Kajaria Tiles
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This document provides information about Kajaria Ceramics, the largest manufacturer of ceramic and vitrified tiles in India. It discusses that Kajaria Ceramics produces over 73 million square meters of tiles annually and exports to over 35 countries. It also outlines Kajaria's product portfolio consisting of over 2800 options of ceramic wall and floor tiles, vitrified tiles, and designer tiles. The document further provides details on Kajaria's distribution network, pricing, competitors and SWOT analysis.
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Kajaria tiles
Kajaria Ceramics is the largest manufacturer of ceramic and vitrified tiles in India with an annual capacity of 180 million square meters across seven plants. It has grown significantly over the years to become the top brand in the industry. Kajaria aims to continue its growth journey and expand further by focusing on new markets, product innovation, and improving efficiencies. The company's mission is to manufacture high-quality tiles in an environmentally sustainable way while also contributing to community development.
Kajaria analysis
Kajaria Ceramics is the largest ceramic tile manufacturer in India, producing 73 million square meters annually. Founded 30 years ago, Kajaria Ceramics exports tiles to over 35 countries and offers over 2,800 tile options. The company faces competition from unbranded Indian players and branded companies like Somany Ceramics. To increase its market share, Kajaria Ceramics can lower prices by boosting production and promoting tiles through samples, discounts, and advertisements.
7P's Of Kajaria Tiles
Kajaria Ceramics is the largest manufacturer of ceramic and vitrified tiles in India with an annual production capacity of 68.9 million square meters across nine manufacturing plants. It offers a wide range of ceramic wall and floor tiles, polished vitrified tiles, glazed vitrified tiles, and tile adhesives and grouts. Kajaria has grown to become a leading brand in India and globally through its high-quality products, innovations, and focus on meeting customer demands. It uses cutting-edge technology and processes in manufacturing and distributes products through franchises, company-owned outlets, and e-commerce platforms to serve customers nationally and internationally.
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The ceramic tiles market in India is large and growing rapidly. In 2012, the market size was 172 billion INR and is projected to reach 301 billion INR by 2016, growing at a 15% compound annual growth rate. India is the third largest producer of ceramic tiles globally, accounting for over 6% of total global production in 2012. The organized segment makes up about 50% of the Indian market, with the top eight manufacturers comprising over 75% of organized sector sales. Usage of new technologies like nanotechnology and more environmentally friendly eco-tiles is increasing. Designer and 3D tiles are also becoming more popular. Vitrified tiles now represent around half of ceramic tiles sales in India.
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Kajaria Ceramics is the largest manufacturer of ceramic and vitrified tiles in India with an annual capacity of 180 million square meters across seven plants. It has grown significantly over the years to become the top brand in the industry. Kajaria aims to continue its growth journey and expand further by focusing on new markets, product innovation, and improving efficiencies. The company's mission is to manufacture high-quality tiles in an environmentally sustainable way while also contributing to community development.
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Kajaria Ceramics is the largest ceramic tile manufacturer in India, producing 73 million square meters annually. Founded 30 years ago, Kajaria Ceramics exports tiles to over 35 countries and offers over 2,800 tile options. The company faces competition from unbranded Indian players and branded companies like Somany Ceramics. To increase its market share, Kajaria Ceramics can lower prices by boosting production and promoting tiles through samples, discounts, and advertisements.
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Kajaria Ceramics is the largest manufacturer of ceramic and vitrified tiles in India with an annual production capacity of 68.9 million square meters across nine manufacturing plants. It offers a wide range of ceramic wall and floor tiles, polished vitrified tiles, glazed vitrified tiles, and tile adhesives and grouts. Kajaria has grown to become a leading brand in India and globally through its high-quality products, innovations, and focus on meeting customer demands. It uses cutting-edge technology and processes in manufacturing and distributes products through franchises, company-owned outlets, and e-commerce platforms to serve customers nationally and internationally.
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Seekend Meadows is one of the popular Residential Developments in Arampilly neighborhood of Thrissur. It is among the Ongoing Projects of Seekend Builders and Developers Pvt Ltd. The landscape is beautiful with spacious and over 45 Houses.
Mycem cement
Mycem Cement is a leading cement producer in India with a total capacity of 220 million tons annually, second only to China. It is a subsidiary of Heidelberg Cement, one of the largest building materials companies worldwide with 46,000 employees across 20+ countries. Mycem Cement faces competition from other major Indian brands like ACC, Prism, Jaypee, and Birla but maintains its market share through quality products and effective marketing.
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Kajaria Tiles
- 1. Presented By:- 19DM130 - Pallavi Mishra 19DM135 - Pranav P 19DM148 - Radhika Aggarwal 19DM154 - Rajat Pandey 19DM172 - Sahajpreet Kaur 19DM178 - Sakshi Aggarwal
- 2. ● Kajaria Ceramics is the largest manufacturer of ceramic/vitrified tiles in India ● Founded 30 years ago by Mr. Ashok Kajaria ● Produces 73 million square metre tiles every year ● Kajaria Ceramics exports to more than 35 countries around the Globe ● Offers more than 2800 options in ceramic wall & floor tiles, vitrified tiles, designer tiles and much more Shri Ashok Kajaria Chairman & Managing Director
- 3. Types of Tiles Ceramic Tiles Polished Vitrified Tiles Glazed Vitrified Tiles ● Made using Earthen Clay ● Coarser Texture ● A Mixture of Silica and Clay ● Low Porosity ● The super glossy finish ● A mirror like finish ● Ultra - modern technology gives durability to these tiles. ● A Mixture of Silica and Clay ● Low Porosity ● The unique Nano Polish, along with special glazes ● Stain-proof ● Scratch-proof ● Abrasion-resistant
- 4. Product Mix Ceramic Tiles Polished Vitrified Tiles (PVT) Eternity - Glazed Vitrified Tiles (GVT) ● Platinum Collection ● Designer Collection ● Autumn Collection ● Storm ● HD Polished ● HD Matt ● Impressions ● Stone Kraft ● Digital ● Tropicana ● Sapphire ● Duratech ● Stone Art ● Terrazzo ● Sandune ● Stonegres ● Elegant Soluble Salt ● Solitaire & Solitaire plus ● The Megalith ● The Nuovo ● The Wood ● The Square ● The Vogue ● The Wood ● The Trend ● The Ultima ● E- Shield Wall Tiles Floor Tiles Bathroom Tiles Kitchen Tiles Bedroom Tiles Living Room Tiles Outdoor Tiles Commercial Space Tiles Tiles Adhesives Tiles Grout
- 5. PriceGlazedVitrifiedTiles Rs. 515 - Rs. 722/ sq m. PolishedVitrifiedTiles Rs. 322 - Rs. 515/ sq m. Ceramic Floor &WallTiles Rs. 193 - Rs 321/ sq m.
- 6. Place Strong network of dealers and outlets all over the country. Targets international users with its premium product in more than 35 countries. Distribution is based on Franchisee and company run Outlet. Selling its products nationally and globally through various E-commerce sites.
- 8. PROMOTION • T.V. Commercials • Print Media • Display Media • Tie ups with Multiplex • Online / Social Media Advertisement • IPL • RathYatras • Exhibitions Events • Akshay Kumar- Kajaria tiles • Anushka Sharma- Kerovit by Kajaria • Ranveer Singh- Kajaria Ply Celebrity Endorsement
- 9. On-the-Street connect- on ground activities On-the-Move connect- Social media presence In-House connect- Events promotions
- 10. ST P • CONSTRUCTION COMPANIES • BUILDERS IN RURAL AND URBAN AREAS • NORTH AND EAST INDIA/SOUTH AND WEST INDIA SEGMENTATION • OWNERS AND BUILDERS IN URBAN AREAS • COMPANIES AND BUILDERS INTIER 1 ANDTIER 2 CITIES TARGETING • BEST IN TECHHNOLOGY • DESIGN • QUALITY POSITIONING
- 11. Opportunities 1. Expand into African and Asian countries. 2. Advertising activities all over the world. 3. Mergers and acquisitions. 4. Increased compliance Strengths Weakness 1. It does not have operations in African and North Asian Countries. 2. Pricing is a bit higher. 1. Innovation and quality. 2. Largest manufacturer. 3. More than 2800 + options. 4. Wide range of colors and textures 5. Multi layered distribution network Threats 1. Volatile fuel prices. 2. Growing competition. 3. Slowdown 4. Unorganised Sector SWOT ANALYSIS
- 13. Competitor Analysis Unbranded Players 1. Present in Morbi/ Himmatnagar (Gujarat). 2. Comparitively low prices than Kajaria Tiles. 3. But low in quality. 4. Early entrants in the tile industry. 5. Market share - 70% in tile industry. Somany Ceramics Ltd. 1. Market Share - 8% in tile industry. 2. Comparatively less designs than Kajaria. 3. Competitive prices.
- 14. Recommendations: ● Prices can be lowered to reach to a wider audience. This can be done by increasing production, achieve economies of scale and then increase market penetration. ● Promote the product with free samples, discounts and prominent hoardings. ● Kajaria employees should go and fit specific high end tiles, that need technical know how and they should be properly trained in that task.
- 15. Thank You