The document discusses integrating social media into business. It recommends developing a strategy for social media use, as trying to do it all can become overwhelming. The strategy should include documenting business life and insights, becoming a hunter and gatherer of industry knowledge to share, and training oneself to thoughtfully engage with others socially. Content creation, social monitoring, and engagement are important, but shouldn't try to be done on top of regular work duties without a plan.

1. Integrate Social Media Into Your Business Life
Werner Kunz - University of Massachusetts – Boston
#UMBSocial

2. - 8 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
Source: inventhelp.com, eMarketer @werkunz #umbsocial

3. - 9 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
The Tribute to Social Media
@werkunz #umbsocial

4. - 10 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
The Tribute to Social Media
Content
Creation
Social
Monitoring
Engagement
@werkunz #umbsocial

5. - 11 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
So let’s do it …
Content Creation
Social Monitoring
Engagement

6. - 12 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
How to survive this craziness
• Sounds cool, but you do that on top of your business 24/7
• —> how to survive this craziness
@werkunz #umbsocial

7. - 13 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
We need a
strategy!!!

8. - 14 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
Take some time, we need a doable strategy
Time saving starts with
taking some time
An old strategy is
likely better
than no strategy
Test whether your new plan
can survive the daily
routine

9. - 15 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
How do you
solve the time
issue?
@werkunz #umbsocial

10. - 16 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
How do you solve the time issue?
• Don’t try to do it on top of the rest of your work
• Don’t believe the multitasking myth
• Social Media Tools can not help you with execution,
but they can also develop a strategy for you

11. - 17 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
Keep in mind
Don’t push your PR & Advertising
materials into Social Media

12. - 18 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
1. Idea: Document Your Business Life & Insights

13. - 19 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
1. Idea: Document Your Business Life & Insights
@werkunz #umbsocial

14. - 20 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
2. Idea: Become a Hunter and Gatherer
• Document your industry knowledge for you, your co-
workers and social media (Robert)
• Share what you enjoy (Vala, Allen)
• Train yourself to be peoples person (Carlos Vargas)
Reserving play & content time to play, develop routines, and
content
@werkunz #umbsocial

15. - 21 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
3. Idea: Train yourself to become a thoughtful social person
@werkunz #umbsocial

16. - 22 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
Content
Creation
Social
Monitoring
Engagement
Document
Your
Business
Life!
Become a
Hunter and
Gatherer!
Train yourself
to be a
thoughtful
social person!
@werkunz #umbsocial

17. - 23 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
“Play is the highest form of
research”
Albert Einstein
Thank You
@werkunz #umbsocial