The document discusses strategies for clubs to effectively plan and implement community service projects. It emphasizes conducting a community needs assessment, creating a detailed project plan, acquiring necessary resources, implementing projects, and evaluating their impact. The document also discusses how to form and support Rotary Community Corps to expand community partnerships. It provides tips for effective communication, volunteer motivation, and promoting projects to maximize community impact.

1. MAKING AN IMPACT ON YOUR
COMMUNITY
PDG Assem Abdel Razek
RC Alexandria Mariout District 2451

2. HOW EACH OF YOU IS PROMOTING
ROTARY
In his
work
Place
With his
Family &
Friends
In the
Community

3. PDG Assem Abdel Razek
WHY WE’RE STRENGTHENING ROTARY

4. PDG Assem Abdel Razek
SURVEY RESULTS
Never Heard
of Rotary
Know
Name Only
Some
Familiarity

5. PDG Assem Abdel Razek
CHALLENGE
NOT EARNING
FULL CREDIT FOR
OUR GOOD WORK
Harder to reach our full potential

6. PDG Assem Abdel Razek
OBJECTIVES
 Clarify what Rotary stands
for, how it’s different and why
people should care
 Elevate awareness and
understanding
 Motivate, engage and
inspire current and
prospective members,
donors, strategic partners
and staff
ROTARIAN
S IMPACT

7. PDG Assem Abdel Razek
PRIMARY REASONS PEOPLE JOIN
ROTARY…
Why did you initially join Rotary?
To positively impact my community
Friendship and
fellowship
Professional networking/
business development opportunities
To have a positive impact globally
Potential for personal/
professional recognition
Development and
training opportunities
10%
0%
30%
20%

8. PDG Assem Abdel Razek
…ARE THE SAME REASONS THEY STAY
ROTARIANS
Why do you stay with Rotary?
To positively impact my community
Friendship and
fellowship
Professional networking/
business development opportunities
To have a positive impact globally
Potential for personal/
professional recognition
Development and
training opportunities
10%
0%
30%
20%

9. PDG Assem Abdel Razek
FINDINGS
 Rotarians are
responsible leaders
 Define by mindset
 Connecting always
will be a driving force
behind Rotary
 Rotary creates
community impact
on a global scale

10. CONSISTENCY
CONTINUITY
&
CREDIBILITY

11. PDG Assem Abdel Razek
ASSESSING PRODUCT IMPACT
 Understanding Impacts in Our Value Chain
 Sustainability
 Action Plan
 Life Cycle Assessments

12. PDG Assem Abdel Razek
CHALLENGES AND OPPORTUNITIES OF
COMMUNITY ENGAGEMENT
 Public Service Offices
 Community Partnership Databases
 Community Resources
 Ensuring Positive Community Impact

13. PDG Assem Abdel Razek
CHALLENGES AND OPPORTUNITIES OF
COMMUNITY ENGAGEMENT
 Ensuring Positive Community Impact
 Possible Solutions:
 Assessing Community Need
 Building Trust
 Setting Realistic Project Goals
 Managing Community Expectations
 Ensuring Continuity
 Assessing Impacts

14. PDG Assem Abdel Razek
THE FIVE CONDITIONS OF COLLECTIVE
IMPACT SUCCESS
 Collective impact is more rigorous and specific than
collaboration among organizations.
 There are five conditions that, together, lead to meaningful
results from collective impact:
 1.Common Agenda: All participants share a vision that
includes a common understanding of the problem and a
joint approach to solving the problem through agreed-upon
actions.
 2.Shared Measurement: All participants agree on the ways
success will be measured and reported, with a short list of
common indicators identified and used for learning and
improvement.

15. PDG Assem Abdel Razek
THE FIVE CONDITIONS OF COLLECTIVE
IMPACT SUCCESS
 There are five conditions that, together, lead to
meaningful results.
 3.Mutually Reinforcing Activities: coordinate a set of
differentiated activities through a mutually
reinforcing plan of action.
 4.Continuous Communication: structured open
communication to build trust, assure mutual
objectives, and create common motivation.

16. PDG Assem Abdel Razek
THE FIVE CONDITIONS OF COLLECTIVE
IMPACT SUCCESS
 There are five conditions that, together, lead to
meaningful results.
 5.Backbone Support: provides ongoing support by
guiding the initiative’s vision and strategy,
supporting aligned activities, establishing shared
measurement practices, building public will,
advancing policy, and mobilizing resources.

17. PDG Assem Abdel Razek

18. PDG Assem Abdel Razek
Community Impact serves individuals in need in the
communities of Upper Manhattan while providing
meaningful volunteering and leadership opportunities
for students at Columbia University and Barnard
College.

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20. PDG Assem Abdel Razek

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The LIVESTRONG Foundation’s Community Impact Project (CIP)
replicates programs that have demonstrated success in supporting
people affected by cancer within one city, state or region of the United
States. Since its inception, the CIP has invested more than $4 million to
replicate twelve programs in more than 600 communities, serving tens
of thousands of survivors in the process. Using replicable programs
with proven success has allowed the LIVESTRONG Foundation to
eliminate the cost of developing new programs and provide more
immediate implementation of programs to help cancer survivors, their
families and health care professionals

24. PDG Assem Abdel Razek
Phase 1
Organizations apply to have their programs replicated across the
United States through the Community Impact Project and after a
thorough review, the Foundation chooses 3 to 4 programs for
national expansion that we believe address an unmet need within
the cancer community. These projects are funded through the E.
Lee Walker Award which supports innovative programs that help
cancer survivors.

25. PDG Assem Abdel Razek
Phase 2
Next, hospitals, cancer centers, universities and community-based
organizations apply to bring one or more of the selected Programs to their
respective communities. Applications are vetted and, depending on their
individual location, community served and demonstrated need for the
Program(s), are then approved for the third phase of the CIP. Selected
organizations then are slated to receive training and funds to implement
each Program.

26. PDG Assem Abdel Razek
Phase 3
The third phase of the CIP involves an interactive
voting campaign where the LIVESTRONG community
votes to determine where funding goes. Each of the
selected organizations appeals for support to the general
public to bring their respective Programs to their
communities. Since 2010 nearly one thousand
organizations have participated in the voting process for
the CIP, garnering a total of more than one million votes
online from around the country.

27. PDG Assem Abdel Razek
BEAVIBRANT
CLUB
YOUR CLUB
LEADERSHIP PLAN

28. PDG Assem Abdel Razek
A vibrant club is successful and engages its
members, conducts meaningful projects, is
flexible, tries new and fun ideas, and has a
unique identity. It should reflect the diversity
and personality of its members.
WHAT IS A VIBRANT CLUB?

29. PDG Assem Abdel Razek
WHAT ARE CREATIVITY AND LEADERSHIP?
What is creativity?

30. PDG Assem Abdel Razek
TA UTGANGSPUNKT I WEB-SIDE

31. PDG Assem Abdel Razek
AVENUE OF SERVICE
 Club service
 Vocational Service
 Community Service
 International Service
New Generation service
Servic
e
Project
s

32. Presidents-elect Training Seminar | 32
Good Service Projects
Have a strong Impact
on the community

33. PDG Assem Abdel Razek
SIX AREA OF FOCUS
Promoting Peace
Fighting disease
Providing clean water
Saving mothers and
children
Supporting education
Growing local
economies

34. PDG Assem Abdel Razek
Presidents-elect Training
Seminar | 34 District
XXXX
NEEDS OF THE COMMUNITY
 Economic situation
 Geographic setting
 Education levels
 Demographic profile
 Political conditions

35. PDG Assem Abdel Razek
ASSESS THE COMMUNITY’S NEEDS
 Here are eight recommended assessment tools:
 Survey
 Asset inventory
 Community mapping
 Daily activities schedule
 Seasonal calendar
 Community café
 Focus group
 Panel discussion

36. PDG Assem Abdel Razek
COMMUNITY SERVICE PROJECTS
 Are relevant to the
community
 Serve as a learning
experience for Rotarians
 Identify a Rotary club’s
role in its community
 Determine how
Rotarians can help with
the resources at hand

37. PDG Assem Abdel Razek
HOW TO CONDUCT A PROJECT
 Conducting Community Assessments
 Selecting a Project
 Making a Plan
 Working with Partners
 Funding a Project
 Managing a Project
 Evaluating Success
 Project Checklist

38. PDG Assem Abdel Razek
EFFECTIVE
SERVICE
PROJECT

39. PDG Assem Abdel Razek
ASSESS THE COMMUNITY’S NEEDS
 Establishing an RCC begins with using your
Rotary club’s resources efficiently to
determine which projects will have the
greatest impact on the neediest part of the
community.
 A community needs assessment is essential
to planning the RCC’s course of action and
can save valuable time, money, and
resources.

40. PDG Assem Abdel Razek
ROTARY COMMUNITY CORPS
 A Rotary Community Corps is a group of
non-Rotarians who share our commitment to
service.
 RCC members plan and carry out projects in
their communities and support local Rotary
club projects

41. PDG Assem Abdel Razek
ROTARY COMMUNITY CORPS
 How do I sponsor an RCC?
 By sponsoring an RCC you are giving a
larger segment of your community the
opportunity to proactively address issues
where they live.
 Community members with a vested interest
in a project are more likely to make sure that
the project lives on.

42. PDG Assem Abdel Razek
ROTARY COMMUNITY CORPS
 You can form an RCC anywhere non-Rotarians are
interested in working with Rotary.
 Assess your community needs.
 Find out where an RCC could have the biggest impact
and what kinds of projects would be most effective.
 Promote the RCC to your club.
 Recruit RCC members.
 Start with a core group of members.
 Community organizations and nongovernmental
agencies are a good place to recruit.

43. PDG Assem Abdel Razek
ROTARY COMMUNITY CORPS
 A Rotary Community Corps
(RCC) is a team of non
Rotarian men and women who
are committed to their
community’s long-term
development and self
sufficiency.
 An RCC is sponsored by a
Rotary club and, like Rotaract
and Interact clubs, is one of
Rotary’s partners in service.
The main principle of the
program is to enable RCC
members to personally
address and solve problems in
the area where they work or
live.

44. PDG Assem Abdel Razek

45. Planning &
organization
Acquiring
Resources
Implementation
of the Project
Evaluation &
Promotion
Life Cycle of a Project

46. PDG Assem Abdel Razek
CONDUCT A COMMUNITY ASSESSMENT
 Work with your community to identify
 A need,
 How best to address it,
 What resources are available.
 Use the discussion group
 Create a project plan
Work with
Communit
y leaders

47. PDG Assem Abdel Razek
CONDUCT A COMMUNITY ASSESSMENT
A comprehensive project plan
will help you
 manage your resources,
 anticipate problems,
 evaluate your project’s success.
 Form a club service projects
committee to oversee your projects.

48. Planning &
organization
Acquiring
Resources
Implementation
of the Project
Evaluation &
Promotion
Life Cycle of a Project

49. PDG Assem Abdel Razek
PLANNING & ORGANIZING
 Service projects that are well planned and
managed can have a strong impact and
create effective and transparent
communication between your community and
club.

50. PDG Assem Abdel Razek
SUSTAINABILITY
 The ability of a project or program to
operate on its own without outside
support or intervention. Sustainability is
often used as a measure of a project’s
long-term effectiveness.

51. PDG Assem Abdel Razek
ORGANIZATIONAL ASSETS
 Organizations provide vital resources for
community service efforts.
 Formal organizations —
 government offices,
 nongovernmental and nonprofit organizations,
 religious institutions
 schools
 businesses

52. PDG Assem Abdel Razek
ORGANIZATIONAL ASSETS
 Organizations provide vital resources for
community service efforts.
 Informal organizations —
 sports teams,
 neighborhood associations,
 women’s cooperatives,
 a group of friends who meet regularly in a coffee
shop may be less visible but can play crucial roles in
supporting and promoting community service
projects

53. PDG Assem Abdel Razek
REGULAR COMMUNICATION
 Communication throughout the project is
essential to keeping club members and
project stakeholders motivated.
 There should be no secrets: Everyone
involved should be kept up-to-date on project
news.

54. PDG Assem Abdel Razek
PUBLIC RELATION & IMAGE
 Public relations For your club’s project to
succeed, it must have the support of the local
community.
 By developing a public relations plan, you
can share the project’s message and gain
this support

55. PDG Assem Abdel Razek
TIPS FOR MOTIVATING VOLUNTEERS
 Place people in jobs that best fit their abilities,
interests, and experience.
 Provide a vision of the project’s impact.
 Highlight the significance of each person’s role.
 Delegate responsibility.
 Build effective teams.
 Lets community leaders and volunteers share

56. PDG Assem Abdel Razek
LOOKING FORWARD
“I would like to think that the
pioneering days of Rotary
have only just begun. What’s
40 years in the life of a great
movement? There are just as
many new things to be done
as ever there were.”
Paul Harris, The Rotarian, February 1945

57. PDG Assem Abdel Razek
TIPS FOR SOCIALE MEDIA?
Involve
Promote
Recruit
Innovate
EtablishAnalyse
Explain
Inform

58. PDG Assem Abdel Razek
SPREAD THE WORD

59. PDG Assem Abdel Razek
EFFECTIVE COMMUNICATIONS
Visibility vs. Credibility

60. PDG Assem Abdel Razek
START TO PROMOTE ROTARY
During the District Conference November 2013
Hand in Hand to build EGYPT

61. PDG Assem Abdel Razek
ALL ABOUT REPUTATION
Enhancing Rotary’s Brand and Public Image
•What you say
•What you do
•What others say
about you
Improve Rotary image in the community
Propagate Rotary through club activities
and projects

62. Sharing Rotary’s story improve
Rotary Impact
ROTARY’S IMPACT

63. Convinc
e them
by
Rotary
Service
Projects