The document discusses transforming economic decisionmaking to better account for conservation gains. Currently, nature is priced at zero and decisions are made with short-termism rather than considering natural capital or sustainability mandates. To address this, some countries are pursuing natural capital accounting, valuation of ecosystem services, green GDP metrics, and updating guidelines for policymaking. The conservation movement should continue promoting nature's intrinsic value while also engaging policymakers on how to assess, incorporate, and use the economic value of nature to influence decisions and fund conservation.