This document discusses Dream A Dream's approach to turning volunteers into long-term advocates. It describes Dream A Dream's programs that develop life skills for vulnerable youth. It also outlines Dream A Dream's theory of change and volunteer engagement approach, which aims to create awareness, engage volunteers in action, and inspire them to become changemakers. The success of this approach at Dell India is highlighted, where the number of volunteers and hours contributed have grown each year, and volunteer champions like Phebega have motivated many others to volunteer long-term.

1. Turning Volunteers
into Long-term
Advocates
Dream A Dream

2. Developing Life Skills
Life Skills are defined as
"the abilities for adaptive and
positive behavior that enable
individuals to deal effectively with
the demands and challenges of
everyday life".
Nurturing and fostering
young people’s ability to
creatively respond to the
frantic pace of change in
the world

3. About Dream A Dream
• Dream A Dream is an award-winning,
professional, registered, charitable trust.
• Empowering over 50,000 children and young
people from vulnerable backgrounds since
1999.
• Currently,
– Developing life skills amongst 8000 young people
referred from 24 partners
– Training over 500 teachers and adult workers from
18 partners across 3 states of India thus enabling
impact on 50,000 young people
– Sensitizing over 2000 volunteers through our unique
Life Skills Development model

4. Programme Offerings
After School Life
Skills
Programmes (8-
14 year olds)
• Sports
• Creative Arts
• Outdoor
Experiential
Camps
• Innovation Lab
Sensitizing the
Community
• Active
Volunteering
• Mentoring
Dream Connect
(14-19 year
olds)
•Short-term Skill
Development
•Computer education
•Financial literacy
•Communication Skills
•Career Guidance
•Scholarships
•Internships
Teacher
Development
• Exploring your
creativity
• Understanding
the child
• Developing Life
Skills
• Life Skills
Facilitation

5. Theory of Change
Lack of
Awareness
Awareness Action
Change
making

6. Volunteer Engagement Approach
Create Awareness
Engage volunteers to take
Action
Be Changemakers
UNIVERSE

7. Volunteer Engagement
The 4 I’s and 1 C to convert volunteers into
long-term advocates:
• Invest in volunteers
• Involve them in leadership roles
• Inspire them to inspire others
• Identify and Acknowledge them
• Communicate actively and proactively

9. Corporate volunteering
Dream A Dream corporate engagement involves:
• Aligning corporate volunteering vision OR Co-creating the
vision
• Creating and motivating a core group of volunteer champions
• Introducing volunteering to new corporates through fun,
creative and interactive mediums
• Employee matching to fundraise through corporate
volunteering
• Involving employees in pro-bono services
• In 2013-14, 17 corporates have engaged 1413 volunteers
clocking 5872 hours

10. The Dell India Success Story

11. Volunteer Life Cycle at Dell
Understand
the Issue –
One off
volunteering
Deepen
Engagement
– Mentoring
and Camps
Leadership
and
Champion the
Cause
Act for
Change, lead
Initiatives,
Inspire Others

12. From Awareness to Changemaking
Dell and Dream A Dream
420
818 796
2718
3799
3289
0
500
1000
1500
2000
2500
3000
3500
4000
2011-12 2012-13 2013-14
No. of Volunteers Hours Contributed

13. Volunteer Champions
DELL India
“The Dream a Dream style of volunteering is what drew me to it.
They focus more on potential and what can be rather than the
poverty that these kids face. Volunteering with Dream A Dream has
made me stronger, and face life with a smile. It’s like a well written
book that makes you want to read more and keep turning the page.
I don’t want to stop with volunteering for just one event. I want to
do more.”
“I volunteer because I believe that change can happen only
when you are a part of it. When an underprivileged kid from a
broken home, says, “Akka, when I grow up, I will mentor more
children just like you”; I see my motto “I want to be the change
I see”, taking shape.
Phebega Pericho was nominated and selected as the Top 10 in
Volunteer Hero category of the iVolunteer Awards 2012. She
inspired over 500 DELL employees to volunteer, mentored a young
person and was the brain behind many new volunteering
initiatives at DELL 5. She also runs her own NGO.

14. Volunteer Champions
DELL India
“There are many NGOs working on making
a short term difference but very few NGOs
make permanent difference in someone’s
life and Dream A Dream is one of them.
Dream A Dream has identified the need of
life skills to vulnerable kids and it is making
a permanent change in them.”
Ajit Patil, a volunteer champion for over 4
years at DELL has been instrumental in
motivating employees at DELL to move
beyond awareness and get into action
and changemaking.

15. How would you like to build
volunteer champions?
Questions?

16. THANK YOU
WWW.DREAMADREAM.ORG