SXSW 2014 - Experiences Curatorship

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MANA

What is SXSW, why everyone talk about it, why you should go and a few SXSW Interactive 2014 trends & take-outs.

Presentations & Public Speaking

SXSW
2014
MANA - Experiences Curatorship
Proprietary & Confidential
Thursday, May 29, 14

We live a unique moment in the history of mankind.
Thanks to the Internet and to the new social networks
that are building a continuously connected society, we
receive each day a flood of new information and
sensorial stimuli. People never produced or consumed as
much content as today.
On one hand, there’re endless options and possibilities.
On the other, anxiety in choosing one path in detriment
of others is unavoidable.
As in the example of a needle in a haystack, how to
identify, faced by a huge amount of information, the
most relevant answers to achieve the best possible
decision-making? How to transform data into useful and
practical knowledge? How to visualize and organize
data, in order to synthesize their essence?
That’s who we are: a consulting firm specialized in
curating, analyzing & interpreting experiences.
MANA
Proprietary & Confidential
Thursday, May 29, 14

AGENDA
• What is SXSW (and why you should know it)
• SXSW 2014 Notable Sessions + Trends
• SXSW 2015, get ready for this!
Proprietary & Confidential
Thursday, May 29, 14

WHAT IS SXSW?
Proprietary & Confidential
South by Southwest
(SXSW) a set of film,
interactive and music
performances and
conferences that take
place early each year in
mid-March in Austin,
Texas, United States
Thursday, May 29, 14

• 5 Days of panels, workshops and networking
• Famous for its speakers and beta launchings
• A living manifestation of the Internet
Proprietary & Confidential
Thursday, May 29, 14

More stats: http://bit.ly/1lBzOEW
Proprietary & Confidential
Thursday, May 29, 14

BRANDS ACTIVATION
Proprietary & Confidential
Thursday, May 29, 14

“I’ve always called SxSW the “Davos of
Digital,” because it is the only time
each year that literally thousands of
the world’s most influential digital
minds bump shoulders.”
Forbes, March 8
“It is arguably the go-to event for digital
creatives and innovators from all over the world
to meet and share their ideas.”
The Verve, March 15
“There is no better place to surround
yourself with people who are smarter
than you than at SXSW.”
Entrepreneur, March 7
“..this year’s South by Southwest
Interactive Festival, considered a sort
of mashup of the Super Bowl and
spring break for the tech elite...”
CNN, February 15
“For that’s still what makes South By Southwest Interactive an indispensable
gathering of the minds – that this isn’t just a place focused on individual inventors or
celebrities but on societal advancements. One impressive pitch here can be the
starting point for a process/product that will change the way we communicate, vote,
volunteer, and live our daily lives.”
Time, March 12
Proprietary & Confidential
Thursday, May 29, 14

SXSW 2014
NOTABLE SESSIONS Proprietary & Confidential
Thursday, May 29, 14

AUSTIN KLEON
SHOW YOUR
WORK!
Proprietary & Confidential
Watch the full session here
http://bit.ly/1hw6Eof
Thursday, May 29, 14

Proprietary & Confidential
Thursday, May 29, 14

ERIC SCHMIDT
JARED COHEN
THE NEW
DIGITAL AGE
Proprietary & Confidential
Watch the full session here
http://bit.ly/1nt3ERF
Thursday, May 29, 14

JOI ITO
TIM BROWN
THE FUTURE OF
MAKING
Proprietary & Confidential
Watch the full session here
http://bit.ly/1pgXyDu
Thursday, May 29, 14

NEIL DeGRASSE
TYSSON
A CONVERSATION
WITH NEIL
DeGRASSE TYSSON
Proprietary & Confidential
Watch the full session here
http://bit.ly/1hbwYcN
Thursday, May 29, 14

EDWARD SNOWDEN
A VIRTUAL
CONVERSATION
WITH EDWARD
SNOWDEN
Proprietary & Confidential
Watch the full session here
http://bit.ly/1resqXd
Thursday, May 29, 14

SXSW 2014
THEMES AND TRENDS Proprietary & Confidential
Thursday, May 29, 14

7 THEMES & TRENDS
• Niches (women, elders, latin-american and africans)
• Robots in daily life
• Social media as a canvas
• Disposable and traceless contents (Snapchat and Secret)
• Internet of Things, wearable and connected objects
• Digital Balkanization and 25 Years of Internet
• JOMO, Digital Detox and Mindfullness
Proprietary & Confidential
Thursday, May 29, 14

Proprietary & Confidential
2015,
GET READY
FOR THIS!
• SXSW 2015: 13 - 17 March
• Registration: Early August
• PanelPicker Applications: July
Thursday, May 29, 14

DO YOU WANNA SHARE
WITH US THIS EXPERIENCE?
Write us an email with the subject:
“SXSW 2015 MANA EXPERIENCE”
franklin@wearemana.com.br
Proprietary & Confidential
Thursday, May 29, 14

Proprietary & Confidential
OBRIGADO
www.wearemana.com.br
br.linkedin.com/
franklincosta
Thursday, May 29, 14

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SXSW 2014 - Experiences Curatorship

1. SXSW 2014 MANA - Experiences Curatorship Proprietary & Confidential Thursday, May 29, 14

2. We live a unique moment in the history of mankind. Thanks to the Internet and to the new social networks that are building a continuously connected society, we receive each day a flood of new information and sensorial stimuli. People never produced or consumed as much content as today. On one hand, there’re endless options and possibilities. On the other, anxiety in choosing one path in detriment of others is unavoidable. As in the example of a needle in a haystack, how to identify, faced by a huge amount of information, the most relevant answers to achieve the best possible decision-making? How to transform data into useful and practical knowledge? How to visualize and organize data, in order to synthesize their essence? That’s who we are: a consulting firm specialized in curating, analyzing & interpreting experiences. MANA Proprietary & Confidential Thursday, May 29, 14

3. AGENDA • What is SXSW (and why you should know it) • SXSW 2014 Notable Sessions + Trends • SXSW 2015, get ready for this! Proprietary & Confidential Thursday, May 29, 14

4. WHAT IS SXSW? Proprietary & Confidential South by Southwest (SXSW) a set of film, interactive and music performances and conferences that take place early each year in mid-March in Austin, Texas, United States Thursday, May 29, 14

5. • 5 Days of panels, workshops and networking • Famous for its speakers and beta launchings • A living manifestation of the Internet Proprietary & Confidential Thursday, May 29, 14

6. More stats: http://bit.ly/1lBzOEW Proprietary & Confidential Thursday, May 29, 14

7. BRANDS ACTIVATION Proprietary & Confidential Thursday, May 29, 14

8. “I’ve always called SxSW the “Davos of Digital,” because it is the only time each year that literally thousands of the world’s most influential digital minds bump shoulders.” Forbes, March 8 “It is arguably the go-to event for digital creatives and innovators from all over the world to meet and share their ideas.” The Verve, March 15 “There is no better place to surround yourself with people who are smarter than you than at SXSW.” Entrepreneur, March 7 “..this year’s South by Southwest Interactive Festival, considered a sort of mashup of the Super Bowl and spring break for the tech elite...” CNN, February 15 “For that’s still what makes South By Southwest Interactive an indispensable gathering of the minds – that this isn’t just a place focused on individual inventors or celebrities but on societal advancements. One impressive pitch here can be the starting point for a process/product that will change the way we communicate, vote, volunteer, and live our daily lives.” Time, March 12 Proprietary & Confidential Thursday, May 29, 14

9. SXSW 2014 NOTABLE SESSIONS Proprietary & Confidential Thursday, May 29, 14

10. AUSTIN KLEON SHOW YOUR WORK! Proprietary & Confidential Watch the full session here http://bit.ly/1hw6Eof Thursday, May 29, 14

11. Proprietary & Confidential Thursday, May 29, 14

12. ERIC SCHMIDT JARED COHEN THE NEW DIGITAL AGE Proprietary & Confidential Watch the full session here http://bit.ly/1nt3ERF Thursday, May 29, 14

13. Proprietary & Confidential Thursday, May 29, 14

14. JOI ITO TIM BROWN THE FUTURE OF MAKING Proprietary & Confidential Watch the full session here http://bit.ly/1pgXyDu Thursday, May 29, 14

15. Proprietary & Confidential Thursday, May 29, 14

16. NEIL DeGRASSE TYSSON A CONVERSATION WITH NEIL DeGRASSE TYSSON Proprietary & Confidential Watch the full session here http://bit.ly/1hbwYcN Thursday, May 29, 14

17. Proprietary & Confidential Thursday, May 29, 14

18. EDWARD SNOWDEN A VIRTUAL CONVERSATION WITH EDWARD SNOWDEN Proprietary & Confidential Watch the full session here http://bit.ly/1resqXd Thursday, May 29, 14

19. Proprietary & Confidential Thursday, May 29, 14

20. SXSW 2014 THEMES AND TRENDS Proprietary & Confidential Thursday, May 29, 14

21. 7 THEMES & TRENDS • Niches (women, elders, latin-american and africans) • Robots in daily life • Social media as a canvas • Disposable and traceless contents (Snapchat and Secret) • Internet of Things, wearable and connected objects • Digital Balkanization and 25 Years of Internet • JOMO, Digital Detox and Mindfullness Proprietary & Confidential Thursday, May 29, 14

22. Proprietary & Confidential 2015, GET READY FOR THIS! • SXSW 2015: 13 - 17 March • Registration: Early August • PanelPicker Applications: July Thursday, May 29, 14

23. DO YOU WANNA SHARE WITH US THIS EXPERIENCE? Write us an email with the subject: “SXSW 2015 MANA EXPERIENCE” franklin@wearemana.com.br Proprietary & Confidential Thursday, May 29, 14

24. Proprietary & Confidential OBRIGADO www.wearemana.com.br br.linkedin.com/ franklincosta Thursday, May 29, 14

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