Astute Visions Technology Pvt. Ltd. is an IT enabled solution provider delivering world class solutions in web app development & Internet Marketing such as Web & Mobile App Development, Online Marketing, Search Engine Optimization (SEO), E commerce & CRM.

2. Astute Visions Technology Pvt. Ltd.
Company Profile
Astute Visions Technology Pvt. Ltd. is an IT
enabled solution provider. It started its
operation in 2006 at Kolkata, India. It has
been delivering world class solutions in both
web app development & Internet Marketing.
We provide services such as Web & Mobile
App Development, Online Marketing, Search
Engine Optimization (SEO), E commerce &
CRM.

3. Astute Visions Technology Pvt. Ltd.
Mission
Maintaining customer’s satisfaction and trust
by delivering simple quality product &
solution to achieve their complex business
goals more effectively.
Solution
Business Goal
“Complexity to Simplicity.”

4. Astute Visions Technology Pvt. Ltd.
Services
✓ Analysis and design
✓ Analytics and Reporting
✓ Web & Mobile App Development
✓ E commerce
✓ Online Marketing
✓ CRM ( Customer Relationship Management)

5. Astute Visions Technology Pvt. Ltd.
Business Analysis
▪ Business Analysis is a research of identifying
business needs and determining solutions to
business problems.
▪ Solutions often include a software-systems
development component, but may also consist of
process improvement, organizational change or
strategic planning and policy development.
Documentation
▪ It is a form of communication.
▪ Documentation provide information needed for the
business to function efficiently.
▪ Documentation necessary in conduct of business
transaction or project.
Analysis and Design

6. ▪ Analytics is finding the optimal path to a desire
future / desire result.
▪ Information obtain from systematic analysis of
data or statistics.
▪ Analytics often involves studying
past historical
data to research potential trends,
to analyze the
effects of certain decisions or events, or to
evaluate the performance of a
given tool or scenario.
▪ The goal of analytics is
to improve the business by
gaining knowledge which can be used to
make improvements or changes.
▪ Reporting translate raw data into information.
Astute Visions Technology Pvt. Ltd.
Analytics and Reporting

7. Web App Development
▪ Custom
▪ Framework
CMS- E.g. Joomla, Drupal, Word press
Mobile App Development
▪ iPhone & Android Development
▪ Hybrid Application Development
Astute Visions Technology Pvt. Ltd.
Web & Mobile
App Development

8. ▪ It is commonly known as Electronic marketing.
▪ It consist of buying & selling of product &
services or transmitting of funds or
data through electronic medium i.e. Internet.
▪ E commerce- Magento, OS Commerce.
▪ Benefits of E commerce
▪ Faster buying /Selling procedure
▪ Easy to find product
▪ More reach to customer
▪ Low operational cost and better quality of
service
Astute Visions Technology Pvt. Ltd.
E commerce

9. Astute Visions Technology Pvt. Ltd.
Promotion of product or service through
electronic medium i.e. Internet. We are
providing following services,
▪Social Media Marketing(SMM)
▪Search Engine Optimization(SEO)
▪Email Marketing
▪Content Marketing
▪Paid Advertisement like PPC and PPV
Online Marketing

10. Astute Visions Technology Pvt. Ltd.
▪ It is platform to promote a company through
social network.
▪ It is vital medium for Online Business.
▪ It helps to build business contacts and to run a
business on Internet.
▪ It is simple and low cost way to promote a
business .
▪ Different social media websites are
face book, twitter, LinkedIn, Instagram.
Benefits of SMM –
▪ Achieve your business goals.
▪ Lead generation/ New customer acquisition
▪ Brand reputation
▪ Brand awareness
▪ Customer loyalty
Social Media Marketing

11. Astute Visions Technology Pvt. Ltd.
▪Increasing visibility of website by optimizing it to get
highest rank in organic search on search engine like
Google, Bing, Yahoo Search etc. for important
keywords.
▪SEO tools & techniques are applied to the website to
achieve higher ranking & make them search engine
friendly.
▪Onsite & offsite tools used for optimization of website.
▪Onsite optimization tool analyzes internal link, meta
information & page content in order to develop better
onsite SEO page.
▪Offsite optimization has more to do with everything
outside website.
Search Engine Optimization

12. Benefits of SEO
✓ Increase traffic
✓ Cost effectiveness
✓ Increase site usability
✓ Brand awareness
Astute Visions Technology Pvt. Ltd.

13. Astute Visions Technology Pvt. Ltd.
▪ Email marketing is a form of direct
marketing which uses electronic mail to
communicate with audience for
promotion of product or service.
▪ Email marketing enhances the
relationship with current and potential
customer.
▪ Sending email is much cheaper than most
other forms of communication.
Benefits of Email Marketing-
▪ Low cost
▪ Easy to track
▪ Fast response
▪ Targeted marketing
▪ Easy to Share
Email Marketing

14. Astute Visions Technology Pvt. Ltd.
▪ Creating & sharing useful content to
create relationship with audience.
▪ Content can be..
▪ Images
▪ Video
▪ Blogs
▪ Newsletter
▪ social media post
▪ webpage
▪Content marketing convert perspective
client in to customer.
Content Marketing

15. Astute Visions Technology Pvt. Ltd.
▪ It is a traffic source of potential
customers which you have to pay for.
▪ Types of paid Advertisement
✓ Pay Per Click (PPC) - Advertiser pay
for each click on their ads
e.g. Google Ads, facebook ads
✓ Pay Per View (PPV) – Advertiser pay
for each view of their ads.
Paid Advertisement

16. Astute Visions Technology Pvt. Ltd.
▪ Manages company’s interaction with
current and future customer.
▪ This involves using technology to
organize, automate, and synchronize
sales, marketing, customer service, and
technical support.
Customer Relationship
Management (CRM)

17. Astute Visions Technology Pvt. Ltd.
Some of our Clients