The document discusses the fight against childhood obesity by engaging various stakeholders including the community, employees, and media, emphasizing the importance of creating supportive environments for healthy living. It outlines historical efforts, clinical interventions, educational initiatives, and community health programs aimed at promoting healthy behaviors and improving access to resources. The document highlights successful strategies and outreach efforts to raise awareness and encourage healthier lifestyles among children and families.

1. The Fight Against Childhood Obesity Engaging the community, employees, media and thought leaders Holly Potter, Vice President of Public Relations Christina VanDunk, Communications Director for Community Benefit, Research & Health Policy

2. Overview Why Childhood Obesity Matters Creating Surround Sound via Communications Changing Attitudes and Behaviors Clinical Interventions Health Education Supporting Healthy Eating, Active Living Expanding Reach and Impact Video Games Advertising

3. A History of Community Health Our Mission for 60 Years: “To improve the health of our members and the communities we serve” 1950’s - Henry Kaiser’s engineers installed $5 million worth of air pollution control equipment. “We’re working to be a part of the answer,” a Kaiser leader said,” instead of part of the problem.” When Henry J. Kaiser built the first American steel mill west of the Rockies, seen here in the 1940s, he ordered his engineers to make it the cleanest in the U.S.

4. Behavior and Environment Drive Health

5. County Health Rankings Model

6. Economic and Social Conditions Shape Health Unequal access to safe, walkable neighborhoods

7. Place Shapes Health Source: KP Utility for Care Data Analysis, 2009 Obesity and Park Access

8. Place and Race Shape Health An unhealthy food environment

9. Intensive HEAL Interventions: 39 Sites Prince George’s County, MD          Atlanta, GA Cleveland, OH Denver, CO Commerce City, Park Hill, Lincoln Park Colorado (statewide) 6 HEAC Sites Santa Rosa Portland, OR Clark County, WA   Modesto Richmond    Community Health Initiative sites  Joint initiatives with other funders

10. HEAL Communities Are Changing Environments Neighborhoods Parks, trails and other active public spaces General Plan amendments Corner store conversion efforts Farmers markets and community gardens Schools Cafeteria reforms PE standards, after school programs Joint Use Agreements Safe routes to school Health Care BMI as a vital sign Breastfeeding promotion Hospital cafeterias Worksites Stairwell prompts Lactation support Worksite wellness programs

11. We are a Benchmark

12. Let’s Move Campaign Launch Local and national media outreach Email notification of board, employees/ physicians E-news alert to grantees and other stakeholders Press release iTunes Podcast Social media outreach

13. Partnership for a Healthier America

14. Creating Surround Sound Employee & Physician Communications Member Communications Online Information and Services Community & Stakeholder Engagement Media Outreach Social Media Videos, Sound Slides and Podcasts Video Games Advertising

15. Communication Begins in the Doctor’s Office

16. Online Health Information via kp.org/weight

17. Helping Kids Understand the Right Choices Educational Theater Program In 2009: 4,450 events 840,000 children and adults Won 2009 Distinguished Service to Health Education Award from the American Association for Health Education

18. Sharing the Latest Medical Knowledge Study published in the Journal of Pediatrics

19. Extending the Reach of our Research 400 media stories 2,263 YouTube views 183,473 Twitter impressions Results

20. Helping Families Eat Healthy http://kp.org/farmersmarketrecipes

21. Helping Families Stay Active

22. Supporting Community Engagement

23. Photovoice

24. The Obesity and Violence Prevention Link

25. Video Games

26. Print Advertising

27. Outdoor Advertising

28. Television Advertising http://kp.org/kidwisdom