1) Swastik Ceracon Ltd is a ceramic tile manufacturer located in Gujarat, India with 5 production units and a capacity of 45,000 sqm per day. 2) The company was founded in 1996 and has grown to be one of the top 10 ceramic tile producers in India, producing a variety of tile types. 3) Key departments include Production, Marketing, HR, and Finance. Production utilizes local raw materials to make tiles through a process of body composition, pressing, firing, and glazing.

1. Swastik Ceracon LTD.
Program: BBA Subject: PROJECT
Branch: FS Duration: 7 Days
Semester: Year: January-April 2018
Group
No.
Enrolment No. Name of Student
16052321001 Amrutiya Raj Jigneshkumar
16052321010 Limbani Bhavik Vinodbhai
16052321017 Patel Akshay Jagdishbhai
16052321021 Patel Ujash Pravinbhai
A
General Project Report on
Swastik Ceracon Ltd.
In partial fulfilment of the requirement for
Prepared By

2. Swastik Ceracon LTD.
Name of The Company Swastik Ceracon Ltd. (Formerly Known - Swastik Tiles)
Industry Manufacturer(non-metallic mineral products), Exporter,
Supplier & Trader
Date In Corporation 31 January 2005
Founded 1996
No. of Staff 150-200
Employments 2200+
Class Unlisted Public LTD Company
Category Company limited by Share
Sub Category Non-Government Company
CIN U26920GJ2005PLC045383
Standard Certification ISI , ISO9001:2015
Units (Factories) 5 Units
Production Capacity 45000*Approx mtrs2/Day
Designs 2000+
Sizes of Products 14+
sizes
Corporate Office D/801-807, 8th Floor, Ganesh Meridian, Opp. Gujarat High
Court, Sola - S.G. Highway, Ahmedabad - 380060, Gujarat,
India
Website www.swastiktiles.in
www.swastikceracon.co.in
COMPANY PROFILE

3. Swastik Ceracon LTD.
ABOUT THE COMPANY
Incepted in the year 1996, Swastik Group entered into the tiles industry with fresh, innovative and
positive outlook towards exploring a better and more creative ways to beautify ambiances. Since then,
the group has been moving forward with greater fervour, enthusiasm and passion. Started with just
one manufacturing unit, today the expanse of Swastik Tiles is spread into Five state of the art and
highly advanced manufacturing plants, many new products and many innovations.
Today Swastik group is amongst the top 10 ceramic tiles manufacturers in the country, offering total
tiling solutions across product profile & diverse Architectural needs.
• Perfect design interface
• Huge community
• Support for everyone
Swastik Ceracon Ltd. has highly advance production units where their ISI certified Digital Glazed
Vitrified Tiles, Digital Gres Vitrified Tiles, Full Body Vitrified Tiles etc. are fabricated.

4. Swastik Ceracon LTD.
VISION AND MISSION
Vision
 To discover, develop, innovate and successfully reach every corner of the world.
 To provide cost saving solutions without compromising the quality.
 To be a socially responsible organization with environment friendly practices.
 To be a responsible brand, which all stake holders, customers, associates. Employees look
up to.
Mission
At Swastik, our core values coupled with mission and vision statement from our strong existence. It’s
our mission propelled by our futuristic vision that encourages us continuously.
 To lead the tiles industry with innovation and up gradation.
 To attain eminence through respectable and ethical practices.
 To stay adhered to quality and perfection.
 To explore newer ways for customer satisfaction.
 To endeavour for strong association with our customers and business associates.

5. Swastik Ceracon LTD.
QUALITY POLICY
Swastik Ceracon Ltd will consistently provide products and services that meet or exceed the
requirements and expectations of our customers. We will actively pursue ever improving quality
through programs that enable each employee to do their job right the first time and every time.
Swastik ceracon Ltd shall strive to achieve;
 Premium quality (first choice) minimum 92% of production,
 Utilize the plant capacity to 100%
 Production cost average of Rs. 225 per square meter
 Reduce waste to maximum of 2.5%
 Reduce customer complaint below 0.2% in terms of sales value

6. Swastik Ceracon LTD.
ORGANISATIONAL CHART
Sr. officer
Executive
Time Keeper
In-Charge 1st Shift
In-Charge 2nd Shift
In-Charge 3rd Shift
General Manager
(HRD & Admin)
CMD
MD
CEO
Director Sales
(Marketing)
Director
Account (HRD)
Director
Purchase
&Finance
QMS
Management
Representative
Vice President
Production
General Manager
Production
General Manager
Technical
HOD in each
department
Assistant
Workers
Marketing Manger
Marketing Officer
Salesman
Brokers
Financial Manager
Assistant Manager
Accountant
Clerk

7. Swastik Ceracon LTD.
UNIT 1 UNIT 2 UNIT 3 UNIT 4 UNIT 5
Product
Manufactured
 Digital
Vitrified
Tiles
 Vitrified
Tiles
 Multi
charge
Vitrified
Tiles
 Full Body
Vitrified
Tiles
(Tectonic
a)
 Digital
Glazed
Vitrified
Exterior
 Heavy duty
Tiles
 Ceramics
floor Tiles
 Digital
Ceramic
Wall Tiles
 Digital
Ceramic
Matching
Floor Tiles
 Glazed
Porcelain
Tiles
NA
Size In 60X60 cm
60X90 cm
60X120 cm
80X80 cm
80X120 cm
30X30cm 30X30 cm
30X45 cm
30X60 cm
60X60 cm NA
Capacity 14,000
m2/Day
5,000 m2/Day 9,000 m2/Day 4,000 m2/Day NA
UNIT SIZE

8. Swastik Ceracon LTD.
PRODUCTION DEPARTMENT
 Bathroom Tiles
 Ceramic Tiles
 Designer Tiles
 Digital Glazed Vitrified Tiles
 Digital Gres Vitrified Tiles
 Digital Parking Tiles
 Digital Tiles
 Digital Wall Tiles
 Elevation Tiles
 Floor Tiles
 Full Body Vitrified Tiles
 Kitchen Wall Tiles
 Multi Charge Vitrified Tiles
 Parking Tiles
 Porcelain Tiles
 Vitrified Tiles
 Wall Tiles
 Wood Strip Tiles
From more than 2 decades, Swastik Ceracon Ltd. is creating a vibrant collection of ISI certified Tiles for the
walls & floor of bathroom, kitchen, rooms & other places. Our beautiful range includes:
Collection of Beautiful Tiles

9. Swastik Ceracon LTD.
PRODUCTION DEPARTMENT
Types of Raw Material
JK Clay, Talc Clay, Talc Powder, Ball Clay, China Clay, Feldspars, N1 Clay, Lorna Clay, Nikola Clay, SodaPhos
Powder, Rd2 Clay, Glazes and special chemicals are raw material used in the manufacture of ceramic tiles.
Different types of colours and stains are used for the manufacturing of Vitrified tiles.
Vitrified tiles are made by hydraulic pressing a mixture of clay, feldspar and silica, which make vitreous surface.
Creating a single mass making them hard with low porosity. Different clay bodies reach vitrification at different
temperatures.
Tiles Making Process
Body Composition/ Recipe
Feldspar
•56 to 58 %
•22.4 Ton Approx
Talc
•2%
•1 Ton Approx
China Clay
•6 to 8 %
•2.5 Ton Approx
Ball Clay
•32 to 34%
•12 Ton Approx

10. Swastik Ceracon LTD.
PROCESS FLOW CHART OF GLAZED VITRIFIED TILES

11. Swastik Ceracon LTD.
HUMAN RESOURCE DEPARTMENT
Provision of Resources
Swastik ceracon ltd has implemented a Quality Management System that compiles the ISO 9000:2008
standard. This implementation was achieved with management commitment and with sufficient resources for
the implementation. To effectively maintain and continually improve the system, management determines and
provides necessary resources
Functions
HRM Admin (Administration)
1) Operating Functions
a) Recruitment:
b) Training and Development
c) Professional Development:
d) Compensation
Development:
e) Performance Appraisal:
f) Ensuring Legal
Compliance:
2) Advisory Functions
a) Top Management Advice
b) Departmental Head advice:
1) Office Resources
2) Wages/Salary Administration
3) Pay-Roll
4) Making Accounts
5) The Gram-Panchayat
6) Police Station
7) Hospitality
8) Event/Annual Functions
Organisation
9) Canteen & Colony Administration

12. Swastik Ceracon LTD.
MARKETING DEPARTMENT
Channel of Distribution
Company
Distributors
Dealers
Customer
Marketing Segmentation
Swastik Ceracon Ltd. has divided market on the geographical basis e.g. it has divided the market into
different geographical units such as nations, regions, states, cities etc.
Under this variable Swastik ceracon Ltd., has divided market into several basis groups such as region, city,
rural & semi urban area.

13. Swastik Ceracon LTD.
Export Networks
MARKETING DEPARTMENT
At Swastik Ceracon Ltd, quality is an inherent practice and the group persistently endeavours to make it
better. The list of quality certification speaks for our commitment to quality and our efforts to preserve it to
the hilt.
Display Centres
Swastik Ties (Company Owned)
•Ahmadabad
•Bangalore
•Cochin
•Hyderabad
•Mumbai
•Indore
Swastik Universe (Exclusive Display Center)
•Nasik
•Aurangabad
•Alibaug
•Shrirampur
•Bellary
•Mangalore
•Vijayawada
•Visakhapatnam
•Guntur
•Jaipur
•Kota

14. Swastik Ceracon LTD.
FINANCE DEPARTMENT
Role
1. Budget and Forecasting
2. Bookkeeping
3. Reporting
4. Payables and Receivables
5. Importance
Responsibility
1. Financial Analysis and Interpretation
2. Determining the Source of Funds
3. Investment of Funds
4. Profit Planning and Control
5. Capital Budgeting
Basic Information
Age (Incorporation
Date)
13 Years (31-01-2005) Balance Sheet
Date
31-03-2016
Company Status Active Paid up Capital ₹ 22.21 Cr
Company Type Unlisted Public
Company
Profit After Tax ₹ 233.09 Lakhs
Company
Subcategory
Indian Non-Government
Company
Open Charges ₹ 256.64 Cr ( 7
Charges )
Directors Current : 3 Directors
( Past : 0 Director )

15. Swastik Ceracon LTD.
Credit Ratings & Defaults
Agency Rating
Date
Type Instrument Amount (₹ in
Lakhs)
Rating Last Status
CARE 15/01/2016 Long
Term
Bank
Facilities
₹9462.00 BB+ Live
CRISIL 26/06/2015 Nil Cash Credit
Limit
₹4900.00 Suspended Suspended
CRISIL 26/06/2015 Nil Term Bank ₹2494.00 Suspended Suspended
CRISIL 26/06/2015 Nil Term Loan
Facilities
₹1211.00 Suspended Suspended
CRISIL 26/06/2015 Nil Bank
Guarantee
Limit
₹995.00 Suspended Suspended
CRISIL 26/06/2015 Nil Letter of
Credit Limit
₹400.00 Suspended Suspended
CRISIL 26/06/2015 Nil Nil 0.00 Suspended Suspended
Ratings-More than 12 Months

16. Swastik Ceracon LTD.