3D Printing and the Future (or Demise) of IP
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This document discusses the impact of 3D printing on intellectual property. It begins by noting that 3D printing could significantly disrupt intellectual property as it allows for more democratized manufacturing and moves production away from centralized control. The document then examines how 3D printing changes design at both the micro and macro level, allowing for increased customization and new types of complex products. It suggests this could result in blurred industry lines, evolved business models, and IP becoming increasingly irrelevant as customization replaces it. The document considers possible futures where anyone can make anything independently and questions how intellectual property law and business might adapt.
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3D Printing and the Future (or Demise) of IP
- 1. 3D Printing and the Future (or Demise) of Intellectual Property John Hornick April 2016
- 3. 3 First, a Disclaimer “Are these the shadows of the things that Will be, or are they the shadows of things that May be?” »Ebenezer Scrooge, to the Third Spirit
- 10. 10 Disruptive Game Changers Not Yoda head
- 11. 11 Disruptive Game Changers Not Yoda head
- 12. 12 Disruptive Game Changers Not Yoda head
- 14. 14 Disruptive Game Changers Binder jetting Directed energy deposition Material extrusion Material jetting Powder bed fusion Sheet lamination Vat photopolymerization
- 15. Why the Future (or Demise) of IP?
- 16. 16 Three Reasons Democratization of manufacturing
- 17. 17 Three Reasons “There is a persistent widespread belief that intellectual property law (and patents in particular) encourage innovation. This is intuitive, however, the evidence to the contrary is now overwhelming and the unavoidable conclusion is that intellectual property actually stifles innovation.” Prof. Joshua Pearce, Materials Science, Mich Tech
- 18. 18 Three Reasons Away from Control
- 19. Why 3DP May Change Everything: Micro
- 20. 20 Micro No assembly required
- 21. 21 Micro No assembly required Design freedom
- 22. 22 Micro No assembly required Design freedom Cost Neutral – Complexity
- 23. 23 Micro No assembly required Design freedom Cost Neutral – Complexity – Batches of one
- 24. 24 Micro No assembly required Design freedom Cost Neutral – Complexity – Batches of one – Customization
- 30. Consequences
- 32. 32 Consequences Lines blur Business models evolve
- 33. 33 Consequences Lines blur Business models evolve Designs, not Products
- 34. 34 Consequences Lines blur Business models evolve Designs, not Products Fundamentally different products
- 35. 35 Consequences Lines blur Business models evolve Designs, not Products Fundamentally different products BACK TO making, not buying
- 36. 36 Consequences
- 37. 37 Consequences
- 38. 38 Consequences How can we have both?
- 39. 39 Consequences How can we have both?
- 40. What Would Happen If . . .
- 41. 41 What if . . . Anyone could make anything, away from control?
- 42. 42 What if . . . Anyone could make anything, away from control?
- 43. 43 What if . . . Anyone could make anything, away from control?
- 44. 44 What if . . . Anyone could make anything, away from control?
- 45. 45 What if . . .
- 46. 46 What if . . .
- 47. 47 What if . . .
- 48. 48 What if . . .
- 49. 49 What if . . .
- 50. 50 What if . . .
- 51. 51 What if . . . As democratization increases . . .
- 52. 52 What if . . . As democratization increases . . . Away From Control
- 53. 53 What if . . . IP increasingly irrelevant
- 54. 54 What if . . .
- 55. 55 What if . . . –Customization replaces IP
- 56. 56 What if . . . –Customization replaces IP –IP for infrastructure
- 57. 57 What if . . . –Customization replaces IP –IP for infrastructure –Non-IP-based business models
- 59. 59 Disruption Checklist Industrial scale – Large build platform – Speed or scale Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators
- 60. 60 Disruption Checklist One more thing:
- 61. 61 Disruption Checklist One more thing: Away from control
- 62. 3DP Today
- 63. 63 3DP in Aerospace “This is the ultimate manufacturing method for us” “This is the future of manufacturing” LEAP Alabama Weight
- 68. 68 3DP in Automotive 3 Cool Cars
- 69. 69 3DP in Automotive 3 Cool Cars 0 to 60 in 5 days
- 70. 70 3DP in Automotive 3 Cool Cars 0 to 60 in 5 days
- 72. 72 3DP in Healthcare Xilloc (Netherlands) & Next21 (Japan)
- 73. 73 3DP in Healthcare Facial Reconstruction
- 76. 76 3DP in Healthcare Pamela Shavaun Scott & Michael Balzer
- 84. Speed
- 85. 85 Speed
- 87. 87 Speed r
- 88. Materials
- 89. 89 Usual Suspects – Plastics – Metals – Ceramics – Food – Glass – Wood
- 90. 90 Star Trek Materials Metal liquid @ 20C – Flexible, stretchable
- 91. 91 Star Trek Materials Metal liquid @ 20C – Flexible, stretchable Conductive Plastic – Carbomorph – Graphene 3DLab – Functionalize
- 92. 92 Star Trek Materials Graphene – Flexible – Transparent – Conductive – Harder than diamond – 200x stronger than steel
- 93. 93 Graphene
- 94. Rocking the IP World
- 95. 95 Rocking the IP World All IP
- 96. 96 Rocking the IP World All IP Most tech/products
- 97. 97 Rocking the IP World All IP Most tech/products Gartner: $100B by 2018
- 98. 98 Rocking the IP World
- 99. 99 Rocking the IP World USA 60%
- 100. 100 Rocking the IP World Top issuing: USA 60% – 2002 to 2014: 12,000
- 101. 101 Rocking the IP World Top issuing: USA 60% – 2002 to 2014: 12,000 – Pending: ~4000 – Issued: ~8000
- 102. 102 Rocking the IP World
- 103. 103 Rocking the IP World –2003 to 2014: (225) –2013 to 2014: ~16 –ME, PBF, VP
- 104. 104 Rocking the IP World
- 105. 105 Rocking the IP World
- 106. 106 Rocking the IP World
- 107. 107 Rocking the IP World
- 108. Disruption Checklist Where Are We Now?
- 109. 109 Disruption Checklist Industrial scale – Large build platform – Speed or scale Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . .
- 110. 110 Disruption Checklist Industrial scale – Large build platform – Speed or scale Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . .
- 111. 111 Disruption Checklist Industrial scale – Large build platform – Speed or scale Industrial or Home scale – Hybrid materials Loughborough U FACTUM HSS – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . . .
- 112. 112 Disruption Checklist Industrial scale – Large build platform – Speed or scale Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . .
- 113. 113 Disruption Checklist Industrial scale – Large build platform – Speed or scale Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . .
- 114. 114 Disruption Checklist Industrial scale – Large build platform – Speed or scale NE U NanoOPs Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . . Focused Electron Beam Induced Deposition
- 115. 115 Disruption Checklist Industrial scale – Large build platform – Speed or scale Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . .
- 116. 116 Disruption Checklist Industrial scale – Large build platform – Speed or scale Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially kids
- 117. 117 Disruption Checklist One more thing:
- 118. 118 Disruption Checklist One more thing: Away from control
- 119. 119 Disruption Checklist One more thing: Away from control
- 120. What Will Happen Next?
- 121. 121 Short Term Within Control Mass Production
- 122. 122 Longer Term 5 Is
- 130. 130 Bigger Effect Why buy brands?
- 131. 131 Bigger Effect “Do I envision a future where we might still own the file, from an IP perspective, . . . and you can manufacture that in your home . . .? Oh yeah, that’s not that far away.” Eric Sprunk, COO
- 132. 132 Bigger Effect “Do I envision a future where we might still own the file, from an IP perspective, . . . and you can manufacture that in your home . . .? Oh yeah, that’s not that far away.” Eric Sprunk, COO “will people still pay for that Nike file . . . or will . . . people . . . rather brag that they . . . designed and printed their own shoes instead of simply printing a file from a company?” Michelle Matisons, 3Dprint.com
- 133. 133 BIGGEST EFFECT
- 134. A 3D Printer in Every Home?
- 135. 135 A 3D Printer in Every Home? “I think every home within 10 years, probably less than that, will have its own 3D printer, just as many homes now have a 2D or laser printer” Andy Bird, Chairman, Disney International
- 136. 136 A 3D Printer in Every Home?
- 137. 137 A 3D Printer in Every Home? MINK PRINTEER Disney:
- 138. 138 A 3D Printer in Every Home?
- 139. 139 A 3D Printer in Every Home?
- 140. 140 A 3D Printer in Every Home?
- 141. My Vision
- 142. 142 My Vision Within Control
- 143. 143 My Vision Within Control – Multi-function machines “We want our machines to make anything” in 5 years Epson
- 144. 144 My Vision Within Control – Multi-function machines – Radically different L&F
- 145. 145 My Vision Within Control – Multi-function machines – Radically different L&F – Complement TM
- 146. 146 My Vision Within Control – Multi-function machines – Radically different L&F – Complement TM – Every classroom
- 147. 147 My Vision Within Control – Multi-function machines – Radically different L&F – Complement TM – Every classroom – Flourishing economies
- 148. 148 My Vision Within Control – Multi-function machines – Radically different L&F – Complement TM – Every classroom – Flourishing economies Away from Control
- 149. 149 My Vision Within Control – Multi-function machines – Radically different L&F – Complement TM – Every classroom – Flourishing economies Away from Control – iFactory
- 150. 150 My Vision Within Control – Multi-function machines – Radically different L&F – Complement TM – Every classroom – Flourishing economies Away from Control – iFactory – Every home
- 151. 151 My Vision Within Control – Multi-function machines – Radically different L&F – Complement TM – Every classroom – Flourishing economies Away from Control – iFactory – Every home – Any functionality
- 152. 152 My Vision Within Control – Multi-function machines – Radically different L&F – Complement TM – Every classroom – Flourishing economies Away from Control – iFactory – Every home – Any functionality – Easy as a breadmaker
- 153. 153 My Vision Within Control – Multi-function machines – Radically different L&F – Complement TM – Every classroom – Flourishing economies Away from Control – iFactory – Every home – Any functionality – Easy as a breadmaker – IP increasingly irrelevant
- 154. 154 When? “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten” Bill Gates
- 155. 155 Will we be Ready?
- 156. 156 Will we be Ready? “a substantial portion of manufacturers may be caught off- guard by the rapid changes underway”
- 157. Keep in Mind . . .
- 158. 158 Keep in Mind Tipping into the mainstream
- 159. 159 Keep in Mind Tipping into the mainstream Everything will change . . .
- 160. 160 Keep in Mind Tipping into the mainstream Everything will change . . . Implications
- 162. 162 Thank you for your time! john.hornick@finnegan.com 202-408-4076 www.finnegan.com FOLLOW MY TWEETS: @ JHornick3D1Stop
- 163. 163 Disclaimer These materials are public information and have been prepared solely for educational and entertainment purposes to contribute to the understanding of U.S. intellectual property law. These materials reflect only the personal views of the authors and are not a source of legal advice. It is understood that each case is fact specific, and that the appropriate solution in any case will vary. Therefore, these materials may or may not be relevant to any particular situation. Thus, the authors and Finnegan, Henderson, Farabow, Garrett & Dunner, LLP cannot be bound either philosophically or as representatives of their various present and future clients to the comments expressed in these materials. The presentation of these materials does not establish any form of attorney-client relationship with the authors or Finnegan, Henderson, Farabow, Garrett & Dunner, LLP. While every attempt was made to ensure that these materials are accurate, errors or omissions may be contained therein, for which any liability is disclaimed.