to do social media properly. It’s time consumingWe also know that our websites should be updated relevant and optimised to bring in bound sales leads and most of us don’t have the time or technical ability to do this well. That needs Search engine optimisation and if we even now how to do it, the rules change so frequently that it can be discouraging. It’s time consumingI guess you will have spotted the common phrase that links all these operational areas together – time consuming. And because it’s time consuming the chances are very high that as busy MD’s or owners we will let these things slide to the bottom of out to do pile and sooner or later it will take its revenge. Take its revenge in losing customers, disillusioned customers, take its revenge in lack of inbound leads and likely we will left behind by competitors who seem to master social media and seem to successfully gain new clients as a resultAs I hope we will see together the Iblog is going to be the solution to all these operational challenges. It is going to save you time, and as we will see together t it is a business and profit improvement tool enable you within a few seconds to communicate that’s going to enable you to do all these things and much much more effortlessly
The reason Insight believe that every SME will have a blog in the next 12 – 24 months is simple. The benefits to having a blog) are so strong, the time it takes to manage one is tiny, we are talking minutes here; and the improvements to operational effectiveness are so profound the case is a no brainer. Add to that the fact that cost to getting a I Blog from insight is just £950 and you could be using it live within just a few days –Your buisness and ours needs a blog this why
You need a blog it’s not an option and here are 6 powerful reasons all accountancy firms should have a blog and use it! 1. It saves hours – one blog post will update everything instantly and automatically on your website and on all your social media 2. Google loves blogs & using the I-blog will increase traffic to your site & help you rank quickly for specific terms . Increase Visitors to your website - Google is growing up, its changing the way it values content and it loves fresh, new, juicy content. It loves it so much, that it places greater value on it than dry, old, website content. So when you blog (and this webinar will show you how) your site automatically has new, great content that Google will like and thank you for by increasing your rankings and visitor numbers3. You are in control no need to involve (or alienate) your developers or tecchies, Once your iblog is set upBlogonceyou can blog with ease in just a few minutes – Blog once and Update everything - Imagine a solution that you manage, you can use and is super simple to master. That will instantly update your website, LinkedIn, Twitter, Facebook and other platforms you use. 4. Content creation – many busy SME owners worry about what to write and how to get the content. Don’t worry. HakunaMatata you’ll be shown how to find, share and distribute content in just a few minutes. Content that’s of value to current & potential clients alike 5. Full training – the Iblog is increibly simple to use and you get full 1:1 training and free reports as part of this low cost packageLow low cost. A complete I-Blog with everything you need is done and ready in days and costs just £950.Replace old, historic and boring newsletters - Proven results beings used by many other firms of all sizes. It works, it works from week 1 and it gets results from week 1
Check out this web site, at first glance its different they are working within the media and arts industries and it has a nice feel. But there is no sign of their blog, its not in the navigation, its not in the body copy of the site and in fact its not mentioned any where at all! S
But they do have a blog, its jut its been set up as a standalone page – its not been integrated into their main website, In fact its tough to even find it when you are looking for it. Because its not built into the site its not going to help improve the websites SEO or visibility. It takes you off the webiste you’ve done all the SEO So one posting here is pretty much a waste of time it wont iupdate the websiteWe also know that this blog is not appearing on the social media platforms and whilst the senior partner has almost 400 LinkedIn connections, the blog is not displaying on there LinkedIn profile, its not linked with Twitter and its not updating Facebook. It’s a standalone blog, all on its own that’s going to do very little other than compete for seo with their primary site.But it should not be like that. It should be very very different and an I-Blog is. Let’s see what a working blog and effective blof can look like
One post updates everything. Because this blog is an integral part of the website it lokks like it is and in reality it is. When you post a blog the website is updated it’s fresh and its current and it’s new it also means Google is about to take notice as we shall see
Using the Insight Iblog that one piost has already updatyed on your site it also now automatically updates LinkedIn Twitter and facebook
One post updates everything – the evidenceNow we can see both the reality of the automatic update and its impact. Because the blog is about a specific topic and the article has been otpimsed by Sean farnell in seconds in this case we can see they have become postiion 1 for this term and position 4 from the instant update on Linkedin 1 and 4 on Google for your chosen termNow that’s impressive.BTW Sean can easily optimise his Blog in seconds because in his free 1:1 training session he was shown exactly how to do that. I’ll be showing you too in just a few minutes.
Here we see the impact of just one blog by one business owner. The reason is quite simple Google loves fresh content loves the regular use of blogs and rewards us with ranking for the specific terms used in the BlogThis is also helping our website to rank too!
Here we see the impact of a blog from one of my colleagues Dan Richards. He’s writing on appointment generation for accountants and within a day or so here’s the impact of that article
Increased trafficPositions 5 & 6 page 1 of Google for those termsAll the researched data we have so far, suggests that when a blog is properly integrated into the website natural traffic will increase by 50% +
Ergo email organisationachives position 1 on Google agaisnt some pretty stiff competition here
Positions 1,2 3 4 from the tanning shop
3. The inexpensive, rapid response bespoke solution from Insight only for accountants – Our team know what works and what doesn’t and the I blog has been carefully developed to deliver maximum value at very low cost. For only £950 you get all this:Customised blogUnique system developed only for accountantsIntegrated by us into your social media platforms 30 minutes training Plus a unique ‘How To’ guideAll this means you can blog with ease in just a few minutes & like Sean farnell and 100’s of others and that’s all you have to do. The I blog will then do the rest for you automaticallWhichever route you take once you have a blog set up you now need content and heres’ how to get it with ease
This is a free service simply register choose some topicsSo for example the tanning shop might look for cancer scares or UV news if you were in manufacturing say for medical equipment you would look for medical equipment or key in specialist terms that would interest specific issue for your clients. They key here is making sure te content is about your clients and for your clients
You might like to share the article and highlight or link to it on your blog orquote an interesting extract see above. Or you may want to take the core information and spend 5-10 minutes rewriting this in your own style for your own target markets
orquote an interesting extract see above. Or you may want to take the core information and spend 5-10 minutes rewriting this in your own style for your own target markets
Another great source is an industry portal one of our businesses specialises in helping accountants so a great source for that businessis the portal accountancy profession.comWhatever sector you are in manufacturing service sector you will find similar portals in every sector and they all offer very similar sources of content. Your accountant or one of the team at Insight will be very pleased to help point you in the right direction if you feel stuck here
I can share this video in my Blog and it will subsequently update Linked In too. I can just share a link on my blog and it will then update my Linkedin
In this case I can post this on my blog do a specif post as well on my LinkedIn if I wish which also get an update autmoatovally form the blog
Wherever I have got my content from my larder RSS feeds Google alerts I will paste the text into my blog
Now I key in the terms for SEO this needs a little bit of thought and your training will cover this but making sure I am choosing terms that will likely attarct people seraching
Don’t use an agency because they probably don’t know how to do it all we know how to write collate and post content in the training$0 minute video trainingScores of blogs all built succesfully that work we we are far checaper than a medium size aganceySEO trainingSocial media trainingOur team have spent thousands of hours developing a solution uniqueDesignLayoutImplement it connect it with LI Fb TwitterAutomated processTrainingSpeed in which we can deliver itThe effectiveness of the outcomeNot integrated blog is Not selling properluNot updating social mediaEverything is time consuming slow and laboriousSome of you on this webinar or podcast might already have a blog and have looked at the 6 powerful reasons to have a blog and left wondering why your blog is not working like that. The reason for this is simple, the process that Insight follows has been carefully developed by our expert team to work for accountants and simplify everything. The blog is built to work with social media, it will publish on your LinkedIn profile, it will update Facebook and it will tweet about it whilst it updates your website all in just one click.Most Blogs don’t achieve any of these points or give your firm the benefits I have just listed because they have not been well thought through and they are not integrated – let me show you one common example.
As you would expect I’m going to suggest to you that you don’t use an agency. Not just because of cost although they will almost certainly be more expensive but much more importantly we don’t know anyone else that can provide this kind of IBLog whichIntegrates into your websiteUpdates your websiteAutomatically updates whatever social media you choose normally Linkedin facebook and twitterReplaces the operational headaches of things like newsletters and unsuccessful emailsAs far as we know no-one else has the proven experience of doing all this and then having the experience of collating writing posting and then optimizing each blog in just minutesAs part of your low cost your £950 you will get training in how to blog and how to blog in your sector with your clients and prospects. And you’ll be given a wad of free reports to get you started and to keep you blogging for a while. We'll even give you a free take away video so you can share the raining with other members of staff too
Do you remember how we started this webinar. We reminded ourselves that we know we should be communicating regularly with our customers and clients and we know that contact should be relevant and positive. Many of us over the years have tried newsletters they have been time consuming and costly and all the research points to the fact that they have been pretty ineffective. It’s time consumingWe know too that we should be trying to use social media the likes of Linkedinfacebook and twitter. A few of us may have tried half heartedly but few if any of us have the time to do social media properly. It’s time consumingWe also know that our websites should be updated relevant and optimised to bring in bound sales leads and most of us don’t have the time or technical ability to do this well. That needs Search engine optimisation and if we even now how to do it, the rules change so frequently that it can be discouraging. It’s time consumingAnd because it’s time consuming the chances are very high that as busy MD’s or owners we will let these things slide to the bottom of out to do pile and sooner or later it will take its revenge. Take its revenge in losing customers, disillusioned customers, take its revenge in lack of inbound leads and likely we will left behind by competitors who seem to master social media and seem to successfully gain new clients as a resultAs I hope we will see together the Iblog is going to be the solution to all these operational challenges. It is going to save you time, and as we will see together t it is a business and profit improvement tool enable you within a few seconds to communicate that’s going to enable you to do all these things and much much more effortlessly
Do you remember how we started this webinar. We reminded ourselves that we know we should be communicating regularly with our customers and clients and we know that contact should be relevant and positive. Many of us over the years have tried newsletters they have been time consuming and costly and all the research points to the fact that they have been pretty ineffective. It’s time consumingWe know too that we should be trying to use social media the likes of Linkedinfacebook and twitter. A few of us may have tried half heartedly but few if any of us have the time to do social media properly. It’s time consumingWe also know that our websites should be updated relevant and optimised to bring in bound sales leads and most of us don’t have the time or technical ability to do this well. That needs Search engine optimisation and if we even now how to do it, the rules change so frequently that it can be discouraging. It’s time consumingAnd because it’s time consuming the chances are very high that as busy MD’s or owners we will let these things slide to the bottom of out to do pile and sooner or later it will take its revenge. Take its revenge in losing customers, disillusioned customers, take its revenge in lack of inbound leads and likely we will left behind by competitors who seem to master social media and seem to successfully gain new clients as a resultAs I hope we will see together the Iblog is going to be the solution to all these operational challenges. It is going to save you time, and as we will see together t it is a business and profit improvement tool enable you within a few seconds to communicate that’s going to enable you to do all these things and much much more effortlessly