A mission statement declares an organization's core purpose and focus, serving as a filter to identify priorities and communicate intended direction. It differs from a vision, which describes an effect or pursuit rather than an accomplishment. Objectives support the mission by breaking it into achievable steps, whereas the mission expresses a broad vision. Objectives are measurable actions defined at the corporate, business unit, functional, and individual levels to accomplish goals in a hierarchy and achieve the overarching mission.
In this lesson you learned that the purpose of setting objectives are to convert a company’s vision and mission into specific performance targets. You also learned the importance of a balanced approach to setting objectives which include Financial and Strategic objectives.
Dyon tucker - the aspects and levels concerned in business strategydyontucker
In business, it is important to set a goal. It is also important to achieve that goal. The attainment of business goals is possible through effective business strategies.
A good strategic plan includes metrics that translate the vision and mission into specific end points. This is critical because strategic planning is ultimately about resource allocation and would not be relevant if resources were unlimited.
10 skills to sharpen strategy formulation capabilityNavdeep Agarwal
1. What is Strategy?
What image your mind perceive when you first heard the word “Strategy”?
Most of us associated it with the planning or mind activity.
First Let us replace this perception without giving any definition or labelling to Strategy. – With definition we will impose self-limitation for its understanding.
Skill 1: Strategy = Planning + Execution + Alignment
You will be surprised that Planning is only 33 % part of the whole. 66 % is related with the action.
This will enhance your ability to perceive strategy as a = Planning + Execution + Alignment
2. Who is playing a strategist Role?
Your answer CEO, COO or Top Management?
Now in the emerging Big Data technology and digital economy where organizations are using the social technologies to collaborate and communicate.
Each person in the organization can contribute as a strategist. Not only as a member of execution and alignment team. There inputs can influence the Strategy
Formulation also. Strategist role from a CXO’s moving towards “Minds of Many”. However it is still drive by the top management of the organization.
This also give birth to new concept of Organization Strategic Space - More you are connected more your Organization Strategic Space is.
Skill 2: Strategist Role = Collective Role (Driving + Participants)
3. How Strategies are born in the Real World
In a real world strategies are always realized as a part of emerging strategies inputs. It is never a onetime affair that we will formulate and
Then use it as a map. More than 75 % of insights will come while you are executing the strategy. It needs lot of refinement as you proceed further.
Skill 3: Strategy = It is not a onetime affair – More than 2/3 will emerge while execution.
4. What is the Eco System of the Strategy?
Most of us have a tendency to perceive strategy with respect to our competitor.
Mckinsey 7 s Model is a great model that adds vital perspective for the Strategy Ecosystem.
Skill 4: Strategy ecosystem = Mckinsey 7 S Model = (3 Soft – 4 Hard)
5. What are the 9 Blocks of strategy?
Most of us unable to differentiate thinking patterns and tools required for different phases of strategy
Just to organize our thoughts and action What if – If we divide whole strategy into the 9 Blocks.
Remember Strategy has three phases = Formulation + Execution + Alignment
And three levels = Corporate +Business Unit + Functional
Skill 5: Always remember Strategy is having three levels and three phases. S= Total 9 Blocks
While playing a strategist role. It is great advantage if you can determine in which block and phase you are.
6. What are the Key elements for strategy Formulation?
Most of us have a very limited view about these elements.
Skill 6: Strategy Formulation Key Elements = Customer + Environment + Competitor + Pattern (CECP)
For Strategy Formulation there are 4 Key elements you are required to master them in order to craft
Keith turner quick silver funding solutions - the role of finance in the str...keithturnerquicksilverfun
A good strategic plan includes metrics that translate the vision and mission into specific end points. This is critical because strategic planning is ultimately about resource allocation and would not be relevant if resources were unlimited.
In this lesson you learned that the purpose of setting objectives are to convert a company’s vision and mission into specific performance targets. You also learned the importance of a balanced approach to setting objectives which include Financial and Strategic objectives.
Dyon tucker - the aspects and levels concerned in business strategydyontucker
In business, it is important to set a goal. It is also important to achieve that goal. The attainment of business goals is possible through effective business strategies.
A good strategic plan includes metrics that translate the vision and mission into specific end points. This is critical because strategic planning is ultimately about resource allocation and would not be relevant if resources were unlimited.
10 skills to sharpen strategy formulation capabilityNavdeep Agarwal
1. What is Strategy?
What image your mind perceive when you first heard the word “Strategy”?
Most of us associated it with the planning or mind activity.
First Let us replace this perception without giving any definition or labelling to Strategy. – With definition we will impose self-limitation for its understanding.
Skill 1: Strategy = Planning + Execution + Alignment
You will be surprised that Planning is only 33 % part of the whole. 66 % is related with the action.
This will enhance your ability to perceive strategy as a = Planning + Execution + Alignment
2. Who is playing a strategist Role?
Your answer CEO, COO or Top Management?
Now in the emerging Big Data technology and digital economy where organizations are using the social technologies to collaborate and communicate.
Each person in the organization can contribute as a strategist. Not only as a member of execution and alignment team. There inputs can influence the Strategy
Formulation also. Strategist role from a CXO’s moving towards “Minds of Many”. However it is still drive by the top management of the organization.
This also give birth to new concept of Organization Strategic Space - More you are connected more your Organization Strategic Space is.
Skill 2: Strategist Role = Collective Role (Driving + Participants)
3. How Strategies are born in the Real World
In a real world strategies are always realized as a part of emerging strategies inputs. It is never a onetime affair that we will formulate and
Then use it as a map. More than 75 % of insights will come while you are executing the strategy. It needs lot of refinement as you proceed further.
Skill 3: Strategy = It is not a onetime affair – More than 2/3 will emerge while execution.
4. What is the Eco System of the Strategy?
Most of us have a tendency to perceive strategy with respect to our competitor.
Mckinsey 7 s Model is a great model that adds vital perspective for the Strategy Ecosystem.
Skill 4: Strategy ecosystem = Mckinsey 7 S Model = (3 Soft – 4 Hard)
5. What are the 9 Blocks of strategy?
Most of us unable to differentiate thinking patterns and tools required for different phases of strategy
Just to organize our thoughts and action What if – If we divide whole strategy into the 9 Blocks.
Remember Strategy has three phases = Formulation + Execution + Alignment
And three levels = Corporate +Business Unit + Functional
Skill 5: Always remember Strategy is having three levels and three phases. S= Total 9 Blocks
While playing a strategist role. It is great advantage if you can determine in which block and phase you are.
6. What are the Key elements for strategy Formulation?
Most of us have a very limited view about these elements.
Skill 6: Strategy Formulation Key Elements = Customer + Environment + Competitor + Pattern (CECP)
For Strategy Formulation there are 4 Key elements you are required to master them in order to craft
Keith turner quick silver funding solutions - the role of finance in the str...keithturnerquicksilverfun
A good strategic plan includes metrics that translate the vision and mission into specific end points. This is critical because strategic planning is ultimately about resource allocation and would not be relevant if resources were unlimited.
This Powerpoint presentation describes the fundamental elements of the management tool known as the Balanced Scorecard. It covers the fundamental building blocks of Balanced Scorecard, It's important, it's relation to strategy, a case study using this approach and how BSC can be used in improving quality, time and throughput of a company.
The Importance of Developing a Strong Business Strategy.docxMARKEF
Every business has natural weaknesses within all organizations for various reasons. What a business strategy does is try to remedy these weaknesses so that companies don’t trip up and suffer their impact too greatly. The strategy helps us define our business, gives it a set of values, and gives it purpose and provides a roadmap for our business, shows us our destination, and identifies useful stopping points along the way.
A business strategy refers to all the decisions taken, and actions undertaken by a business for achieving the larger vision. Precisely, it is the backbone of every business, and any shortcomings could mean that the business goals get lost midway.
Vision is a dream what a company wishes to become or aspire or intend to be in future.
Kotler defines it as a “description of something in future.”
A vision answers the question “where we want to be”.
It gives us a reminder about “what we want to develop”.
A vision statement is for the organization & it’s members, unlike the mission statement is for the customers & clients.
Example: the vision of “Wal-Mart” is to become the worldwide leader in retailing.
Generic Electric: “We bring good things to life”.
Ranbaxy Laboratories: “to become a research based international pharmaceutical company”.
FEATURES
The vision must be clear.
It must be unambiguous.
It must harmonies with organization’s culture & values.
It should be realistic.
It should be concise to be memorised.
It incorporates a shared understanding about the nature and aim of the organization.
It prepares the foundation for mission & describes that on achieving the mission, how the organization would be placed in a particular position in future.
Mission is states that “what the company is, why it exists & the unique contribution it can make”.
The mission can be defined as the fundamental or unique purpose that makes it apart from other firms of its type.
It indicates the nature & scope of business in terms of product, market & technology.
The mission states its core ideology which can be divided into two parts: core purpose & core value.
Core purpose is the reason for which the firm exists & the firm stands on core values which it holds.
The mission can be reflected through the “mission statement”.
The Mission Statement distinguishes one business from other similar firms.
It is the statement of the role by which an organization intends to serve its stakeholders.
It describes why an organization is operating, what the organization does, who all it serves & what makes it unique.
It differentiates an organization from others by explaining its broad scope of activities, its products & technologies it uses to achieve its goals & objectives.
Example: Microsoft’s mission is to help people and business throughout the world to realize its full potential.
Wal-Mart’s mission is to give ordinary folk the chance to buy the same thing as rich people.
NTPC: To make available, reliable & quality power in increasingly large quantities.
BHEL: A world class innovative, competitive & profitable engineering enterprise providing total business solutions
Characteristics of Mission Statement
Both vision & mission statement always exist at top level of an organization and flow towards middle and lower level hierarchy.
It should be unique or distinct that every one keeps it in mind.
It should be feasible & attainable.
It should be clear enough so that actions can be taken.
It should be inspiring for the management, employees & society a large.
It should be precise & analytical.
It should be credible for all the stakeholders.
The mission statement of the firm wants to maintain its distinct image & characteristics
Organization mission statement and visionSuleyman Ally
The meaning of vision and mission
characteristics of mission and vision
importance of mission and vision
role of mission and vision statement in strategy formulation
Shortcomings in vision statement
Factors affecting objective settings
Difference between vision and mission statement
IMC assignment
3doodler (product launch)
Subject- IMC
MBA(Marketing Management)
The introduction, targeted customers, advertising, media, pricing and budgeting during a product launch of 3doodler pen.
Network topologies
Subject - Information Technology
MBA(Marketing Management)
Definition and types of Network Topology
Diagrammatic Representation of topology
Business Ethics
What is CSR?
Definition of CSR
CORPORATE SOCIAL RESPONSIBILITY
practices of Dr. DEVI SHETTY
(Chairman Narayana Hrudayalaya Group Of Hospitals, India)
Narayana Health Care University
Awards and Contributions of Dr. Shetty
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
15 ideas and frameworks on the art of storytelling
Unit no.2
1. Unit:2
Mission Statement :
A written declaration of an organization's core purpose and focus that normally remains
unchanged over time. Properly crafted mission statements (1) serve as filters to separate what
is important from what is not, (2) clearly state which markets will be served and how, and (3)
communicate a sense of intended direction to the entire organization.
A mission is different from a vision in that the former is the cause and the latter is the effect; a
mission is something to be accomplished whereas a vision is something to be pursued for that
accomplishment.
A public declaration of an organization's purpose comprised of its guiding principles, core
values and strategic goals much like a mission statement.
"The mission statement reflects every facet of your business: the range and nature of the
products you offer,pricing, quality, service, marketplace position, growth potential, use of
technology, and your relationships with your customers, employees, suppliers, competitors and
the community.
It is important that a mission statement is not confused with a vision statement. As discussed
earlier, the main purpose of a mission statement is to get across the ambitions of
an organisation in a short and simple fashion, it is not necessary to go into detail for the mission
statement which is evident in examples given. The reason why it is important that a mission
statement and vision statement are not confused is because they both serve different
purposes. Vision statements tend to be more related to strategic planning and lean more
towards discussing where a company aims to be in the future.
What Is the Difference Between an Objective & Mission Statement?
The differences between an objective and a mission statement are vast, but subtle. While the
mission statement expresses the big picture, the objective is more grounded and more
attainable than the mission. The mission statement is supported by objectives. The objectives
are designed to make the broad-minded mission statement an achievable one.
Mission
In business, the mission statement is a broad but simple statement that expresses the
business’s defined vision. The vision is, in essence, the mission statement’s big picture. The
mission statement puts the vision into words and sets the tone for the business’s goals. The
mission statement also establishes the structure for the business’s core values and principles.
These values and principles help to guide the actions and conduct of the business’s staff.
2. Objective
The goals are a series of levels the business outlines to accomplish its mission. Each goal, or
level, is separated by a series of stepping stones that the business must climb to reach each
goal. The stepping stones are objectives. The objectives, unlike the mission statement, are
actionable and measurable steps. There are usually multiple goals and objectives needed to
achieve the business’s mission statement.
Hierarchy Of Objectives.
Objective have a hierarchy.They can be set at different levels of organization.They can be at
following levels :
1. Corporate level objectives :They are strategic objective set by top management.They
defined long-term desired outcomes.They consist of vision,mission and strategy.They are stated
broadly.
• Vision :It states the reason for the existence of the organization.It defends the scope
and boundaries of the present business of organization.It is the purpose of the organization.
• Strategy :It is a broad action plan for achieving objectives.It provide long-term direction
and scope to an organization.
2. Business units level objective :They are set for each strategic business unit(SBU).They defined
the business of the organization.They are desired outcomes for each SBUover long term in
particular markets.They are set for key result areas,such as profit,market share,sales.They
follow from corporate level organization.
SBU level objectives deal with the following aspects for each SBU:
• Long-term profanity
• Market share growth
• product category scope:product line and items
• Positioning among competitive
• Now business opportunity,etc.
. Function level objective :They set specific targets for each function of SBU.The function can be
operation,marketing,finance,human resources,research and development.They follow from
SBU objectives.
• Lowering cost of production
• Market coverage in the chosen segment
3. • Level of customer satisfaction
• Fund generation
• Programmes for human resources development
• New products to be launched
• Advertising and sales promotion targets,etc.
4. Individuals level objective :They are related to daily or weekly perforation of each
employee.They follow from functional objectives.They deal with :
• Level of output per employee
• Reject and waste
• Sales per salesperson
• Career planing and development,etc.