Kajaria is India's largest ceramic tile manufacturer. It produces over 33,000 square meters of tiles per day across two plant locations. The company distributes both domestically produced and imported tiles from China, Spain, and Italy. Market research found Kajaria to be the most popular brand, with 40% of respondents using Kajaria tiles. Respondents cited quality as the main reason for choosing Kajaria. While Kajaria has opportunities for growth, it faces threats from increasing competition and potential changes in government policies. Suggestions to strengthen Kajaria's position include lowering prices, offering home delivery, and targeting strategies at middle-income customers.

1. Lifestyles – and more……….
Presentation
On
Market research and sales
promotion of kajaria Tiles
CMD Global(Modinagar,up)

2. COMPANY PROFILE
Mr.Ashok Kajaria
(CMD)
. Kajaria ceramic was founded in 1988 and
is based in New Delhi, India.
 The company today produces over33000
sq. mts. Of tiles every day.
 The company also distributes imported
tiles of China, Spain and Italy
 there are two plants of kajaria In india
1. sikandrabad i.e. in u.p.
2. gailpur i.e. in rajesthan

3. About company& it’s division
 Kajaria ceramics Lmtd(KCL), it is an Indian
based company which engaged in manufacturing of floor
and wall tiles.
 It has the capacity of 18 million square meter per
annum.
 It has around 800 dealers and sub dealers and it export
its product to more then 20 counties across the world.

4. DIVISION
 KAJARIA
KAJARIA
CERMICS
KAJARIA
WORLD
KERROG
RESS KERROVIT

5. PRODUCT PROFILE
The product of kajaria is use in the
following:-
 Wall Tiles.
 Floor Tiles.
 Kitchen Tiles.
These tiles are in different designs, colors
and size.

6. MARKETING STRATEGIC
 Provide our consumer with innovative products
within easy reach.
 Focus on growing our core brands across
categories, reaching out to new geographies,
within and outside India and improve
operational efficiencies by leveraging
technology.

7. MAJAR
COMPETITOR
 ORIENT
 SOMANY
 JONSHN
 VARMORA
 BELL

8. collection of datas
 primary data :- data is collected
directly form the sources if information.
eg. personal interview, survey, questionnaire etc.
 secondary data:-indirect
information is collected
eg. newspapers, journals, pamphlets,
magazines etc.

9. Data analysis Representation
 I framed some common question to the
respondents as follows:
1.Do you use tiles?
(a) yes=85%
(b) no=15%

10. Q.If yes then which brand of tiles
you use
(a) kajaria = 40%
(b) johnson= 30%
(c) Nitco = 20% Percent Use of Brand of Tiles
(d) Others = 10% Kajaria Johonson Nitco Others
10%
20% 40%
30%

11. Q.Are you satisfied with kajaria
product?
 (a) Yes = 75%
 (b) No = 15%
 (c) Can’t say = 10%
Percentage Showing satisfaction
of kajaria Product
Yes No Can't Say
10%
15%
75%

12. Q Why do you use always Kajaria?
 (a) Quality = 40%
 (b)Cost = 10%
 (c)Innovation = 17% Percentage Useage of Kajaria
Quality Cost Innovation Other
 (d)Other = 33%
33% 40%
17% 10%

13. Q.Have you ever used imported
tiles in your project?
 (1) Yes = 13%
 (b) No = 87% Percentage Showing The
Usage of Imported Tiles in
Project
Yes
No

14. Q.Where would you like to use
Kajaria’s imported Tiles?
 a) Commercial Project = 73%
 b) Residential Projects = 27%

15. Q.if yes, which imported tiles do
you use generally
 (a) Australian = 10%
 (b) Italian = 7%
 (c) Spain = 18% Percentage Showing Usage of
Imported Tiles
 (d) Chinese = 52%
Australia Italian Spain Chinese Others
 (e) other = 13% 13% 10%
7%
18%
52%

16. Q.How do you purchase Kajaria
Tiles?
 a) From Dealer = 70%
 b) From Sales Man = 20%
 c) From Show Room = 10%
Percentage Showing Purchase of
Kajaria Tiles
From Dealer From Sales Man From Show Room
10%
20%
70%

17. SWOT ANALYSIS
STRENGTH
1. consistent quality, low breakage ,
2. Introduce about 350 design concept last
year
3. Increased manufacturing capacity

18. weakness
 Imported cheaper tiles from china
 Most of the Indian population is rural
does not prefer tiles.
 Existing strong market of mosaic tiles.

19. opportunities
 More houses would be built in India in
the next 10 year
 Customer moves in the kajaria brands.
 Houses , offices, mauls are generaly use
tiles.

20. THREATS
 Increasing competetion form other
brands.
 Strong supply chain management by
competitors
 Strong marketing strategy by competitors
by offering discounts.
 Any adverse change in government
policies of export

21. Findings:
 Kajaria is India’s largest ceramic floor and wall tile
manufacturer; its expanded
 capacity and improved capacity utilization provides
attractive economies of scale.
 As a brand it has huge opportunities in market.
 The company is regarded as the most trusted and
innovative brand by the people in India. Always
providing a superior quality of service, a product that
surpasses consumer expectations and a remarkable
understanding of consumer choices.

22. SUGGESION
 Minimize the price level of tiles.
 Provide home delivery facilities, because
of break-down the tiles.
 company should make strategies for
middle class people.

23. yo u
an k
T h