The document discusses several key considerations for operating an internet marketing website, including infrastructure requirements, accessibility, costs, payment options, and outsourcing design and maintenance. Specifically, it notes that infrastructure must provide framework support, accessibility involves considerations for those with disabilities, costs include initial design and ongoing hosting/maintenance, payment options include forms and transaction processing, and outsourcing can save resources but lose some control.

1. Mktg8125.046 Describe the essential infrastructure requirements for the operation of an Internet Marketing website
Mktg8125.049 Describe accessibility considerations when developing a website
Mktg8125.057 Describe the costs associated with constructing and maintaining a website
Mktg8125.058 Explain the advantages and disadvantages of outsourcing design and maintenance of a website
Mktg8125.059 Describe the collection and payment options for websites

2.  The internet allows small businesses to
compete w/ large businesses (especially in
niche markets ex. Clothing)
Infrastructure
 A set of elements that provide the framework
to support the entire structure
Ecommerce example:
 The equipment, resources and technologies
needed for an ecommerce business

3. (Costs per year)
 Basics
 Telephone line or cable line - $0
 Computer - $0
 Internet Service Provider - $750
 Website Design - $1500 Outsource (or 100
per pg avg. 15 pg)
 Hosting - $240

4. (Costs per year)
 Secure Transaction Host - $1200
 Search Engine Registration - $300
 Firewalls - $260
 Antispam/Antiviral Software - $150
 Database Mgt System - $700
 Payment Processor - $2200
 Maintenance - $5200
 Web Traffic & Marketing - (average $1500) $0
– infinity

5.  Order forms
 Html shopping cart
 Database driven shopping cart
 Auction
 Email order delivery
 Online transaction processor

6. Payment Process
 Security
 Checkout
 Process Payment
 Order Acknowledgement
 Customer Service
Flow of Money
 Customer
 Checkout/Shopping Cart
 Processor/Authorizer – ex. Verisign, CyberSource, SurePay
◦ Active
◦ Has credit
◦ Holds the $
◦ Records name & info
 Credit Company Bank
 Merchant Bank
 Merchant

7. Delegating a business process to an external service
provider who is responsible for day to day running
and maintenance
 What is outsourced?
◦ Marketing
◦ Web design
◦ Web maintenance
◦ Web hosting
◦ IT maintenance
◦ Accounting
◦ Telephone answering/Telemarketing
 Why outsource?
◦ Lack existing skills
◦ Lack resources/equipment
◦ Sometimes cheaper
◦ Time priorities of staff

8. Advantages
 Focus on your core activities
 Peace of mind (don’t have to worry about staying
up to date with current competitors or
technologies)
 Often more professional
Disadvantages
 Lose some control
 Other company may not be reliable or may go
out of business
 can be expensive
 Competitors may use same company

9.  10-20% of web users have a disability that effects their use of the
web
 Federal law requires companies to provide equivalent and non
discriminatory access to websites for people with disabilities
 Examples
◦ They may not be able to see, hear, move, or may not be able to process
some types of information easily or at all.
◦ They may have difficulty reading or comprehending text.
◦ They may not have or be able to use a keyboard or mouse.
◦ They may have a text-only screen, a small screen, or a slow Internet
connection.
◦ They may not speak or understand fluently the language in which the
document is written.
◦ They may be in a situation where their eyes, ears, or hands are busy or
interfered with (e.g., driving to work, working in a loud environment, etc.).
◦ They may have an early version of a browser, a different browser entirely, a
voice browser, or a different operating system
 Options for web designers to meet accessibility standards:
◦ Using style sheets – elimnates font problems and speeds up download time
◦ Provide text and or audio equivalent to images
◦ Create pages that do not rely on one type of software or hardware