Use high-quality content toattract high-quality traffic, which leads to high-quality customers, This presentation shows you how to take one idea and turn it into 21 different pieces of high-quality content, which you can use for marketing purposes
Weaponize your Content for Explosive Business GrowthAidan Crawford
https://courses.shortcircuitmedia.com - Put your content to work so you can maximize it's impact by getting your message in front of more of your ideal clients/
15 ways to improve your content writing - Tereza Litsa for Summit on Content ...Tereza Litsa
What makes your content writing effective? It’s not enough nowadays to increase the quantity of your content to reach your readers. As content consumption increases, it is more important than ever to pay attention to your writing. Marketers and business owners can no longer afford to ignore the power of effective content, especially when it can bring them closer to their set goals. This session is for anyone interested in using content to increase traffic, engagement, or conversions to the site.
Watch the presentation on May 30 by registering here: http://bit.ly/2oj0tz3
Read more posts from me: http://www.terezalitsa.com/
The document provides 20 tips for effective SEO copywriting, including outlining content with a structure, overcoming writer's block, using keywords from competitors or related websites, adding subheadings and questions to increase reader engagement, and experimenting with different headline styles and formats. It also discusses techniques for generating social shares, boosting click-through rates, targeting long-tail keywords, and ensuring discussions continue in the comments.
This document provides tips for writing effective web content in 3 main sections:
1. Focus on creating digital concepts rather than just texts, and use micro, meso, and macro texts.
2. Write content that your audience wants to read like tutorials, lists, testimonials and personal stories. Ensure titles are clear and answer key questions.
3. Make text scannable on mobile by using headlines, images, white space between paragraphs. Integrate media like photos, videos, tweets and infographics.
Getting the Most Out of Your Blogs: Repurposing Your ContentLisa Melegari
This document discusses ways to repurpose blog content into other formats like eBooks, downloadables, videos, podcasts and newsletters. It identifies the best performing blog posts and groups related posts into common themes that can become eBooks or other content. The content can be reused verbatim or rewritten to be more suitable for different formats. Distribution methods and tools are also covered. The goal is to maximize the reach and lifespan of existing content with minimal additional effort.
Have you always wished maybe as a beginner to create posts that go viral, generate thousands of traffic, lots of comment and shares and drive many sales? To do these discover from my expert tips on how to write a perfect blog post as a beginner.
Aisling Foley is a marketing consultant that provides services to B2B tech companies, including software and startup companies. Her services include attracting website visitors through content creation for newsletters, partner websites, social media, and blogs. She provides 11 tips for better blogging, such as drafting ideas immediately, keeping posts short, optimizing for search engines, using social media to promote, and scheduling post times. Her marketing services also include planning, communications, training, audits, copywriting, and social media management.
The document provides guidance on creating successful blog posts. It recommends picking a topic related to your business and focusing on a long-tail keyword. The title should include the keyword and grab attention. The body must solve problems and meet expectations, while strategically promoting offers. Images, multimedia, and internal/external links can break up text. Proper formatting, keyword optimization in titles, bodies and metadata helps searchability. Consistent blogging grows business by attracting new visitors.
Weaponize your Content for Explosive Business GrowthAidan Crawford
https://courses.shortcircuitmedia.com - Put your content to work so you can maximize it's impact by getting your message in front of more of your ideal clients/
15 ways to improve your content writing - Tereza Litsa for Summit on Content ...Tereza Litsa
What makes your content writing effective? It’s not enough nowadays to increase the quantity of your content to reach your readers. As content consumption increases, it is more important than ever to pay attention to your writing. Marketers and business owners can no longer afford to ignore the power of effective content, especially when it can bring them closer to their set goals. This session is for anyone interested in using content to increase traffic, engagement, or conversions to the site.
Watch the presentation on May 30 by registering here: http://bit.ly/2oj0tz3
Read more posts from me: http://www.terezalitsa.com/
The document provides 20 tips for effective SEO copywriting, including outlining content with a structure, overcoming writer's block, using keywords from competitors or related websites, adding subheadings and questions to increase reader engagement, and experimenting with different headline styles and formats. It also discusses techniques for generating social shares, boosting click-through rates, targeting long-tail keywords, and ensuring discussions continue in the comments.
This document provides tips for writing effective web content in 3 main sections:
1. Focus on creating digital concepts rather than just texts, and use micro, meso, and macro texts.
2. Write content that your audience wants to read like tutorials, lists, testimonials and personal stories. Ensure titles are clear and answer key questions.
3. Make text scannable on mobile by using headlines, images, white space between paragraphs. Integrate media like photos, videos, tweets and infographics.
Getting the Most Out of Your Blogs: Repurposing Your ContentLisa Melegari
This document discusses ways to repurpose blog content into other formats like eBooks, downloadables, videos, podcasts and newsletters. It identifies the best performing blog posts and groups related posts into common themes that can become eBooks or other content. The content can be reused verbatim or rewritten to be more suitable for different formats. Distribution methods and tools are also covered. The goal is to maximize the reach and lifespan of existing content with minimal additional effort.
Have you always wished maybe as a beginner to create posts that go viral, generate thousands of traffic, lots of comment and shares and drive many sales? To do these discover from my expert tips on how to write a perfect blog post as a beginner.
Aisling Foley is a marketing consultant that provides services to B2B tech companies, including software and startup companies. Her services include attracting website visitors through content creation for newsletters, partner websites, social media, and blogs. She provides 11 tips for better blogging, such as drafting ideas immediately, keeping posts short, optimizing for search engines, using social media to promote, and scheduling post times. Her marketing services also include planning, communications, training, audits, copywriting, and social media management.
The document provides guidance on creating successful blog posts. It recommends picking a topic related to your business and focusing on a long-tail keyword. The title should include the keyword and grab attention. The body must solve problems and meet expectations, while strategically promoting offers. Images, multimedia, and internal/external links can break up text. Proper formatting, keyword optimization in titles, bodies and metadata helps searchability. Consistent blogging grows business by attracting new visitors.
Focus on creating useful content for readers rather than search engines. Optimize content with descriptive URLs, title tags containing keywords, and 2-3 uses of keywords in body copy. Simplify site navigation and ensure all pages can be reached through static text links. Earn natural backlinks by providing relevant content to other sites and varying anchor text when linking internally. Avoid Flash, Silverlight, or hidden text only visible to search engines.
This document discusses creating a PowerPoint presentation and publishing it online. It covers answering questions in the presentation, adding topics to discuss, and getting links to publish the presentation on a website. The document ends by mentioning creating slides on SlideShare and including links to share the presentation.
Blogging can help businesses in several ways. It allows companies to showcase their expertise, provide fresh content cheaply and easily, increase their brand awareness and reach, and build an interactive community. Effective blog posts are unique, focused on a specific topic, keep content short and concise, include relevant links and media, and optimize keywords and keyphrases. Blogs should integrate with social media and use social bookmarking to increase visibility. Subscribing to news sources provides potential blog post content.
This document provides instructions for starting a blog using WordPress, including how to select a theme, add and format posts, insert images and links, categorize posts by tags and categories, and provide regular updates to keep readers engaged. Tips are given such as staying on topic, keeping content professional, editing thoroughly, tagging posts for searchability, combining different media types, and responding to reader comments. The goal is to help users get started blogging and maintain an active blog that attracts an audience.
Best to write Content! Basic rules to content writingPriyankka Deoo
The document provides tips for writing content for the web that is easy to read and scan. It recommends using short paragraphs and sentences, familiar words, bullet points, and putting the most important information first. Visual elements like photos and varying font sizes are suggested to increase visual appeal and help readers scan the page easily. The overall goal is to write in a clear, simple, and scannable way so people spending little time on pages can easily find the information they need.
Blogging as Marketing Tool by Bhautik ShethBhautik Sheth
If you are a blogger then you must know how to use it for marketing too! Bhautik Sheth, founder of iVIPANAN and Digital Marketing trainer and expert explains here how to use blog for marketing.
This document provides tips for writing effective web content in 3 main sections:
1) Focus on digital concepts rather than just texts, with different text types for micro, meso, and macro content.
2) Write content that your audience wants by using formats like tutorials, lists, testimonials and recycling social content.
3) Use techniques like killer titles with 10 words or less that answer key questions, scanning-friendly formatting, and images to guide readers.
This document provides examples and tips for video email marketing. It begins by introducing free video marketing materials that can be found on videomarketingaz.com. It then shares 7 examples of effective video email marketing from companies like Klout, Hipmunk, and The Atlantic. Finally, it outlines 6 tips for video marketing, including making impactful titles, providing valuable content, including your URL in videos, using videos for branding, including an HTML link in video descriptions, and embedding videos on your own website in addition to YouTube.
The document outlines 5 steps to create a post with increased reach: 1) Use SlideShare to increase reach, 2) Use an attractive introductory title, 3) Choose a relatable and valuable topic, 4) Research trending keywords using Buzzsumo, 5) Use Canva to design attention-grabbing and bright posts.
Case: Hi-Fi Klubben.
An introduction to the content and development strategy behind Hi-Fi Klubben's new responsive commerce site, mainly focused on how we have worked with content as the primary driver in our design and development processes
The presentation was presented at EPiServer Update 2013 by my colleague Liv Madsen and me.
Creating content doesn't have to be difficult. Discover how to easily re-purpose your content. Simple guide filled with tips, tools and strategies to maximize the life of your content marketing.
This document provides an overview of blogging for business purposes. It discusses why businesses should blog, including benefits like increased search engine optimization, establishing expertise, and brand awareness. It also covers how to set up a blog using WordPress, including choosing a hosting provider, installing themes, plugins, and constructing effective blog posts. The document aims to teach readers how to create, customize and publish content to a business blog.
The document outlines strategies for professional speakers, trainers, and consultants to grow their business through online content delivery and marketing. It recommends defining the target audience and creating different types of content like videos, articles, webinars, and courses. Specific tactics include using AI tools to convert blog posts to videos, recording webinars for on-demand viewing, adding value through guest interviews, and developing online courses. The goal is to build an ongoing "content machine" and marketing system to attract new opportunities and clients.
Ignite Your Business with Content Marketing Part OneSterling Perry
Content marketing can dramatically change your business and attract a new audience that you've never reached before without it. In this SlideShare teaching you'll learn how to make awesome blogs, eBooks and videos that will ignite your business and attract solid sales leads.
The document provides advice on how to use blogging to become independent from traditional employment by creating an alternative revenue stream and increasing credibility. It recommends finding a passion or niche topic to focus on, setting up the necessary technology infrastructure, writing quality content regularly, promoting content through search engine optimization and social media, and monetizing the blog through methods like ads and affiliate marketing. The overall goal is to build an audience and business through blogging that provides financial independence.
This document discusses 13 ways to repurpose content, including creating infographics, pins for Pinterest, social media ecosystems, publishing on platforms like Medium and LinkedIn, slideshow presentations, emails, case studies, ebooks, downloadable PDFs, videos, podcasts, quizzes, apps, and more. It emphasizes maximizing the value of content by stretching each piece into multiple formats and shares tips for each repurposing method. The overall message is that repurposing content is a key part of an effective content marketing strategy.
Content Repurposing - The Ultimate Influence StrategyEllen Britt
Getting your content spread out over the web fast and efficiently is the key to building influence and authority in your niche. Put these practical, powerful tips from five well-known internet marketing experts to work on your content starting right now! Get the entire article, with a complete list of useful links and resources at http://bit.ly/GetLeverage
Ignite Your Business with Content MarketingSterling Perry
Content marketing can dramatically change your business and attract a new audience that you've never reached before without it. In this SlideShare teaching you'll learn how to make awesome blogs, eBooks and videos that will ignite your business and attract solid sales leads.
There are certain types of content that readers are more likely to share on social media. Enjoy this will increase your traffic and will position you as an authority in your industry.
Focus on creating useful content for readers rather than search engines. Optimize content with descriptive URLs, title tags containing keywords, and 2-3 uses of keywords in body copy. Simplify site navigation and ensure all pages can be reached through static text links. Earn natural backlinks by providing relevant content to other sites and varying anchor text when linking internally. Avoid Flash, Silverlight, or hidden text only visible to search engines.
This document discusses creating a PowerPoint presentation and publishing it online. It covers answering questions in the presentation, adding topics to discuss, and getting links to publish the presentation on a website. The document ends by mentioning creating slides on SlideShare and including links to share the presentation.
Blogging can help businesses in several ways. It allows companies to showcase their expertise, provide fresh content cheaply and easily, increase their brand awareness and reach, and build an interactive community. Effective blog posts are unique, focused on a specific topic, keep content short and concise, include relevant links and media, and optimize keywords and keyphrases. Blogs should integrate with social media and use social bookmarking to increase visibility. Subscribing to news sources provides potential blog post content.
This document provides instructions for starting a blog using WordPress, including how to select a theme, add and format posts, insert images and links, categorize posts by tags and categories, and provide regular updates to keep readers engaged. Tips are given such as staying on topic, keeping content professional, editing thoroughly, tagging posts for searchability, combining different media types, and responding to reader comments. The goal is to help users get started blogging and maintain an active blog that attracts an audience.
Best to write Content! Basic rules to content writingPriyankka Deoo
The document provides tips for writing content for the web that is easy to read and scan. It recommends using short paragraphs and sentences, familiar words, bullet points, and putting the most important information first. Visual elements like photos and varying font sizes are suggested to increase visual appeal and help readers scan the page easily. The overall goal is to write in a clear, simple, and scannable way so people spending little time on pages can easily find the information they need.
Blogging as Marketing Tool by Bhautik ShethBhautik Sheth
If you are a blogger then you must know how to use it for marketing too! Bhautik Sheth, founder of iVIPANAN and Digital Marketing trainer and expert explains here how to use blog for marketing.
This document provides tips for writing effective web content in 3 main sections:
1) Focus on digital concepts rather than just texts, with different text types for micro, meso, and macro content.
2) Write content that your audience wants by using formats like tutorials, lists, testimonials and recycling social content.
3) Use techniques like killer titles with 10 words or less that answer key questions, scanning-friendly formatting, and images to guide readers.
This document provides examples and tips for video email marketing. It begins by introducing free video marketing materials that can be found on videomarketingaz.com. It then shares 7 examples of effective video email marketing from companies like Klout, Hipmunk, and The Atlantic. Finally, it outlines 6 tips for video marketing, including making impactful titles, providing valuable content, including your URL in videos, using videos for branding, including an HTML link in video descriptions, and embedding videos on your own website in addition to YouTube.
The document outlines 5 steps to create a post with increased reach: 1) Use SlideShare to increase reach, 2) Use an attractive introductory title, 3) Choose a relatable and valuable topic, 4) Research trending keywords using Buzzsumo, 5) Use Canva to design attention-grabbing and bright posts.
Case: Hi-Fi Klubben.
An introduction to the content and development strategy behind Hi-Fi Klubben's new responsive commerce site, mainly focused on how we have worked with content as the primary driver in our design and development processes
The presentation was presented at EPiServer Update 2013 by my colleague Liv Madsen and me.
Creating content doesn't have to be difficult. Discover how to easily re-purpose your content. Simple guide filled with tips, tools and strategies to maximize the life of your content marketing.
This document provides an overview of blogging for business purposes. It discusses why businesses should blog, including benefits like increased search engine optimization, establishing expertise, and brand awareness. It also covers how to set up a blog using WordPress, including choosing a hosting provider, installing themes, plugins, and constructing effective blog posts. The document aims to teach readers how to create, customize and publish content to a business blog.
The document outlines strategies for professional speakers, trainers, and consultants to grow their business through online content delivery and marketing. It recommends defining the target audience and creating different types of content like videos, articles, webinars, and courses. Specific tactics include using AI tools to convert blog posts to videos, recording webinars for on-demand viewing, adding value through guest interviews, and developing online courses. The goal is to build an ongoing "content machine" and marketing system to attract new opportunities and clients.
Ignite Your Business with Content Marketing Part OneSterling Perry
Content marketing can dramatically change your business and attract a new audience that you've never reached before without it. In this SlideShare teaching you'll learn how to make awesome blogs, eBooks and videos that will ignite your business and attract solid sales leads.
The document provides advice on how to use blogging to become independent from traditional employment by creating an alternative revenue stream and increasing credibility. It recommends finding a passion or niche topic to focus on, setting up the necessary technology infrastructure, writing quality content regularly, promoting content through search engine optimization and social media, and monetizing the blog through methods like ads and affiliate marketing. The overall goal is to build an audience and business through blogging that provides financial independence.
This document discusses 13 ways to repurpose content, including creating infographics, pins for Pinterest, social media ecosystems, publishing on platforms like Medium and LinkedIn, slideshow presentations, emails, case studies, ebooks, downloadable PDFs, videos, podcasts, quizzes, apps, and more. It emphasizes maximizing the value of content by stretching each piece into multiple formats and shares tips for each repurposing method. The overall message is that repurposing content is a key part of an effective content marketing strategy.
Content Repurposing - The Ultimate Influence StrategyEllen Britt
Getting your content spread out over the web fast and efficiently is the key to building influence and authority in your niche. Put these practical, powerful tips from five well-known internet marketing experts to work on your content starting right now! Get the entire article, with a complete list of useful links and resources at http://bit.ly/GetLeverage
Ignite Your Business with Content MarketingSterling Perry
Content marketing can dramatically change your business and attract a new audience that you've never reached before without it. In this SlideShare teaching you'll learn how to make awesome blogs, eBooks and videos that will ignite your business and attract solid sales leads.
There are certain types of content that readers are more likely to share on social media. Enjoy this will increase your traffic and will position you as an authority in your industry.
This 22 step guide outlines strategies for content marketing and distribution. It recommends writing engaging titles and breaking content into sections for readers. Suggested content types include how-to guides, lists, surveys and fact-based articles. For distribution, the guide recommends posting on social media sites like Facebook, Twitter and LinkedIn, submitting to bookmarking sites, guest blogging, converting to infographics and videos, and using calls to action and incentives to promote engagement.
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
Content is all the rage these days. How does a small business afford the time or money to create all this necessary content? This presentation will demonstrate how to get an ROI on the investment of either your time or money when creating content.
If you're building a site with WordPress, there's one thing you'll definitely need: content. Unfortunately, content is hard. But it doesn't have to be. This session from WordCamp Toronto 2016 walks through the process of planning, producing, and promoting content. It's easy to follow and includes recommendations for a bunch of free tools.
This document provides 100 tips for building and maintaining a successful blog. It discusses topics such as choosing a content management system, domain name, web hosting, plugins, content creation, promotion, design, monetization, and community building. The tips are part of a larger upcoming eBook on the same topic that will provide more detailed guidance and be commercially published and marketed in September 2012.
This document provides 100 ideas for creating content for inbound marketing strategies across different platforms like blogs, Twitter, and Facebook. It includes categories like visual content, how-to's and tips, using existing content, incorporating other platforms, research, thought leadership, community focus, and responding to followers on Twitter. The overall goal is to inspire fresh content ideas that engage communities and drive engagement.
This document provides 100 ideas for creating content for inbound marketing strategies across different platforms like blogs, Twitter, and Facebook. It includes categories like visual content, how-tos, tips, using existing content, thought leadership, community focus, and responding to followers on Twitter. The overall goal of the content ideas is to inspire fresh and engaging content on a regular basis.
How to Create an Effective Inbound Marketing Campaign | Part 1: Develop an OfferVIEO Design
The first step in creating an effective inbound marketing campaign is to come up with something to offer potential customers or clients. You need to show them how your business can benefit them – and you do that with marketing offers.
These offers come in many forms, but most of them will be different types of content, including e-books, white papers, webinars, podcasts, and infographics.
This was originally a blog post from the VIEO Design blog here: http://bit.ly/1vilzMn
21 Easy Ways To Build An Email List That Will SkyrocketHarsha MV
This document provides 21 tactics for building an email list of active subscribers. Some key tactics include: using powerful calls to action; showing social proof like expert endorsements; creating and giving away free tools and content like templates and eBooks; hosting webinars and maximizing recordings; experimenting with welcome gifts and exit intent popups; and measuring effectiveness using tools like KISSmetrics and Google Analytics. The goal is to continually provide value to readers so they become paying customers.
Bitcoin is currently valued at $17,057, but it’s volatile and filled with hype. What IS it, and should you invest $15,662 of your hard-earned cash in buying it? Even if you don’t have a spare $16,902 sitting around, take the time to understand the basics of Bitcoin and blockchain technology and know what it means for you and your business.
Listen to the audio on my podcast episode:
http://gihanperera.com/2018/03/the-buzz-about-bitcoin/
The document is a collection of photos from Flickr shared under various Creative Commons licenses. There are over 20 photos in total from different photographers showcasing people, places, and things. Each photo is attributed to the original photographer on Flickr and lists the type of Creative Commons license it was shared under, which range from Attribution to Attribution-NonCommercial to Attribution-ShareAlike.
Here are nine things successful leaders do – unwaveringly and consistently – to stay true to themselves, attract great followers, and build a powerful network.
10 New Online Productivity and Collaboration Tools You Probably Didn't Know A...Gihan Perera
This document contains a series of photos from Flickr shared under various Creative Commons licenses. The photos depict nature scenes like trees, mountains, and beaches. They were uploaded by different photographers and can be shared non-commercially with attribution, as their licenses specify.
Build Their Judgement - 23 Ways To Get More From Your Team MembersGihan Perera
This document contains credits and links to 20 photos shared on Flickr under various Creative Commons licenses. The photos cover a range of subjects from landscapes and cityscapes to portraits and still life images. All include attribution to the photographer and license information for reuse of the photos.
Corporate Travel Challenges and Innovation in Our Fast, Flat and Free WorldGihan Perera
Mobile technology, direct competition, decoupling of ancillary services and other innovations have dramatically changed the corporate travel industry. If you provide business travel services, stay ahead of the game by understanding the changes and recognising the innovations.
Insurance Industry Challenges and Innovation in Our Fast, Flat and Free WorldGihan Perera
The insurance industry in Australia faces many challenges from competitors, regulators, the changing workforce and increasing customer choices. Smart organisations - large and small - can take advantage of the opportunities to stand out and thrive.
Innovations in Learning in Our Fast, Flat and Free World Gihan Perera
The traditional classroom training course, workshop or facilitation isn’t enough by itself anymore. Learners expect learning to happen in a social, mobile, multi-channel, and personal way. Learning professionals can tap into the tools, techniques and innovations of this new style of learning to transform their participants’ experiences and create lasting change.
Customer-Centric Banking Innovation in Our Fast, Flat and Free WorldGihan Perera
The banking industry in Australia is facing challenges from government regulation, smaller and more nimble competitors, and changes in how consumers and investors manage their money. Smart organisations can tap into the potential of our customer-centric world to set a direction for their future and future-proof their success.
10 Energy and Resources Innovations in a Customer-Centric WorldGihan Perera
In our fast, flat and free world, energy companies, resource companies and other utilities need to involve their customers and community in providing their services. Smart companies around the world are doing this in a number of innovative ways.
How Real Estate Agencies Can Stay Ahead of the Game In Our Fast, Flat and Fr...Gihan Perera
The real estate industry in Australia is facing challenges from technology, government, an uncertain market, and increasing competition.But there are also great opportunities for smart agents and agencies to stay ahead of the game.
Financial Services Firms:Staying Ahead of the Game In Our Fast, Flat and Fre...Gihan Perera
Financial services firms in Australia continue to face uncertainty through government regulation (FoFA and FSI), market conditions, increasing competition, and online services. Smart practices who see opportunity in this volatile environment can stand out from the rest, embrace change and innovation, and stay ahead of the game.
Ideas For Local Government Innovation in our Fast, Flat and Free WorldGihan Perera
Local government authorities face challenges and opportunities in our fast, connected and open world. Those that meet the challenges and embrace the opportunities can provide better services, remain sustainable and viable, and thrive even in an uncertain future.
The Future of Private Hospital Healthcare in our Fast, Flat and Free WorldGihan Perera
Private hospitals in Australia face increasing pressure and challenges, and need to constantly change, grow and innovate to remain viable. This presentation shows some of the biggest challenges private hospitals face, what's happening elsewhere in the world, and what they can do to stay ahead.
The Seven Biggest Mistakes With a Paid Membership SiteGihan Perera
A paid membership site can be a powerful tool for building recurring, sustainable income for your business – but only if you do it right. I'll show you how to avoid the most common mistakes with planning and building a membership site.
This document provides a review of the key areas evaluated for a website, including ease of use, positioning and authority, services, products, resources, technical features, keywords and ranking, and social media integration. The review covers elements like graphic design, menus, contact information, biographies, videos, client lists, catalogues, newsletters, analytics, keywords, search engine optimization, and presence on blogs, podcasts, YouTube, and social media platforms.
Out Of Office - How the Internet Gives You FreedomGihan Perera
This podcast discusses different types of remote work scenarios: the off-siter who works remotely but remains separate from their team and the world; the cross-worker who works part-time remotely with fixed hours in two locations while still cooperating with their team; the e-worker who works full-time remotely from a home office while collaborating with their team online; and the digital nomad who has no fixed work hours or location and embraces technology to accommodate their team while embracing unexpected changes. The podcast advocates embracing remote work for the freedom and flexibility it provides workers.
Your Web Site Strategy - For Speakers, Trainers, Coaches and ConsultantsGihan Perera
If you're a professional speaker, trainer, coach or consultant, it's important to have a Web site strategy that supports your business strategy. Here is a step-by-step process to help you find the right strategy.
2. Use high-quality content to
attract high-quality traffic, which
leads to high-quality customers
This report shows you how to
take one idea and turn it into 21
different pieces of high-quality
content, which you can use for
marketing purposes
Gihan Perera
3. First, follow these
steps to write a high-
quality article that
solves a problem for
your target market...
4. Go to Magazines.com and look
for attention-grabbing headlines
on magazine covers
Magazine cover headlines
are written by highly-paid
marketers, so you can tap
into their expertise!
6. Change the headline to match your topic
“Concealer tips from the pros”
“Customer service tips
from the pros”
“Social media tips
from the pros”
“Dog grooming tips
from the pros”
“Wedding planning tips
from the pros”
7. Write a 400-500 word article
on this topic
Start with a brief introductory
paragraph, then write 5-6 points
with a paragraph to explain each
point, then end with a concluding
paragraph
9. 1. Publish the article on your blog
Think of your blog as a
journal for your business
– it will be the hub for
everything else you do
If you don’t already have
a blog, create one free at
Blogger.com
10. 2. Publish it in your
e-mail newsletter
An e-mail newsletter allows
you to send material directly
into your subscribers’ in-box
If you don’t have an e-mail
newsletter, create one free
at MailChimp.com
11. 3. Submit the article to EzineArticles.com
This allows other people to copy your
article and use it in their material – as
long as they promote you as well
12. 4. Post the article
on Google+
Google+ allows you to post
entire articles, and Google
uses them in search results
13. 5. Offer to post the article
on somebody else’s blog
Look for blogs that reach the
same target market as yours,
but written by non-competing
authors
14. 6. Offer to submit
the article to
somebody else’s
e-mail newsletter
15. 7. Print it on your
letterhead and
post it to 20 key
people in your
network
People do still
appreciate getting
material by mail
17. 8. Read it out loud, record
it and post the MP3 file on
your Web site as a free
download
18. 9. Post the MP3 file to your
podcast (audio newsletter)
A podcast is an audio
newsletter – delivered
automatically to listeners
If you don’t have a podcast,
use Hipcast.com to create it
20. 10. Turn it into a PowerPoint
presentation and publish it to
Slideshare.com Think of Slideshare as
“YouTube for PowerPoint”
21. 11. Publish the same PowerPoint
presentation to AuthorStream.com
AuthorStream is not as big as Slideshare, but it
still has a large number of users
22. 12. Save the PowerPoint slides as individual
graphics, and use them to create a series of
printed postcards
23. 13. Use Visual.ly to
create an infographic
from the article’s content
26. 15. Save your PowerPoint slides as
individual graphics, and use Animoto.com
to create an animated slide show
Animoto turns a collection of
pictures into an attractive slide
show with music and animation
28. 16. Expand each of the points in the
article and turn it into a special report,
which you publish as a free PDF
download on your Web site
The report should be about 4-5 pages long
29. 17. Upload the PDF report
to Issuu.com
Think of Issuu as “YouTube
for special reports”
30. 18. Turn the article into
a one-page diagnostic
tool, and publish this as
a PDF report
For each point in the
article, replace the
explanation with a
simple 0-5 rating scale
32. 19. Conduct a free Question &
Answer teleseminar
Use a service like
FreeConferenceCalling.com
to conduct the teleseminar
33. 20. Run a free educational
webinar on this topic
Use GoToWebinar.com to
conduct your webinar
34. 21. Use a Google+ Hangout
to run an educational video
conference call on this topic
This is similar to the
teleseminar, except
participants can see
you as well
35. Good luck with your
content marketing!
Leveraging your
thought leadership
GihanPerera.com
36. Visit GihanPerera.com
for free resources
The Expert Gold newsletter
The Internet Business Revolution
webinar series
The Expert Gold Radio show
Leveraging your
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