2nd umass social media event

1. SOCIAL MEDIA: WHAT’S NEXT?
Werner Kunz - University of Massachusetts – Boston
Social Media: What’s Next?
2ND SOCIAL MEDIA EVENT AT UMASS BOSTON’S
COLLEGE OF MANAGEMENT
Hosted by the College of Management in partnership with the Office of Community Relations.
Thursday, May 9, 2013
9 a.m. – 1 p.m.
Campus Center Ballroom
University of Massachusetts Boston
Social media have changed our lives significantly and today are widespread in the business world.
For many businesses, the new challenge is to identify social media trends early and devise a
strategy accordingly. Join us and the following experts for presentations and discussion about
the future of social media for businesses and other organizations:
Werner Kunz, Social Media Scientist and Assistant Professor of Marketing, UMass Boston
#UMBSocial

2. - 5 - 2nd Social Media Event at UMass Boston College of Management
Werner Kunz – UMass Boston – May 2013
The$gold$rush$is$over$!!!$
• …$but$there$is$s2ll$a$lot$to$gain$in$the$World$

3. - 6 - 2nd Social Media Event at UMass Boston College of Management
Werner Kunz – UMass Boston – May 2013
Social media gets mature
It is time to reflect
• How do you want to
continue?
• What is beneficial for you?
• How can you benefit others?
• How to prevent harm?

4. - 7 - 2nd Social Media Event at UMass Boston College of Management
Werner Kunz – UMass Boston – May 2013
What is Social Media?
“Social media is the use of
web-based and mobile
technologies to turn
communication into
interactive dialogue.”

5. What’s$next? $$
Ge$ng'social''
Ge$ng'serious'
Ge$ng'real'

6. - 10 - 2nd Social Media Event at UMass Boston College of Management
Werner Kunz – UMass Boston – May 2013
Getting social: “to socialize” is something you learn over time
• Real conversations
• Blend in
• Be human
• Let people feel good
in your presence
! Develop your social
skills

7. - 12 - 2nd Social Media Event at UMass Boston College of Management
Werner Kunz – UMass Boston – May 2013
Ge:ng$social:$Super$Bowl$2013$

8. What’s$next? $$
Ge$ng'social''
Ge$ng'serious'
Ge$ng'real'

9. - 14 - 2nd Social Media Event at UMass Boston College of Management
Werner Kunz – UMass Boston – May 2013
Ge:ng$serious:$Being$the$Social$Media$Bieber$!?$
or$rather$not$

10. - 15 - 2nd Social Media Event at UMass Boston College of Management
Werner Kunz – UMass Boston – May 2013
Getting serious about your relationships
Using Social Media as an
opportunity to develop better
and deeper relationships
• Have a real interest in the
relationship
• Taking the other serious
• Offer real value for the
partner

11. - 16 - 2nd Social Media Event at UMass Boston College of Management
Werner Kunz – UMass Boston – May 2013
Getting serious: How KLM uses the Social Media seriously

12. What’s$next? $$
Ge$ng'social''
Ge$ng'serious'
Ge$ng'real'

13. The$online$world$is$great,$…$
but$the$real$world$is$much$
beHer$

14. - 20 - 2nd Social Media Event at UMass Boston College of Management
Werner Kunz – UMass Boston – May 2013
Getting real
Technology$is$no$end$in$itself$…$
…it$is$there$to$improve$my$real$world$experience$

15. - 21 - 2nd Social Media Event at UMass Boston College of Management
Werner Kunz – UMass Boston – May 2013
Getting real: Nike Chalkbot & Livestrong
How$can$technology$help$you$$
enhance$your$customer$experience$in$the$real$world?$

16. Social$Media$is$here$to$stay$$
L$
Get$real$social,$seriously$!!! $$