This document provides 100 ideas for creating content for inbound marketing strategies across different platforms like blogs, Twitter, and Facebook. It includes categories like visual content, how-to's and tips, using existing content, incorporating other platforms, research, thought leadership, community focus, and responding to followers on Twitter. The overall goal is to inspire fresh content ideas that engage communities and drive engagement.
This document provides 100 ideas for creating content for inbound marketing strategies across different platforms like blogs, Twitter, and Facebook. It includes categories like visual content, how-tos, tips, using existing content, thought leadership, community focus, and responding to followers on Twitter. The overall goal of the content ideas is to inspire fresh and engaging content on a regular basis.
With the advance of social media as a standard way of communicating, being literate now includes being digitally educated. Savvy communicators realize social sites like Facebook can be utilized as platforms to connect, educate, and encourage relationship. In “Tips and Best Practices for Shepherding with Facebook” you’ll walk away with strategies and tools to build community and extend your personal and ministry reach. Facebook is already accomplishing many of the goals we have for church communication. Learn how to take advantage of the Facebook social structure to build a strong local or global community.
This document outlines 10 proven strategies for driving traffic to a website:
1. Create amazing, share-worthy content.
2. Share content on social media platforms in the appropriate format for each platform.
3. Build an email list by offering valuable content in exchange for email addresses.
4. Get traffic from other sites by guest posting high-quality content on related blogs.
5. Participate actively in online forums and social media groups to build expertise and connections.
6. Reference other influencers and experts in your own content to add authority.
7. Collaborate with other content creators for mutual promotion and traffic benefits.
8. Advertise using platforms like Facebook and Google to
55 ways to get more traffic to your website
If you have a website, chances are you’d like more people to see it.
And with today’s ever-growing information overload, it can be harder than ever to stand out.
That’s why I created this list of 55 ways you can get more traffic to your website.
http://rachelrofe.com/55-ways-to-get-more-traffic-to-your-website
A crash course in blogging basics for new marketers. A great refresher for experienced digital marketers and communication professionals. Pocketsquaremedia.co
If you dedicate one hour a day for 50 days, you can do a lot to increase traffic to your website by choosing one of these 50 ways.
The best way to get more traffic to your website quickly is to add more targeted content, promote that content, and keep repeating that. Try taking one of these different ways each day for 50 days and you’ll be amazed at the difference it’ll make! Many things on this list won’t even take you an hour.
Ignite Your Business with Content Marketing Part OneSterling Perry
Content marketing can dramatically change your business and attract a new audience that you've never reached before without it. In this SlideShare teaching you'll learn how to make awesome blogs, eBooks and videos that will ignite your business and attract solid sales leads.
This document provides 100 ideas for creating content for inbound marketing strategies across different platforms like blogs, Twitter, and Facebook. It includes categories like visual content, how-tos, tips, using existing content, thought leadership, community focus, and responding to followers on Twitter. The overall goal of the content ideas is to inspire fresh and engaging content on a regular basis.
With the advance of social media as a standard way of communicating, being literate now includes being digitally educated. Savvy communicators realize social sites like Facebook can be utilized as platforms to connect, educate, and encourage relationship. In “Tips and Best Practices for Shepherding with Facebook” you’ll walk away with strategies and tools to build community and extend your personal and ministry reach. Facebook is already accomplishing many of the goals we have for church communication. Learn how to take advantage of the Facebook social structure to build a strong local or global community.
This document outlines 10 proven strategies for driving traffic to a website:
1. Create amazing, share-worthy content.
2. Share content on social media platforms in the appropriate format for each platform.
3. Build an email list by offering valuable content in exchange for email addresses.
4. Get traffic from other sites by guest posting high-quality content on related blogs.
5. Participate actively in online forums and social media groups to build expertise and connections.
6. Reference other influencers and experts in your own content to add authority.
7. Collaborate with other content creators for mutual promotion and traffic benefits.
8. Advertise using platforms like Facebook and Google to
55 ways to get more traffic to your website
If you have a website, chances are you’d like more people to see it.
And with today’s ever-growing information overload, it can be harder than ever to stand out.
That’s why I created this list of 55 ways you can get more traffic to your website.
http://rachelrofe.com/55-ways-to-get-more-traffic-to-your-website
A crash course in blogging basics for new marketers. A great refresher for experienced digital marketers and communication professionals. Pocketsquaremedia.co
If you dedicate one hour a day for 50 days, you can do a lot to increase traffic to your website by choosing one of these 50 ways.
The best way to get more traffic to your website quickly is to add more targeted content, promote that content, and keep repeating that. Try taking one of these different ways each day for 50 days and you’ll be amazed at the difference it’ll make! Many things on this list won’t even take you an hour.
Ignite Your Business with Content Marketing Part OneSterling Perry
Content marketing can dramatically change your business and attract a new audience that you've never reached before without it. In this SlideShare teaching you'll learn how to make awesome blogs, eBooks and videos that will ignite your business and attract solid sales leads.
This document provides 36 strategies for building links and creating content to improve SEO. It recommends focusing link building on specific market sectors and keywords. Content strategies include writing blog posts, conducting interviews, publishing newsletters and submitting articles to directories. It emphasizes quality over quantity, noting that not all strategies can be done well due to limited time and resources. Overall the document outlines an approach for link building and content creation to optimize a website for search engines.
Creating new, engaging content on a continual basis through various means such as recapping local news, answering customer questions, highlighting industry events, and monitoring social media discussions can help search engine optimization, provide valuable information to clients, and position a company as a thought leader. An editorial calendar should be used to plan upcoming content and account for current events. Thirty-one specific ideas are provided to inspire new content across blogs, newsletters, videos and more that promote a business within its industry. Outsourcing content creation is suggested for those lacking time or resources.
Creating web content is a very effective method of marketing. You can educate visitors and turn them into leads, and then into customers. Here is 24 ways to generate content ideas for your content marketing efforts.
This document discusses 13 ways to repurpose content, including creating infographics, pins for Pinterest, social media ecosystems, publishing on platforms like Medium and LinkedIn, slideshow presentations, emails, case studies, ebooks, downloadable PDFs, videos, podcasts, quizzes, apps, and more. It emphasizes maximizing the value of content by stretching each piece into multiple formats and shares tips for each repurposing method. The overall message is that repurposing content is a key part of an effective content marketing strategy.
What this means for businesses is the time to embrace social media channels to reach customers and
prospects is now. And while social media marketing and communications is no small task to undertake,
there are six objectives every company should consider to have at the core of their social activity.
The document provides guidance on using social media for business purposes, focusing on six key objectives: building brand awareness, providing customer service, adding events, product introductions, sales, and community engagement. It discusses each objective in terms of business case, team roles, example content types, and metrics. For the objective of building brand awareness, example content includes sharing company details and thought leadership, as well as asking questions to engage audiences. Metrics include engagement, reach, network growth, and comments.
This document provides guidance on using social media to build brand awareness. It outlines six objectives companies should consider for social media programs, including building brand awareness. For building awareness, the document recommends sharing details about the company, thought leadership content, company news, questions for feedback, community content, research, and customer success stories. It provides examples of specific types of content that could be shared on different social media platforms to help build the brand and raise awareness.
This document provides guidance on using social media to build brand awareness. It outlines six objectives companies should consider for social media programs, including building brand awareness. For building awareness, the document recommends reaching a wide audience through social platforms and establishing expertise by sharing thought leadership content, company news, questions to engage users, community content on industry trends, research, and customer success stories. Specific content examples and templates are provided to help companies implement social media tactics to raise awareness of their brand.
This document provides guidance on using social media for business purposes. It discusses 6 key objectives for social media programs: building brand awareness, customer service, events, product introductions, sales pipelines, and community activation. For each objective, it outlines the business case, team roles, and examples of content to share, such as promoting company information, thought leadership, customer success stories, and industry news. It also provides metrics for measuring the impact of social media programs. The overall purpose is to help businesses get started with proven tactics for social media marketing and communications.
Ignite Your Business with Content MarketingSterling Perry
Content marketing can dramatically change your business and attract a new audience that you've never reached before without it. In this SlideShare teaching you'll learn how to make awesome blogs, eBooks and videos that will ignite your business and attract solid sales leads.
Content is all the rage these days. How does a small business afford the time or money to create all this necessary content? This presentation will demonstrate how to get an ROI on the investment of either your time or money when creating content.
21 Easy Ways To Build An Email List That Will SkyrocketHarsha MV
This document provides 21 tactics for building an email list of active subscribers. Some key tactics include: using powerful calls to action; showing social proof like expert endorsements; creating and giving away free tools and content like templates and eBooks; hosting webinars and maximizing recordings; experimenting with welcome gifts and exit intent popups; and measuring effectiveness using tools like KISSmetrics and Google Analytics. The goal is to continually provide value to readers so they become paying customers.
1) LinkedIn Groups can be an effective way to engage audiences, as LinkedIn converts 277% more leads than Facebook or Twitter.
2) It's important to consider if a group is right for the target audience by determining if the audience is active on LinkedIn, if it's their preferred medium, and if they will engage with shared content.
3) Topic groups tend to perform better than branded groups as audiences feel they will gain insights rather than receive sales pitches.
Wikify your Doc Set: A Writer's Role in Web 2.0Anne Gentle
Learn from other examples of wikis used for end-user documentation. Evaluate the advantages and known limitations of using a wiki. Determine if simply adopting wiki-like technology would be sufficient for your environment. Get some judo moves for defending your stance for or against a wiki.
It’s not just marketing and advertising executives who’ve discovered the benefits of a content marketing campaign. Small business owners are using digital marketing successfully, too.
According to Insideview, B2B companies that blog generate 67% more leads on a monthly basis versus companies that don’t. And, a whopping 80% of business decision-makers prefer to get company information in a series of articles—and not via advertising.
There are many different types of contents available online - and many sources of best practice. The focus here is on a high level over how to distribute useful content to your target audience.
Content to Conversion: How to use content marketing to build your businessLesley Robinson
This document provides an overview of content marketing and how to measure its effectiveness. It discusses how content engages audiences across owned, earned, and paid channels to drive awareness, engagement, and amplification. Key metrics for measuring success include leads, sales outcomes, and website traffic. The document also provides tips for content development, distribution across social media platforms like LinkedIn and Facebook, and using tools like Bitly, Google Analytics and Google Webmaster Tools to track engagement and ROI.
How to Generate 30 Leads in 30 Days Using LinkedInStephen Jones
This document outlines a strategy for generating 30 leads in 30 days using LinkedIn. It discusses having a thorough LinkedIn profile and optimized default settings. The strategy involves promoting educational content to groups weekly, sending 50 invitations monthly, posting engaging polls, managing an active group, and regularly updating status. It emphasizes having a systematized monthly process, assigning roles, and being consistent. It notes that without professional online presence, quality content, or follow up, the strategy could fail to generate leads.
RE:WORK IV: Social Media Tips for the Modern Work WorldKimberly Carroll
The document provides tips for using social media effectively in the modern job market. It notes that 92% of companies now use social media for recruiting and many dismiss candidates based on their online profiles. The quick-start action plan recommends creating a LinkedIn profile as a base, and also establishing a blog, Twitter, and Pinterest account to demonstrate expertise and increase findability. It emphasizes creating value by sharing unique perspectives online and building networks on social platforms.
This document provides an overview of Facebook and how to create and manage a successful Facebook page for business. It discusses that Facebook started as a college website but is now the largest social network with over 1.2 billion users. It also outlines how to create engaging content for a Facebook page like asking questions, using images and video, and scheduling posts to increase user engagement over time. The document also provides tips on finding content to share, using ads to promote the page, and handling customer service and potential crises on Facebook.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
This document provides 36 strategies for building links and creating content to improve SEO. It recommends focusing link building on specific market sectors and keywords. Content strategies include writing blog posts, conducting interviews, publishing newsletters and submitting articles to directories. It emphasizes quality over quantity, noting that not all strategies can be done well due to limited time and resources. Overall the document outlines an approach for link building and content creation to optimize a website for search engines.
Creating new, engaging content on a continual basis through various means such as recapping local news, answering customer questions, highlighting industry events, and monitoring social media discussions can help search engine optimization, provide valuable information to clients, and position a company as a thought leader. An editorial calendar should be used to plan upcoming content and account for current events. Thirty-one specific ideas are provided to inspire new content across blogs, newsletters, videos and more that promote a business within its industry. Outsourcing content creation is suggested for those lacking time or resources.
Creating web content is a very effective method of marketing. You can educate visitors and turn them into leads, and then into customers. Here is 24 ways to generate content ideas for your content marketing efforts.
This document discusses 13 ways to repurpose content, including creating infographics, pins for Pinterest, social media ecosystems, publishing on platforms like Medium and LinkedIn, slideshow presentations, emails, case studies, ebooks, downloadable PDFs, videos, podcasts, quizzes, apps, and more. It emphasizes maximizing the value of content by stretching each piece into multiple formats and shares tips for each repurposing method. The overall message is that repurposing content is a key part of an effective content marketing strategy.
What this means for businesses is the time to embrace social media channels to reach customers and
prospects is now. And while social media marketing and communications is no small task to undertake,
there are six objectives every company should consider to have at the core of their social activity.
The document provides guidance on using social media for business purposes, focusing on six key objectives: building brand awareness, providing customer service, adding events, product introductions, sales, and community engagement. It discusses each objective in terms of business case, team roles, example content types, and metrics. For the objective of building brand awareness, example content includes sharing company details and thought leadership, as well as asking questions to engage audiences. Metrics include engagement, reach, network growth, and comments.
This document provides guidance on using social media to build brand awareness. It outlines six objectives companies should consider for social media programs, including building brand awareness. For building awareness, the document recommends sharing details about the company, thought leadership content, company news, questions for feedback, community content, research, and customer success stories. It provides examples of specific types of content that could be shared on different social media platforms to help build the brand and raise awareness.
This document provides guidance on using social media to build brand awareness. It outlines six objectives companies should consider for social media programs, including building brand awareness. For building awareness, the document recommends reaching a wide audience through social platforms and establishing expertise by sharing thought leadership content, company news, questions to engage users, community content on industry trends, research, and customer success stories. Specific content examples and templates are provided to help companies implement social media tactics to raise awareness of their brand.
This document provides guidance on using social media for business purposes. It discusses 6 key objectives for social media programs: building brand awareness, customer service, events, product introductions, sales pipelines, and community activation. For each objective, it outlines the business case, team roles, and examples of content to share, such as promoting company information, thought leadership, customer success stories, and industry news. It also provides metrics for measuring the impact of social media programs. The overall purpose is to help businesses get started with proven tactics for social media marketing and communications.
Ignite Your Business with Content MarketingSterling Perry
Content marketing can dramatically change your business and attract a new audience that you've never reached before without it. In this SlideShare teaching you'll learn how to make awesome blogs, eBooks and videos that will ignite your business and attract solid sales leads.
Content is all the rage these days. How does a small business afford the time or money to create all this necessary content? This presentation will demonstrate how to get an ROI on the investment of either your time or money when creating content.
21 Easy Ways To Build An Email List That Will SkyrocketHarsha MV
This document provides 21 tactics for building an email list of active subscribers. Some key tactics include: using powerful calls to action; showing social proof like expert endorsements; creating and giving away free tools and content like templates and eBooks; hosting webinars and maximizing recordings; experimenting with welcome gifts and exit intent popups; and measuring effectiveness using tools like KISSmetrics and Google Analytics. The goal is to continually provide value to readers so they become paying customers.
1) LinkedIn Groups can be an effective way to engage audiences, as LinkedIn converts 277% more leads than Facebook or Twitter.
2) It's important to consider if a group is right for the target audience by determining if the audience is active on LinkedIn, if it's their preferred medium, and if they will engage with shared content.
3) Topic groups tend to perform better than branded groups as audiences feel they will gain insights rather than receive sales pitches.
Wikify your Doc Set: A Writer's Role in Web 2.0Anne Gentle
Learn from other examples of wikis used for end-user documentation. Evaluate the advantages and known limitations of using a wiki. Determine if simply adopting wiki-like technology would be sufficient for your environment. Get some judo moves for defending your stance for or against a wiki.
It’s not just marketing and advertising executives who’ve discovered the benefits of a content marketing campaign. Small business owners are using digital marketing successfully, too.
According to Insideview, B2B companies that blog generate 67% more leads on a monthly basis versus companies that don’t. And, a whopping 80% of business decision-makers prefer to get company information in a series of articles—and not via advertising.
There are many different types of contents available online - and many sources of best practice. The focus here is on a high level over how to distribute useful content to your target audience.
Content to Conversion: How to use content marketing to build your businessLesley Robinson
This document provides an overview of content marketing and how to measure its effectiveness. It discusses how content engages audiences across owned, earned, and paid channels to drive awareness, engagement, and amplification. Key metrics for measuring success include leads, sales outcomes, and website traffic. The document also provides tips for content development, distribution across social media platforms like LinkedIn and Facebook, and using tools like Bitly, Google Analytics and Google Webmaster Tools to track engagement and ROI.
How to Generate 30 Leads in 30 Days Using LinkedInStephen Jones
This document outlines a strategy for generating 30 leads in 30 days using LinkedIn. It discusses having a thorough LinkedIn profile and optimized default settings. The strategy involves promoting educational content to groups weekly, sending 50 invitations monthly, posting engaging polls, managing an active group, and regularly updating status. It emphasizes having a systematized monthly process, assigning roles, and being consistent. It notes that without professional online presence, quality content, or follow up, the strategy could fail to generate leads.
RE:WORK IV: Social Media Tips for the Modern Work WorldKimberly Carroll
The document provides tips for using social media effectively in the modern job market. It notes that 92% of companies now use social media for recruiting and many dismiss candidates based on their online profiles. The quick-start action plan recommends creating a LinkedIn profile as a base, and also establishing a blog, Twitter, and Pinterest account to demonstrate expertise and increase findability. It emphasizes creating value by sharing unique perspectives online and building networks on social platforms.
This document provides an overview of Facebook and how to create and manage a successful Facebook page for business. It discusses that Facebook started as a college website but is now the largest social network with over 1.2 billion users. It also outlines how to create engaging content for a Facebook page like asking questions, using images and video, and scheduling posts to increase user engagement over time. The document also provides tips on finding content to share, using ads to promote the page, and handling customer service and potential crises on Facebook.
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100 inbound-marketing-content-ideas
1.
2. 2 ⏐ 100 Inbound Marketing Content Ideas
Table of Contents
Content Creation is at the Core of an Inbound Marketer’s Job 3
Blogging Content Ideas 4
Twitter Content Ideas 9
Facebook Content Ideas 14
Creating Content is Just the First Step 17
Tweet this eBook!
3. 3 ⏐ 100 Inbound Marketing Content Ideas
Content Creation is at the Core of an
Inbound Marketer’s Job.
From Tweets to blog posts to Facebook page
wall posts, there is a lot copy, messaging and
engagement to push out to your audience.
This is why the inbound marketer’s role is one
that requires so much creativity. Content has
to be timely, accurate, relevant, thoughtful,
unpredictable, informative – even funny. The
same old content day in and day out can get
stale, losing that community engagement you
were after in the first place.
The question is: where do you come up with
fresh ways to accomplish that seven days a
week?
And what do you do when you are just jump-started a social presence on Twitter or
Facebook? What should your company be blogging about?
This list of ideas is meant to inspire the content you create for your community. Broad
and generic in focus, it’s not meant to focus too strictly on the technology that helps
you carry out these ideas and offer something for everyone. We hope this brainstorm
helps you think of some fresh ideas of your own.
Tweet this eBook!
4. 4 ⏐ 100 Inbound Marketing Content Ideas
Blogging Content Ideas
Multi-media and Visuals
1. Do a screencast with Screenr of your
product and share it on your blog.
2. Show a step-by-step guide on how to do
something in a screencast, how-to video,
or show the steps in a series of photos.
3. Create a music video for your company
and post it on the blog.
4. Share a cartoon or create an original one.
How-to’s and Tips
5. Write a how-to article. Give instructions
with screenshots or photos on the steps
someone needs to take to do
something.
6. Point out common mistakes in your
industry and offer solutions on how to
fix or avoid them.
7. Offer a list of benefits for doing
something.
8. Share a list of some things to avoid.
9. Relate your how-to content to a current event or a celebrity. Example: “5
_____ Lessons from Lady Gaga” or “What the Election Teaches Us About
____”
Tweet this eBook!
5. 5 ⏐ 100 Inbound Marketing Content Ideas
Use Existing Content
10. Take the contrarian position. Find
someone else’s article that you
agree or disagree with. Introduce
your blog post with what you
specifically agree or disagree with it,
and support your argument with a
few concise points.
11. Do a weekly or daily links-roundup of
relevant news for your community.
12. Find tips in other content, create a list of those tips and give links to those
articles as the sources.
13. Share an excerpt from an eBook or white paper with a call to action to
download it for the rest of the information.
14. Share an excerpt from an
upcoming webinar with a call to
action to get the rest of the
content in the webinar.
15. Share your slides from a recent
presentation.
16. Share conference takeaways.
17. Do a round-up of last year’s/last
month’s/last week’s most
popular posts.
18. Re-interpret existing content: Collect the top motivational YouTube videos for
your audience, top eBooks, top webinars or infographics.
Tweet this eBook!
6. 6 ⏐ 100 Inbound Marketing Content Ideas
Incorporate Other Platforms
19. Create a Slideshare presentation of new
statistics related to your space and share
that in a blog post. Tag the Slideshare
presentation with relevant keywords for your
company to leverage SEO benefits of the
platform.
20. Ask a question on Twitter and share the
results with a Storify embed.
21. Collect Tweets from a webinar or conference
hashtag, show them off with Storify and
offer your own takeaways in the blog post.
Research
22. Respond to industry research
with your own perspective. Offer
a fresh angle to spark
conversation.
23. Do a survey with Survey Monkey
among your community members
and create an infographic based
on the results.
24. Do a poll of your Twitter community with a Twtpoll or your Facebook
community with a Facebook Question and post the results on your blog.
25. Do an in-depth case study about one company, or offer a few examples of how
other companies do something successfully.
Tweet this eBook!
7. 7 ⏐ 100 Inbound Marketing Content Ideas
Thought Leadership
26. Record an interview with an expert in
your field and post it to your blog.
27. Get experts to offer a tip and do a
round-up of their recommendations.
28. Feature guest posts from industry
experts.
29. Publish responses to frequently
asked questions about your industry.
30. Create a list of trends to watch.
31. Compare and contrast: Different
products, different approaches,
different companies, different
people, different places, etc.
32. Do a review of other non-competitive products or services that your
community cares about.
33. Be a journalist: Be the first in your space to offer industry takeaways about
breaking news.
34. Explain what a current event or topic in the news means for your industry or
community. Example: “What ____ Means for ____.” “Why _____ Matters for
_____.”
35. De-bunk common myths.
Tweet this eBook!
8. 8 ⏐ 100 Inbound Marketing Content Ideas
Make it About Your Community
36. Interview your favorite customer.
36. Post a Flickr slideshow of pictures from a recent event.
37. Run a contest and give away something relevant to your community.
38. Ask for guest posts from community members.
39. If you have company news to share, talk about it in a way that makes it about
the reader. Example: If someone gets promoted, talk about how they were
successful. Inspire your audience.
40. Publish a post relevant to the current season or holiday.
41. Outline the top practical use cases for your product, service etc.
Tweet this eBook!
9. 9 ⏐ 100 Inbound Marketing Content Ideas
Twitter Content Ideas
Responding to Followers
42. Check your @replies regularly
with a Twitter client. Reply to your
users questions.
43. Assign Tweets to the appropriate
team member who can answer
the question if you cannot.
44. Offer to email with a community
member if they have further
questions.
45. Have a blog post answering FAQ’s that you can refer to. Link to it regularly.
46. If you work in a regulated industry, pre-write 140-character responses to
common questions that are pre-approved by stakeholders so you can still
engage in real-time with those who are asking questions.
47. @reply someone if you only want
your followers who follow them to
see the Tweet. Use the .@ trick if
you want all of your followers to see
the Tweet.
48. If a conversation turns to a heated
debate, know when to take it off of
@reply and use DMs.
49. Thank people who comment on
and share your blog posts.
50. Thank people who share your
webinars and ebooks.
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51. Write as you would write in regular conversation. Use emoticons and
exclamation points. Write in first-person. (Example: “I’m sorry.” “We’re
excited.”) It shows that an actual human is behind the Twitter account.
Twitter Tools
52. Find and follow your competitors’ followers
using FollowerWonk. Learn from them, and
Tweet the type of content and hashtags that
they care about.
53. Use a separate Twitter app on your phone for
your personal account and for your business’
account to avoid posting content meant for your
personal account on your business account.
54. Add UTM codes to your Tweets to track your referring traffic form Twitter in
Google Analytics.
55. If you’re Tweeting as part of a webinar or Twitter chat, kindly alert your
followers and recommend that if they don’t want to see your Tweets to use
Proxlet to mute you.
56. Use SocialBro to identify demographic information about your Twitter
followers. Learn factors like nationality and gender, and participate in relevant
holidays. (Example: Happy Boxing Day to our Canadian followers!)
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57. Measure your click-throughs on the links you share with Bit.ly. Replicate the
kind of language you use in those Tweets to increase engagement from your
followers.
58. Don’t wait for Google Alerts. Maintain and monitor a Twitter list of the actual
publications and companies that matter most to your industry and community.
When news breaks about your industry, you’ll be the first to share it. This
builds authority.
Sharing Your Content
59. Post Tweets of your blog posts. Use
a variety of headlines and test what
drives the most click-throughs.
60. Schedule Tweets of blog posts on
the weekends, as people read on
the weekends too. Also post
Tweets of blog posts at night, as
this targets people in other time
zones.
61. If your blog post is a list of tips, offer one tip with a link to the post as a
“teaser.”
62. If you feature tools or other companies in your blog posts, cc them on the
Tweets to let them know so they retweet your content.
63. If you’re creating evergreen content on your blog, don’t be afraid to schedule
Tweets of old blog posts. A few months later, they are still valuable to your
audience and they may have missed it the first time.
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Incorporate Other Platforms
64. Let your Twitter followers know about
a great contest or discussion
happening on your Facebook page or
LinkedIn group and invite them to be a
part of it. Don’t beg for likes and
members, though. (It’s annoying.)
65. Share your email newsletter on
Twitter. Invite people to sign up for
your newsletter by sharing a link to the
landing page where they can sign up.
66. Do a Twtpoll – ask your followers a
question. Use the results for blog
content.
67. Participate in relevant Twitter chats
related to your community.
68. Don’t cross-post your content to Facebook and LinkedIn – they are different
platforms. Treat them individually.
69. If you’re working on a blog post, ask your community members for help. Reach
out to them and ask for their tips. It shows that there’s a person behind the
Twitter account.
Create Original Tweets
70. Offer a daily tip just for your Twitter followers.
71. Tell a joke or a riddle.
72. Use pictures. Show what you’re working on. Offer
a behind-the-scenes looks. Take a picture at a
conference or event.
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73. Ask your followers a question or for their opinion on a relevant topic. Collect
the Tweets with Storify and use them for a blog post.
Follow Friday
74. Use #FollowFriday to shine the light on
your most engaged community
members.
75. Do a “Special edition” #FollowFriday
and give it a theme – group special
community members together for a
specific reason, trait or contribution to
the community
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Facebook Content Ideas
Posting Statuses on the Wall
76. Don’t automate Twitter updates to your Facebook page. They are different
platforms, so treat them differently.
77. Tag other companies and people in your statuses for increased engagement
and cross-promotion.
78. Reply to users’ comments and “likes” on your statuses.
79. Have a guest host. Have a celebrity, influencer or company executive take
over your Facebook page for an hour or a day to interact directly with
community members and answer
their questions.
80. Ask for your community’s opinion -
Talk about a question that was
asked somewhere else (blog,
Twitter, etc) and pose that to your
Facebook audience.
81. Ask for your community’s ideas –
Ask them what they would like to
see in your next blog post, ebook,
webinar, advertisement, event etc.
82. Tell the first part of a joke and let your community finish it. (Example: “Why did
the chicken cross the road?....”)
83. Tell a riddle.
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84. Ask a hypothetical question. (Example: “Would you rather ____?” “If you could
_____”)
85. Share links to your blog posts on your wall, and use the status area to pull out
one key fact, statistic or tip from the post as “teaser.”
86. Share a link to your weekly or monthly newsletter. Create a custom tab for
signing up for an email newsletter with a tool like Shortstack. Make sure to
keep the sign up form on the Facebook tab for higher conversion rates.
87. Share information about your company: news coverage, job openings,
promotions and milestones. Use numbers, as those stand out to people.
Photos
88. Tag real people in photos – Their
friends will see those photos, and it
will drive a new audience to your
page.
89. Post a mystery photo – Have people
guess who the mystery person, what
the secret object, or what the location
is in the comments.
90. Host a caption contest – Get people
to write the best caption for your
photo.
91. Share pictures from a local meetup,
event or conference.
92. Did you interview an industry expert
for your blog? Post pictures of the
interview in action on Facebook and
offer your fans a “behind the scenes”
glimpse.
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93. Post pictures from a conference.
94. Post pictures of your product. Use the
captions for descriptions. (Example:
recipes, styles tips, an update about a
new feature etc.)
95. Compare and contrast two products in
a photo. Prompt your community to
add their thoughts in the comments.
96. If you share an infographic or image on
your blog, share just that image on
your Facebook page and a link to the
post on your page as a “teaser.”
97. Use the top photo strip of your Facebook page in a creative way. Spell out a
word for a particular campaign, make a cartoon by connecting the images or
show unique headshots of employees.
Analytics
98. Celebrate holidays – Post a status wishing everyone a happy ______. Use the
demographics information in Facebook Insights to learn about what regions
are represented in your community.
99. Use the Feedback metric in Facebook Insights to see which statuses get the
highest %. Replicate that type of content, as this is the kind of content with
the highest engagement and best value for news feed optimization.
100. Add UTM codes to the links you share on Facebook to track what leads
are coming to your website from the page.
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Creating Content is Just the First Step
These are the first steps for using blogging and social media to attract leads to your
business. Most importantly, you’ll want to ensure that the blog posts you write and
share on social channels like Twitter and Facebook are optimized for search engines
so that you aren’t just attracting any kind of visitors, but the targeted audience that
can convert into a customer.
4 Tips to Make the Most of Your Content
1. You have first-hand control of your on-page SEO – so no excuses. Optimize for it.
Make sure you target the right keywords and
search phrases for your business, and that you
are consistent. The areas you’ll want to do this
with are in your meta tags, page titles and page
descriptions. You’ll also want to do this
throughout your blog post copy, and especially
in your H1 text, or blog post headlines.
Here’s something to think about: Google
doesn’t laugh. A cutesy phrase or rhyme appeals to humans in your headlines, but
Google may not recognize its relevance. But later on, when humans Google your
keywords, you’ll want your content to show up – and it won’t if it isn’t optimized for
search engines. You can work around this though by rewriting your page title as a
more literal description of the content and keeping an entertaining headline that
draws your audience in when they see it shared on social media.
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18. 18 ⏐ 100 Inbound Marketing Content Ideas
Here’s an example of how the Wall Street Journal did this:
You can use tools such as Google’s Keyword Research tool to identify the right
keywords and alternative phrases to use in your content, and research what popular
search phrases there are for you to use with Google Insights. Additionally, HubSpot’s
content management software includes a Keyword Grader tool that analyzes which
keywords are performing best.
2. Set an editorial calendar and stick to it.
Our research shows that companies with blogs
get 55% more website traffic, and that number
goes up exponentially whether you post once a
week, twice a week, and then up to several times
a day – wherein you become a thought leader in
your field. Our advice? Blog as often as you can
while keeping the content valuable for your
prospects.
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3. Include calls-to-action on every post.
You’re going to give away plenty of information for free with your blog content and
through the social channels you share it on. You want to optimize that content with
calls-to-action so you get something in return: prospects converting to leads. Include
calls-to-action for eBooks, webinars, newsletters, podcasts or events – anything more
substantial than a blog post that warrants a prospect filling out a form where they
can get more valuable content from you, and where you can get closer to converting
them into a customer.
You want your calls-to-action to match your content, like completing your outfit by
matching your shirt to your shoes. If you’re offering nutrition tips in a blog post, offer
a call-to-action for something related, like a nutrition seminar. It’s related content
and valuable to your target audience, so you’re not only attracting them in the first
place but also keeping them engaged further down the funnel.
HubSpot’s content management system includes a module for your calls-to-action,
making it easy for you to organize them and plug them right into your blog posts
before you hit “publish.”
4. When it comes to social media, share often.
Search is now social. In addition to keywords,
search engines like Google consider Tweets,
Facebook “likes” and Google “+1’s” in their
algorithms. So the more that your content is
shared, the higher it will rank.
Remember that not every prospect lives in your time zone, so one Tweet of a blog
post is not enough. If you’re in New York City and you Tweet your blog post at 9:00
a.m., your prospects in San Francisco are still asleep and they will miss your content
if they aren’t subscribed to your blog through RSS or email yet. Space out a couple of
Tweets and Facebook posts of your blogs articles to ensure that all of your target
audience members see them. And last but not least – don’t forget that the weekend
is often a time when people catch up on the reading they don’t have time to do
during the week. So a few Tweets of your posts on a Saturday afternoon can certainly
help your traffic.
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Next Steps
Your full inbound marketing strategy means attracting
prospects with this content, converting them and then
analyzing the results to see which of these ideas works for 30-Day
your brand and audience. HubSpot offers a host of tools
that will help you do all of this. Want to learn more? Free Trial
Get your free 30-day trial of HubSpot today.
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