Our plan to make Lazaro's growth self-sustained has four phases: 1) Concept development including defining the concept, early validation, and app development. 2) Validation and adjustment including feedback gathering, legal/regulatory work, and app adjustments. 3) Early scale-up including promotion, advocacy, and a donations campaign. 4) A donation model where 5-7% of the projected 300,000-500,000 users donate $5-10 per year, generating $75,000-350,000 in annual donations to cover $60,000-150,000 in annual platform costs and make the platform self-sustaining without institutional donations.

1. OUR PLAN TO MAKE LAZAROS GROWTH SELF SUSTAINED HAS FOUR PHASES
Validation &
Adjustment
Early
scale-up
• Recruitment of
validation sources
(public – institutions)
• Feedback gathering
• App adjustment
• Legal & Regulatory
• Massive promotion
• Direct to users
(adwords, social
media)
• Advocacy
institutions
• Donations campaign
development
• App adjustments for
donations
• Donations strategy
implementation
Donation
model
Concept development
• Concept definition
• Early validation
• App development
• NGO formalization
• Funding search
1 Yr
1 Yr
2 Yr
1 Yr
Today
100-250 K users
350-500 K users
1-5 K users

2. EVEN WITHOUT INSTITUTIONAL DONATIONS, WE BELIEVE OUR PROJECTED
BASE OF USERS CAN SUSTAIN THE PLATFORM
Number of users per
year
% of users making a
donation
Expected annual
donation per user
Expected annual
donations income
X X =
Annual platform
costs
300-500 K 5 – 7% 5–10 USD 75–350 k USD
60–150 k USD