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Brad McCullough
Brad McCullough
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CHAPTER 1 What Is Sports and Entertainment Marketing? 1.1 Marketing Basics 1.2 Sports Marketing 1.3 Entertainment Marketing 1.4 Recreation Marketing CHAPTER 1 SLIDE
LESSON 1.1 Marketing Basics ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
Marketing Concepts ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
What Is Marketing? ,[object Object],CHAPTER 1 SLIDE
Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
Satisfying Customer Needs ,[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
Key Marketing Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
LESSON 1.2 Sports Marketing ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
What Is Sports Marketing? ,[object Object],CHAPTER 1 SLIDE
Determine the Target Market ,[object Object],CHAPTER 1 SLIDE
How to Find a Target Market ,[object Object],[object Object],CHAPTER 1 SLIDE
Spending Habits of Fans ,[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
Sports Logos on Clothing ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
New Sports, New Opportunities ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
Gross Impression ,[object Object],CHAPTER 1 SLIDE
LESSON 1.3 Entertainment Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
Entertainment for Sale ,[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
Sports or Entertainment? ,[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
Modern Entertainment Marketing ,[object Object],[object Object],CHAPTER 1 SLIDE
The Beginning of Change ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
Change Accelerated ,[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
The Big Eye in Every Room ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
The Early Days of Television and Marketing ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
Television’s Increasing Influence ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
Entertaining the Customer ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
LESSON 1.4 Recreation Marketing ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
Recreational Sports ,[object Object],[object Object],CHAPTER 1 SLIDE
Not for the Couch Potato ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE
A Better Image ,[object Object],[object Object],CHAPTER 1 SLIDE
Travel and Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

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Chapter 01

  • 1. CHAPTER 1 What Is Sports and Entertainment Marketing? 1.1 Marketing Basics 1.2 Sports Marketing 1.3 Entertainment Marketing 1.4 Recreation Marketing CHAPTER 1 SLIDE
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Editor's Notes

  1. SPORTS AND ENTERTAINMENT MARKETING 06/08/09 CHAPTER 1