This is a downloadable, fully-linked PDF version of a presentation Clay McDaniel gave to the MAGNET agencies summit on February 25, 2011, in Florida via Skype. It contains some wild-eyed predictions about the potential near future of social media and social marketing -- most of which are probably complete pipe dreams. [Note: All images used in this presentation are for illustrative, not commercial, purposes and image rights remain the property of the originators. Where relevant, all images are linked to their original sources online to ensure proper credit.] Also note: this presentation lacks a certain something - let's call it 'a narrative' - without the talk-track. For those who didn't attend the live-Skype of this material and must rely solely on the silent-movie version of this rather than the 'talkie', apologies in advance if some stuff in here just makes no sense at all...

1. “standing around staring at our hands all of the time”
[where we‟ve arrived after 5000 years of social media… and a look ahead to
what the next 5 years or so might hold]
Clay McDaniel
@ MAGNET summit
February 25, 2011
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2. “howdy, damn glad to meet you!”
@claymcdaniel
@springcreekgrp
Search:
• “Clay McDaniel”
• “Spring Creek Group”
Thanks for having me, MAGNET crew!
[Jamie Cooper: respect]
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3. let’s begin with a little
context, shall we?

4. social media in 2011: the inescapable topic
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5. RT @cairo meet me at #tahrir IRL, NOW!
“I heard ‘em say
‘the revolution won’t be televised’,
Al Jazeera proved ‘em wrong,
Twitter has ‘em paralyzed…”
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6. “there‟s something happening here…”
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7. “I update, therefore I am…”

8. ironically, we‟re not looking so „social‟ with all of
our media these days after all.
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9. "Those who cannot
remember the past are
condemned to repeat it…“ [1]

10. social media 0.0
Lescaux cave paintings
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11. social media 0.1
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12. social media 0.2
Pablo picasso “guernica”
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13. social media 0.3
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14. social media 0.4
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15. social media 0.5
flickr
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16. social media 0.6
Plixi, etc., etc.,
(via grillion twitter 3rd party client
image uploaders)
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17. social media marketing 0.0
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18. social media marketing 0.1
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19. social media marketing 0.2
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20. social media 1.0
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21. social media 1.1
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22. social media marketing 1.0
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23. social media marketing 1.1
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24. social media 2.0
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25. social media marketing 2.0
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26. social media 3.0
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27. social media marketing 3.0
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28. social media 4.0
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29. social media marketing 4.0
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30. “Wait a minute. Did we just
skip the phonograph,
motion picture films,
television, and the Beatles
Abbey Road album?!?”

31. social media 5.0
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32. social media 5.1
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33. social media 5.3
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34. social media 5.4
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35. social media 5.5
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36. social media 5.6
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37. social media marketing 5.0
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38. social media marketing 5.1
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39. social media marketing 5.2
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40. social media marketing 5.3
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41. social media marketing 5.4
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42. social media 6.0
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43. social media marketing 6.0
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44. social media marketing 6.1
VistaPrint
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45. social media marketing 6.2
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46. social media 7.0
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47. social media marketing 7.0
*none*
[totally protected from all brand
and corporate marketing by forum
trolls who assiduously protect
forums, usenets, and MUD’s from
basically all marketing type stuff]
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48. social media 8.0
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49. social media 8.1
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50. social media marketing 8.0
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51. social media marketing 8.1
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52. social media 8.2
twitter
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53. social media marketing 8.2
Sponsored/ branded accounts
@comcastcares
@cnn_news
@amazonmp3
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54. social media (customer support) marketing 8.3
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55. social media marketing 8.4
Followed closely by those horrid “buy
your followers for $0.10” services
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56. social media marketing 8.5
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57. social media marketing 8.6
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58. social media marketing 8.7
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59. social media 9.0
youtube
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60. social media marketing 9.0
Tiger Woods “walk on water” EA game
video
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61. social media marketing 9.1
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62. social media marketing 9.2
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commercial interests. Image rights remain with the originator. The original
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63. social media marketing 9.3
Any images are used for illustrative purposes only, and not for any
commercialAny images are used for illustrative purposes only, The original an
interests. Image rights remain with the originator. and not for
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image locationinterests. Image rights to indicate source material location.
commercial source is hyperlinked remain with the originator. The origina

64. social media marketing 9.4
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commercial interests. Image rights remain with the originator. The original
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65. social media marketing 9.5
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66. Holy criminy.
Why haven’t we gotten to
Facebook in this story yet?...

67. social media 10.0
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68. social media marketing 10.0
*none*
no one figured out that this
was going to be an important
concept back in 2002, much
to the chagrin of friendster
founders…
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69. social media 10.1
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70. social media 10.2
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71. social media 10.3, 10.4, 10.5, 10.6, etc…
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72. social media marketing 10.0
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73. social media marketing 10.1
The facebook screenshot from the
social network + engagement ad +
application + brand page + Like my
Page display ad + tv ad w/ Facebook
URL…
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commercialAny images are used for illustrative purposes only, The original an
interests. Image rights remain with the originator. and not for
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commercial source is hyperlinked remain with the originator. The origina

74. social media marketing 10.2
Groups
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75. social media marketing 10.3
Brand Pages
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76. social media marketing 10.4
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77. social media marketing 10.5
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78. social media marketing 10.6
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79. “The medium is the
message…“ [2]
Social = Mobile

80. mobile media rising ascendant
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81. “all your base are belong to us”
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82. giant iphone? iphone users say: Yes Please.
Image of ipad
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83. release the hounds!
Image of samsung tablet, dell tablet, ,
motorola xoom, etc.
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84. we are now firmly within the era of
„staring at our hands all of the time‟…
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85. “Dude, enough with the history
lesson. I work in marketing, I
know most of this stuff.
Just make some wild-eyed
predictions about the next 5
years in social media already!”

86. Our Brave New Social
Media World...

87. oh great, jason falls predicted my main point
more than two years ago…
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88. …and gordon hotchkiss just hit the nail on the
head in a mediapost blog post yesterday.
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89. …and chris brogan just published something on
this topic and got 496 retweets in 2 days…
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90. Well, I’m not as smart as those
guys, but I do have a few
thoughts.
So without further ado, the
future of social media revealed!!!

91. the social media experience in 2016!
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92. the social media experience in 2016!
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93. the social media experience in 2016?
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94. the social media experience in 2016?!?
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95. WHERE
we’ll be sharing, interacting,
and posting in the years
ahead.

96. the near future of social media.
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97. …but it‟s more than just the „big names‟
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98. Q&A networks and services are on the rise… but
we‟ll see if they prove to have staying power
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99. …and mobile-specific platforms will rise as the
proliferation of these devices continues
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100. powerful enthusiast networks – with mobile
functionality at the core (via apps and m.sites)
Popular Culture Produced Content
Aspirational Brands Cats
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101. the 18-50 set is maxing out… but <18 and >65
still have plenty of runway
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102. tailored online and mobile-optimized networks
specifically for the older and the younger
For the younger…
For the older…
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103. HOW
we are going to manage the
increasing amount and
frequency of social content.

104. information overload is becoming crushing -
new and fun is rapidly turning burdensome
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105. aggregate. filter. learn. repeat.
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106. WHAT
I hope we’ll be doing – with
the use of social media
services and tools – in 2016.

107. location based services will, indeed, be huge (but
not necessarily because of badges or free coffee)
Your cousin
from Indiana,
right now!
You!
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108. permission-based location mapping can also
unlock real-world, real-time problem solving
+ + =
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109. Location-based mobile couponing and „insta-
deals‟ will build upon email-based services
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110. social gaming will expand… cross over into the
non-digital realm and become „physical‟ again
+ + =
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111. facilitation of virtual and real gatherings based
on values… including faith
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112. the ever-increasing importance of recency &
relevance in blog publishing
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113. …So what might marketing
look like in this brave new
world?

114. social media marketing in 2016… perhaps?
RedBull thinks you, CLAY
MCDANIEL, are extreme!!!!!
Sun Valley Lodge would says
CLAY MCDANIEL should visit
next MARCH 2012 for a 12%
discount on SHRIMP SCAMPY
and SNOWBOARD RENTAL.
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115. social media marketing in 2016… perhaps?
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116. social media marketing in 2016… perhaps?
Any images are used for illustrative purposes only, and not for any
commercial interests. Image rights remain with the originator. The original
All content ©2011, Proprietary and Confidential
image location source is hyperlinked to indicate source material location.

117. social media marketing in 2016… perhaps?
Any images are used for illustrative purposes only, and not for any
commercial interests. Image rights remain with the originator. The original
All content ©2011, Proprietary and Confidential
image location source is hyperlinked to indicate source material location.

118. social media marketing in 2016… perhaps?
<buzz buzz>
Any images are used for illustrative purposes only, and not for any
commercialAny images are used for illustrative purposes only, The original an
interests. Image rights remain with the originator. and not for
All content ©2011, Proprietary and Confidential
image locationinterests. Image rights to indicate source material location.
commercial source is hyperlinked remain with the originator. The origina

119. social media marketing in 2016… perhaps?
Snap this QR
to download
mp3 Glee
album at 25%
off NOW!
Any images are used for illustrative purposes only, and not for any
commercial interests. Image rights remain with the originator. The original
All content ©2011, Proprietary and Confidential
image location source is hyperlinked to indicate source material location.

120. social media marketing in 2016… perhaps?
+ + =
“Someone just like you is a
MobileMatch member and is
only 150 feet away right now!
Asdfasdf
Asdfds
Asdfs
Asdf [CLICK HERE to arrange to
Dfdsfdasfasd
meet her at Starbucks on 3rd
and Yesler in 10 minutes. Only
$35 per MobileMatch!]”
Any images are used for illustrative purposes only, and not for any
commercial interests. Image rights remain with the originator. The original
All content ©2011, Proprietary and Confidential
image location source is hyperlinked to indicate source material location.

121. whew. that was a lot of stuff.
here’s a link to our slideshare
account to download this
whole shebang later:
http://slidesha.re/scgmagnet

122. thank you!