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Centre for Health Promotion Studies 
Community engagement and policy 
advocacy approaches to obesity and 
chronic disease prevention 
Kim Raine, PhD, RD, FCAHS 
Professor 
CIHR/HSFC Applied Public Health Chair (2008-13)
Key messages: 
• Community engagement represents an approach for 
environmental change to promote healthy living. 
• case of "Healthy Alberta Communities" 
• Designing research and evaluation to create an 
evidence base for influencing policy and practice is 
challenging: 
• how do communities change? 
• how does transforming environments influence 
Centre for Health Promotion Studies 
health? 
• Local communities' action can gain support through 
policy to address the underlying drivers of unhealthy 
eating, physical inactivity, and obesity.
Alberta 
• Politically conservative 
• Oil rich 
• Rugged individualism 
• Trail blazers 
• Leaders in Tobacco 
control
• Comprehensive 5 year community-based intervention 
for obesity and chronic disease prevention (2005-10) 
• University-community-government partnership 
• 4 unique communities 
• Goals: 
• Support environmental change within communities to promote 
Centre for Health Promotion Studies 
and support healthy choices 
• prevent obesity, improve health, prevent chronic diseases 
• Inform policy, practice, and research decisions 
Raine, K.D., et al. Reflections on community-based population health 
intervention and evaluation for obesity and chronic disease prevention: the 
Healthy Alberta Communities project. International Journal of Public Health. 
2010, 55(6)679-686.
Baseline Chronic Disease Risk Factors: Community 
Reports
How to Build Healthy Communities? 
• Target community environments 
• Leverage resources and rely on the 
work of individuals, groups and 
organizations already in the 
community 
• Hire community coordinators 
• Invest seed money to help kick-start 
activities and maintain momentum 
Centre for Health Promotion Studies
Workshops for Capacity- Building and 
Intervention Development 
ANGELO 
(Swinburn et al) 
Flaman, Plotnikoff, Nykiforuk & Raine. Mechanisms for Understanding the Facilitators and 
Barriers to Capacity Building for Chronic Disease Prevention Activities: An Illustration. 
Health Promotion Practice. November 2011vol. 12 no. 6 858-866. 
Centre for Health Promotion Studies
Taking Action in Bonnyville 
Priority: Healthy choices available in local restaurants 
Restaurant Program 
Three restaurants initiated participation – 
 Developed to meet the needs of transient workers without 
kitchens. 
 Developed criteria for participation with AHS Dietitian. 
 Promoted program to local restaurants. 
 Addressed concerns of restaurant owners (newspaper articles 
and radio ads). 
 Branded the program. 
 Expansion into neighboring community. 
Sustainable
Taking Action in Norwood/ 
North Central Edmonton: 
The Good Food Project 
Priority: Support food security 
• Urban social enterprise 
project 
• Supports local food 
production and household 
food security 
• An alternative to charitable 
models to address hunger. 
• Sustainable in 2010!
Taking Action in Medicine Hat: 
Priority: Promote alternative transportation, including walking 
and cycling 
Coalition for Active & 
Alternate Transportation 
(CAAT) 
Networking and partnering 
with KEY stakeholders to 
develop and implement 
municipal projects such as: 
"Leisure Trail Master Plan" 
and "Cycling Trail Master 
Plan“ to attract more 
citizens to active 
transportation 
Now sustained by the local 
Be Fit for Life Centre
Key messages: 
• Community engagement represents an approach for 
environmental change to promote healthy living. 
• case of "Healthy Alberta Communities" 
• Designing research and evaluation to create an 
evidence base for influencing policy and practice is 
challenging: 
• how do communities change? 
• how does transforming environments influence 
Centre for Health Promotion Studies 
health? 
• Local communities' action can gain support through 
policy to address the underlying drivers of unhealthy 
eating, physical inactivity, and obesity.
• Can community-based interventions 
reduce obesity and chronic disease risk? 
• What is the impact of the interventions 
on obesity and chronic disease risk 
factors in HAC communities as compared 
to secular trends in Alberta? 
• How have the interventions contributed 
to changes in community capacity and 
environments? 
Centre for Health Promotion Studies 
Research Questions
Evaluation Activities (2006 - 2009) 
• Impact evaluation 
– Phone survey 
(perceptions & 
behaviors) 
– Measurement clinics 
(health outcomes) 
• Community evaluation 
– Outcome 
– Process
Study Design 
Raine, K.D., et al., Healthy Alberta Communities: Impact of a three-year community-based obesity and chronic 
disease prevention intervention, Prev. Med. Volume 57, Issue 6, December 2013, Pages 955–962. 
Centre for Health Promotion Studies
Did we make a difference? 
• Self-reported well-being outcomes showed 
improvement in comparison to secular trends 
• Impact on behavior change not evident 
• Impact on BMI/ overweight/ obesity not 
Centre for Health Promotion Studies 
evident 
• Translating changing environments into 
behavior change and health impact is slow 
(unable to secure funding for additional 3 
years of research, “not novel”)
Change in sense of belonging to 
community 
3.65 % 
-2.19 % 
5 
4 
3 
2 
1 
0 
-1 
-2 
-3 
-4 
←Very weak Very strong→ 
HAC 2006→2009 
Alberta-CCHS 2005- 
2006→2007-2008
Change in Food Security 
2.38 % 
0.89 % 
2.5 
2 
1.5 
1 
0.5 
0 
-0.5 
←Often did not have enough Always have enough of any food wanted→ 
HAC 2006→2009 
Alberta-CCHS 2005- 
2006→2007-2008
Self-Report Overweight and Obesity 
(HAC vs. CCHS) 
Healthy Alberta Communities (HAC) Compared to CCHS Alberta, 
Adult (18+) Percentage Overweight and Obese with 95%CI, 
2003 - 2009 
2003 2004 2005 2006 2007 2008 2009 
Year 
Percentage 
40 
35 
30 
25 
20 
15 
10 
CCHS Alberta Overweight 
CCHS Alberta Obese 
CCHS Alberta Trend 
HAC Overweight 
HAC Obese
• Helped to advance understandings of 
how communities change 
• Demonstrated the value of a 
partnerships that value the knowledge 
and expertise within the community 
• Demonstrated sustainability and 
justified expansion to other 
communities (AHS) 
Centre for Health Promotion Studies 
Community Evaluation
www.healthyalbertacommunities.com 
Montemurro, Raine, Nykiforuk & Mayan. Exploring the process of capacity-building among 
community-based health promotion workers in Alberta, Canada. Health Promot. Int. 
(2014) 29 (3):463-473.doi: 10.1093/heapro/dat008
Community Evaluation (2) 
• Important to use target of 
intervention as key indicators of 
impact of community-based 
interventions (Role of place) – see 
Nykiforuk et al. Community Health and the Built Environment: 
examining place in a Canadian chronic disease prevention 
project. Health Promot. Int. (2013) 28 (2):257-268. 
• Communities need support (policy) 
Centre for Health Promotion Studies
Key messages: 
• Community engagement represents an approach for 
environmental change to promote healthy living. 
• case of "Healthy Alberta Communities" 
• Designing research and evaluation to create an 
evidence base for influencing policy and practice is 
challenging: 
• how do communities change? 
• how does transforming environments influence 
Centre for Health Promotion Studies 
health? 
• Local communities' action can gain support through 
policy to address the underlying drivers of unhealthy 
eating, physical inactivity, and obesity.
www.abpolicycoalitionforprevention.ca 
• Applying lessons from tobacco control to 
physical activity and nutrition 
• APCCP – funded 2009-11 by ACPLF. Ongoing 
funding from HSF
Policy Approaches for Environmental 
Change 
• Restrict unhealthy food and beverage 
advertising targeting children 
• Promote policies on urban design and 
zoning that promote active living and 
healthy eating. 
• Encourage financial incentives and 
disincentives to promote healthy living 
Centre for Health Promotion Studies
Policy Interventions to Reduce Obesity 
(CPAC - 2013-16) 
Synthesize evidence: obesity-relevant policies 
Broker knowledge for policy development 
Build capacity for policy adoption and implementation 
Centre for Health Promotion Studies
Lessons Learned: Future of Population 
Health Interventions 
Complex system problems 
• No “one” solution to social and behavioural determinants of health 
• Individual, community and policy interventions alone are not 
enough, but in synergy may be points of access to social change 
• Need flexible interventions to consider context and capture 
complexity 
• Need more complex designs, plurality of methodologies and non-traditional 
funding mechanisms to study interconnections among 
parts of the system 
Engaged Scholarship 
• Researchers, practitioners and policy-makers are jointly involved in 
each step of the process, from initial design to end-stage 
implementation 
Centre for Health Promotion Studies
Merci Beaucoup! 
(HAC) 
Health and Wellness

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  • 2. Key messages: • Community engagement represents an approach for environmental change to promote healthy living. • case of "Healthy Alberta Communities" • Designing research and evaluation to create an evidence base for influencing policy and practice is challenging: • how do communities change? • how does transforming environments influence Centre for Health Promotion Studies health? • Local communities' action can gain support through policy to address the underlying drivers of unhealthy eating, physical inactivity, and obesity.
  • 3. Alberta • Politically conservative • Oil rich • Rugged individualism • Trail blazers • Leaders in Tobacco control
  • 4. • Comprehensive 5 year community-based intervention for obesity and chronic disease prevention (2005-10) • University-community-government partnership • 4 unique communities • Goals: • Support environmental change within communities to promote Centre for Health Promotion Studies and support healthy choices • prevent obesity, improve health, prevent chronic diseases • Inform policy, practice, and research decisions Raine, K.D., et al. Reflections on community-based population health intervention and evaluation for obesity and chronic disease prevention: the Healthy Alberta Communities project. International Journal of Public Health. 2010, 55(6)679-686.
  • 5. Baseline Chronic Disease Risk Factors: Community Reports
  • 6. How to Build Healthy Communities? • Target community environments • Leverage resources and rely on the work of individuals, groups and organizations already in the community • Hire community coordinators • Invest seed money to help kick-start activities and maintain momentum Centre for Health Promotion Studies
  • 7. Workshops for Capacity- Building and Intervention Development ANGELO (Swinburn et al) Flaman, Plotnikoff, Nykiforuk & Raine. Mechanisms for Understanding the Facilitators and Barriers to Capacity Building for Chronic Disease Prevention Activities: An Illustration. Health Promotion Practice. November 2011vol. 12 no. 6 858-866. Centre for Health Promotion Studies
  • 8. Taking Action in Bonnyville Priority: Healthy choices available in local restaurants Restaurant Program Three restaurants initiated participation –  Developed to meet the needs of transient workers without kitchens.  Developed criteria for participation with AHS Dietitian.  Promoted program to local restaurants.  Addressed concerns of restaurant owners (newspaper articles and radio ads).  Branded the program.  Expansion into neighboring community. Sustainable
  • 9. Taking Action in Norwood/ North Central Edmonton: The Good Food Project Priority: Support food security • Urban social enterprise project • Supports local food production and household food security • An alternative to charitable models to address hunger. • Sustainable in 2010!
  • 10. Taking Action in Medicine Hat: Priority: Promote alternative transportation, including walking and cycling Coalition for Active & Alternate Transportation (CAAT) Networking and partnering with KEY stakeholders to develop and implement municipal projects such as: "Leisure Trail Master Plan" and "Cycling Trail Master Plan“ to attract more citizens to active transportation Now sustained by the local Be Fit for Life Centre
  • 11. Key messages: • Community engagement represents an approach for environmental change to promote healthy living. • case of "Healthy Alberta Communities" • Designing research and evaluation to create an evidence base for influencing policy and practice is challenging: • how do communities change? • how does transforming environments influence Centre for Health Promotion Studies health? • Local communities' action can gain support through policy to address the underlying drivers of unhealthy eating, physical inactivity, and obesity.
  • 12. • Can community-based interventions reduce obesity and chronic disease risk? • What is the impact of the interventions on obesity and chronic disease risk factors in HAC communities as compared to secular trends in Alberta? • How have the interventions contributed to changes in community capacity and environments? Centre for Health Promotion Studies Research Questions
  • 13. Evaluation Activities (2006 - 2009) • Impact evaluation – Phone survey (perceptions & behaviors) – Measurement clinics (health outcomes) • Community evaluation – Outcome – Process
  • 14. Study Design Raine, K.D., et al., Healthy Alberta Communities: Impact of a three-year community-based obesity and chronic disease prevention intervention, Prev. Med. Volume 57, Issue 6, December 2013, Pages 955–962. Centre for Health Promotion Studies
  • 15. Did we make a difference? • Self-reported well-being outcomes showed improvement in comparison to secular trends • Impact on behavior change not evident • Impact on BMI/ overweight/ obesity not Centre for Health Promotion Studies evident • Translating changing environments into behavior change and health impact is slow (unable to secure funding for additional 3 years of research, “not novel”)
  • 16. Change in sense of belonging to community 3.65 % -2.19 % 5 4 3 2 1 0 -1 -2 -3 -4 ←Very weak Very strong→ HAC 2006→2009 Alberta-CCHS 2005- 2006→2007-2008
  • 17. Change in Food Security 2.38 % 0.89 % 2.5 2 1.5 1 0.5 0 -0.5 ←Often did not have enough Always have enough of any food wanted→ HAC 2006→2009 Alberta-CCHS 2005- 2006→2007-2008
  • 18. Self-Report Overweight and Obesity (HAC vs. CCHS) Healthy Alberta Communities (HAC) Compared to CCHS Alberta, Adult (18+) Percentage Overweight and Obese with 95%CI, 2003 - 2009 2003 2004 2005 2006 2007 2008 2009 Year Percentage 40 35 30 25 20 15 10 CCHS Alberta Overweight CCHS Alberta Obese CCHS Alberta Trend HAC Overweight HAC Obese
  • 19. • Helped to advance understandings of how communities change • Demonstrated the value of a partnerships that value the knowledge and expertise within the community • Demonstrated sustainability and justified expansion to other communities (AHS) Centre for Health Promotion Studies Community Evaluation
  • 20. www.healthyalbertacommunities.com Montemurro, Raine, Nykiforuk & Mayan. Exploring the process of capacity-building among community-based health promotion workers in Alberta, Canada. Health Promot. Int. (2014) 29 (3):463-473.doi: 10.1093/heapro/dat008
  • 21. Community Evaluation (2) • Important to use target of intervention as key indicators of impact of community-based interventions (Role of place) – see Nykiforuk et al. Community Health and the Built Environment: examining place in a Canadian chronic disease prevention project. Health Promot. Int. (2013) 28 (2):257-268. • Communities need support (policy) Centre for Health Promotion Studies
  • 22. Key messages: • Community engagement represents an approach for environmental change to promote healthy living. • case of "Healthy Alberta Communities" • Designing research and evaluation to create an evidence base for influencing policy and practice is challenging: • how do communities change? • how does transforming environments influence Centre for Health Promotion Studies health? • Local communities' action can gain support through policy to address the underlying drivers of unhealthy eating, physical inactivity, and obesity.
  • 23. www.abpolicycoalitionforprevention.ca • Applying lessons from tobacco control to physical activity and nutrition • APCCP – funded 2009-11 by ACPLF. Ongoing funding from HSF
  • 24. Policy Approaches for Environmental Change • Restrict unhealthy food and beverage advertising targeting children • Promote policies on urban design and zoning that promote active living and healthy eating. • Encourage financial incentives and disincentives to promote healthy living Centre for Health Promotion Studies
  • 25.
  • 26. Policy Interventions to Reduce Obesity (CPAC - 2013-16) Synthesize evidence: obesity-relevant policies Broker knowledge for policy development Build capacity for policy adoption and implementation Centre for Health Promotion Studies
  • 27. Lessons Learned: Future of Population Health Interventions Complex system problems • No “one” solution to social and behavioural determinants of health • Individual, community and policy interventions alone are not enough, but in synergy may be points of access to social change • Need flexible interventions to consider context and capture complexity • Need more complex designs, plurality of methodologies and non-traditional funding mechanisms to study interconnections among parts of the system Engaged Scholarship • Researchers, practitioners and policy-makers are jointly involved in each step of the process, from initial design to end-stage implementation Centre for Health Promotion Studies
  • 28. Merci Beaucoup! (HAC) Health and Wellness